Oula Health

Name

Oula Health

Legal name

Oula Health, Inc.

Website

https://oulahealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Maternity Care Services

NAICS

Offices of Physicians (6211), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

Keywords

• Maternity care services
• Obstetric midwifery care
• Prenatal postpartum care
• Gynecology wellness services
• Collaborative maternity practice

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from clinical services rendered through Lower Manhattan Medical Care, P.C. Services include prenatal visits, delivery (hospital births), postpartum care, gynecology visits, preconception counseling, and miscarriage care. Billed as a 'global' bill after delivery covering prenatal visits plus separate billing for delivery and ancillary services.
2. Insurance Reimbursement: Revenue from in-network commercial and Medicaid insurance carriers including Aetna, Cigna, BCBS, Anthem, Emblem, Oscar, Oxford, United Healthcare, Centivo, Blue Cross Blue Shield HealthPlus, Husky Health, and others. Oula accepts most major insurance plans and offers financial counseling.
3. Out-of-Pocket / Self-Pay Revenue: Self-pay revenue for patients whose insurance is not in-network, including certain preconception counseling services where not covered by insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Oula Health operates a tech-enabled maternity care practice that combines certified nurse-midwives and OBGYN physicians in a collaborative model. The company delivers integrated pregnancy, gynecology, preconception, and miscarriage care through in-person clinic visits, hospital-based deliveries, and virtual visits supported by an online patient portal. Care is offered at branded clinic locations and through hospital partnerships for labor and delivery.

Product overview

Oula is a single, unified maternity and women's health practice organized as a collaborative, midwifery-led care model with OBGYN support rather than a platform-plus-modules architecture. Its core offering consists of four coordinated clinical service lines — Pregnancy Care, Gynecology Care, Preconception Care, and Miscarriage Care — delivered by an integrated team of board-certified OBGYNs, certified nurse midwives/certified midwives, and dedicated Care Navigators. The Oula Patient Portal (my.oulahealth.com) ties these service lines together by enabling appointment booking, progress tracking, secure messaging, and care-plan management. In New York City, the Pregnancy, Gynecology, and Miscarriage Care services are delivered across the Brooklyn, Downtown Manhattan, and Upper West clinics (with hospital births at Mount Sinai West); the Norwalk, CT location operates the Pregnancy, Gynecology, Preconception, and Miscarriage offerings under the distinct "Oula provided by Stamford Health" partnership branding, with deliveries at Stamford Hospital; and the forthcoming Oula Cotswold location in Charlotte, NC (announced June 2026 with Novant Health) extends the same Pregnancy and Preconception services to the Southeast, with births planned at Novant Health Presbyterian Medical Center.

Differentiator

Problem solved

Functional benefit

Brands

• Oula provided by Stamford Health: Co-branded Oula clinic offering in Norwalk, CT operating in partnership with Stamford Health; delivers babies at Stamford Hospital.
• Oula Cotswold

Products and services

• Pregnancy Care End-to-end prenatal, labor and delivery, and postpartum care delivered by a collaborative team of midwives and obstetricians, with hospital-based delivery and hybrid in-person and virtual visits. Designed for expectant mothers seeking integrated maternity care.
• Gynecology Care Annual well-woman exams, contraception counseling, IUD and birth control procedures, and gynecologic care provided by midwives and OBGYNs. Targeted at women seeking routine and ongoing gynecologic services.
• Preconception Care Pre-pregnancy planning visits with midwives and physicians, including fertility and family planning guidance. Targeted at women planning future pregnancies.
• Miscarriage Care Clinical and emotional support for pregnancy loss, including mental health check-ins and follow-up care. Targeted at women experiencing miscarriage or pregnancy loss.

Quantifiable outcome

• 25% less likely to need a c-section compared to national average
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship strategic partnership enabling southeast expansion, flagship — connecticut hospital partner and operator of the norwalk clinic, flagship — primary hospital partner for nyc deliveries, supporting partner and core — required for patient access.

