Elaura
- Company typePrivate
- Founded2000
- HeadquartersPlymouth, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Elaura firmographics
Firmographics- Name
- Elaura
- Legal name
- Elaura Asia Pte Ltd
- Website
- https://elaura.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Elaura is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Elaura business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Birkman Certification Programs: Official Birkman Certification training for professionals to become Birkman Certified Professionals (BCPs). Certification enables access to Signature Reports and full TBM data. Programs include virtual and in-person options.
- Assessment Products and Reports: Sale of Birkman Signature Reports, Snapshot+ Reports, and other TBM-based assessment products. Questionnaire completion fees charged per person. Reports accessed via Birkman Account.
- Platform Subscriptions: Subscription access to expresso (employee development) and hoozyu (youth career development) platforms. Platforms provide ongoing access to Birkman data and interpretative content.
- Consulting and Training Services: Organizational development consulting, coaching, and training services for enterprises implementing TBM at scale. Includes workshops, debriefs, and practical interventions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Birkman Certification - Virtual |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Elaura product offering
Product offeringCore offering
Elaura specializes in deploying The Birkman Method (TBM), a proprietary psychometric assessment, through Signature Reports and Snapshot+ reports for coaching, recruitment, and employee engagement. The company operates its own software platforms—expresso for scaled enterprise employee development, hoozyu for youth career self-awareness, and DeepView for organizational data analytics—and runs the official Birkman Certification program that trains a global network of Birkman Certified Professionals (BCPs).
Product overview
Elaura offers a portfolio of products centered on The Birkman Method (TBM), a psychometric assessment with over 70 years of history. The core offering is the Birkman Signature Report family — split into Coaching and Recruitment variants — providing the deepest level of insight with full Birkman Components. Supporting this are two Tableau-powered platforms: DeepView for organizational data analytics and expresso for scaled employee development. Snapshot+ provides a lighter-touch option across Engagement and Recruitment Selection, accessible without BCP certification. hoozyu adapts Birkman for young people aged 16-25 as a career and self-awareness tool. Birkman Enterprise enables whole-organization deployment, and Birkman Certification trains individuals as qualified BCP practitioners. All products access processed Birkman scores via a secure API from Birkman International.
Differentiator
Problem solved
Functional benefit
Brands
- expresso: A cost-effective platform designed for deploying Birkman-based learning in large scale enterprises, with or without external consultant support.
- hoozyu
- Snapshot+
- DeepView
Products and services
- Birkman Signature for Coaching The flagship TBM Signature Report designed for coaching and personal development, providing in-depth insights into behavior, motivations, needs, and stress patterns with full Birkman Components.
- Birkman Signature for Recruitment Mid- and senior-level recruitment report using full TBM Signature data to identify candidate fit, performance potential, and behavioral alignment with role requirements.
- Birkman Mindset for Coaching A TBM-based coaching product focusing on mindset development using a subset of Birkman scores, designed for accessible deployment.
- DeepView TBM Data Analytics Organizational analytics platform using Tableau to visualize and analyze aggregated Birkman data across individuals, teams, and entire organizations for identifying gaps, culture mapping, and performance insights.
- expresso for Employee Development Cost-effective employee development platform deploying Birkman-based learning at scale in enterprises, with or without external consultant support, including self-study resources and team session guides.
- Snapshot+ for Employee Engagement Scaled engagement report providing overview of how employees work with others, organizational focus, and motivational patterns using a subset of Birkman data accessible without BCP certification.
- Snapshot+ for Recruitment Selection Recruitment selection report using TBM Snapshot data including Map, Org Focus, Interests, and 22 Career Families to assess candidate fit, engagement potential, and role match at scale.
- hoozyu Interactive online platform for young people aged 16-25 to understand themselves through a subset of Birkman scores, helping with career choices, relationships, and self-awareness for the transition into adult life and the workplace.
- Birkman Enterprise Whole-organization deployment of Birkman across all levels from grassroots to executive, targeting outcomes including improved communication, collaboration, engagement, retention, and productivity.
- Birkman Certification Official Birkman Method Certification training program qualifying participants as Birkman Certified Professionals (BCPs), enabling them to deploy TBM Signature Reports, send questionnaires, access results, and run reports through Elaura's systems.
