Laird
- Company typePrivate
- Founded1958
- HeadquartersForfar, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Laird firmographics
Firmographics- Name
- Laird
- Legal name
- Laird Brothers (Forfar) Limited
- Website
- https://laird.co.uk
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Laird is headquartered
LocationHeadquarters
- HQ city
- Forfar
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Laird business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Readymix concrete supply: Ready-mix concrete supplied by J & A Laird Ltd from Forfar and Blairgowrie plants via 17 company-owned 8m³ truck mixers. Serves Tayside, South Aberdeenshire and Perthshire markets; BSI-accredited product conformity; can deliver several hundred m³ by lunch.
- Volumetric (mobile mix) concrete hire and supply: J&J Laird Mobilemix on-site volumetric concrete service for small/medium jobs and Aberdeen area. Customers pay only for what is used (no part load charge); available as full-day (8 hrs) or half-day (4 hrs) hire. Mix grades and slumps can be changed on site.
- Concrete block manufacturing: Manufacture and sale of dense (Lunacrete), medium density (Pummalite), paint grade, hollow, spacer, common brick, dense foundation and medium dense foundation concrete blocks. CE marked to BSI third-party assessment under BS EN 771-3. Delivered mostly on company-owned fleet.
- Cemfloor screed product sales: Sale of Cemfloor binder-based screeds for commercial, industrial and residential flooring applications, including underfloor heating installations.
- Landscaping products (paving, flags, slabs, walling, kerbs): Manufacture and sale of concrete block paving (Strathmore, Phoenix, Cobble, Cobble Setts, Rectangular, Properm), decorative slabs (Valhalla, Rosslyn, Phoenix flags), standard riven/smooth/textured flags, Strathstone walling and garden walling, and kerbs/edging (KS, KL, HB, Flat Top, Round Top, Bull Nose, British Standard road kerbs). Sold direct and through stockists to both domestic and commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Readymix and volumetric concrete: quote-based with calculator for volumetric; volume-based with additional delivery/surcharge fees |
| Unit Pricing | Pay-as-you-go | Kerbs and edging: per linear metre or per individual unit, quote-based |
| Other | Pay-as-you-go | Volumetric concrete hire: full-day or half-day on-site hire |
| Other | Pay-as-you-go | General commercial terms: net 30 days, VAT exclusive, late payment interest 4% above BoE base rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Laird product offering
Product offeringCore offering
Laird manufactures and supplies a full range of concrete building and landscaping products from its Forfar headquarters, including dense and medium-density concrete blocks (Lunacrete and Pummalite ranges), readymix and volumetric concrete, decorative and standard flags, block paving (Strathmore, Phoenix, Cobble, Cobble Setts, Rectangular, Properm permeable), walling (Strathstone), and kerbs and edging. It also sells Cemfloor binder-based screeds for commercial, industrial and residential flooring applications, primarily serving construction contractors, civil engineers, builders' merchants and housebuilders across Scotland and the North of England.
Differentiator
Problem solved
Functional benefit
Brands
- Strathstone Walling: Split walling product range available in Buff, Buff/Black, Buff/Brown, Charcoal, Light Grey, Grampian Grey, Caledonia, Ash, Plum and Red; suitable for load and non-load bearing applications.
- Phoenix Block Paving
- Valhalla Flags
- Rosslyn Flags
- Properm
Products and services
- Readymix Concrete Ready-mix concrete supplied through J & A Laird Ltd from Forfar and Blairgowrie plants serving Tayside, South Aberdeenshire and Perthshire markets. Delivered via 17 company-owned 8m³ truck mixers, capable of supplying several hundred m³ by lunch. BSI accredited for product conformity with on-site laboratory testing and UKAS-accredited independent testing. Intended for civil engineering, commercial and residential construction customers.
- Volumetric Concrete (J&J Laird Mobilemix) On-site mixed volumetric concrete supplied and hired via J&J Laird Mobilemix. Allows alternate mix grades and slumps with no part-load charges, available as full-day (8 hrs) or half-day (4 hrs) hire including travelling. 7m discharge chutes available for awkward placement jobs. Aimed at small and medium jobs and the Aberdeen area.
