Hollywood Super Markets

What Hollywood Super Markets does

Hollywood Super Markets (DBA Hollywood Markets) operates a three-store, full-service neighborhood grocery chain in Southeast Michigan under four generations of Welch family ownership, tracing its roots to a Detroit store opened by John Welch, Sr. in 1924. Its surviving locations are in Bloomfield Hills, Madison Heights, and Royal Oak, after closing Shelby Township (2017), Lake Orion (2018), Rochester (2025), and Troy (2025) from a peak of seven stores. The company positions itself on old-fashioned customer service, fresh-meat expertise (multiple-times-daily fresh beef grinding, Chairman's Reserve premium meats), 25+ years of produce management experience, in-house bakery and deli, and expanded organic, natural, and craft beer assortments.

The business model is traditional brick-and-mortar retail grocery: in-store transactional sales across meat, produce, deli, bakery, dairy, frozen, and general merchandise, supplemented by party tray and catering online ordering for in-store pickup, a points-based Rewards loyalty program, and home delivery through DoorDash and Instacart. Payment acceptance includes Apple Pay, Google Pay, Samsung Pay, WIC, and SNAP/EBT Bridge Cards. There is no proprietary technology stack, no mobile app, no e-commerce site beyond party tray ordering, and no AI/ML capabilities disclosed; the competitive narrative centers on operational craft and brand heritage rather than technology. Revenue is undisclosed and there are no funding events, the company being 100% family-owned with no institutional capital or public listing.

Name

Hollywood Super Markets

Legal name

Hollywood Super Markets

Website

https://hollywoodmarkets.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Hollywood Super Markets is a fourth-generation, family-owned neighborhood grocery chain operating three full-service stores in Southeast Michigan (Bloomfield Hills, Madison Heights, Royal Oak), selling fresh meats, produce, deli, bakery, and general groceries to local households with delivery via DoorDash and Instacart.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Premium & Upscale Supermarkets (CRAHAAAE)

Keywords

• Neighborhood grocery retail
• Full-service meat counter
• Party tray catering
• Grocer loyalty rewards
• Craft beer selection

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. In-Store Retail Grocery Sales: Core revenue from selling groceries, fresh produce, meats, bakery items, deli prepared foods, dairy, frozen foods, and general merchandise across three physical store locations in Southeast Michigan.
2. Third-Party Delivery Services: Revenue generated through DoorDash and Instacart integration for home delivery services, likely including delivery fees or commission arrangements with these platforms.
3. Party Tray and Catering Orders: Online ordering system for party trays (meat, cheese, fruit, vegetable, cookie trays) and jumbo party subs with 48-hour advance notice for in-store pickup. Additional revenue stream from event catering and custom orders.
4. Rewards Program: Points-based loyalty program where members earn 1 point per dollar spent on in-store purchases (excluding liquor, tobacco, gift cards, postage, lottery, taxes, fees, bottle deposits, donations). Points redeemable for cash discounts, free/discounted items, and exclusive offers. Drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hollywood Super Markets operates a family-owned, multi-store neighborhood grocery retail business in Southeast Michigan, selling groceries, fresh produce, full-service meat counter products, bakery items, deli-prepared foods, dairy, frozen foods, flowers, wine, and craft beer across three physical store locations in Bloomfield Hills, Madison Heights, and Royal Oak. The company complements its in-store retail with online party-tray and cookie-tray ordering for in-store pickup, home delivery via DoorDash and Instacart, and a points-based Rewards Program offering member-exclusive daily specials and digital coupons.

