Broadwest
Broadwest is a 1.2 million-square-foot mixed-use real estate development in Nashville, Tennessee, built by Propst Development in 2021. It combines a Class AA office tower, a Conrad Nashville hotel, 196 luxury condos, creative office space, retail, and a central plaza.
- Company typePrivate
- Founded2019
- HeadquartersNashville, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Broadwest does
Broadwest is a 1.2 million-square-foot urban mixed-use real estate development located on a full city block at 1600 West End Avenue in Nashville, Tennessee, developed by Propst Development, LLC and completed in 2021. The project integrates five product components: a 21-story Class AA office tower with 510,000+ square feet delivered under LEED Gold standards; a 34-story tower combining the 237-room Conrad Nashville luxury hotel (operated by Chartwell Hospitality under Hilton's Conrad brand on the lower floors) and 196 high-end condominiums branded "The Residences at Broadwest" on the upper floors; a three-story 100,000-square-foot creative office building; approximately 42,000 square feet of retail and restaurant space; and a 1.5-acre central plaza with 2,500+ parking spaces below grade.
The development serves four distinct customer segments: corporate office tenants (law firms, financial institutions, and professional services firms seeking Class AA space outside downtown gridlock, including Baker Donelson, Adams and Reese, ServisFirst Bank, Robert W. Baird, and Parks Realty); retail and restaurant operators seeking high-visibility locations; hotel guests including business travelers and Music City visitors; and luxury condominium buyers relocating from markets such as Seattle, San Francisco, the Midwest, and the Northeast. Distribution combines an in-house sales organization with channel partners — JLL handles office leasing, Colliers handles retail/restaurant leasing, Village Real Estate handles residential sales, and Chartwell Hospitality manages hotel operations.
Revenue mechanics blend recurring and transactional streams: office, retail, and creative office leases generate subscription-like recurring rental income; the Conrad Nashville hotel generates nightly recurring revenue at published rates of $300 to $500 per room; and condominium sales are one-time transactions with penthouse units starting at $2.1 million. The $540 million development was financed through a March 2020 construction loan from Simmons Bank (an Arkansas-based lender) plus substantial Propst family equity, with the developer reportedly declining outside equity partners. The Propst family's wealth base — built through the prior sale of Vintage Pharmaceuticals and Qualitest Pharmaceuticals to Apax Partners for roughly $850-$900 million in 2007 — underwrites the project's capital intensity and family-controlled ownership structure.
Broadwest firmographics
Firmographics- Name
- Broadwest
- Legal name
- Broadwest
- Website
- https://broadwestnashville.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Broadwest is a 1.2 million-square-foot mixed-use real estate development in Nashville, Tennessee, built by Propst Development in 2021. It combines a Class AA office tower, a Conrad Nashville hotel, 196 luxury condos, creative office space, retail, and a central plaza.
- Ownership category
- akta.pro rank
Broadwest industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Traveler Accommodation (7211), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Broadwest is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadwest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Office Space Leasing: Class AA office space leasing in 21-story tower (510,000+ sq ft) and 100,000 sq ft creative office building
- Retail/Restaurant Space Leasing: 42,000 sq ft of retail and restaurant space available on plaza level and Hayes Street
- Hotel Operations: 237-room Conrad Nashville hotel operated by Chartwell Hospitality under Hilton franchise; nightly room rates $300-$500
- Condominium Sales: 196 high-end condominiums sold to individual buyers; penthouse units starting at $2.1M+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Penthouse condominiums starting at $2.1 million |
| Subscription | Pay-as-you-go | Hotel nightly rates $300-$500 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Broadwest product offering
Product offeringCore offering
Broadwest is a 1.2 million-square-foot urban mixed-use development in Nashville combining a 21-story LEED Gold Class AA office tower (510,000+ sq ft) and 100,000 sq ft creative office building with a 34-story tower housing a 237-room Conrad Nashville luxury hotel and 196 high-end condominiums, plus 42,000+ sq ft of retail and restaurant space anchored by a 1.5-acre plaza. The development leases office and retail space to corporate tenants, sells condominiums to individual buyers, and operates the hotel under Hilton's Conrad brand managed by Chartwell Hospitality.
