Interest Mortgage
- Company typePrivate
- Founded2020
- HeadquartersFort Mill, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Interest Mortgage does
Interest Mortgage, LLC is a U.S. mortgage broker founded in 2020 and headquartered in Fort Mill, South Carolina, operating as a Delaware LLC. The company runs Interest.com, a digital-first platform that matches individual home buyers and homeowners with third-party mortgage lenders, refinancing providers, and related financial service providers across 27+ licensed U.S. states (NMLS ID# 2113062). Its core offering is concierge-style mortgage brokerage, supported by a 12-tool financial calculator suite, state-specific mortgage rate content pages, and an SMS-based customer engagement service, all positioned around a "human-first, jargon-free" advisory experience delivered by a team claiming 100+ years of combined industry experience.
Underlying the platform is a relatively thin technology layer: a content-and-SEO website, static mortgage calculators, and a Match Request feature that routes consumer inquiries to service providers. There is no disclosed API, no proprietary AI/ML capability, and no native mobile application. The stack is best characterized as a content-driven lead-generation and routing engine layered on top of a licensed mortgage brokerage back office.
The business model is a freemium, two-sided referral marketplace. Consumers access basic services free of charge; the company generates revenue primarily through (1) affiliate/referral fees paid by financial institutions, mortgage brokers, insurance brokers, and other professionals who receive matched consumer leads, and (2) advertising revenue from financial-product partners. GTM is sales- and content-led rather than API-led: SEO-optimized state rate pages, an educational calculator suite, email and SMS outreach, and organic social channels (Facebook, Instagram, LinkedIn) drive top- and mid-funnel traffic, with human loan experts closing the experience. Customer concentration is mass-market and dispersed across individual consumers, with no disclosed enterprise accounts or named B2B customers.
Interest Mortgage firmographics
Firmographics- Name
- Interest Mortgage
- Legal name
- Interest Mortgage, LLC
- Website
- https://interest.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Interest Mortgage industry classification
Industry- Product category
- Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Interest Mortgage is headquartered
LocationHeadquarters
- HQ city
- Fort Mill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interest Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Service Provider Referral Fees: Service providers (financial institutions, mortgage brokers, insurance brokers, etc.) pay fees to Interest Mortgage for being matched with users of the service. Basic services are free for consumers.
- Advertising Revenue: Interest.com operates as an independent publisher and advertising-supported comparison service, generating revenue from advertising partnerships with financial product providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Access |
| Transaction based/ take rate | Pay-as-you-go | Service Provider Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Interest Mortgage product offering
Product offeringCore offering
Interest Mortgage is a licensed mortgage broker (NMLS ID# 2113062) operating the Interest.com platform, which matches individual home buyers and homeowners with third-party lenders, mortgage brokers, insurance brokers, and other financial professionals across 27+ U.S. states. The offering combines personalized expert guidance (a team with 100+ years of combined mortgage industry experience) with a digital-first experience that includes a 12+ calculator suite, state-specific mortgage rate pages, SMS alerts, and an Equal Housing Lender commitment. Basic services are free for consumers; service providers pay fees for matched leads, with advertising supplementing revenue.
Product overview
Interest Mortgage operates as a mortgage broker offering a unified platform for home financing and refinancing. The core product is Mortgage Services, supported by a comprehensive Mortgage Calculators Suite for financial planning, state-specific Mortgage Rate Information, and an SMS Texting Service for customer alerts. The company emphasizes personalized guidance from experts with over 100 years of combined experience, a streamlined digital application process, and transparent mortgage and refinance rate comparisons across multiple U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Brokerage Services Licensed mortgage brokerage providing home purchase financing and refinancing services. Interest Mortgage matches consumers with appropriate lenders across 27+ U.S. states, supplying personalized expert guidance through the home buying and refinancing process.
- Service Provider Match Requests Match Request feature that connects users of the platform with third-party service providers including financial institutions, credit card providers, mortgage brokers, insurance brokers, and other financial professionals. Available to U.S. residents.
Quantifiable outcome
- Basic services are free for consumers; Service Providers pay fees for matching services.
Companies that use Interest Mortgage
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Interest Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Interest Mortgage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Social Media PlatformsminorInterest Mortgage maintains a social media presence on Facebook (Interest Mortgage - 102162368514982), Instagram (interestmortgage), and LinkedIn (Interest Mortgage). These platforms are used for brand visibility and customer engagement.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Interest Mortgage competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Interest Mortgage social profiles
Digital presenceInterest Mortgage compliance and trust
Trust signalCompliance3 records
Interest Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interest Mortgage leadership team
Management profileNumber of profiles
Interest Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interest Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interest Mortgage
What does Interest Mortgage do?
Interest Mortgage is a licensed mortgage broker (NMLS ID# 2113062) operating the Interest.com platform, which matches individual home buyers and homeowners with third-party lenders, mortgage brokers, insurance brokers, and other financial professionals across 27+ U.S. states. The offering combines personalized expert guidance (a team with 100+ years of combined mortgage industry experience) with a digital-first experience that includes a 12+ calculator suite, state-specific mortgage rate pages, SMS alerts, and an Equal Housing Lender commitment. Basic services are free for consumers; service providers pay fees for matched leads, with advertising supplementing revenue.
Is Interest Mortgage a public or private company?
Interest Mortgage is a private company. It is classified as unknown and is currently operating.
When was Interest Mortgage founded?
Interest Mortgage was founded in 2020. It employs 51 to 100 people.
Where is Interest Mortgage based?
Interest Mortgage is headquartered in Fort Mill, United States, in the North America region.
How does Interest Mortgage make money?
Two revenue lines are on record. Service Provider Referral Fees are the primary driver. The others are advertising Revenue.
Does Interest Mortgage have an API?
No public API is recorded for Interest Mortgage.
What industry is Interest Mortgage in?
Interest Mortgage's product category is Mortgage Brokerage. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 522310 and its SIC code is 6163.