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood Markets Rewards Program Free-to-join customer loyalty program where members earn 1 point per dollar spent on qualified in-store purchases (excluding liquor, tobacco, gift cards, postage, lottery, taxes, fees, bottle deposits, donations). Points expire 180 days after purchase and are redeemable for cash discounts, free or discounted items, and exclusive offers. Includes digital coupons, weekly ad access, and member-exclusive daily specials entered by rewards phone number at checkout.
• Party Tray Ordering (Deli) Online ordering system for party trays including Premier Meat and Cheese Tray (minimum 12 people at $5.99/person), Fresh Fruit Tray, Fresh Vegetable Tray, Fruit and Cheese Snacker Tray, Meat and Cheese Snacker Tray, Fully Cooked Shrimp Tray, and Jumbo Party Subs (18-inch serves up to 8, 3-foot serves up to 20). Available in Regular (serves up to 15) and Large (serves up to 30) sizes, requiring 48-hour advance notice for in-store pickup at any Hollywood Markets location.
• Cookie Party Tray Ordering Online ordering system for custom cookie party trays containing 50 fresh cookies at $49.99, allowing selection of up to 5 cookie varieties (10 of each) from 16 different options. Orders require 48-hour advance notice for in-store pickup.
• DoorDash Home Delivery Third-party home delivery service enabling customers to order Hollywood Markets groceries for delivery through the DoorDash platform from all three store locations.
• Instacart Same-Day Delivery Third-party same-day delivery service enabling customers to order Hollywood Markets products for home delivery through the Instacart storefront platform.
• Deli Hot Food Entrees Daily featured hot food entrees available at all three store deli locations, including fried chicken, french fries, and fresh salads, for in-store purchase.

Quantifiable outcome

• 100+ years in business with fourth generation family ownership
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Hollywood Markets groceries for home delivery through the DoorDash platform. Listed on DoorDash at business ID Hollywood Markets-14436171.
• InstacartminorChannel Partner/ Reseller/ DistributorThird-party grocery delivery partnership enabling customers to order Hollywood Markets products for delivery through the Instacart platform at their storefront.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Trader Joe's: Specialty grocery chain with multiple Southeast Michigan locations offering curated private-label assortment and prepared foods. Targets a similar premium-but-value-conscious customer that Hollywood Markets serves.
• Aldi: Hard-discount grocery chain with rapidly expanding Southeast Michigan presence. Puts structural price pressure on independents like Hollywood Markets and was specifically cited as a competitive factor in the Troy closure.
• Kroger: National grocery giant operating multiple banner stores throughout Southeast Michigan. Competes with Hollywood Markets on full-line grocery, fresh departments, and rewards programs but at national scale and price-led positioning.
• Whole Foods Market: National premium organic and natural grocery retailer with a Birmingham, Michigan location near Hollywood Markets' Oakland County footprint. Competes for the same premium, organic, and natural food customer.
• Meijer: Michigan-headquartered regional supercenter chain with deep presence across the state, including Southeast Michigan. Overlaps with Hollywood Markets on grocery, fresh produce, meat, and pharmacy but at vastly greater scale and price-led positioning.

Direct peers

• Papa Joe's Gourmet Market: Michigan-based specialty grocery and gourmet market featuring prepared foods, fresh meats, and a neighborhood deli. Comparable to Hollywood Markets as a Michigan-located premium independent grocer with full deli and prepared food programs.
• Plum Market: Michigan-based premium neighborhood grocery chain emphasizing organic, natural, and locally sourced products with full-service counters and prepared foods. Closely comparable to Hollywood Markets on premium positioning, format, and Southeast Michigan customer base.
• Busch's Fresh Food Market: Michigan-based family-owned grocery chain with multiple locations across Southeast Michigan. Operates full-service meat counters, fresh produce, bakery, deli, and rewards program in the same premium-neighborhood format as Hollywood Markets, serving overlapping Oakland County communities.
• Hiller's Markets: Long-standing Michigan independent grocery chain focused on quality, customer service, and specialty offerings. Operates a similar neighborhood format with multiple Michigan locations, directly comparable to Hollywood Markets' premium independent positioning.

Regional players

• Harding's Markets: Family-owned independent grocery chain operating in West and Southwest Michigan. Comparable independent-operator model with full-service meat and produce departments, though geographically adjacent rather than directly overlapping Hollywood Markets' Oakland County base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/HollywoodMarkets
• Xx.com/hollywoodmkts
• Facebookfacebook.com/hollywoodmarkets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Super Markets