Product overview
Broadwest is a single 1.2 million-square-foot urban mixed-use community development in Nashville, Tennessee. The project consists of multiple integrated components: a 21-story Class AA office tower (510,000+ sq ft) developed under LEED Gold standards; a 34-story tower housing the 234-room Conrad Nashville luxury hotel (operated by Chartwell Hospitality on the first 14 floors) and 196 high-end condominiums above; a three-story creative office building with 100,000 square feet of flexible workspace; 125,000 square feet of retail and restaurant space (42,000 sq ft available); and a central 1.5-acre activated plaza. The development includes 2,500+ parking spaces and is located at 1600 West End Avenue.
Differentiator
Problem solved
Functional benefit
Brands
- The Residences at Broadwest: High-end condominiums occupying the top 20 floors of the 34-story tower
- Conrad Nashville
Products and services
- Class AA Office Tower A 21-story Class AA office tower offering 510,000+ square feet of premium workspace developed under LEED Gold standards, with 25,000 sq ft floor plates, two-story atrium lobby, ground-floor restaurant, and 10 high-speed destination-dispatch elevators; targeted at corporate tenants, law firms, banks, and financial services firms in Nashville.
- The Residences at Broadwest 196 high-end condominiums occupying the top 20 floors of the 34-story tower, with penthouse units starting at $2.1 million, featuring luxury finishes and access to hotel amenities; sold to affluent individual buyers and relocating professionals via an on-site sales office at 113 17th Ave. N.
- Conrad Nashville Hotel A 237-room four-star luxury hotel under Hilton's Conrad brand anchoring the first 14 floors of the 34-story tower, operated by Chartwell Hospitality LLC; features nightly rates of $300-$500, sophisticated amenities, dining, and personalized service for business and leisure travelers in Nashville.
- Retail and Restaurant Space 125,000 square feet of total retail and creative-office space connecting the two towers, including 42,000 sq ft of retail and restaurant space on ground floors facing West End Avenue and the plaza; leased to diverse retailers and restaurants via Colliers brokerage.
- Creative Office Building A three-story building with 100,000 square feet of creative office space designed for higher-density use, featuring large flexible floor plates with high ceilings, live loads, and a skyline terrace, integrated with lower-level retail space.
Companies that use Broadwest
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Broadwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadwest partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Hilton (Conrad Hotels & Resorts)coreHilton's luxury boutique brand operating the Conrad Nashville hotel within Broadwest. Four-star brand with only six Conrad Hotels in the U.S. at time of announcement.
- Chartwell Hospitality LLCcoreFranklin-based hospitality management company co-owning and operating the Conrad Nashville hotel in partnership with Hilton. Founded by Rob Schaedle.
- Cooper CarrymajorArchitecture firm serving as design firm for the Broadwest project.
- Hoar ConstructionmajorGeneral contractor for the project, working alongside Turner Construction.
- Propst Development, LLCcorePrimary developer of the Broadwest project. Privately held real estate firm based in Huntsville, Alabama specializing in retail, commercial and residential properties across the Southeast. Part of the Propst Family business founded in 2008. Led by Bill Propst Jr. and Chris Brown.
- JLLcoreCommercial real estate brokerage handling office leasing for Broadwest. Contact: Bill Adair and Ashley Albright.
- CollierscoreCommercial real estate brokerage handling retail and restaurant space marketing and leasing for Broadwest. Contact: Tony Vaughn and Mike Baggett.
- Turner ConstructionmajorGeneral contractor for Broadwest office tower construction. Topped out the 21-story office tower in July 2020.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Broadwest competitors and assessment
Company assessmentDirect peers
- Crescent Communities: Southeast U.S.-focused mixed-use developer with a vertically integrated apartment, office, and hotel portfolio. Crescent operates in similar Nashville/Southeast markets and pursues signature mixed-use communities comparable in scope to Broadwest.
