Diagnostica

What Diagnostica does

Diagnostica AS is a privately held, Oslo-based medical software company that develops and distributes Spirare, a CE-marked, MDR Class IIA-certified diagnostic platform for cardiopulmonary testing in Nordic primary and specialist care. Spirare combines three clinical modules — 12-lead ECG, ultrasonic spirometry, and 24-hour ambulatory blood pressure monitoring — under a unified architecture available both as an on-premises PC client (Spirare PC Pluss) and a cloud SaaS application (Spirare Web) hosted in ISO 27001-certified data centers in Stockholm via Elastx. The platform is differentiated by deep native integrations with the dominant Nordic EHR systems (CGM suite, DIPS, WebDoc, Pridok, Infodoc, Cambio Cosmic, and others), SMART on FHIR / HelseID / BankID authentication, and licensed clinical interpretation algorithms including the University of Glasgow ECG engine and age-adjusted spirometry interpretation aligned with Norwegian and GLI-2012 reference values.

The company was founded in 1983 by Dr. Knut Henrik Falkvoll, transitioned to employee ownership in 2015, and has since taken on external investor capital to accelerate its cloud roadmap. It serves general practitioners, occupational health providers, offshore health services, municipal clinics, emergency/urgent care, and specialists across Norway and Sweden, holding an estimated ~45% combined market share in those two countries. Revenue is generated through hardware sales (Cardiax PC-ECG recorders, SPS340 spirometers, Mobil-O-Graph ABPM devices, and consumables), Spirare Web SaaS subscriptions, product leasing, and bundled support.

Go-to-market is hybrid: direct enterprise and SMB sales from the Oslo headquarters (demo/quote-led) layered on top of a Nordic channel of medical equipment distributors — Epion, Norengros, OneMed, Legebutikken, and Mediq in Norway; Bluebird Medical AB and IT Omsorg in Sweden — with marketing conducted through a multilingual website, YouTube video content, email newsletters, trade conferences, and clinical webinars. Management is led by CEO Ellen Cathrine Andersen, supported by COO Ole Elvemo and CTO Lars Kristian Roland, with a team of approximately 15–17 people based in Oslo.

Name

Diagnostica

Legal name

Diagnostica AS

Website

https://spirare.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Diagnostica AS develops and distributes Spirare, a CE-marked MDR Class IIA diagnostic platform for ECG, spirometry, and 24-hour ambulatory blood pressure monitoring, serving primary care, occupational health, and specialists across Norway and Sweden via channel distributors and direct sales.

Ownership category

akta.pro rank

Product category

Medical Diagnostic Software

NAICS

Software Publishers (5132)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)

akta.pro primary industry

Pulmonary Function Testing (PFT) & Spirometry Equipment (HLAHAGAH)

akta.pro secondary industry

Diagnostic & Triage Decision Support (HLACAGAA)

Keywords

• Medical diagnostic software
• ECG monitoring systems
• Spirometry devices
• Ambulatory blood pressure monitoring
• Cardiopulmonary diagnostics

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel

Revenue model

1. Medical Device Hardware Sales: Sale of diagnostic hardware including Cardiax PC-ECG recorders, SPS340 spirometers, and Mobil-O-Graph 24-hour blood pressure monitors. Hardware sold with bundled software access.
2. Software/Subscription (Spirare Web): Cloud-based SaaS subscription model for Spirare Web platform. Includes access to all diagnostic modules, EHR integration, and technical support. Light version included with PC Plus package showing 6 months of examinations.
3. Consumables and Accessories: Sale of consumables including ECG electrodes, Spirette mouthpieces, virus/bacteria filters, blood pressure cuffs, calibration syringes, and wall mounts in various colors.
4. Leasing: Product leasing options offered as an alternative to outright purchase, providing flexibility for healthcare facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Diagnostica develops and sells Spirare, a unified cardiophysiological diagnostic platform that provides 12-lead ECG, spirometry, and 24-hour ambulatory blood pressure monitoring in a single integrated system. The platform is available as an on-premises PC client (Spirare PC Pluss) and a cloud-based SaaS application (Spirare Web), with native integration into Nordic electronic patient journal (EPJ) systems and automatic interpretation algorithms.