- Concrete Blocks (Lunacrete and Pummalite ranges) Scotland's largest concrete block manufacturer offering dense (Lunacrete) and medium density (Pummalite) blocks, paint grade, hollow, spacer bricks, common bricks, dense and medium dense foundations. All standard products CE marked to BSI third-party assessment and fully compliant with BS EN 771-3, with quality continuously monitored in the on-site laboratory. Delivered mostly on the company-owned fleet. Intended for builders' merchants, contractors and housebuilders.
- Cemfloor Screeds Self-compacting screeds using Cemfloor binder technology for indoor concrete flooring in commercial, industrial and residential construction. Complies with EN 13813, with thermal conductivity up to 2.9 W/m·K, drying times of 14–28 days, larger joint-free floor areas up to 150 m², and minimal drying shrinkage (<0.1%). Intended for screeding contractors and flooring installers.
- Strathstone Walling Split walling product with striking contoured texture and rich aesthetics, available in multiple colourways and sizes (450 x 215 x 100, 450 x 140 x 100, 450 x 65 x 100, 300 x 215 x 100, 300 x 140 x 100, 300 x 65 x 100). Suitable for both load and non-load bearing applications. Sold direct and through stockists to domestic and commercial customers.
- Strathstone Garden Walling Decorative garden walling faced on both sides with contoured texture mimicking natural stone. No mortar required, cost-effective and ideal for DIY installation. Can be built to a maximum height of 960mm and is not suitable as a retaining wall. Aimed at homeowners and small landscaping projects.
- Valhalla Flags and Circles Premium decorative slabs with rippled riven texture and gentle contoured fettle edge. Available in Bracken, Slate, Oasis and Scottish Heather colour variants plus matching Circles. Project pack sizes include 580 x 435, 580 x 290, 435 x 435, 435 x 290 and 290 x 290 at 50mm. Hard-wearing premier finish with slip- and weather-resistant properties. Targeted at domestic landscaping and commercial installations.
- Rosslyn Flags Decorative flag paving with curled semi-sheen finish and matt silky-sheen surface structure. Size 600 x 450 x 40, available in Charcoal Smooth and Silver Smooth colours. Manufactured using high-quality natural aggregate to deliver Laird's hard-wearing surface finish with a premium granite appearance. Sold direct and through stockists for domestic and commercial landscaping.
- Standard Textured Flags Granite-textured flags manufactured using shot-blasting technology to reveal glistening aggregate. Size 450 x 450 x 50mm, available in Charcoal, Sandstone and Natural colours. Enhanced durability using German manufacturing technology with reduced efflorescence. Targeted at domestic and commercial landscaping customers.
- Standard Riven and Smooth Flags Economical standard flag range. Riven flags feature an undulated surface pattern mimicking natural stone in Natural, Charcoal, Red (made to order) and Buff colours; smooth flags are available in Natural only. All 50mm depth, available in 600 x 600, 600 x 450 or 450 x 450 sizes. Targeted at domestic landscaping customers.
- Phoenix Block Paving Granite-textured block paving using shot-blasting process to remove the top layer and reveal glistening natural aggregate, delivering a hard-wearing granite-textured surface with enhanced slip resistance and a unique sparkling finish. Available in 50mm, 60mm and 80mm depths and in Graphite, Silver and Mid Grey colourways. Manufactured with German Lanxess iron-oxide long-lasting pigments. Sold through stockists and direct to domestic and commercial customers.
- Properm Permeable Block Paving Permeable paving systems (Rectangular Properm, Cobble Properm, Phoenix Properm Trio, Properm 240) that create small gaps between blocks to allow surface water to drain, mitigating standing water, ice patches and flooding risk when installed with a suitable SuDS system. Targeted at car parks, retail parks, public realm and any project requiring SuDS-compliant drainage.
