Do Hard Money
Do Hard Money (operating as The Investor's Edge) is a Utah-based real estate investment platform serving individual investors in 45 U.S. states with integrated educational courses, proprietary deal-finding and analysis software, and hard money lending up to 100% of qualified deals.
- Company typePrivate
- Founded2009
- HeadquartersWest Jordan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Do Hard Money does
Do Hard Money, now operating as The Investor's Edge, is a privately held real estate investment platform founded in 2009 and headquartered in West Jordan, Utah. The company originated as a hard money lender and was rebranded in 2023 to reflect an expanded offering that bundles structured educational courses, proprietary deal-finding and analysis software, and direct hard money lending for individual real estate investors. The platform targets both first-time flippers and experienced investors seeking to scale operations, and serves members in 45 U.S. states with explicit carve-outs in California, Nevada, Utah, Alaska, and Hawaii driven by regulatory constraints. The company has cumulatively supported more than 10,000 real estate investors and reports an average member profit of $47,884 per flip with 37% of members closing deals with $0 cash-to-close.
The technology stack centers on a proprietary web platform at app.theinvestorsedge.com that integrates an off-market property discovery tool, the Advanced Deal Analyzer, an ARV (After Repair Value) calculator, a Proof of Funds document generator, a Next Property Roadmap planning tool, and a suite of mortgage and amortization calculators, alongside historical market-data charts. Educational products include the Find Fund Flip System for Houses and the Find Fund Flip System for Land courses, plus strategy content covering Fix & Flip, BRRR, and Wholesale Real Estate. The Income Hacker podcast functions as a content-marketing channel feeding the top of the funnel.
Revenue is generated through two streams: recurring subscription-based membership programs offered in multiple tiers for different experience levels, and transaction-based hard money lending, with advertised financing up to 100% of qualified deals plus a Gap Financing product. Pricing is not publicly disclosed and requires a free 1-on-1 consultation prior to enrollment. The go-to-market motion is sales-led and community-led, using a 17-minute webinar as the lead-capture mechanism, followed by an inside-sales consultation and then membership activation. Distribution combines self-serve software access with direct consultation-driven enrollment.
Do Hard Money firmographics
Firmographics- Name
- Do Hard Money
- Legal name
- The Investor's Edge
- Website
- https://dohardmoney.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Do Hard Money (operating as The Investor's Edge) is a Utah-based real estate investment platform serving individual investors in 45 U.S. states with integrated educational courses, proprietary deal-finding and analysis software, and hard money lending up to 100% of qualified deals.
- Ownership category
- akta.pro rank
Do Hard Money industry classification
Industry- Product category
- Hard Money Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Hard Money / Private Mortgage Brokers (FSALABAH)
- akta.pro secondary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
Keywords
Where Do Hard Money is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Markets served
Do Hard Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Membership Programs: Subscription-based membership tiers providing access to educational courses, deal finding software, expert team support, and funding services for real estate investing. Different programs for beginners and experienced investors.
- Hard Money Lending: The company provides hard money loans to fund real estate flips, offering financing up to 100% of deals with equity. Revenue generated through interest on loans and lending fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership programs with multiple tiers for different investor experience levels |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Do Hard Money product offering
Product offeringCore offering
Do Hard Money (operating as The Investor's Edge) provides short-term hard money loans to real estate investors alongside structured educational courses and proprietary deal-finding software. The combined offering helps individual members locate off-market properties, analyze deal economics, secure financing up to 100% of qualified deals, and complete fix-and-flip projects. Revenue is generated primarily through interest and fees on hard money loans and recurring membership subscriptions that bundle education, software access, and lending services.
Product overview
The Investor's Edge (formerly DoHardMoney.com) is a unified real estate investing platform combining education, proprietary software tools, and funding services. The platform offers structured courses (Find Fund Flip System for Houses and Land), a suite of specialized calculators (Advanced Deal Analyzer, ARV Calculator, Mortgage Calculator, Amortization Calculator, Early Mortgage Payoff Calculator), market data visualization tools (Mortgage Rate, Median Sales Price, and Median Monthly Rents Charts), deal-finding software (The Investor's Edge Software, Proof of Funds, Next Property Roadmap), and hard money lending products (Hard Money Loans, Gap Financing). Additional educational content covers strategies including Fix & Flip, Wholesale Real Estate, and BRRR Method. The company also produces a podcast (Income Hacker). The platform operates in 45 out of 50 U.S. states and reported $47,884 average member profit per flip and over 10,000 total investors helped.
Differentiator
Problem solved
Functional benefit
Products and services
- Find Fund Flip System For Houses Structured educational course that teaches the complete house flipping process, from finding off-market properties to funding and flipping, for individual real estate investors including beginners.
- Find Fund Flip System For Land Structured educational course focused on finding, funding, and flipping land properties, targeted at individual real estate investors.
- Hard Money Loans Short-term financing product for real estate investors, providing funding up to 100% of qualified deals, repaid via interest and lending fees on fix-and-flip transactions.
- Gap Financing Ideas Supplementary financing options designed to cover funding gaps in real estate deals for individual real estate investors.
- The Investor's Edge Software Proprietary deal-finding software that helps individual real estate investors locate off-market properties with motivated sellers to flip.
Quantifiable outcome
- Average member profit of $47,884 per flip (2021-2022)
- +2 more outcomes
Companies that use Do Hard Money
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Do Hard Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Do Hard Money partnerships and signals
Strategic signalPartnerships
Five partnerships are on record.
- Homes.comHomes.com has featured or recommended The Investor's Edge as a resource for real estate investors. Mentioned in the 'Companies That Recommend Us' section of the website.
- Realtor.comRealtor.com has featured or recommended The Investor's Edge as a resource for real estate investors. Mentioned in the 'Companies That Recommend Us' section of the website.
- Fit Small BusinessFit Small Business has featured or recommended The Investor's Edge as a resource for real estate investors. Mentioned in the 'Companies That Recommend Us' section of the website.
- Fox BusinessFox Business has featured or mentioned The Investor's Edge in media coverage. Mentioned in the 'Companies That Recommend Us' section of the website.
- Inc. MagazineInc. Magazine has featured or mentioned The Investor's Edge in media coverage. Mentioned in the 'Companies That Recommend Us' section of the website.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Do Hard Money competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Do Hard Money social profiles
Digital presenceDo Hard Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do Hard Money leadership team
Management profileNumber of profiles
Profiles1 record
Do Hard Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do Hard Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do Hard Money
What does Do Hard Money do?
Do Hard Money (operating as The Investor's Edge) provides short-term hard money loans to real estate investors alongside structured educational courses and proprietary deal-finding software. The combined offering helps individual members locate off-market properties, analyze deal economics, secure financing up to 100% of qualified deals, and complete fix-and-flip projects. Revenue is generated primarily through interest and fees on hard money loans and recurring membership subscriptions that bundle education, software access, and lending services.
Is Do Hard Money a public or private company?
Do Hard Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do Hard Money founded?
Do Hard Money was founded in 2009. It employs 11 to 50 people.
Where is Do Hard Money based?
Do Hard Money is headquartered in West Jordan, United States, in the North America region.
How does Do Hard Money make money?
Two revenue lines are on record. Membership Programs are the primary driver. The others are hard Money Lending.
Does Do Hard Money have an API?
No public API is recorded for Do Hard Money.
What industry is Do Hard Money in?
Do Hard Money's product category is Hard Money Lending. Its primary akta.pro industry code is FSALABAH, Hard Money / Private Mortgage Brokers, with a secondary code of FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 522 and its SIC code is 6162.