Product overview

Diagnostica's Spirare is a unified cardiophysiological diagnostic system consisting of two deployment platforms (Spirare PC Pluss for on-premises use and Spirare Web for cloud-based access) and three clinical modules: Spirare EKG (12-lead resting ECG with automatic interpretation by University of Glasgow algorithm), Spirare Spirometri (ultrasonic spirometry with TrueFlow sensor and age-adjusted automatic interpretation), and Spirare 24-timers blodtrykk (24-hour ambulatory blood pressure monitoring with A/A BHS/EHS accuracy). The platforms share the same modular architecture; the PC version runs on-premises with EHR integration, while Spirare Web runs entirely in the browser without local server requirements. Both platforms are MDR Class IIA certified. The system integrates with a wide range of Nordic electronic patient journal systems and is developed in close collaboration with Scandinavian clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirare PC Pluss The on-premises diagnostic software that runs ECG, spirometry, and 24-hour ambulatory blood pressure modules, intended for healthcare practices that prefer local server installations alongside their electronic patient journal (EPJ).
• Spirare Web The cloud-based SaaS version of the Spirare diagnostic platform that runs in a browser without local server installation, intended for healthcare practices that need Mac/PC access and standardized EHR integration via SMART on FHIR.
• Spirare EKG Standalone 12-lead resting ECG module with automatic interpretation by the University of Glasgow algorithm, sold as an add-on module to the Spirare platform for clinicians performing electrocardiography.
• Spirare Spirometri Standalone spirometry module using ultrasonic TrueFlow sensor technology with age-adjusted automatic interpretation aligned with Norwegian and European guidelines, sold as an add-on module for lung function testing.
• Spirare 24-timers blodtrykk (ABPM) Standalone 24-hour ambulatory blood pressure monitoring module using Mobil-O-Graph oscillometric measurement (A/A BHS/EHS accuracy), sold as an add-on module for hypertension diagnostics in primary care.
• Cardiax PC-EKG sensor USB-connected 12-lead ECG recorder hardware (Cardiax SPE205M/SPE210M) sold separately for use with the Spirare software platform.
• SPS340 spirometer sensor Ultrasonic spirometry sensor (SPS340) using NDD TrueFlow technology, sold separately for lung function testing with the Spirare platform.
• Mobil-O-Graph 24-hour blood pressure monitor Ambulatory blood pressure monitor (IEM Mobil-O-Graph, model SPABPM21) sold separately for 24-hour blood pressure measurement with the Spirare platform.
• Spirare Journal Patient-access portal at journal.spirare.com allowing patients to view their diagnostic records shared by their healthcare provider.

Quantifiable outcome

• Approximately 5 minutes saved per consultation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, strategic and supporting.

