Driver61
Driver61 is a UK-based motorsport digital media and education company serving F1 fans, sim racers, and aspiring engineers through YouTube content (1.4M+ subscribers), paid online courses, brand advertising partnerships, and limited-edition F1 merchandise.
- Company typePrivate
- Founded2015
- HeadquartersWarwick, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Driver61 does
Driver61 is a UK-based motorsport-focused digital media and education company founded in 2015 by professional racing driver Scott Mansell. The company creates content, training, and guides for F1, motorsport, sim racing, and automotive engineering enthusiasts, anchored by a YouTube channel with 1.4M+ subscribers and 3 billion minutes of total watch time. Its core educational product is the Aerodynamics Unlocked course, an 8-week online F1 aerodynamics program taught by former Ferrari and BMW Sauber Head of Aerodynamics Willem Toet, priced at £349 and delivered through a WordPress-based course platform.
The business operates three revenue streams: premium course sales (primarily Aerodynamics Unlocked), bespoke influencer marketing services for brands seeking access to the 7.3M motorsport engineering enthusiast audience (including BA, Brilliant, EA, Formula E, Insta360, and Quad Lock), and limited-edition merchandise (F1 carbon fibre wallets and accessories) sold through sixtyone.store. Distribution is entirely digital and self-serve, relying on YouTube as the top-of-funnel engine, the Driver61.com website for content and articles, and the courses.driver61.com platform for paid enrollment.
Driver61 is a privately held, founder-owned UK limited company (Driver61 Ltd, Company No. 10404405) headquartered in Stratford-upon-Avon, operating with 1-10 employees. The company maintains a global footprint via YouTube and digital distribution, with primary audience concentration in the UK, USA, and Europe. Adjacent ecosystem elements include a motorsport jobs board operated in partnership with Fluidjobs.com and a free Career Readiness Quiz serving as lead generation for course enrollment.
Driver61 firmographics
Firmographics- Name
- Driver61
- Legal name
- Driver61 Ltd
- Website
- https://driver61.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Driver61 is a UK-based motorsport digital media and education company serving F1 fans, sim racers, and aspiring engineers through YouTube content (1.4M+ subscribers), paid online courses, brand advertising partnerships, and limited-edition F1 merchandise.
- Ownership category
- akta.pro rank
Driver61 industry classification
Industry- Product category
- Online Motorsports Education
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
Keywords
Where Driver61 is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Driver61 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Educational Course Sales: Driver61 sells premium online courses, primarily the Aerodynamics Unlocked course at £349 (or £133 x3 monthly payments), targeting aspiring F1 engineers and motorsport enthusiasts.
- Influencer Marketing / Advertising: Driver61 creates bespoke video content for specialist brands to reach their audience of 7.3M motorsport engineering enthusiasts. Brands include BA, Brilliant, EA, Formula E, Insta360, and Quad Lock.
- Merchandise Sales: Driver61 operates an e-commerce store (sixtyone.store) selling F1 carbon fibre wallets and accessories made from authentic race-used F1 carbon fibre.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Aerodynamics Unlocked Course - Full Access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Driver61 product offering
Product offeringCore offering
Driver61 creates content, training, and guides for F1, motorsport, sim racing, and automotive engineering enthusiasts. Its primary commercial offering is Aerodynamics Unlocked, an 8-week online course on F1 aerodynamics taught by former Ferrari Head of Aerodynamics Willem Toet, priced at £349. The company also distributes free educational and entertainment content through a YouTube channel with 1.4M+ subscribers, sells limited-edition F1 carbon fibre merchandise via sixtyone.store, and provides bespoke video content creation services for motorsport brands.
Product overview
Driver61 is a motorsport-focused digital media and education company offering a unified content platform alongside structured learning products. The core offering centers on driver61.com, a comprehensive digital hub providing F1 engineering articles, racing technique guides, and motorsport career resources. The company operates a YouTube channel with 1.4M+ subscribers and 3B+ minutes of content watched. Driver61's education vertical includes Aerodynamics Unlocked, an 8-week online F1 aerodynamics course taught by former Ferrari Head of Aerodynamics Willem Toet, offered at £349. Additional products include an F1 carbon fibre merchandise line (F1 Wallets), a free career readiness quiz, and a motorsport jobs board powered by Fluidjobs. The portfolio is unified under the Driver61 brand, spanning content, education, and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerodynamics Unlocked (Cohort 4) 8-week online course teaching F1 aerodynamics principles including wind tunnel testing and CFD analysis, taught by former Ferrari Head of Aerodynamics Willem Toet. Designed for aspiring F1 engineers, motorsport career seekers, Formula Student team members, and engineering professionals targeting motorsport employment.
- F1 Wallets (sixtyone.store) Luxury wallets made from authentic race-used F1 carbon fibre combined with Italian leather and British craftsmanship, sold in very limited editions through the sixtyone.store e-commerce platform. Targeted at motorsport enthusiasts and F1 fans seeking authentic heritage merchandise.
- Bespoke Brand Video Content Services Influencer marketing services where Driver61 creates bespoke video content on behalf of specialist brands to reach the audience of 7.3M motorsport engineering enthusiasts. Past brand partners include BA, Brilliant, EA, Formula E, Insta360, and Quad Lock.
