Digitize
Digitize! GmbH is a Swiss-headquartered boutique consulting firm that advises B2B and municipal clients on digital transformation, PIM, and MARCH-based composable commerce, while operating the CITYGUIDE city-app platform across 350+ deployments in five European countries.
- Company typePrivate
- Founded2015
- HeadquartersPfaffikon, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digitize does
Digitize! GmbH is a boutique Swiss-headquartered consulting firm founded in 2015 and led by CEO Matthias Kant. The company delivers strategic consulting for digital transformation, with specialized practices in Product Information Management (PIM), Composable Commerce on MACH architecture, Sales Enablement, Pricing Strategy, and Software Selection across PIM, MAM, CMS, CRM, and e-commerce platforms. It serves B2B clients of varying sizes as well as municipal and tourism-sector customers, drawing on what the firm describes as 20+ years of combined PIM experience.
Beyond advisory work, Digitize! operates CITYGUIDE, a city-guide application platform deployed across 350+ apps in Switzerland, Germany, Austria, Italy, and Spain. This product-line provides the firm with a recurring touchpoint into city marketing organizations and tourism boards across multiple European markets. Services are delivered from offices in Pfäffikon SZ (Switzerland), Krefeld, and Lindau am Bodensee (Germany).
The business model is primarily professional services: fee-based, project-driven consulting engagements with implementation packages starting from around CHF 4,000 for smaller online-shop buildouts. Distribution into the municipal segment is partly channeled via a partnership with Deutsche Stadtmarketing Gesellschaft (DSM). Thought-leadership activity in Springer Professional (2020, 2022) and a stated AI offering indicate active positioning in adjacent high-interest categories, though no proprietary AI technology, research, or significant funding is disclosed.
Digitize firmographics
Firmographics- Name
- Digitize
- Legal name
- Digitize! GmbH
- Website
- https://digitize.one
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digitize! GmbH is a Swiss-headquartered boutique consulting firm that advises B2B and municipal clients on digital transformation, PIM, and MARCH-based composable commerce, while operating the CITYGUIDE city-app platform across 350+ deployments in five European countries.
- Ownership category
- akta.pro rank
Digitize industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Software Engineering & Application Modernization (BPAHAEAD)
Keywords
Where Digitize is headquartered
LocationHeadquarters
- HQ city
- Pfaffikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Digitize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Strategic Consulting Services: Project-based strategic consulting engagements for digital transformation, digital strategy development, PIM implementation, software selection, and pricing strategy. Revenue generated through professional services fees for advisory and implementation support.
- PIM Project Consulting: Specialized consulting for PIM system selection and implementation, with claims of over 20 years of combined PIM experience across the team
- Online Shop Implementation: Implementation of responsive online shops for clients; example pricing starting from CHF 4,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Online shop implementation - starting price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Digitize product offering
Product offeringCore offering
Digitize! GmbH delivers strategic and operational consulting services for digital transformation, including digital strategy, Product Information Management (PIM), omnichannel marketing, sales enablement, pricing strategy, and software selection advisory for B2B clients and municipalities. In parallel, the firm operates the CITYGUIDE mobile app platform — a digital city directory product deployed across 350+ city apps in Switzerland, Germany, Austria, Italy, and Spain — and offers online marketing services through its partner Deutsche Stadtmarketing Gesellschaft (DSM).
Product overview
Digitize! is a consulting company offering strategic and operational digital transformation services. The core portfolio consists of consulting services for digital strategy, multi-channel management, Product Information Management (PIM), omnichannel marketing, sales enablement, and pricing strategy. Additionally, they operate the CITYGUIDE platform—a city mobile app ecosystem that includes CITYGUIDE City Apps for municipalities with company directories, restaurant/hotel guides, event calendars, and multimedia content, plus CITYGUIDE for Companies providing social media marketing, web design, and video production services. An Online Marketing partner agency offering web design, e-commerce, marketplace integration, SEO, and social media services complements the offering. All services are delivered through their team of management and PIM consultants based in Switzerland and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Digitize! Consulting Services Strategic and operational consulting services for digital transformation, including digital strategy, multi-channel management, Product Information Management (PIM), omnichannel marketing, sales enablement, pricing strategy, and software selection for B2B companies and municipalities.
- CITYGUIDE Mobile App Platform City mobile app platform providing digital directories of retailers, service providers, restaurants, hotels, events, sports facilities, cultural offerings, educational institutions, and local information, including company directory, event calendars, multimedia content integration, weather information, and ratings. Designed for cities, municipalities, districts, cantons, tourism organizations, and city marketing companies.
- Composable Commerce Consulting Design and implementation of composable commerce solutions using MACH architecture (Microservices, API-first, Cloud-native, Headless), covering PIM-DAM-Shop-Frontend integrations, PXP Product Experience Portal, B2B product communication, data modeling, and best-of-breed system selection.
- Digital Strategy Consulting Advisory helping companies develop strategies for digitalization, focusing on multi-channel management, product information management, and content & commerce to increase revenue, customer retention, and process efficiency.
- Product Information Management (PIM) Consulting Consulting for centralizing and automating product data flows, supporting consistent product data management across multiple sales channels with PIM system implementation, including selection and software advisory.
- Sales Enablement Consulting Services providing sales teams with optimal resources and technology, including product data management, training, performance management, and tooling to protect and enhance organizational sales development.
