Scotty's Little Soldiers

What Scotty's Little Soldiers does

Scotty's Little Soldiers is a UK-registered charity (Charity No. 1170528) founded in 2010 by Nikki Scott following the death of her husband Corporal Lee Scott in Afghanistan in 2009. The charity supports bereaved British Armed Forces children and young people aged 0–25, addressing a national pool of approximately 2,100 newly bereaved military children each year. Based in King's Lynn, the charity served over 670 beneficiaries in 2024 and has publicly committed to a 2030 pledge of supporting 1,000+ children.

The charity operates four core programmes: SMILES (memory-building experiences and financial grants), SUPPORT (one-to-one bereavement counselling), STRIDES (development trips and educational support) and SPRINGBOARD (support for young adults aged 18–25 transitioning to independence), and is extending its offering with a new START programme led by Head of START Ashlee Manning. Its operational technology stack comprises Microsoft and Salesforce CRM for case management, with JustGiving and Stripe handling donations and payments, Shopify powering merchandise sales and CampaignMonitor managing supporter email communications.

Scotty's Little Soldiers is funded through a diversified model combining individual donations, community fundraising events, corporate partnerships (notably Sky through a Springboard Council and Nuclear Essex), merchandise revenue and grant funding. As a registered charity it offers Gift Aid-enabled giving pathways. The organisation's competitive position rests on its authentic founder narrative, established military-welfare referral pathways and a 25-year longitudinal engagement model per beneficiary — characteristics that distinguish it within the UK military bereavement support sector.

Name

Scotty's Little Soldiers

Legal name

Scotty's Little Soldiers

Website

https://scottyslittlesoldiers.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Scotty's Little Soldiers is a UK-registered charity supporting bereaved British Armed Forces children and young people aged 0–25 through four programmes spanning bereavement counselling, education grants, memory-building experiences and young-adult transition support.

Ownership category

akta.pro rank

Product category

Military Bereavement Support Charity

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Benefits Counseling & Financial Literacy for Transition-Age Youth (EDAKANAJ)

Keywords

• Military bereavement support
• Childhood bereavement services
• Veteran family charity
• Military children welfare
• Nonprofit support programmes

Headquarters

HQ city

King's Lynn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-off and monthly donations from individual supporters, with suggested amounts of £10, £20, £50, and £100. Gift Aid scheme enables reclaiming 25p per £1 donated.
2. Fundraising Events: Registration fees and minimum fundraising targets from challenge events including May Marathon, Tour De Scotty, Fear Naught Challenges, and corporate team-day Nuclear Challenge.
3. Corporate Partnerships: Corporate fundraising and partnership engagement through events like the Nuclear Challenge which activates Armed Forces Covenant commitments.
4. Fear Naught Merchandise: Fear Naught branded merchandise and challenges sold through shop.scottyslittlesoldiers.co.uk

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Scotty's Little Soldiers is a UK-registered charity that provides bereavement support and development services to children and young people aged 0-25 who have experienced the death of a parent who served in the British Armed Forces. Its core offering comprises four integrated programmes — SMILES (fun, gifts and respite), SUPPORT (1:1 bereavement counselling), STRIDES (education, life-skills and grants) and SPRINGBOARD (transition support for 18-25 year-olds) — supplemented by the START programme for pensions, housing and community navigation.

Product overview

Scotty's Little Soldiers offers a suite of four interconnected support programmes for bereaved British Forces children and young people aged 0-25: SMILES (fun, engagement, activities and gifts), SUPPORT (1:1 bereavement counselling and emotional wellbeing), STRIDES (education and development with grants), and SPRINGBOARD (18-25 young adult transition support). The programmes work together to provide comprehensive bereavement support from childhood through to early adulthood, ensuring beneficiaries never feel alone throughout their journey.