Quantifiable outcome
- Better retention of right people
- +3 more outcomes
Companies that use Elaura
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Elaura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Elaura partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Birkman InternationalcoreLicensing and technology partnership for The Birkman Method assessment tool. Birkman International owns and operates the proprietary TBM questionnaire and processing, providing processed scores to Elaura via secure API. Elaura specializes in deploying TBM for organizational development, training, and platform products. Birkman is property of Birkman International, LLC based in Houston, TX, USA.
Scale indicators4 records
Recent moves9 records
Elaura competitors and assessment
Company assessmentDirect peers
- Predictive Index (PI): SaaS-delivered talent assessment and behavioral analytics platform targeting hiring managers and enterprise HR teams — direct competitor in the recruitment and team effectiveness use cases Elaura targets with Snapshot+.
- Hogan Assessments: One of the largest commercial personality assessment publishers, offering the Hogan Personality Inventory, HDS, and MVPI — competing head-to-head with Birkman Signature in enterprise leadership development and recruitment.
- The Myers-Briggs Company: Publisher of the MBTI assessment and related development tools, serving global enterprises, coaching networks, and certification programs — comparable to Elaura's coach certification and Signature line.
- SHL (part of Expleo / CEB): Global psychometric and talent measurement provider selling assessments and enterprise talent analytics — directly overlaps with Elaura's Signature, Snapshot+, and DeepView use cases for recruitment and OD.
- Wiley (Everything DiSC / Everything Disc): Publishes Everything DiSC and other workplace assessments with an authorized partner network — parallel business model to Elaura's Birkman Certified Professional channel.
Broad incumbents
- Birkman International: Owner and licensor of The Birkman Method; publishes, scores, and processes the underlying questionnaire that Elaura's products depend on. Strategic partner but also a structural counterparty whose other international licensees operate in parallel to Elaura.
- Korn Ferry (Assessment Solutions): Global consulting firm with a substantial assessment and talent analytics portfolio — competes with Elaura at the upper end of enterprise OD and leadership deployments.
- Aon Assessment Solutions: Risk and HR consulting arm of Aon selling psychometric assessment, talent analytics, and selection solutions to large multinational employers — competes with Elaura's enterprise deployment track.
- Gallup (CliftonStrengths): Global analytics and consulting firm selling the CliftonStrengths assessment plus broad employee engagement services — overlaps with Elaura's leadership development and engagement offerings.
Emerging players
- TalentSmart / TalentSmartech (EQ assessments): Provider of emotional intelligence assessments and development tools targeting similar leadership/team use cases — an emerging adjacent competitor in the same enterprise talent niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Elaura social profiles
Digital presenceElaura compliance and trust
Trust signalCompliance3 records
Elaura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elaura leadership team
Management profileNumber of profiles
Profiles2 records
Elaura subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elaura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elaura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elaura
What does Elaura do?
Elaura specializes in deploying The Birkman Method (TBM), a proprietary psychometric assessment, through Signature Reports and Snapshot+ reports for coaching, recruitment, and employee engagement. The company operates its own software platforms—expresso for scaled enterprise employee development, hoozyu for youth career self-awareness, and DeepView for organizational data analytics—and runs the official Birkman Certification program that trains a global network of Birkman Certified Professionals (BCPs).
Is Elaura a public or private company?
Elaura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elaura founded?
Elaura was founded in 2000. It employs 1 to 10 people.
Where is Elaura based?
Elaura is headquartered in Plymouth, United Kingdom, in the Europe region.
How does Elaura make money?
Four revenue lines are on record. Birkman Certification Programs are the primary driver. The others are assessment Products and Reports, platform Subscriptions and consulting and Training Services.
Who are Elaura's main competitors?
Direct peers on record are Predictive Index (PI), Hogan Assessments, The Myers-Briggs Company, SHL (part of Expleo / CEB) and Wiley (Everything DiSC / Everything Disc). Broad incumbents are Birkman International, Korn Ferry (Assessment Solutions), Aon Assessment Solutions and Gallup (CliftonStrengths). TalentSmart / TalentSmartech (EQ assessments) is listed as an emerging player.
Does Elaura have an API?
No public API is recorded for Elaura.