Bulb Digital
Bulb Digital is a Grand Rapids, Michigan-based Microsoft 365 consulting firm helping mid-sized businesses optimize M365 subscriptions through fixed-price engagements and self-paced courses, supported by a large content marketing footprint.
- Company typePrivate
- Founded2015
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bulb Digital does
Bulb Digital is a privately held Microsoft 365 consulting firm founded in 2015 and headquartered in Grand Rapids, Michigan (2090 Celebration Drive, Suite 204B). The firm helps mid-sized businesses extract greater value from their existing Microsoft 365 subscriptions, addressing chronic underutilization of tools such as SharePoint, Microsoft Teams, Power Platform (Power Apps, Power Automate), and Copilot. Services are positioned around fixing "M365 chaos"—disorganized intranets, runaway Teams sprawl, manual workflows, and siloed information—by combining strategic advisory with hands-on technical implementation. The two co-founders, Mike Bodell and Matt Dressel, hold operational focus areas split between Power Platform / low-code implementations (Bodell) and SharePoint / Teams collaboration (Dressel), and the company explicitly does not hold Microsoft partner status, positioning itself as an independent advisor.
The product and service portfolio is bifurcated into two monetization tracks. The first is a self-paced online course business anchored by the 365 Foundations course ($149 one-time, 6 modules, 3 hours of content, lifetime access, and 12 months of live coaching) and supplemented by the Copilot Foundations Pro Pack launched in 2025; more than 250 students have enrolled across these courses. The second is a fixed-price consulting practice with three published tiers: Strategy engagements from $10k, half- or full-day Workshops from $15k, and full Implementations (SharePoint intranet builds, Power Apps, Teams rollouts) from $25k. All consulting is billed on a fixed-price basis with no hourly billing. The stated cumulative impact is "75k+ employees connected" across consulting engagements.
Distribution and demand generation are content-led. Bulb Digital operates a YouTube channel with 50,000+ subscribers and 4.5M+ cumulative views, a podcast called Make Others Successful (56+ episodes distributed across Apple Podcasts, Spotify, and Google Podcasts), a weekly newsletter, a regularly updated blog, and free community "Office Hours." Free lead magnets include the M365 Adoption Health Check (a 3-minute self-assessment), a Modern Onboarding Guide, and a Connected Workplace Guidebook. Free consultations are booked via Calendly and feed the consulting pipeline. The firm has approximately 12 employees (up from the two founders after roughly six years), no outside equity capital, no parent company, and full ownership and control concentrated in the two co-founders.
Bulb Digital firmographics
Firmographics- Name
- Bulb Digital
- Legal name
- Bulb Digital
- Website
- https://bulb.digital
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bulb Digital is a Grand Rapids, Michigan-based Microsoft 365 consulting firm helping mid-sized businesses optimize M365 subscriptions through fixed-price engagements and self-paced courses, supported by a large content marketing footprint.
- Ownership category
- akta.pro rank
Bulb Digital industry classification
Industry- Product category
- IT Consulting - Microsoft 365 Modern Workplace Services
- NAICS
- Computer Training (61142), Computer Systems Design and Related Services (54151), Professional and Management Development Training (61143)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
- akta.pro secondary industries
- Technical & Digital Skills Training (BPACANAB), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where Bulb Digital is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bulb Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Paced Online Courses: One-time purchase revenue from 365 Foundations course ($149) and Copilot Foundations Pro Pack. Includes lifetime access and coaching. Course designed for whole teams.
- Microsoft 365 Consulting Services: Fixed-price consulting engagements including Strategy (from $10k), Team Workshops (from $15k), and Implementations such as intranet builds, Power Apps, Teams rollouts (from $25k). No hourly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 365 Foundations Course - Self-paced video training with coaching |
| Other | Multi-year contract | Strategy Services - Roadmap and recommendations |
| Other | Multi-year contract | Team Workshops - Half or full-day sessions on specific challenges |
| Other | Multi-year contract | Implementations - Intranet builds, Power Apps, Teams rollouts |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Bulb Digital product offering
Product offeringCore offering
Bulb Digital is a Microsoft 365 consulting firm that helps mid-sized organizations maximize their existing M365 investments through fixed-price advisory services, team workshops, and technical implementations (SharePoint intranets, Power Apps, Teams rollouts). The company also sells self-paced online training courses (365 Foundations at $149 and Copilot Foundations Pro Pack) and produces educational content including a podcast, YouTube channel, blog, and free assessment tools.
Product overview
Bulb Digital is a Microsoft 365 consulting firm specializing in helping mid-sized businesses maximize their M365 investment through a combination of self-paced courses and consulting services. The core product portfolio consists of 365 Foundations Course ($149) and Copilot Foundations Pro Pack as educational offerings, complemented by three tiers of consulting services: Strategy (from $10k), Workshops (from $15k), and Implementations (from $25k). The company also provides free tools including the M365 Adoption Health Check assessment, Connected Workplace Guidebook, Modern Onboarding Guide, and hosts the Make Others Successful Podcast with over 50,000 subscribers. All offerings are delivered with a fixed-price model with no hourly billing, and the company emphasizes a no-nonsense approach to Microsoft 365 adoption and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Make Others Successful: The company's podcast focused on modernizing the workplace and breaking down technology barriers to improve communication, collaboration, and automate business processes.
