Fit Small Business
Fit Small Business is a New York-based digital publication founded in 2013 that publishes free, expert-authored articles, software reviews, templates, and how-to guides across 15+ business categories for small business owners and aspiring entrepreneurs, monetized via affiliate commissions, advertising, and brand partnerships.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fit Small Business does
Fit Small Business is a New York-based digital editorial platform founded in 2013 that publishes expert-authored content, software reviews, how-to guides, templates, and calculators aimed at helping small business owners and aspiring entrepreneurs operate and grow their companies. The platform covers 15+ business categories including Human Resources, Retail, Sales, Marketing, Accounting, Real Estate, Banking, Credit Cards, Financing, Insurance, Office Technology, Online Business, Taxes, Restaurants, Starting a Business, and Insights and Trends. Editorial contributors are credentialed domain experts—CPAs, QuickBooks ProAdvisors, HR administrators, licensed real estate agents, and marketing veterans—who provide category-specific authority across each vertical.
The platform runs on a WordPress-based content management infrastructure with no proprietary technology stack, SDK, API, or mobile application disclosed. All editorial content is freely accessible to readers via the website without registration, paywalls, or subscription fees. Distribution is driven by organic search/SEO, 11 segmented email newsletter topic areas, and an active social media presence across Facebook, Instagram, Pinterest, LinkedIn, and YouTube. The company serves multiple customer segments horizontally rather than concentrating on a single vertical: small business owners and operators (primary), retail business owners, aspiring entrepreneurs, and small business accountants and bookkeepers.
Fit Small Business monetizes through three revenue streams: affiliate and referral commissions from recommended software, financial services, and business tools; display advertising and sponsored content partnerships; and a 'Work With Us' / 'Be A Partner' program enabling brands to collaborate on content and promotional placements. The company is privately held, employs 101-250 people, and is led by co-founder and CEO David Waring with Marc Prosser serving as Chairman of the Board.
Fit Small Business firmographics
Firmographics- Name
- Fit Small Business
- Website
- https://fitsmallbusiness.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fit Small Business is a New York-based digital publication founded in 2013 that publishes free, expert-authored articles, software reviews, templates, and how-to guides across 15+ business categories for small business owners and aspiring entrepreneurs, monetized via affiliate commissions, advertising, and brand partnerships.
- Ownership category
- akta.pro rank
Fit Small Business industry classification
Industry- Product category
- Online Business Media
- NAICS
- Graphic Design Services (541430)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Small Business & Entrepreneurship Community Education (EDAAAFAK)
- akta.pro secondary industry
- Marketing, Branding & Sales Skills (EDAMAHAG)
Keywords
Where Fit Small Business is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Fit Small Business business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Revenue: The platform generates revenue through affiliate marketing by recommending software products, financial services, and business tools, earning commissions when readers purchase recommended products or sign up for services through tracked links.
- Advertising: Display advertising and sponsored content partnerships with brands targeting small business audiences generate revenue through banner ads and featured placements throughout the editorial content.
- Partner Program: The company operates a 'Work With Us' / 'Be A Partner' program that enables brands to partner with Fit Small Business for content collaborations, sponsored articles, and promotional placements.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Fit Small Business product offering
Product offeringCore offering
Fit Small Business is a digital content and editorial publication that produces expert-authored articles, how-to guides, software reviews, templates, and calculators covering 14+ business categories including HR, Accounting, Marketing, Sales, Retail, Banking, Financing, Insurance, Real Estate, and Starting a Business. The platform is freely accessible to small business owners and operators, and monetizes through affiliate referral commissions, display advertising, and a partner program with brands.
Product overview
Fit Small Business is a content and editorial platform (not a traditional software product) that provides expert-reviewed articles, guides, reviews, and free resources for small business owners. The platform covers 14 core business categories including Human Resources, Retail, Sales, Marketing, Accounting, Real Estate, Banking, Credit Cards, Financing, Insurance, Office Technology, Online Business, Taxes, and Starting a Business. Content includes software reviews, how-to guides, templates, calculators, and best practices across these domains.