- Pricing Strategy Consulting Advisory on pricing concepts, price analysis, price implementation, and margin optimization, including price-setting software tools, pricing processes, and organizational pricing structures.
- Software Selection Consulting Independent consulting for selecting PIM, MAM, CMS, CRM, and e-commerce software solutions tailored to specific business models.
- Omnichannel Marketing Consulting Consulting for increasing presence across multiple channels while ensuring positive customer experience, supporting both B2B and B2C companies in digital commerce.
- Online Marketing Services Partner-delivered online marketing services including web design, online shops, marketplace connections (Amazon, Google Shopping, eBay), search engine marketing, SEO, content marketing, video marketing, social media marketing, and web analytics.
- CITYGUIDE for Companies Marketing solutions for medium-sized businesses providing social media concepts, web packages with content management systems, SEO, video production services, and traditional marketing materials including brochures and flyers.
- CITYGUIDE City App Mobile application for cities and municipalities featuring company directories, restaurant and hotel guides with ratings, event calendars, cultural and social information, local offers, coupons, and weather forecasts.
Quantifiable outcome
- An isolated price change of 1% increases profit by an average of 11% (industry benchmark referenced by company)
- +1 more outcomes
Companies that use Digitize
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Digitize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Digitize partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deutsche Stadtmarketing Gesellschaft (DSM)coreDSM is an official partner of Digitize! providing comprehensive online marketing and consulting services. The partnership enables Digitize! to offer holistic solutions including webdesign, online shops, marketplace integration, search engine marketing, SEO, content marketing, video marketing, social media marketing, and web analytics. DSM and Digitize! complement each other in numerous customer projects and offer complete solutions from a single source.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Digitize competitors and assessment
Company assessmentBroad incumbents
- commercetools: Composable commerce platform vendor and the canonical reference architecture for MACH-based implementations. Comparable because Digitize!'s MACH/composable commerce consulting practice is built around integrations with platforms like commercetools.
- Arvato (Bertelsmann): Large international digital services and BPO provider with significant DACH e-commerce and CX consulting practices. Comparable as a broader incumbent serving overlapping enterprise digital transformation needs.
- Stibo Systems: Established enterprise PIM/MDM vendor with a global partner ecosystem of implementation consultants. Comparable as Digitize!'s PIM consulting engagements frequently pair with Stibo (and similar) platforms.
- valantic: Large European digital transformation and SAP/commerce consultancy with deep DACH presence. Comparable as a much larger incumbent offering overlapping digital strategy, PIM, and e-commerce implementation services to enterprise clients.
Direct peers
- Akeneo: Leading PIM software vendor serving the same B2B enterprise and mid-market buyers that Digitize! advises on PIM strategy and implementation. Highly comparable as Digitize!'s PIM consulting practice sits adjacent to (and partners with) Akeneo deployments.
- Codifi: Specialist PIM and product data consultancy serving DACH mid-market and enterprise customers. Comparable because it offers overlapping PIM advisory and implementation services to similar buyers as Digitize!.
- inRiver: PIM platform specialist targeting manufacturers, brands, and retailers — the same customer base Digitize! serves with its PIM consulting line. Comparable because both operate in the PIM/composable commerce advisory-implementation ecosystem.
Emerging players
- Spryker: Composable commerce platform focused on complex B2B and enterprise use cases, often paired with PIM. Comparable because Digitize! positions itself on the same composable commerce/PIM-DAM-Shop stack that Spryker customers require implementation partners for.
- novomind: Hamburg-based digital commerce and PIM software + services provider serving DACH retailers and brands. Comparable as a regional emerging player combining PIM/commerce technology with consulting services similar to Digitize!.
Regional players
- Salesforce Commerce Cloud Partner Agencies (e.g., adesso): DACH-headquartered IT consultancy with significant e-commerce, PIM, and digital transformation practices. Comparable as a regional peer offering overlapping services to mid-market and enterprise customers across German-speaking markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digitize social profiles
Digital presenceDigitize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitize leadership team
Management profileNumber of profiles
Profiles1 record
Digitize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitize
What does Digitize do?
Digitize! GmbH delivers strategic and operational consulting services for digital transformation, including digital strategy, Product Information Management (PIM), omnichannel marketing, sales enablement, pricing strategy, and software selection advisory for B2B clients and municipalities. In parallel, the firm operates the CITYGUIDE mobile app platform — a digital city directory product deployed across 350+ city apps in Switzerland, Germany, Austria, Italy, and Spain — and offers online marketing services through its partner Deutsche Stadtmarketing Gesellschaft (DSM).
Is Digitize a public or private company?
Digitize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digitize founded?
Digitize was founded in 2015. It employs 1 to 10 people.
Where is Digitize based?
Digitize is headquartered in Pfaffikon, Switzerland, in the Europe region.
How does Digitize make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are PIM Project Consulting and online Shop Implementation.
Who are Digitize's main competitors?
Broad incumbents on record are commercetools, Arvato (Bertelsmann), Stibo Systems and valantic. Direct peers are Akeneo, Codifi and inRiver. Emerging players are Spryker and novomind. Salesforce Commerce Cloud Partner Agencies (e.g., adesso) is listed as a regional player.
Does Digitize have an API?
No public API is recorded for Digitize.
What industry is Digitize in?
Digitize's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54151 and its SIC code is 8742.