- Howard Hughes Holdings: Operator of large-scale, mixed-use master-planned communities (The Woodlands, Ward Village, Seaport District). Comparable as a long-duration, mixed-asset developer integrating residential, office, retail, and hotel within a curated urban district.
- Northwood Investors: Private real estate investment and operating firm focused on mixed-use and office-to-residential repositioning in urban submarkets. Operates trophy mixed-use assets similar in scope and asset mix to Broadwest.
- Chartwell Hospitality: Franklin, Tennessee-based hospitality management company co-operating the Conrad Nashville hotel at Broadwest. Comparable as the on-the-ground hotel operator and a Hilton/Conrad franchise partner with similar luxury full-service exposure in the Southeast.
Regional players
- Highwoods Properties: Nashville-concentrated public office REIT with substantial Class AA office holdings in the same Midtown/downtown submarket as Broadwest. Direct regional competitor for Class AA office tenants in Nashville's CBD-adjacent corridor.
Broad incumbents
- The Related Companies: National mixed-use mega-developer behind Hudson Yards and other integrated office/residential/hotel/retail complexes. Comparable in product mix and asset-mix strategy, though at a substantially larger scale and broader geographic footprint.
- Tishman Speyer: Global owner/developer of trophy mixed-use and office towers (Rockefeller Center, The Spiral). Comparable as a developer/operator of large-scale integrated mixed-use assets combining Class AA office and residential components.
- Brookfield Properties: Owns and develops large mixed-use portfolios including Manhattan West and other integrated office/retail/residential complexes. Comparable in asset mix and emphasis on destination urban districts, though at materially greater scale.
- Lendlease: International developer of large-scale mixed-use and master-planned urban districts (e.g., Elephant & Castle, Darling Harbour). Comparable as a developer of integrated mixed-use projects spanning office, residential, retail, and public realm.
- GID Investment Advisers: Diversified real estate investment/operating firm with multifamily, mixed-use, and credit strategies. Overlaps as a private operator of urban mixed-use assets and an alternative-capital competitor for trophy Southeastern projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadwest social profiles
Digital presenceBroadwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadwest leadership team
Management profileNumber of profiles
Profiles3 records
Broadwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadwest
What does Broadwest do?
Broadwest is a 1.2 million-square-foot urban mixed-use development in Nashville combining a 21-story LEED Gold Class AA office tower (510,000+ sq ft) and 100,000 sq ft creative office building with a 34-story tower housing a 237-room Conrad Nashville luxury hotel and 196 high-end condominiums, plus 42,000+ sq ft of retail and restaurant space anchored by a 1.5-acre plaza. The development leases office and retail space to corporate tenants, sells condominiums to individual buyers, and operates the hotel under Hilton's Conrad brand managed by Chartwell Hospitality.
Is Broadwest a public or private company?
Broadwest is a private company. It is classified as family owned and is currently operating.
When was Broadwest founded?
Broadwest was founded in 2019. It employs 251 to 500 people.
Where is Broadwest based?
Broadwest is headquartered in Nashville, United States, in the North America region.
How does Broadwest make money?
Four revenue lines are on record. Office Space Leasing is the primary driver. The others are retail/Restaurant Space Leasing, hotel Operations and condominium Sales.
Who are Broadwest's main competitors?
Direct peers on record are Crescent Communities, Howard Hughes Holdings, Northwood Investors and Chartwell Hospitality. Highwoods Properties is listed as a regional player. Broad incumbents are The Related Companies, Tishman Speyer, Brookfield Properties, Lendlease and GID Investment Advisers.
Does Broadwest have an API?
No public API is recorded for Broadwest.
What industry is Broadwest in?
Broadwest's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 7211 and its SIC code is 7000.