- Kerbs and Edging Concrete kerb and edging range including KS (two way), KL (three way), HB, Flat Top, Round Top and Bull Nose kerbs. Available in Charcoal, Scottish Heather, Bracken and Grey/Natural. Kerbs can be purchased per linear metre or on an individual basis; some variants (e.g. British Standard Bullnose) are made to order. Targeted at civil engineering, commercial and domestic landscaping customers.
- British Standard Road Kerbs Hydraulically pressed and high-frequency vibrated back and face-mix concrete kerbs manufactured to BS EN 1340:2003, dimensionally accurate and compliant with Class 2 bending strength (≥5.0 MPa), Class 3 freeze-thaw durability and Class 4 abrasion resistance (≤20 mm). Targeted at civil engineering and road infrastructure customers.
- Pencil Edge Paving Paving solution with a pencil-edge profile creating a smoother surface transition between blocks, improving accessibility for wheelchair users, mobility scooters and pushchairs while reducing trolley and traffic noise. Suitable for car parks, retail parks, supermarkets and commercial developments. Made to order. Targeted at commercial and public-realm paving customers.
- Strathstone Walling — Ash Colour New Ash colour added to the Strathstone split walling range, suitable for both load and non-load bearing applications with contoured texture.
Quantifiable outcome
- Production capacity exceeding 1 million m² per annum from the Forfar factory
- +4 more outcomes
Companies that use Laird
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Laird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Laird partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and moderate.
- CemfloorcoreLaird uses Cemfloor binder technology to bring screeds for indoor concrete flooring applications in commercial, industrial and residential construction. The binder is mixed with cement, water and a suitable sand to create a high-performance screed compliant with EN 13813, offering reduced drying times (14–28 days), exceptional thermal conductivity up to 2.9 W/m·K, larger joint-free floor areas up to 150 m², minimal drying shrinkage (<0.1%) and self-compaction around underfloor heating pipes.
- BSI (British Standards Institution)coreBSI provides third-party CE marking and product conformity assessment for Laird's standard concrete blocks (BS EN 771-3) and accredits the Forfar and Blairgowrie readymix concrete plants (BSI Kitemark). Testing is performed at Laird's on-site laboratory and independently sub-contracted to UKAS-accredited test houses.
- Acquisition InternationalminorHosts the 10th Annual Business Excellence Awards; Laird was shortlisted in 2026 with the winners to be announced later in the year. The award recognises outstanding performance, innovation and commitment to high professional standards across industries.
- Social BiteminorCharitable/community partnership for the Social Bite Village in Granton — Laird donated Flat Top Edging and Block Paving products and worked alongside customer Advance Construction and other suppliers to help create safe, welcoming spaces for people moving forward from homelessness. Promoted across Laird's website and social channels with shared hashtags (#SocialBiteVillage, #CommunitySupport).
- St Andrew's Hospice, AirdrieminorLaird donated landscaping products to develop a serenity garden at St Andrew's Hospice, alongside Barratt Developments Scotland, Craighead Supply, Cartmore Building Supplies, Advance Construction, A&B Reid Fencing and Landscape Design, DMI (CCTV) and Edmiston Brown (lighting). The project was covered in trade and local press as a community impact story.
- Barratt Developments ScotlandmoderateMajor Scottish housebuilder that partnered with Laird (and other trade donors including Cartmore, Craighead, Advance Construction, A&B Reid) to deliver the St Andrew's Hospice serenity garden. Barratt coordinated materials, volunteering labour and identification of requirements via St Andrew's Hospice.
- mtc mediaminormtc media provides Laird's responsive website design, development and hosting (mtcmedia.co.uk) as credited in the website footer.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Laird competitors and assessment
Company assessmentDirect peers
- Brett Landscaping: UK manufacturer and supplier of concrete block paving, flags, kerbs, walling and landscaping products. Comparable to Laird in offering BSI-certified concrete landscaping and paving ranges sold through builders' merchants across the UK, with significant overlap in target customer segments (merchants, contractors, specifiers).
- Acheson + Glover: UK and Ireland manufacturer of concrete paving, flags, kerbs, walling and block products. Comparable to Laird as a regional concrete landscaping and paving specialist selling to merchants and contractors, with similar proprietary finishing technologies and product positioning.