• Novant Healthflagship strategic partnership enabling southeast expansionStrategic or Co-development Partner · 10 June 2026Oula and Novant Health announced a collaboration to bring Oula's integrated model of midwifery and obstetric care to Charlotte, North Carolina. This expansion marks Oula's first presence in the Southeast region. All Oula babies in Charlotte will be delivered at Novant Health Presbyterian Medical Center, where a Level 4 NICU is available. The partnership deepens collaboration between the two healthcare organizations.
• Stamford Health (Stamford Hospital)flagship — connecticut hospital partner and operator of the norwalk clinicStrategic or Co-development Partner · 1 January 2024Stamford Health operates the Norwalk, CT clinic under the 'Oula provided by Stamford Health' branding. All Oula babies in CT are delivered at Stamford Hospital (NPI# 1356331425). Stamford Health handles patient billing, records, and clinical operations in CT, while Oula provides the care model and care team.
• Mount Sinai West (Mt. Sinai West Hospital)flagship — primary hospital partner for nyc deliveriesStrategic or Co-development Partner · 1 January 2020Mt. Sinai West is Oula's primary hospital partner for deliveries in New York City. All Oula babies in NYC are delivered at Mt. Sinai West Hospital (NPI# 1104982917). The hospital was chosen for its commitment to low-intervention birth policies, intermittent monitoring, nitrous oxide availability, and culture aligned with midwifery-led care. Provides access to pediatricians, neonatologists, and Maternal Fetal Medicine specialists.
• The Motherhood Centersupporting partnerGTM or Marketing PartnerFeatured partner on Oula's blog for postpartum mental health content (post by Paige Bellenbaum, Founding Director of The Motherhood Center). Collaborative referral relationship for perinatal mental health support.
• Baby Caravansupporting partnerGTM or Marketing PartnerFeatured partner on Oula's blog for doula content (post by Jennifer Mayer, Founder of Baby Caravan). Collaborative referral relationship for doula matching services.
• Yinovasupporting partnerGTM or Marketing PartnerFeatured partner on Oula's blog for acupuncture content (post by Jill Blakeway, Founder of Yinova). Collaborative referral relationship for acupuncture and complementary care services.
• Evidence Based Birthsupporting partnerGTM or Marketing PartnerExternal resource partner frequently cited across Oula's blog posts and educational materials (e.g., for labor induction, due dates, breech baby ECV). Used as evidence-based reference partner.
• United Healthcare, Oxford, Empire, Aetna, Cigna, Anthem, Oscar (Insurance Payers)core — required for patient accessOthersInsurance carriers shown as logos on the Oula website homepage representing in-network coverage for Oula services: United Healthcare, Oxford, Empire, Aetna, Cigna, Anthem, Oscar. In-network partnerships enable patients to use insurance benefits at Oula clinics.
• Casey Selzer, CNM (Senior Director of Patient Programs)Others

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Maven Clinic: Digital-first women's and family health platform offering virtual maternity, fertility, and gynecology care. Most direct comparable in tech-enabled women's health at scale, with hybrid care model and employer/payer distribution.
• Pomelo Care: Tech-enabled maternity care provider combining virtual care, in-person visits, and care navigation with outcomes-based payer contracts. Closely comparable outcomes-driven maternity model with payer/employer distribution.
• Diana Health: Maternity care operator partnering with hospitals to deliver collaborative midwife-OBGYN care. Nearly identical model to Oula with health-system partnership delivery and tech-enabled care coordination.
• Tia: Women's health primary care platform combining in-person clinics with virtual care across gynecology, mental health, and primary care. Closely comparable hybrid women's health model with brick-and-mortar clinics.
• Mahmee: Maternal health platform providing in-person and virtual support to expecting and new mothers, with a focus on reducing maternal mortality in underserved populations. Comparable mission, technology layer, and population focus.

Broad incumbents

• Kindbody: Large fertility and women's health operator with owned clinics and employer benefits programs. Adjacent in women's health, with more focus on fertility and broader employer contracts rather than collaborative midwife-OB maternity.
• Progyny: Public fertility benefits and women's health platform serving employers and health plans. Comparable payer/employer distribution channel but focuses on fertility benefits rather than collaborative maternity care delivery.

Emerging players

• Caraway Health: Hybrid women's health startup providing virtual and in-person care targeted at Gen Z. Similar tech-enabled, integrated women's health positioning though earlier-stage and consumer-led rather than hospital-partnered.
• Cleo: Parental benefits platform combining technology-enabled care navigation with coaching for working parents. Comparable B2B2C distribution model and maternal health focus, though more benefits-led than clinical.
• Millie: Hybrid maternity care clinic combining midwife-led and OBGYN care, cited alongside Oula in Fierce Healthcare's 2026 Outlook. Directly comparable collaborative maternity model at similar early stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU6t2T-hgeGP2KlS66ypWoQ
• Instagraminstagram.com/oulahealth
• TikToktiktok.com/@oulahealth
• Facebookfacebook.com/oulahealth
• Xx.com/OulaHealth
• LinkedInlinkedin.com/company/oula-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oula Health