• EpioncoreChannel Partner/ Reseller/ DistributorNorwegian medical equipment distributor selling Spirare products to healthcare providers across Norway.
• NorengroscoreChannel Partner/ Reseller/ DistributorNorwegian office and medical supplies distributor with retail presence offering Spirare products.
• OneMedcoreChannel Partner/ Reseller/ DistributorNorwegian medical equipment distributor serving healthcare facilities with Spirare products.
• LegebutikkencoreChannel Partner/ Reseller/ DistributorNorwegian online retailer specializing in medical equipment for doctors, offering Spirare products.
• Bluebird Medical ABcoreChannel Partner/ Reseller/ DistributorSwedish medical equipment distributor providing Spirare products, support, and demonstrations in Swedish. Co-hosts educational webinars with Diagnostica.
• IT OmsorgcoreChannel Partner/ Reseller/ DistributorSwedish distributor serving the care and healthcare sector with Spirare products.
• MediqcoreChannel Partner/ Reseller/ DistributorNorwegian medical equipment distributor offering Spirare products to healthcare providers.
• Elastx ABcoreTechnology or IntegrationSwedish cloud infrastructure provider hosting Spirare Web in ISO 27001-certified data centers in Stockholm. Provides secure, scalable hosting for the SaaS platform.
• Cardiax (medical device manufacturer)coreOEM/ Whitelabel/ Licensing PartnerECG hardware manufacturer providing Cardiax PC-ECG recorders that are compatible with Spirare software. Long-term partnership for hardware supply.
• Mobil-O-Graph (IEM)coreOEM/ Whitelabel/ Licensing Partner24-hour blood pressure monitor manufacturer providing Mobil-O-Graph devices validated to A/A accuracy standards (BHS/EHS) for use with Spirare software.
• NDD Technologies (TrueFlow)coreOEM/ Whitelabel/ Licensing PartnerSpirometer sensor manufacturer providing TrueFlow ultrasonic sensors used in Spirare spirometry. Sensors are maintenance-free and calibration-free.
• Norsk Helsenett (NHN)coreTechnology or IntegrationNorwegian Health Network providing HelseID authentication service for secure login to Spirare Web. Supports Buypass, Commfides, and BankID authentication.
• University of GlasgowcoreStrategic or Co-development PartnerAcademic partnership providing the interpretation algorithm for ECG analysis. The rule-based algorithm incorporates demographic data for STEMI interpretation and electrode misplacement detection.
• Karolinska Institutet (BAMSE project)strategicStrategic or Co-development PartnerResearch collaboration providing GLI-2012 percentile charts from the BAMSE project for spirometry reference values in Sweden.
• Catch MediasupportingImplementation/ SI/ Consulting PartnerWebsite development and maintenance provider for Spirare.com. Data processor under GDPR compliance.
• SYSEsupportingTechnology or IntegrationServer infrastructure provider hosting website data in Norway.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Schiller AG: Swiss manufacturer of medical devices including ECG, spirometry, and patient monitoring with integrated software platforms (SEMA, SCHILLER Connect). Highly comparable to Diagnostica across all three diagnostic modalities Spirare addresses, with a similar bundling of hardware and interpretation software.
• Cardiolex: Swedish ECG management software company providing web-based ECG storage and interpretation solutions to Nordic healthcare providers. Direct competitor to Diagnostica's ECG module in the Swedish primary-care market with overlapping customer base.
• Vitalograph: UK-based specialist in spirometry equipment and software, including PC-based and connected spirometry solutions with automated interpretation. Directly comparable to Diagnostica's Spirare Spirometri module on product, customer profile (primary care/occupational health), and interpretation-software approach.
• ndd Medical Technologies: Swiss manufacturer of ultrasonic TrueFlow spirometry sensors and EasyOne-series spirometry products. Comparable to Diagnostica on the spirometry modality; notably ndd is also a Spirare hardware supplier (SPS340 sensor), giving it both partner and partial competitor status.
• Fukuda Denshi: Japanese manufacturer of ECG, patient monitoring, and cardiovascular diagnostic equipment with accompanying software for primary care and hospital use. Comparable to Diagnostica on ECG hardware + software integration and primary-care cardiology focus.
• Mortara Instrument (Hillrom / Baxter): US-origin specialist in resting ECG, stress ECG, and Holter monitoring with VERITAS interpretation algorithms, now part of Baxter via Hillrom. Comparable to Diagnostica on PC-based ECG with automated interpretation serving primary care and specialty clinics.
• SunTech Medical: US-based specialist in ambulatory blood pressure monitoring (ABPM) devices and clinical-grade BP measurement, including the Oscar 2 system. Directly comparable to Diagnostica's 24-hour BP module on product type, primary-care customer, and validation-accuracy positioning.

Broad incumbents

• Spacelabs Healthcare: US-headquartered patient monitoring and diagnostic cardiology company offering ambulatory BP, ECG and Holter solutions across hospital and clinic settings. Broader incumbent with overlapping capabilities but focused on higher-acuity hospital monitoring rather than primary-care GP workflow.
• GE HealthCare: Global medical device and healthcare technology incumbent with ECG, cardiology imaging, patient monitoring, and life-care solutions including primary-care diagnostic cardiology. Broad incumbent rather than niche primary-care specialist; competes with Spirare at the hospital/enterprise tier.

Others

• CompuGroup Medical (CGM): Major European EHR and health-IT vendor whose CGM Allmenn/J4/Spesialist products integrate with Spirare in Norway and Sweden. Not a direct diagnostic-software competitor, but a critical ecosystem partner and potential channel of consolidation risk for Nordic primary-care IT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diagnostica-as

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnostica