What Verus Global does

Verus Global is a privately held professional consulting firm founded in 1993 and headquartered in New Jersey (with operational presence in Littleton), specializing in organizational alignment, leadership development, and strategy execution. The firm sells a portfolio of human-delivered services rather than a software platform: custom consulting engagements, the 'Pathways to Leadership' development program, the 'A.C.T. In Partnership' workshop, the 'Connector System Certification' for cross-functional team alignment, live virtual 'Activation Sessions', and published methodology books ('Do Big Things', 'One Team', 'Degrees of Strength', '10 Greatest Gifts I Give My Children'). Underlying assets are the proprietary 'Deep Alignment' methodology, a research and evidence-based framework emphasizing activation of hearts and minds, and the free Alignment Calculator / Alignment Accelerator assessment tools used to diagnose alignment barriers. The firm is described as 'powered by iPEC' (Institute for Professional Excellence in Coaching), which provides the coaching credentialing backbone for the methodology.

The go-to-market is consultative and enterprise-focused. Sales originate through 'Talk With An Expert' consultations and a 2-4 hour Alignment Accelerator diagnostic that introduces the methodology before clients commit to longer engagements. Pricing is custom-quoted per engagement scope and not publicly disclosed. The customer base spans more than 20 named enterprise logos across healthcare/medical devices (Alcon, Edwards Lifesciences, LivaNova, Cigna, Holigic), consumer goods and food & beverage (P&G, SC Johnson, PepsiCo, Nestlé, Kellogg's, Tillamook, BAT, Ecolab), automotive and manufacturing (Ford, Jabil, O-I), aerospace (Lockheed Martin, Aegis Aerospace), financial services (Rabobank), and select nonprofits (Habitat for Humanity). The firm claims facilitation experience in 38 countries across 29 industries.

Reported client outcomes include a 25% increase in alignment frequency (Alcon), 20% revenue growth (Tillamook), synergy targets achieved one year ahead of plan (O-I), three-month timeline reductions (Edwards Lifesciences), and 50% reductions in Kaizen event time (Aegis Aerospace). Distribution is direct via enterprise field sales and virtual inside sales; marketing combines a weekly blog, LinkedIn and YouTube channels, email newsletter, webinars, and the published books as thought-leadership lead magnets. The firm reports 11-50 employees, no external funding rounds, no M&A, and no parent company, indicating a founder/management-controlled operating model currently navigating the announced October 2025 departure of longtime Chief Impact Officer Craig W. Ross.

Name

Verus Global

Legal name

Verus Global, Inc.

Website

https://verusglobal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Verus Global is a privately held professional consulting firm that provides organizational alignment, leadership development, and strategy execution services to enterprise clients across 38 countries, delivered through custom workshops, certifications, and assessments.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Organizational alignment consulting
• Leadership development programs
• Team alignment workshops
• Executive coaching services
• Change management consulting

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services & Consulting: Core revenue from professional consulting engagements including workshops, development programs, certification programs, and custom organizational alignment initiatives. Engagement starts with diagnostic exercises and proceeds to ongoing consulting relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Verus Global is a professional consulting firm that delivers leadership development, team alignment, and organizational transformation services. It sells development programs (Pathways to Leadership), workshops (A.C.T. In Partnership), certifications (Connector System), assessment tools (Alignment Calculator), introductory diagnostic engagements (Alignment Accelerator), live virtual sessions, and related business books. Delivery is built around its proprietary "Deep Alignment" methodology that mobilizes hearts and minds to accelerate strategy execution.

Product overview

Verus Global is a professional consulting firm that offers a portfolio of leadership development programs, workshops, certifications, and publications centered on organizational alignment and strategy execution. Their core methodology focuses on mobilizing hearts and minds through practical tools, a common language, and a leadership operating system. The product portfolio includes development programs (Pathways to Leadership, A.C.T. In Partnership), certification offerings (Connector System Certification), assessment tools (Alignment Calculator), introductory experiences (Alignment Accelerator), live events (Activation Sessions), and published books (DO BIG THINGS, ONE TEAM, DEGREES OF STRENGTH). All offerings are designed to help organizations achieve deep alignment, break silos, and accelerate strategy execution.

