The Carbon Neutral Company

What The Carbon Neutral Company does

The Carbon Neutral Company operates the CarbonNeutral® certification brand, delivered through its legal entity Climate Impact Partners, a private UK-headquartered firm founded in 2002 on the CarbonNeutral Protocol framework and today employing 51-100 staff across offices in Oxford and Charleston. The company provides carbon neutral certification services to enterprises, mid-market firms, growth-stage brands, and individual consumers seeking credible, third-party-verified climate claims. Its core product is the CarbonNeutral® certification, governed by an annually updated CarbonNeutral Protocol that walks clients through a five-step process (Define, Measure, Target, Reduce, Communicate) and is supported by a 10-step quality assurance programme that applies remote sensing, satellite monitoring with machine learning, and DNA analysis for biodiversity verification. The 2025 edition of the Protocol incorporates Article 6 corresponding adjustments, science-aligned target setting, and expanded approved carbon credit standards; the 2026 verification framework aligns with the ECGT Directive and ISO 17065-equivalent third-party verification.

The business operates a dual revenue model: recurring, quote-based certification service fees for enterprise and mid-market engagements (Microsoft, Logitech, Hirdaramani, Sky, VMware, Brooks Running, Lime, Fetzer Vineyards and others across hundreds of clients), and transactional carbon credit sales through the Climate Impact Partners Carbon Credits Store at prices ranging from approximately $1 to over $100 per tonne depending on project type, certification standard (Verra VCS, Gold Standard), location, and co-benefits. Distribution combines enterprise field sales with regional phone coverage for EMEA/Asia and the Americas and a direct e-commerce channel. The company is a founding member of ICROA and works with Verra and Gold Standard for project validation and SDG verification, and has supported more than 600 carbon reduction and removal projects across 56 countries, with a public commitment to deliver 1 billion tonnes of CO2 reductions by 2030. The CarbonNeutral® mark has been recognized as Best Offset Retailer by Environmental Finance for ten consecutive years.

Name

The Carbon Neutral Company

Legal name

Climate Impact Partners

Website

https://carbonneutral.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Carbon Neutral Company (CarbonNeutral, a service of Climate Impact Partners) is a UK-based private certification firm operating the CarbonNeutral® Protocol to verify and certify corporate, product, and consumer carbon neutrality claims, supported by an e-commerce carbon credit store and serving hundreds of enterprise, mid-market, and growth-stage clients worldwide.

Ownership category

akta.pro rank

Product category

Carbon Neutral Certification Services

NAICS

Environmental Consulting Services (54162)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

akta.pro secondary industries

Carbon Claims, Labeling & Communications Advisory (VCMI/ICVCM Guidance, Claim Substantiation) (EUABADAI), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ), Voluntary Carbon Credit Verification & Validation (VCS/Gold Standard/ACR/CAR) (EUABACAA), Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC), Carbon Credit Ratings & Due Diligence (Quality Scoring, Integrity Assessments) (EUABADAF)

Keywords

• Carbon neutral certification
• Carbon credit sales
• Emissions measurement services
• Carbon offset projects
• Voluntary carbon market

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CarbonNeutral Certification Services: Fees charged to businesses for certification assessment, verification, and ongoing CarbonNeutral certification. The service includes working with independent emissions assessment providers, measuring carbon footprint, committing to targets, reducing emissions, and communicating climate action to stakeholders.
2. Carbon Credits Sales: Sale of carbon credits through the Climate Impact Partners Carbon Credits Store. Credits support verified carbon reduction and removal projects including renewable energy, cookstoves, forestry, and biodiversity projects. Pricing varies by project type, certification standard, location, and co-benefits, ranging from approximately $1 to over $100 per tonne.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Carbon Neutral Company delivers CarbonNeutral® certification services for companies, products, and activities, applying a five-step process (Define, Measure, Target, Reduce, Communicate) under The CarbonNeutral Protocol framework. It also sells curated, high-integrity carbon credits through the Climate Impact Partners Carbon Credits Store that fund verified emission reduction and removal projects such as renewable energy, cookstoves, forestry, and biodiversity initiatives.

Product overview

The Carbon Neutral Company (CarbonNeutral, a service of Climate Impact Partners) offers carbon neutral certification services centered on the CarbonNeutral® Certification and The CarbonNeutral Protocol framework. The certification follows a five-step process: Define (determining scope), Measure (emissions assessment), Target (reduction goals), Reduce (internal reductions and external offsetting), and Communicate (stakeholder messaging). Additional tools include a Carbon Calculator for footprint assessment. The company is a certification body rather than a software platform, providing verification and certification services to businesses seeking to demonstrate carbon neutrality.

Differentiator

Problem solved

Functional benefit

Products and services

• CarbonNeutral® Certification A third-party-verified certification confirming that a company, product, or activity has achieved carbon neutrality in accordance with The CarbonNeutral Protocol. Delivered via a five-step process (Define, Measure, Target, Reduce, Communicate) and available at company-wide, product, event, and activity scopes for businesses of all sizes.
• The CarbonNeutral Protocol A publicly available, annually updated proprietary framework and technical specification that defines the methodology, scope boundaries, and verification requirements for achieving CarbonNeutral® certification. It integrates leading independent standards for GHG accounting, target setting, mitigation and disclosure into a practical, business-focused guide.
• Carbon Credits (via Climate Impact Partners Carbon Credits Store) A transactional offering of curated, high-integrity carbon credits drawn from verified renewable energy, cookstove, forestry, and biodiversity projects, available for direct purchase by individuals and organizations. Pricing varies by project type, certification standard, location, and co-benefits, ranging from approximately USD $1 to over $100 per tonne.