Products and services
- 365 Foundations Course Self-paced video course (6 modules, 3 hours of content) with 12 months of live coaching and lifetime access that teaches teams the framework Bulb uses with consulting clients to clean up Microsoft 365 chaos and use tools correctly. Designed for entire teams, not just IT.
- Copilot Foundations Pro Pack Advanced course focused on Microsoft Copilot adoption that helps organizations implement Copilot correctly and maximize AI capabilities within the Microsoft 365 environment.
- Strategy Services Fixed-price consulting engagement focused on Microsoft 365 strategy development, providing roadmap and recommendations to mid-sized businesses for M365 optimization. Pricing starts from $10k.
- Team Workshops Half or full-day workshop sessions addressing specific Microsoft 365 challenges, designed for targeted skill development and problem-solving. Pricing starts from $15k.
- Implementations Technical implementation services covering SharePoint intranet builds, Power Apps development, and Microsoft Teams rollouts. Pricing starts from $25k.
Quantifiable outcome
- 75k+ employees connected through improved M365 implementations
- +2 more outcomes
Companies that use Bulb Digital
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bulb Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bulb Digital partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bulb Digital competitors and assessment
Company assessmentBroad incumbents
- Avanade: Joint Accenture/Microsoft venture specializing in Microsoft ecosystem services at enterprise scale. Directly comparable in M365/SharePoint/Power Platform focus but serves much larger organizations and has vastly greater delivery capacity.
- Hitachi Solutions: Global Microsoft-focused consultancy with deep practice in Dynamics 365, Power Platform, and M365 modernization. Comparable in offering scope but operates at significantly larger scale across multiple geographies.
- Slalom: Modern consulting firm with a substantial Microsoft practice covering M365, Power Platform, and modern workplace transformations. Comparable in M365 focus but serves a much broader consulting portfolio.
- RSM US: Large professional services firm with a dedicated Microsoft practice serving mid-market clients with M365, Dynamics, and Power Platform consulting. Comparable in mid-sized customer focus but with vastly broader service lines.
- Pluralsight: Enterprise technology skills training platform offering Microsoft, cloud, and software development courses. Comparable as a digital learning content provider for technical skills, though much larger and broader in catalog.
- Protiviti: Global consulting firm with a Microsoft practice covering M365 security, compliance, and modern workplace. Comparable in offering Microsoft transformation services but operates at enterprise scale across risk and technology consulting.
Direct peers
- ThreeWill: Microsoft 365 and SharePoint-focused consultancy offering intranet, Teams, and Power Platform implementations. Closely comparable in niche focus on M365 transformation for mid-sized organizations with fixed-engagement services.
- Aptitude 8: Microsoft-focused consultancy specializing in Power Platform, SharePoint, and Microsoft 365 implementations. Comparable in mid-market M365 delivery model and similar fixed-scope engagement approach.
- Concurrency (now part of Valiant): Microsoft-focused consulting firm delivering SharePoint, Power Platform, and Azure solutions to mid-sized and enterprise clients. Directly comparable in technology stack and delivery model.
Others
- Microsoft Learn: Microsoft's official free learning platform for Microsoft 365, Azure, Power Platform, and related technologies. Most directly comparable as a free eLearning alternative for the same M365 content Bulb Digital sells.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bulb Digital social profiles
Digital presenceBulb Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulb Digital leadership team
Management profileNumber of profiles
Profiles2 records
Bulb Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulb Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulb Digital
What does Bulb Digital do?
Bulb Digital is a Microsoft 365 consulting firm that helps mid-sized organizations maximize their existing M365 investments through fixed-price advisory services, team workshops, and technical implementations (SharePoint intranets, Power Apps, Teams rollouts). The company also sells self-paced online training courses (365 Foundations at $149 and Copilot Foundations Pro Pack) and produces educational content including a podcast, YouTube channel, blog, and free assessment tools.
Is Bulb Digital a public or private company?
Bulb Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bulb Digital founded?
Bulb Digital was founded in 2015. It employs 11 to 50 people.
Where is Bulb Digital based?
Bulb Digital is headquartered in Grand Rapids, United States, in the North America region.
How does Bulb Digital make money?
Two revenue lines are on record. Self-Paced Online Courses are the primary driver. The others are microsoft 365 Consulting Services.
Who are Bulb Digital's main competitors?
Broad incumbents on record are Avanade, Hitachi Solutions, Slalom, RSM US, Pluralsight and Protiviti. Direct peers are ThreeWill, Aptitude 8 and Concurrency (now part of Valiant). Microsoft Learn is listed as an others.
Does Bulb Digital have an API?
No public API is recorded for Bulb Digital.
What industry is Bulb Digital in?
Bulb Digital's product category is IT Consulting - Microsoft 365 Modern Workplace Services. Its primary akta.pro industry code is BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations), with a secondary code of BPACANAB, Technical & Digital Skills Training. Its NAICS code is 61142 and its SIC code is 7371.