What All Star Driver Education does

All Star Driver Education is a multi-state driver education provider founded in 1997 and headquartered in Ann Arbor, Michigan, operating as a privately held LLC under CEO Paul Zalatoris. The company delivers state-certified driver training programs for teen and adult students across 10+ U.S. states (Michigan, Ohio, Indiana, Texas, Wisconsin, Missouri, Arizona, Idaho, Minnesota, Oklahoma), combining classroom instruction, behind-the-wheel training, observation hours, and road skills testing. Its product portfolio includes Michigan Segments 1 and 2, Ohio Class D online courses for teens and adults, abbreviated retake courses, parent-taught driver education (Texas, Oklahoma), mature driver accident prevention courses (Minnesota), and various defensive driving and traffic school offerings (Missouri, Wisconsin, Idaho). The company also operates a state-approved Michigan Road Skills Testing service.

The underlying technology consists of a web-based student portal (hosted at tdsm.app) for enrollment, scheduling, and document management, paired with a physical fleet of 100+ vehicles (Kia Souls, Nissan Sentras) equipped with right-side brake pedals and in-vehicle cameras. The behind-the-wheel portion of training is delivered at 45+ physical classroom and training locations, including high schools, education centers, and community facilities, primarily across Michigan, Ohio, and Indiana. Online self-paced classroom instruction is offered in Ohio, Arizona, Texas, Missouri, Wisconsin, Oklahoma, Indiana, Idaho, and Minnesota.

Revenue is generated on a direct-to-consumer basis through one-time course and service fees: Segment 1 and Segment 2 tuition (location-variable), behind-the-wheel drive packages (8-hour bundles), state-specific online courses, and unit-priced road skills tests ($79.99 per test). The primary customer segments are teen drivers (ages 14-17) fulfilling state Graduated Driver Licensing requirements and adult drivers (18+) seeking initial licensing, remedial training after failed road tests, or court-ordered/insurance discount courses. The go-to-market is self-serve via the company website with organic marketing through blog content and social channels (Facebook, Instagram, LinkedIn, YouTube). All Star claims 250,000+ graduates since inception and 150+ instructors, and is regulated by state authorities including the Michigan Department of State and Ohio Department of Public Safety.

Name

All Star Driver Education

Legal name

All Star Driver Education, LLC

Website

https://allstardrivereducation.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

All Star Driver Education is a multi-state, state-certified driver education provider founded in 1997, offering classroom, online, and behind-the-wheel training to teen and adult students across 10+ U.S. states via 45+ physical locations and a 100-vehicle fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Driver Education Courses: One-time fees for Segment 1 and Segment 2 driver education courses including classroom instruction, behind-the-wheel training, and observation hours. Courses are sold as packages with separate pricing for different program components.
2. Behind-the-Wheel Training Packages: 8-hour drive packages and individual driving lessons purchased separately from classroom courses.
3. Online Courses: State-specific online driver education courses for teens and adults across multiple states including Ohio, Arizona, Texas, Missouri, Wisconsin, Oklahoma, Indiana, Idaho, and Minnesota.
4. Road Skills Testing: State-approved road testing services for teens and adults required to obtain driver's licenses. $79.99 per test.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

All Star Driver Education is a multi-state driver education provider delivering state-certified classroom, online, and behind-the-wheel training programs for teens and adults across 10+ states. Programs include Segment 1 and Segment 2 teen courses, Ohio Class D online courses for teens and adults, abbreviated adult retake courses, mature driver accident prevention, defensive driving, parent-taught programs, and state-approved road skills testing, delivered through 45+ physical locations, a 100+ vehicle training fleet, and a student portal for scheduling and document management.

