Ancient Song Doula Services

What Ancient Song Doula Services does

Ancient Song Doula Services is a Brooklyn-based, 501(c)(3) birth justice nonprofit founded in 2012 (one firmographic source also lists 2008) that delivers full-spectrum doula care to pregnant, postpartum, and parenting people, primarily low-income Black and Latinx individuals in New York and New Jersey. Its operating model integrates direct service provision (antepartum, birth, postpartum, and abortion/loss support), a professional training pipeline (a 12-week in-person cohort, a virtual full-spectrum training, and a Returning to the Root bridge and recertification program), and a policy and advocacy platform (the Birth Justice Institute, Medicaid Doula Hubs across NYC, the Decolonize Birth Conference, and the Care Closet). Technology is overwhelmingly human-delivered and community-anchored, with intake, registration, and donations handled through web forms, SquareSpace commerce, and PayPal rather than proprietary software; the durably differentiating "technology" is the curriculum and birth-justice framework rather than a software stack.

Revenue is generated primarily through direct client fees for doula services (labor support priced $800-$1,600, with a $250 non-refundable deposit and full payment by 34 weeks of pregnancy), training tuition ($1,350-$1,600 per cohort, with limited sliding-scale seats), PayPal donations, and grant-funded programming including the NYC Citywide Doula Initiative (through the NYC Department of Health). Beginning in early spring 2025, the organization is accepting New York State Medicaid as a payer, materially changing its addressable market. Significant referral and channel partners include the Black Birth Equity Fund (sponsored by BabyDove, providing up to $1,300 in grants), Be Her Village (birth registry), BMMA, the Black Maternal Health Caucus Advisory Council, Doulas for Democracy, KAVI, and the Brooklyn Volunteer Ambulance Corp. The organization is led by co-founders referenced as Chanel Queen and Dr. Sun in source materials, is privately held with no institutional investors, has a small staff of 11-50, and reports that it has trained over 2,000 doulas since 2012 across three annual cohorts.

Name

Ancient Song Doula Services

Legal name

Ancient Song, Inc.

Website

https://ancientsongdoulaservices.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ancient Song Doula Services is a Brooklyn-based, 501(c)(3) birth justice nonprofit founded in 2012 that delivers full-spectrum doula care, trains community doulas, and advocates for reproductive and maternal-health equity for low-income Black and Latinx families in New York and New Jersey.

Ownership category

akta.pro rank

Product category

Maternal and Reproductive Health Services

NAICS

Other Individual and Family Services (624190), Child Care Services (624410), Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Family & Parenting Support Services (BPAGAEAC), High-Risk & Medically Complex Newborn Support (Non-Clinical NCS) (HSAAACAG), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Doula services
• Doula training programs
• Birth justice advocacy
• Postpartum care support
• Maternal health services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Doula Services Fees: Direct client fees for birth, postpartum, antepartum, and abortion/loss doula services. Labor support fees range from $800-$1,600 with a $250 non-refundable deposit. Payment plans available with 1/2 due before first visit and 1/2 before second visit. Services must be paid in full by 34 weeks of pregnancy.
2. Doula Training Programs: Revenue from full-spectrum doula certification training programs including the 12-week cohort training ($1,600 standard tuition, $1,350 early-bird, $450 deposit) and the Returning to the Root bridge program ($175-$450 depending on rate type). Three cohorts offered annually.
3. Donations: Accepts donations through PayPal to support providing care regardless of ability to pay, supporting their mission to eliminate racial disparities in maternal health.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ancient Song Doula Services delivers full-spectrum doula care (antepartum, birth, postpartum, and abortion/loss support) to pregnant, postpartum, and parenting people of color, paired with paid cohort-based doula certification training and birth-justice advocacy programs. Services are offered primarily in Brooklyn and New Jersey with a sliding-scale, donation-supported model and Medicaid acceptance beginning spring 2025.

Product overview

Ancient Song Doula Services operates as a unified service organization offering full-spectrum doula care alongside comprehensive training and advocacy programs. The core service portfolio includes: direct doula services (antepartum, birth, postpartum, abortion/loss support); professional training programs (12-week cohort-based, virtual, and bridge/recertification pathways); and advocacy initiatives (Birth Justice Institute, Medicaid Doula Hubs, Brooklyn Birthing Center, Doulas for Democracy). Community education offerings include the Decolonize Birth Conference and Care Closet resource distribution. Services are designed to eliminate maternal and infant mortality among low-income Black and Latinx communities with culturally and linguistically appropriate care regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Doula Services

