Walking With The Wounded

Name

Walking With The Wounded

Legal name

Walking With The Wounded

Website

https://walkingwiththewounded.org.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Veterans Support Services

NAICS

Vocational Rehabilitation Services (6243), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Military & Veterans Public Health Departments (HLAJAAAI)

akta.pro secondary industry

Veterans Adult Day Programs (HSABANAH)

Keywords

• Veteran support services
• Military charity programmes
• Veteran mental health
• Veteran employment support
• Wraparound care coordination

Headquarters

HQ city

Melton Constable

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: WWTW generates revenue through individual donations (regular giving, payroll giving), event participation fees, corporate sponsorships, and trust/foundation grants. The charity also sells merchandise through its online store.
2. Corporate Partnerships: Corporate partners sponsor events like Cumbrian Challenge, provide employee engagement programs, and make financial contributions to support veteran programs.
3. NHS Contracts: WWTW holds contracts with the NHS to deliver veteran services under Op COURAGE, providing mental health and care coordination services as a subcontracted partner.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Walking With The Wounded (WWTW) is a UK registered military charity that delivers wraparound support to ex-service personnel. Its core offering comprises three integrated programmes — Mental Health Support (Head Start), Employment Support, and Support Care Coordination — delivered by specialised caseworkers and supplemented by an NHS subcontracted role within the Op COURAGE Veteran Mental Health and Wellbeing Service.

Product overview

Walking With The Wounded operates a portfolio of three integrated core programmes—Mental Health Support (Head Start), Employment Support, and Support Care Coordination—delivered alongside the NHS Op COURAGE partnership. These wraparound services are complemented by flagship fundraising events including the Cumbrian Challenge and Walking Home For Christmas campaign. The offering is structured as a charity service model rather than a software product, with no digital platform modules or technical products. The three core programmes work in tandem: mental health support addresses psychological wellbeing, employment support enables vocational reintegration, and care coordination provides holistic case management—all aimed at helping veterans who are struggling after military service rebuild stability and independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Head Start Mental Health Programme

Quantifiable outcome

• 15,000+ veterans and family members supported since 2010
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and flagship.

• SercomajorStrategic or Co-development Partner · 9 July 2026New partnership announced to help more veterans transition into suitable civilian careers.
• Old Gold RacingmajorStrategic or Co-development Partner · 1 November 2025Racehorse syndication partnership for Rebel Tribesman. £10 from each share donated to WWTW to fund mental health, employment, and wraparound care coordination services.
• NHS / Op COURAGEcoreStrategic or Co-development PartnerWWTW is a subcontracted partner within Op COURAGE, the NHS Veteran Mental Health and Wellbeing Service, operating across Norfolk, Suffolk, Essex, Hertfordshire, Bedfordshire, and Cambridgeshire. WWTW's team of Veteran Liaison and Support Officers provide wrap-around care coordination to veterans accessing support through the service.
• Hugh JamesmajorStrategic or Co-development PartnerLong-term WWTW Partner leading the way in bringing veteran hearing loss cases to court.
• Sunbelt RentalsflagshipGTM or Marketing PartnerPresenting Partner of the Cumbrian Challenge for 5 consecutive years. UK equipment rental provider and long-standing supporter of WWTW. Company employees actively participate in events and fundraising.
• BAE Systems SubmarinesflagshipGTM or Marketing PartnerThree-year sponsorship agreement to support the Cumbrian Challenge event. Holder of Employer Recognition Scheme Gold Award. Committed to supporting veterans during and after service.
• DXC TechnologyflagshipGTM or Marketing PartnerCorporate partner for Cumbrian Challenge. Committed to positive impact in communities where they operate, supporting veterans through WWTW programs.
• FDM GroupflagshipGTM or Marketing PartnerSupporting Cumbrian Challenge for 11 consecutive years. Has supported 900 ex-servicemen and women into civilian careers through UK Ex-Forces Programme over 12 years.
• NetworkologymajorGTM or Marketing PartnerWiltshire-based IT company renewing partnership. Proud holder of Gold Defence Employer Recognition Scheme Award. Supports through fundraising initiatives, employee engagement, and financial contributions.
• Morgan Sindall InfrastructuremajorGTM or Marketing PartnerLatest corporate partner, evolved from Cumbrian Challenge supporters to formal corporate partners.
• CEO SleepoutmajorGTM or Marketing PartnerNational charity bringing business leaders together to fight homelessness. Raised over £160k for WWTW through events in Manchester, London, Sunderland and Alnwick. Goal is £1m in 2026.
• Churchill GroupmajorGTM or Marketing PartnerCorporate partner renewal reinforcing Churchill Group's commitment to support veterans and their families.
• KNDS UKmajorGTM or Marketing PartnerStockport-based defence company, prime contractor with UK MoD for over 50 years. Armed Forces Covenant signatory, achieved Employer Recognition Scheme Gold Award in 2024. Supports Cadets, Reservists and Veterans through Armed Forces Network.

Scale indicators13 records

Direct peers

• Help for Heroes: Large UK military charity providing physical and mental health recovery, employment support, and welfare services to wounded veterans. Highly comparable to WWTW in mission, beneficiary base, and integrated service model, but operates at a much larger scale with multiple recovery centres.
• Combat Stress: UK charity specialising in mental health treatment for veterans, including PTSD, depression, and anxiety. Overlaps directly with WWTW's Head Start programme and NHS Op COURAGE mental health service delivery.

Broad incumbents

• SSAFA: The UK's oldest national military charity, providing wide-ranging welfare, mental health, and employment support to serving personnel, veterans, and their families. Comparable in beneficiary scope but broader and more established than WWTW.
• The Royal British Legion: The UK's largest military charity, delivering welfare, employment, mental health, and housing support across the entire Armed Forces community. Comparable mission and beneficiary overlap, but at significantly greater scale and with broader remit.

Emerging players

• Scotty's Little Soldiers: UK charity supporting bereaved military families and children of those who have served. Comparable in military beneficiary focus and family-extending support model, though narrower scope than WWTW.
• BLESMA – The Limbless Veterans: UK charity supporting limbless veterans with welfare, rehabilitation, and employment support. Comparable in delivering wraparound veteran support services, though focused on a specific injury cohort.

Regional players

• Wounded Warrior Project: Large US veteran charity providing mental health, physical rehabilitation, and employment programmes to post-9/11 veterans. Highly comparable mission and integrated programme model, but operates in the US rather than the UK.

Others

• Veterans' Foundation: UK grant-making charity that funds smaller veteran-support organisations. Relevant as a current funder of WWTW's Northern Ireland programme and as an ecosystem participant rather than a direct service competitor.
• Forces in Mind Trust: UK trust funding research and programmes to support the transition of ex-Forces personnel. Adjacent rather than competing; comparable as a veteran-transition ecosystem participant and potential co-funder.
• COBSEO (Confederation of Service Charities): UK umbrella body for the Armed Forces charities sector, of which WWTW is a member. Relevant as a sector coordination and policy advocacy counterpart rather than a service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supportthewalk
• YouTubeyoutube.com/@WalkingWithTheWounded
• Facebookfacebook.com/walkingwiththewounded
• LinkedInlinkedin.com/company/walking-with-the-wounded
• Instagraminstagram.com/walkingwiththewounded

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walking With The Wounded