Product overview

All Star Driver Education is a multi-state driver education provider offering a comprehensive portfolio of classroom, online, and behind-the-wheel driver training programs. The core offerings include state-specific Segment 1 and Segment 2 programs for Michigan teens, Ohio Class D online courses for teens and adults, abbreviated adult retake courses, and mature driver accident prevention courses across multiple states. The company operates across 10+ states including Michigan, Ohio, Indiana, Texas, Wisconsin, Missouri, Arizona, Idaho, Minnesota, and Oklahoma, providing both online self-paced instruction and in-person training at 45+ physical locations with 100+ training vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Segment 1 Driver Education (Michigan) Michigan teen driver education course for students under 18 covering 24 hours of classroom instruction, 6 hours of behind-the-wheel training, and 4 hours of in-vehicle observation, required to obtain the Michigan Level 1 Learner's License.
• Segment 2 Driver Education (Michigan) Six-hour classroom course for Michigan teens who have completed Segment 1, focused on risk awareness and avoiding dangerous driving behaviors, required before the teen can take the road test.
• Ohio Teen Online Class D Course Online 24-hour driver education course for Ohio teens under 21 providing the classroom instruction required for Class D license eligibility.
• Ohio Adult Online Class D Course Online driver education course for Ohio adults ages 18-21 who are required to complete Class D training before obtaining their driver's license.
• Ohio Adult Abbreviated 4-Hour Online Course Four-hour online abbreviated course for Ohio adults age 21 or older who failed the road or maneuverability portion of the driving test and need additional training before retesting.
• Texas Teen Online Driver Education Online driver education course for Texas teens used to complete state-required driver education requirements for licensure.
• Texas Parent-Taught Driver Education Online parent-taught driver education program for Texas students who prefer to complete driver training under the supervision of a parent or guardian.
• Texas Online Adult Driver Education Online driver education course for Texas adults requiring driver training as part of the state's licensing requirements.
• Missouri Driver Improvement Program Online defensive driving class for Missouri drivers seeking to improve driving skills or satisfy court-ordered requirements under the state's Driver Improvement Program.
• Wisconsin Teen Online Driver Education Online driver education course for Wisconsin teens meeting the state's teen licensing education requirements.
• Wisconsin Failure To Yield Right Of Way - 2-Hour Online Traffic School Two-hour online traffic school course for Wisconsin drivers needing to address failure-to-yield violations, often for ticket dismissal or point reduction.
• Oklahoma Parent Taught Online Driver Education Online parent-taught driver education program for Oklahoma students who complete behind-the-wheel training with a parent or guardian.
• Indiana Teen Driver Education Online Online driver education course for Indiana teens meeting the state's teen licensing education requirements.
• Indiana Driver Safety Program Online Online driver safety program for Indiana adults, available in English and Spanish, satisfying state point-reduction or defensive driving needs.
• Idaho Defensive Driving: Accident Prevention Course Online accident prevention course for Idaho drivers seeking defensive driving training for insurance discount, point reduction, or self-improvement.
• Minnesota Mature Driver Accident Prevention 8-Hour Initial Course Eight-hour online accident prevention course for mature Minnesota drivers seeking initial defensive driving training, typically for insurance discount eligibility.
• Minnesota Mature Driver Accident Prevention 4-Hour Refresher Course Four-hour online refresher accident prevention course for mature Minnesota drivers who have previously completed the 8-hour initial course.
• Michigan Road Skills Test State-approved road skills testing service ($79.99) for Michigan teens and adults required to obtain a Level 2 License, conducted by approved examiners at the Ann Arbor location.
• 8-Hour Drive Package Behind-the-wheel driving lessons package providing 8 hours of in-car instruction with a licensed driving instructor, available in Ohio and other served states.

Quantifiable outcome

• Over 250,000 safe drivers trained since 1997
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Blood Cancer United (formerly Leukemia & Lymphoma Society)minorGTM or Marketing Partner · 1 February 2026All Star Driver Education partnered with Blood Cancer United's Student Visionaries of the Year campaign for the 2026 Detroit season. For every student who registers for a driver education course in Michigan during February, All Star donates $5 directly to Blood Cancer United. The partnership supports blood cancer research and patient support programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DriversEd.com: One of the largest online driver education providers in the US, offering state-approved online courses for teens and adults. Directly comparable to All Star's online course portfolio across multiple states.
• Aceable: Mobile-first online driver education and defensive driving platform approved in multiple states. Competes head-to-head with All Star's online classroom offerings, particularly for teen and adult learners.
• Top Driver: Midwest-based driving school chain previously run by All Star's CEO. Now operating under the All Star umbrella, but historically a direct competitor in the Illinois/Michigan/Ohio teen driver education market.
• SafeWay Driving Centers: Multi-location driving school in the Midwest (Michigan, Ohio) offering teen, adult, and remedial driver education. Directly overlaps All Star's core Michigan/Ohio footprint and product mix.
• Coastline Academy: Driving school chain with multiple physical locations offering teen and adult behind-the-wheel training across several states. Comparable business model combining in-car instruction with state-approved curriculum.
• 911 Driving School: Multi-location driving school with a strong footprint in the Pacific Northwest and expanding into other states. Comparable in scaling teen and adult behind-the-wheel driver education across multiple markets.

Broad incumbents

• AAA Driving School: AAA club-affiliated driving schools operating across many US states, offering teen and adult driver education plus defensive driving. A larger, more diversified incumbent competing for the same parent-driven enrollment funnel.

Emerging players

• iDrive Safely: Online traffic school and driver education provider offering state-approved courses for ticket dismissal and license reinstatement. Comparable in the online defensive-driving/mature driver courses that All Star offers in select states.
• Improv Comedy Club / MyImprov Driving School: Branded driving school using the Improv name offering classroom and BTW training in several states. Comparable in state-mandated teen driver education delivery, though at smaller scale.

Regional players

• Central Driving Academy: Regional driving school operating in select Midwest markets, offering similar teen and adult GDL programs. Comparable in product offering but limited geographic overlap with All Star's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTNAGaw3TauzN7pkJTaZZtg
• Facebookfacebook.com/allstarde
• LinkedInlinkedin.com/company/all-star-driver-education
• Instagraminstagram.com/allstarde/#
• Xx.com/allstardrivered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Driver Education