Quantifiable outcome

• Over 2,000 people trained as doulas since 2012

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• Black Mamas Matter Alliance (BMMA)coreStrategic or Co-development PartnerCollaboration since 2018 focused on creating accountability through direct action and policy. Ancient Song participates in birth justice initiatives that bring together stakeholders and community members to address systemic inequities in maternal health.
• Black Maternal Health Caucus Advisory CouncilcoreStrategic or Co-development PartnerOrganized around elevating the Black maternal health crisis within Congress and advancing policy solutions. Ancient Song contributes to setting policy agendas and engaging with legislative bodies.
• Doulas for DemocracymajorStrategic or Co-development PartnerNational coalition committed to voter education, civic engagement, and advancing policies that put individuals, families, and communities first. Ancient Song collaborates with city, state, and federal leaders to drive meaningful change in maternal health policy.
• KAVI (KAVI Chronic Illness Alliance)majorStrategic or Co-development PartnerPartnership to build the Brooklyn Birthing Center. Capital funding from Assemblywoman Stefani Zinerman. The center will offer trauma-informed, community-centered care for pregnant and birthing individuals in partnership with KAVI and Brooklyn Volunteer Ambulance Corp.
• Brooklyn Volunteer Ambulance CorpmajorStrategic or Co-development PartnerPartnership to build the Brooklyn Birthing Center. The center will offer trauma-informed, community-centered care for pregnant and birthing individuals, providing comprehensive services from prenatal to postpartum.
• NYC Citywide Doula InitiativecoreChannel Partner/ Reseller/ DistributorPartnership with NYC Department of Health to provide free doula services to qualifying residents. Ancient Song accepts clients for this program and helps them navigate the application process.
• Black Birth Equity Fund (BabyDove)supportingGTM or Marketing PartnerSponsored by BabyDove, this fund provides grants up to $1,300 to cover doula services. Ancient Song refers eligible clients to apply for these grants to help pay for services.
• Be Her VillagesupportingGTM or Marketing PartnerRegistry platform that allows families and friends to contribute toward doula services and classes. Ancient Song is listed as a partner, allowing clients to add the organization to their birth registries.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mama Glow: Mama Glow is a maternal wellness platform offering doula training, certification, and direct doula services with a justice-centered, full-spectrum philosophy closely aligned with Ancient Song's model. Both organizations monetize training cohorts and direct perinatal support and target similar community-rooted demographics.
• Sista Midwife Productions: Sista Midwife Productions provides doula training, a national directory of Black doulas, and birth equity advocacy, directly mirroring Ancient Song's combination of training, services, and community mobilization. Both organizations serve similar populations and sell comparable cohort-based training programs.
• Carriage House Birth: Carriage House Birth offers birth and postpartum doula training (including a 12-week Birth Doula Training) and direct doula services in New York City, directly overlapping with Ancient Song's service portfolio and pricing structure. Both target similar New York client bases and trainee populations.
• Commonsense Childbirth: Commonsense Childbirth operates birth centers, midwifery training, and doula training programs with a strong birth justice and culturally aligned care model targeting communities of color. Like Ancient Song, it combines clinical and educational services and is a comparable operator in the birth-equity ecosystem.
• National Black Doulas Association (NBDA): NBDA trains, certifies, and connects Black doulas across the U.S. and advocates for birth equity in Black communities, directly overlapping with Ancient Song's mission, training curriculum, and community-based service model. Both organizations compete for the same trainee pool and pursue similar policy and Medicaid access goals.

Emerging players

• Uzazi Village: Uzazi Village is a Kansas City-based nonprofit offering doula training, perinatal support, and birth equity programming for Black and Brown families. It shares Ancient Song's community-based, justice-oriented model but operates in a different region, making it a comparable but geographically distinct peer.
• Oula Health: Oula is a maternity care provider combining midwifery, obstetrics, and doula support with a focus on improving outcomes for birthing people of color. While its care delivery model is more clinical and tech-enabled, it competes for the same Medicaid and employer-sponsored maternal health demand that Ancient Song is positioning to serve.
• HealthConnect One: HealthConnect One is a national organization training community-based doulas and perinatal support workers in underserved communities, with a strong emphasis on Medicaid-supported and policy-driven models. It overlaps with Ancient Song on training design and policy advocacy but operates at a national rather than regional scale.

Broad incumbents

• DONA International: DONA International is the largest established doula training and certification body, offering comparable birth and postpartum doula training programs at national scale. While less culturally specialized than Ancient Song, it competes directly for aspiring doula trainees and indirectly for institutional credibility in the training market.

Others

• Black Mamas Matter Alliance: Black Mamas Matter Alliance is a national Black women-led cross-sectoral alliance advancing Black maternal health policy, research, and care. It is not a service provider but is a direct coalition partner of Ancient Song and a comparable voice in birth justice policy and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AncientSong7
• Facebookfacebook.com/AncientSongDoula
• LinkedInlinkedin.com/company/ancient-song-doula-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancient Song Doula Services