Allianz Malaysia

What Allianz Malaysia does

Allianz Malaysia Berhad is a composite insurer operating in Malaysia since 2001 as a subsidiary of Allianz SE, the Munich-based global insurance group. The company is structured around two core operating subsidiaries — Allianz General Insurance Company (Malaysia) Berhad and Allianz Life Insurance Malaysia Berhad — providing personal lines (life protection, medical and hospitalisation, critical illness, personal accident, home, motor, travel) and corporate lines (fire, marine, engineering, liabilities, group benefits, fleet, cyber). FY2025 revenue was RM 6.66 billion, growing 7.8% and outpacing the Malaysian insurance industry's 4.8% growth, with Q1 2026 revenue at MYR 1.631 billion (+6.7% YoY) and EPS of 123.39 sen (+4.1% YoY).

Distribution operates through a hybrid model: an extensive life and general insurance agent network, the MyAllianz self-service portal and online purchase channel, bancassurance partnerships with financial institutions, and a dedicated corporate sales team. Agent and partner workflows are supported by Allianz Agent Portal and Allianz SAT (system for policy management and submissions), while customer self-service and policy management run through the MyAllianz web/mobile hub. The revenue model rests on recurring life and general insurance premiums supplemented by investment income on insurance float, with a Value of New Business of RM 395.8 million in FY2025 (up 8.3% YoY) and a persistency ratio of 84.3%.

The portfolio spans affordable entry-tier products targeting the Perlindungan Tenang / Rahmah segments (A-Z Protect from RM80/year, Kasih4All, Allianz Ability Life from RM50/year), mainstream offerings such as PowerShield, UltimateLink, and MediCure, and high-ticket investment-linked and high-net-worth plans (EverLink Signature, Legacy Plus with up to RM4 million non-medical limit). A co-payment medical product launched in March 2025 has reached a 30% conversion rate with 84.3% persistency, and the company has committed to launching a basic medical plan under the national MHIT initiative in 2027. Allianz Malaysia trades on Bursa Malaysia under the ticker MYBAF at approximately 5.8x–8x trailing earnings with a ~5.8% dividend yield, reflecting a discount-valuation profile attributed in part to illiquidity.

Name

Allianz Malaysia

Legal name

Allianz Malaysia Berhad

Website

https://allianz.com.my

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allianz Malaysia Berhad is a composite insurer — life and general — operating in Malaysia since 2001 as a subsidiary of Allianz SE, distributing personal and corporate coverage through agents, digital portals, and bancassurance.

Ownership category

akta.pro rank

Product category

Life and General Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)

Keywords

• Life insurance
• General insurance
• Medical health insurance
• Investment-linked plans
• Corporate insurance

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium income from life insurance policies including term life, whole life, investment-linked plans, and health/critical illness coverage
2. General Insurance Premiums: Premium income from general insurance products including motor, home, travel, and corporate insurance lines
3. Investment Income: Investment returns on policy reserves and insurance float, benefiting from elevated interest rates in Malaysia

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Allianz Malaysia Berhad is a composite insurer providing life, health, savings, critical illness, personal accident, motor, home, travel, and corporate insurance products to individuals and businesses in Malaysia. Products are distributed through an extensive life and general insurance agent network, the MyAllianz self-service portal, online purchase channels, and bancassurance partnerships with financial institutions. The portfolio spans affordable micro-insurance under government programmes (Perlindungan Tenang, Rahmah), investment-linked whole life plans, and high-limit commercial covers, supported by digital platforms and 24/7 customer service.

Product overview

Allianz Malaysia operates as a comprehensive insurance provider offering both personal and corporate insurance products through multiple distribution channels including agents, digital platforms, and bancassurance partnerships. The personal insurance portfolio spans life protection (including investment-linked plans, term life, whole life, and affordable micro-insurance under Perlindungan Tenang), medical and hospitalisation coverage, critical illness protection, and personal accident insurance. Corporate insurance offerings include fire and property protection, marine cargo and hull, engineering and machinery insurance, various liability covers, corporate motor fleets, and group employee benefits. The company provides digital self-service through MyAllianz customer portal and Allianz Agent Portal for distribution partners. Products range from basic affordable micro-insurance (A-Z Protect starting at RM80/year, Kasih4All) to comprehensive investment-linked plans (UltimateLink, EverLink Plus/Signature) and high-limit corporate covers, with add-on riders like HealthCover Enhancer, PreciousCover/BabyCover, and Premier PA Plus extending core coverage.