Quantifiable outcome

• 825,000 Xbox consoles achieved CarbonNeutral certification across full lifecycle
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Advisory CouncilcoreStrategic or Co-development Partner · 1 January 2025The Advisory Council comprises business, NGO and scientific experts including Jonathan Ekstrom (The Biodiversity Consultancy), Natasha Tuck (VMware), Melanie Eddis (ERM), Michael Gillenwater (Greenhouse Gas Management Institute), Iain Watt (Forum for the Future), and Dr John Murlis. The Council ensures The CarbonNeutral Protocol follows industry, policy and scientific best practice.
• Playing for the Planet AllianceflagshipStrategic or Co-development Partner · 1 January 2019Microsoft's CarbonNeutral Xbox was announced during the UN Secretary-General's Climate Action Summit in September 2019 as part of the 'Playing for the Planet' Alliance of 14 platforms and games makers. The Alliance aims to bring green programming to combined audiences of nearly one billion gamers.
• International Carbon Reduction and Offset Alliance (ICROA)coreStrategic or Co-development PartnerClimate Impact Partners is a founding member of ICROA and complies with the ICROA Code of Best Practice through an annual audit. This partnership ensures alignment with industry best practice for carbon offsetting and reduction.
• VerracoreTechnology or IntegrationClimate Impact Partners works with Verra, one of the leading carbon credit standards organizations. Projects are validated and verified to Verra's Verified Carbon Standard (VCS). Additionally, Climate Impact Partners has been working with Verra on SDG verification processes for projects.
• Gold StandardcoreTechnology or IntegrationClimate Impact Partners works with Gold Standard for SDG verification processes on projects. Gold Standard ensures projects not only reduce emissions but contribute to sustainable development goals.
• AnthesiscoreTechnology or IntegrationLime worked with third-party carbon footprinting expert Anthesis to conduct a life-cycle assessment of the environmental footprint of the e-scooters in Paris.
• Planete QuiminorStrategic or Co-development PartnerLime purchases renewable electricity for all e-scooter charging and warehouses from French provider Planete Qui.
• Sichuan China Biodigesters ProjectcoreStrategic or Co-development PartnerMicrosoft uses carbon offsets from the Sichuan China Biodigesters project which distributes small-scale biogas plants to low-income rural households with livestock in China, reducing methane emissions by converting untreated animal manure into clean biogas for cooking, heating and lighting.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pachama: AI-powered carbon credit marketplace leveraging satellite monitoring and remote sensing to verify nature-based projects. Overlaps with CarbonNeutral's quality assurance methodology but takes a tech-platform approach rather than traditional certification, representing an emerging threat to established retailers.
• Patch: API-first carbon credit platform enabling businesses to embed offset purchases directly into products and checkout flows. Targets digital-native enterprises seeking embedded climate action; overlapping with the Carbon Credits Store but with stronger developer/integration capabilities.

Direct peers

• Climate Neutral Certified: Non-profit certification body certifying brands as Climate Neutral Certified, requiring measurement, reduction, and offsetting of carbon footprints. Direct competitor in the brand/product carbon neutral certification space, with overlapping methodology and customer base (consumer products companies).
• 3Degrees: Climate solutions provider specializing in carbon offsets, renewable energy certificates, and decarbonization services for enterprises. Comparable business model with project origination, credit retail, and corporate advisory offerings targeting similar enterprise sustainability buyers.
• Terrapass: Carbon offset retailer offering verified credits to individuals and businesses, including carbon footprint calculation and certification services. Directly comparable as a voluntary carbon market retailer serving both SMB and enterprise customers.
• South Pole Group: Global carbon offset retailer and climate solutions provider offering carbon credit origination, advisory, and certification services to enterprises. Direct competitor to Climate Impact Partners across voluntary carbon markets, with similar enterprise sales motion and project portfolio across nature-based and technology-based solutions.

Broad incumbents

• Verra: Leading carbon credit standard body operating the Verified Carbon Standard (VCS) program. While CarbonNeutral relies on Verra-validated projects as inputs, Verra could potentially expand into certification services, creating both partnership dependency and competitive overlap.
• SCS Global Services: Third-party certification body providing environmental and sustainability certifications across multiple standards (carbon, forestry, food). Broader portfolio than CarbonNeutral but competes in third-party verification services for corporate sustainability claims.
• Gold Standard: Carbon credit standard body focused on high-integrity credits with sustainable development co-benefits. Strategic partner but also a potential competitive standard-setter whose methodology choices directly affect credit value and certification validity.

Regional players

• myclimate: Swiss-based non-profit offering carbon offset products and corporate climate action consulting, primarily serving European markets. Comparable business model with project origination, credit retail, and advisory; regional overlap with CarbonNeutral's EMEA operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carbonneutralco
• LinkedInlinkedin.com/company/39699

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carbon Neutral Company