Differentiator

Problem solved

Functional benefit

Brands

• Do Big Things: Award-winning book by Craig W. Ross, Angie V. Paccione, PhD, and Victoria L. Roberts about mobilizing hearts and minds to achieve epic impact.
• One Team
• Degrees of Strength
• Connector System

Products and services

• Pathways to Leadership (Deepen Team Alignment) Development program that transforms outcomes by mobilizing hearts and minds, building common language, and empowering connected colleagues to achieve deep alignment within enterprise leadership teams.
• A.C.T. In Partnership (Break Barriers to Alignment) Workshop/program that aligns groups through candid discussions, constructing agreements and clarity to shared objectives, and resolving destructive conflict to help teams achieve priorities faster.
• Connector System Certification (Develop Daily Alignment) Certification in aligning cross-functional teams that empowers leaders of projects and initiatives to align colleagues in the flow of work on a daily basis.
• Alignment Calculator A simple, one-minute, scientifically valid and reliable method to assess the strength of a team's alignment to objectives; used as a free downloadable assessment entry point for prospective clients.
• Alignment Accelerator A 2-4 hour interactive diagnostic engagement that identifies alignment barriers and introduces Verus Global's methodology as a risk-free introductory experience for prospective enterprise clients.
• Activation Sessions Live virtual experiences for teams designed to equip leaders, energize culture, and move teams forward faster, smarter, and together; registration-based webinars on alignment and cross-functional leadership topics.

Quantifiable outcome

• 25% increase in alignment frequency in days (Alcon case study)
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• iPEC (Institute for Professional Excellence in Coaching)foundationalStrategic or Co-development PartnerVerus Global is 'powered by iPEC' indicating a foundational relationship with the Institute for Professional Excellence in Coaching. This affiliation provides the coaching infrastructure and credentialing backbone for Verus Global's leadership development and alignment methodology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: FranklinCovey is a direct peer in leadership development, change execution, and culture transformation, with a similar model of books, training programs, and certifications (e.g., 'The 7 Habits') sold to enterprise audiences. Highly comparable to Verus Global's development programs and certification offerings.
• Dale Carnegie & Associates: Dale Carnegie offers leadership training, team engagement, and organizational development courses plus published books, targeting enterprise leadership teams. Comparable to Verus Global in combining authored content, certified training, and enterprise facilitation.
• Development Dimensions International (DDI): DDI is a direct peer providing leadership development, leadership assessments, and skill-building programs for enterprise clients. Its assessment-and-certification model parallels Verus Global's Alignment Calculator and Connector System Certification.
• Center for Creative Leadership: CCL delivers research-backed leadership development programs, executive coaching, and assessment tools to enterprise and government clients. Closely mirrors Verus Global's evidence-based methodology positioning and certification/credentialing model.
• Blanchard (The Ken Blanchard Companies): Blanchard provides leadership training programs (e.g., SLII, Leading People Through Change), workshops, and certifications delivered to enterprise leadership teams—comparable to Verus Global's development, workshop, and certification offerings.
• BTS Group: BTS designs leadership development simulations, alignment workshops, and strategy-execution programs for Fortune 500 clients. Comparable to Verus Global's experiential, alignment-focused methodology for senior leadership teams.
• RHR International: RHR International is a leadership consultancy that assesses executives, builds top-team effectiveness, and advises on CEO succession—directly comparable to Verus Global's senior leadership alignment focus and case studies at Alcon, Edwards Lifesciences, and others.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, culture and engagement, and team effectiveness advisory. Overlaps with Verus Global's alignment and leadership development services but operates at much larger scale and breadth.
• McKinsey & Company (Organizational Practice): McKinsey's Organizational Practice advises global enterprises on culture, change management, and leadership effectiveness. Overlaps with Verus Global's alignment and transformation work but is part of a broader strategy consulting portfolio rather than a specialization.

Others

• iPEC (Institute for Professional Excellence in Coaching): iPEC is described as the foundational affiliation that powers Verus Global; it provides coaching credentialing infrastructure underpinning Verus Global's methodology. Included as an ecosystem enabler/comparator rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VerusGlobal/featured
• Facebookfacebook.com/LetsDoBigThings
• LinkedInlinkedin.com/company/verus-global-inc-
• Xx.com/verusglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verus Global