Differentiator
Problem solved
Functional benefit
Products and services
- Fit Small Business Editorial Platform A free online publication providing expert-authored articles, how-to guides, software and service reviews, templates, calculators, and best-practice resources for small business owners across categories such as HR, Accounting, Marketing, Sales, Retail, Banking, Financing, Insurance, Real Estate, Office Technology, Online Business, Taxes, Credit Cards, and Starting a Business.
Companies that use Fit Small Business
Customer profileSegments4 records
Ideal customer profiles3 records
Fit Small Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fit Small Business partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Fit Small Business competitors and assessment
Company assessmentDirect peers
- G2: G2 is the leading B2B software review marketplace that monetizes primarily through vendor subscriptions and pay-per-click leads from buyers — a model highly analogous to Fit Small Business's affiliate-driven software recommendations for SMB buyers.
- Capterra: Capterra (Gartner) operates a software review and lead-generation platform that earns revenue by connecting SMB software buyers with vendors — a near-identical monetization structure to Fit Small Business's affiliate/promotion model.
- NerdWallet: NerdWallet is a content-led personal finance and SMB financial product publisher that generates the majority of revenue through affiliate referrals to financial products — the same content-plus-affiliate GTM as Fit Small Business, though with a broader consumer-finance footprint.
- Fundera: Fundera (a LendingTree company) operates an SMB content and matching platform that connects small business owners with financing and software partners via referral fees — directly comparable to Fit Small Business's financing-and-software recommendation vertical.
- Software Advice: Software Advice (Gartner) is a software recommendation and lead-generation site aimed at SMB buyers across accounting, HR, POS, and CRM categories — overlapping with multiple Fit Small Business verticals under the same affiliate-driven GTM.
- GetApp: GetApp (Gartner) operates an SMB-focused software discovery and review platform with category pages covering accounting, HR, ecommerce, and POS — directly mirroring Fit Small Business's category structure and affiliate monetization.
- Business.com: Business.com is an SMB advice and resource platform providing buying guides and software recommendations — overlapping directly with Fit Small Business's content and affiliate monetization across HR, financing, and operations categories.
Broad incumbents
- The Balance: The Balance (Dotdash Meredith) is a large-scale content publisher covering personal finance and small business topics, monetized through display advertising and affiliate links — same revenue model but operated at much greater scale and broader category scope.
- Inc. Inc. (Mansueto Ventures) publishes SMB-focused editorial content with advertising, event, and subscription revenue. It is a broader incumbent in SMB content rather than a niche affiliate-publisher, but covers overlapping topics and audiences.
Emerging players
- Bplans: Bplans (Palo Alto Software) provides business planning templates and SMB education content with a narrower focus on planning and formation; it shares the SMB-education audience and templated-content approach but with a more limited monetization surface.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fit Small Business social profiles
Digital presenceFit Small Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit Small Business leadership team
Management profileNumber of profiles
Profiles2 records
Fit Small Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit Small Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit Small Business
What does Fit Small Business do?
Fit Small Business is a digital content and editorial publication that produces expert-authored articles, how-to guides, software reviews, templates, and calculators covering 14+ business categories including HR, Accounting, Marketing, Sales, Retail, Banking, Financing, Insurance, Real Estate, and Starting a Business. The platform is freely accessible to small business owners and operators, and monetizes through affiliate referral commissions, display advertising, and a partner program with brands.
Is Fit Small Business a public or private company?
Fit Small Business is a private company. It is classified as unknown and is currently operating.
When was Fit Small Business founded?
Fit Small Business was founded in 2013. It employs 51 to 100 people.
Where is Fit Small Business based?
Fit Small Business is headquartered in New York, United States, in the North America region.
How does Fit Small Business make money?
Three revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising and partner Program.
Who are Fit Small Business's main competitors?
Direct peers on record are G2, Capterra, NerdWallet, Fundera, Software Advice, GetApp and Business.com. Broad incumbents are The Balance and Inc.. Bplans is listed as an emerging player.
Does Fit Small Business have an API?
No public API is recorded for Fit Small Business.
What industry is Fit Small Business in?
Fit Small Business's product category is Online Business Media. Its primary akta.pro industry code is EDAAAFAK, Small Business & Entrepreneurship Community Education, with a secondary code of EDAMAHAG, Marketing, Branding & Sales Skills. Its NAICS code is 541430 and its SIC code is 5940.