Differentiator

Problem solved

Functional benefit

Products and services

• SMILES Programme A bereavement-support programme delivering fun, engagement, gifts, respite breaks and group events for bereaved British Forces children and young people, designed to form friendships, benefit from peer support, heal with family and feel part of a supportive community.
• SUPPORT Programme 1:1 bereavement support and counselling (pre and post bereavement) for emotional health and wellbeing of bereaved military children, alongside parent/carer guidance, drop-in workshops and group events.
• STRIDES Programme An education and development programme for bereaved Forces children and young people, removing barriers to learning and developing life skills through advocacy, educational grants (Driving Grant, Higher Education Grant, Further Education Grant, Super Grant) and school support resources.
• SPRINGBOARD Programme Support for bereaved Forces young adults aged 18-25 covering education, vocational training, employment, mentoring, career placement and essential life skills to enable transition into adulthood and independence.
• START Programme Specialist navigation and holistic support for bereaved military families covering pensions, housing and community belonging, complementing SMILES, SUPPORT, STRIDES and SPRINGBOARD.
• Fear Naught Branded Merchandise Fear Naught-branded apparel, gifts and challenge packs sold online via a Shopify storefront, generating revenue and awareness for the charity.
• Corporate Team-Day Nuclear Challenge Corporate team-day mud-obstacle fundraising experience delivered in partnership with Nuclear Essex, priced at £60 per person (inc. VAT) with a £150 per-person minimum fundraising target and group-booking invoicing available.
• May Marathon Virtual Challenge Virtual fundraising marathon with no registration fee and a £150 per-participant fundraising goal, enabling supporters to fundraise for the charity from any location.
• Tour De Scotty Virtual Cycling Challenge Virtual cycling fundraising challenge with no registration fee and no minimum fundraising target stated, enabling community-based fundraising on behalf of the charity.

Quantifiable outcome

• 670+ bereaved military children and young people supported in 2024
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nuclear EssexcoreStrategic or Co-development Partner · 18 June 2026Provider of award-winning outdoor obstacle course venue for Scotty's Team-Day Nuclear Challenge corporate fundraising event.
• MicrosoftcoreTechnology or IntegrationCloud infrastructure provider used for secure data storage as part of Scotty's technology-first approach to charity operations.
• SalesforcecoreTechnology or IntegrationCRM platform used for managing supporter relationships and organizational records as part of Scotty's technology-first charity approach.
• JustGivingcoreChannel Partner/ Reseller/ DistributorFundraising platform partner used for participant fundraising page creation and donation collection.
• StripecoreTechnology or IntegrationPayment processor used for handling donation transactions on the website.
• SkyminorStrategic or Co-development PartnerHosted Springboard Council members at Sky HQ for media and entertainment sector insight and video production training.
• Ben (charity for Armed Forces)minorOthersEllen Plumer, Trustee, serves as Head of Employer Services and Partnerships for Ben, connecting military charity sector expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SSAFA: Long-standing UK Armed Forces welfare charity providing support to serving personnel, veterans and families — comparable military-family beneficiary base and similar charity-service delivery model.
• Help for Heroes: Large UK Armed Forces charity supporting wounded veterans and their families — overlaps with Scotty's military-family beneficiary cohort but with broader veteran-focused remit and far greater scale.
• The Royal British Legion: UK's largest Armed Forces charity supporting serving personnel, veterans and families including bereavement — overlaps with Scotty's UK military beneficiary base as a broad incumbent with national reach.
• Combat Stress: UK charity specialising in veterans' mental health — overlaps in military-bereavement-support demand signal but focuses on adult mental health rather than children's bereavement.

Direct peers

• Winston's Wish: UK charity providing bereavement support to children and young people, with comparable 1:1 counselling, peer-support events, and educational guidance — most direct mission overlap in the bereaved-children segment.
• Child Bereavement UK: UK charity supporting bereaved children and families through helplines, face-to-face support, and training for professionals — closely aligned service model and beneficiary age range to Scotty's.
• Scotty's Little Soldiers — Bereaved Military Children Trust: The subject company itself; included here only as a self-reference — listed for completeness but should be removed if peers are scored independently.
• Little Troopers: UK military children's charity supporting forces kids with deployment, separation, and bereavement — same military-family beneficiary segment and similar programme-based support model.
• Hope Again (Cruse Bereavement Support): Youth-focused arm of Cruse Bereavement Support offering peer support, online resources, and local services for grieving young people — comparable beneficiary age band and bereavement-support modality.

Others

• Forces in Mind Trust: UK military charity funding research and programmes to support ex-Forces transition — adjacent funder/policy ecosystem relevant to Scotty's long-term transition-programme strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ScottysCharity
• YouTubeyoutube.com/scottystv
• Facebookfacebook.com/scottyscharity
• Instagraminstagram.com/scottyslittlesoldiers
• TikToktiktok.com/@scottyslittlesoldiers

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scotty's Little Soldiers