- Thomas Armstrong Group: UK-based independent manufacturer of concrete blocks, paving, aggregates and readymix concrete. Closely comparable to Laird as a multi-generation independent concrete products manufacturer with quarrying, blocks, paving and readymix operations serving northern UK markets.
Broad incumbents
- Marshalls: UK-listed leader in hard landscaping, concrete paving, kerbs and walling products serving merchants, contractors and housebuilders. Comparable to Laird in product categories (paving, flags, kerbs, walling) and customer base, but operates at national scale with a much broader portfolio including natural stone and landscape protection products.
- Aggregate Industries (Holcim): UK subsidiary of Holcim producing ready-mix concrete, aggregates, asphalt and concrete products. Directly comparable to Laird's readymix concrete and aggregates operations and competing in the same UK construction supply market, but at significantly greater scale and with a national footprint.
- Hanson UK (Heidelberg Materials): UK arm of Heidelberg Materials producing ready-mix concrete, aggregates, cement and concrete products. Overlaps with Laird's ready-mix and aggregates business in Scotland and northern England, with similar BSI-accredited readymix operations but at materially larger national scale.
- Tarmac (CRH): UK building materials business of CRH producing ready-mix concrete, cement, aggregates, asphalt and concrete products. Comparable to Laird in ready-mix and aggregates operations serving UK contractors and merchants, with substantially broader geographic and product reach.
- CEMEX UK: UK subsidiary of global building materials group CEMEX producing ready-mix concrete, aggregates, cement and concrete products. Comparable to Laird in readymix, aggregates and concrete products serving UK construction, with national scale and significantly larger R&D and sustainability resources.
- Forterra: UK-listed manufacturer of bricks, concrete blocks and other building products. Direct overlap with Laird's concrete block manufacturing business (Lunacrete/Pummalite equivalent) and shared housebuilder/merchant customer base, though Forterra operates nationally with a much broader product range.
Emerging players
- Bison Precast: UK precast concrete manufacturer producing precast concrete products and structural elements. Partial overlap with Laird in concrete products manufacturing serving UK construction, but focused on structural precast rather than landscaping, blocks and readymix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Laird social profiles
Digital presenceLaird compliance and trust
Trust signalCompliance4 records
Laird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laird leadership team
Management profileNumber of profiles
Profiles1 record
Laird subsidiaries and ownership
Company hierarchySubsidiaries3 records
Laird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laird
What does Laird do?
Laird manufactures and supplies a full range of concrete building and landscaping products from its Forfar headquarters, including dense and medium-density concrete blocks (Lunacrete and Pummalite ranges), readymix and volumetric concrete, decorative and standard flags, block paving (Strathmore, Phoenix, Cobble, Cobble Setts, Rectangular, Properm permeable), walling (Strathstone), and kerbs and edging. It also sells Cemfloor binder-based screeds for commercial, industrial and residential flooring applications, primarily serving construction contractors, civil engineers, builders' merchants and housebuilders across Scotland and the North of England.
Is Laird a public or private company?
Laird is a private company. It is classified as family owned and is currently operating.
When was Laird founded?
Laird was founded in 1958. It employs 51 to 100 people.
Where is Laird based?
Laird is headquartered in Forfar, United Kingdom, in the Europe region.
How does Laird make money?
Five revenue lines are on record. Readymix concrete supply is the primary driver. The others are volumetric (mobile mix) concrete hire and supply, concrete block manufacturing, cemfloor screed product sales and landscaping products (paving, flags, slabs, walling, kerbs).
Who are Laird's main competitors?
Direct peers on record are Brett Landscaping, Acheson + Glover and Thomas Armstrong Group. Broad incumbents are Marshalls, Aggregate Industries (Holcim), Hanson UK (Heidelberg Materials), Tarmac (CRH), CEMEX UK and Forterra. Bison Precast is listed as an emerging player.
Does Laird have an API?
No public API is recorded for Laird.