Quantifiable outcome
- 3 billion minutes of content watched on YouTube
- +2 more outcomes
Companies that use Driver61
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Driver61 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Driver61 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fluidjobs.comcoreDriver61 operates a motorsport jobs board in partnership with Fluidjobs.com, which connects job seekers with leading motorsport teams and manufacturers across the US, UK, and globally.
- YouTubecoreYouTube serves as the primary content distribution platform for Driver61, hosting 1.4M+ subscriber channel with 3B minutes of content watched and average 870K views per video.
- BA, Brilliant, EA, Formula E, Insta360, Quad LockminorVarious motorsport and technology brands advertise on the Driver61 platform, creating bespoke video content to reach the 7.3M motorsport engineering enthusiast audience.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Driver61 competitors and assessment
Company assessmentBroad incumbents
- Autosport: Autosport is a heritage motorsport media brand (print + digital) covering F1 and broader motorsport. It competes for the attention of motorsport engineering enthusiasts and brand budgets, though its model is more traditional editorial rather than creator-led education like Driver61.
- Sky Sports F1: Sky Sports F1 is the UK broadcaster's dedicated F1 channel with extensive digital/YouTube content. It competes for F1 fan attention and advertiser budgets in the same UK/European market where Driver61's audience is concentrated, though with broadcast rights Driver61 cannot replicate.
- The Race: The Race is a digital motorsport media outlet with strong YouTube video and subscription offerings covering F1 and other series. It overlaps with Driver61 in F1 editorial video content and audience monetization, but operates at a larger editorial scale with paid subscription as a primary revenue lever.
- Motorsport.com: Motorsport.com is a long-established motorsport media company offering news, video, and editorial across F1, MotoGP, NASCAR, and IndyCar. While broader in scope and more news-led than Driver61's education-led approach, it competes for the same motorsport audience attention and brand sponsorship budgets.
- F1 TV: F1 TV is the official streaming and on-demand service of Formula 1, offering live races, archive footage, and exclusive F1 programming. It competes for the same F1 fan attention and subscription dollars, with the advantage of official rights and exclusive content Driver61 cannot access.
Direct peers
- Tommo: Tommo is a motorsport YouTube creator covering F1 news, drama, and storytelling, competing for F1 fan attention in the same video ecosystem Driver61 monetizes. The overlap in audience demographics makes Tommo a direct competitor for both YouTube watch time and brand partnership dollars.
- WTF1: WTF1 is a motorsport-focused YouTube channel and media brand that produces editorial and video content about F1 and motorsport for a similar enthusiast audience. It is the closest direct competitor in the motorsport-creator media category, monetizing through YouTube advertising, branded content, and merchandise.
- Chain Bear: Chain Bear is a motorsport YouTube creator specializing in F1 technical explainers and engineering concepts, directly overlapping Driver61's aerodynamics, race engineering, and F1-explainer content. The channel competes for the same F1-engaged audience and adjacent advertising sponsorships.
Emerging players
- Donut Media: Donut Media is an automotive-focused digital media company producing YouTube content, merchandise, and courses (e.g., High Impact). It is comparable to Driver61 as a creator-led business combining video education, courses, and merchandise — but in the broader automotive rather than motorsport niche.
- Engineering Explained: Engineering Explained is an automotive-engineering YouTube channel producing deep-dive explainers on car technology. It overlaps with Driver61 in the educational-engineering niche but is broader (consumer vehicles) and serves as a comparable education-led creator business with brand partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Driver61 social profiles
Digital presenceDriver61 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driver61 leadership team
Management profileNumber of profiles
Profiles1 record
Driver61 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Driver61 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driver61 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driver61
What does Driver61 do?
Driver61 creates content, training, and guides for F1, motorsport, sim racing, and automotive engineering enthusiasts. Its primary commercial offering is Aerodynamics Unlocked, an 8-week online course on F1 aerodynamics taught by former Ferrari Head of Aerodynamics Willem Toet, priced at £349. The company also distributes free educational and entertainment content through a YouTube channel with 1.4M+ subscribers, sells limited-edition F1 carbon fibre merchandise via sixtyone.store, and provides bespoke video content creation services for motorsport brands.
Is Driver61 a public or private company?
Driver61 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Driver61 founded?
Driver61 was founded in 2015. It employs 1 to 10 people.
Where is Driver61 based?
Driver61 is headquartered in Warwick, United Kingdom, in the Europe region.
How does Driver61 make money?
Three revenue lines are on record. Educational Course Sales are the primary driver. The others are influencer Marketing / Advertising and merchandise Sales.
Who are Driver61's main competitors?
Broad incumbents on record are Autosport, Sky Sports F1, The Race, Motorsport.com and F1 TV. Direct peers are Tommo, WTF1 and Chain Bear. Emerging players are Donut Media and Engineering Explained.
Does Driver61 have an API?
No public API is recorded for Driver61.
What industry is Driver61 in?
Driver61's product category is Online Motorsports Education. Its primary akta.pro industry code is MPAKAJAJ, Motorsport Driver Training Schools & Racing Academies. Its NAICS code is 611692 and its SIC code is 7948.