Differentiator

Problem solved

Functional benefit

Brands

• MyAllianz: Self-service portal for customers to manage policies, pay premiums, and monitor investments on web or mobile.
• Allianz Road Rangers
• One Allianz
• Allianz Eco Quest

Products and services

• Allianz UltimateLink Investment-linked life insurance plan combining protection and investment under one plan with optional benefits, coverage term up to age 100, and investment opportunities through various fund choices, targeting individuals seeking life protection with wealth accumulation.
• Allianz i-EssentialCover Online-exclusive term life insurance plan covering death and total permanent disability with coverage up to RM500,000, guaranteed yearly premium, and hassle-free enrollment with no health declaration for eligible applicants.
• PowerShield Affordable term life insurance with flexible coverage terms ranging from 5 years to age 80, with the option to convert to a permanent plan without further underwriting.
• Allianz Ability Life Life insurance plan specifically designed for persons with disabilities, covering death with premiums from RM50 annually for RM25,000 sum assured, guaranteed renewal, and lump sum payment upon death.
• Allianz MoneyBack Life insurance plan with a 6-year premium payment term and 15-year coverage providing death and 2x accidental death benefits, with full premium refund upon policy maturity.
• Allianz Legacy Plus Whole life insurance plan with increasing insured amount to protect against inflation, guaranteed maturity benefit, high non-medical limit up to RM4,000,000, loyalty bonus, and conditional no-lapse guarantee for wealth preservation.
• A-Z Protect Affordable life insurance plan under the Perlindungan Tenang Voucher Programme with guaranteed issuance, no health declaration needed, starting at RM80 per year, covering death and hospital cash for dengue and COVID-19, targeting low-income STR recipients.
• Allianz EverLink Plus Regular premium investment-linked plan with high coverage of RM500,000 for death or TPD, flexible coverage terms from 20 years to age 100, with automatic renewal feature.
• Allianz EverLink Signature High coverage regular premium investment-linked plan covering death or TPD with a short commitment period, offering loyalty bonus up to 18-27% of insured amount, with automatic renewal to age 100.
• Allianz Kasih4All Affordable life insurance under the Rahmah Insurance Initiative providing death benefit up to RM30,000 for accidental or non-accidental causes, with coverage term to age 71, targeting the B40 income segment.
• Allianz AssuredLink Whole life insurance plan combining life protection and financial security with flexible coverage term up to age 100, loyalty bonus of 300% basic premium at end of 20th policy year, and conditional in-force guarantee.
• AssuredLove Life insurance plan with staggered death benefit payouts over 5-10 years, providing continuous guidance and protection for beneficiaries with interest accruing on the remaining balance.
• Allianz MediCure Customisable medical insurance with 5 plan options, 6 optional deductible plans, hospitalisation and surgical benefits, outpatient treatment, and cashless facility at panel hospitals for individuals and families.
• Allianz i-HospitalCash Online-exclusive hospital cash insurance providing daily cash benefit upon hospitalisation, double cash benefit for overseas hospitalisation, and no-claims bonus at maturity.
• HealthAssured Medical insurance plan with 20% welcome discount, flexible co-insurance options, up to RM3 million annual limit, no room and board cap, genomic cancer testing, and Care@Home service, including a co-payment variant.
• HealthCover Critical illness insurance covering 36 critical illnesses including cancer and heart attack, with coverage up to age 100, providing lump sum payout upon diagnosis.
• HealthCover Plus Critical illness cover for 70 critical illnesses with additional 7 illnesses for those under age 19, offering up to RM100,000 extra coverage and 20% complimentary loyalty bonus.
• Prime Care+ Critical illness plan covering over 150 illness conditions from early to advanced stages, including diabetes and cancer recovery benefit and catastrophic CI benefit for 6 severe conditions.
• Allianz i-Cancer Care Cancer-specific critical illness insurance covering early and advanced stage cancer with 3 plan options and lump sum healthcare allowance upon diagnosis.
• Allianz Lifestyle Protect Comprehensive personal accident insurance covering smart device protection, online purchase protection, credit card/loan indemnity, lifestyle modification expenses, rehabilitation, and snatch theft.
• Allianz Shield Plus Personal accident insurance with renewal bonus up to 100%, double indemnity for death or permanent disablement, and cashless hospital admission and discharge.
• Premier PA Plus Personal accident plan offering 300% additional payout for accidental death and 400% payout for death in public conveyance, elevator, or public building fire.
• WealthCover Savings and investment-linked insurance product combining wealth accumulation with life protection benefits for individual policyholders.
• Prime Income Income-oriented savings plan providing regular payouts combined with life protection, targeted at individuals seeking retirement income streams.
• Allianz ValueGuard Capital-protected savings and investment plan offering guaranteed returns with life coverage for individual policyholders.
• Allianz TreasurePro Endowment-style savings plan offering guaranteed cash payouts at maturity along with life protection benefits for individuals.
• Smart Home Cover Home insurance plan covering household contents and structural risks for homeowners and tenants, targeted at individual households.
• HouseOwner and HouseHolder Insurance Combined houseowner and householder insurance covering building structure and home contents for residential property owners and occupiers.
• Car and Motor Comprehensive Cover Comprehensive private car and motorcycle insurance covering own damage, third-party liability, fire, and theft, targeted at individual vehicle owners.
• Allianz Motorcycle Plus Specialised motorcycle insurance plan providing enhanced coverage for motorcycle owners, including accessories and personal accident benefits.
• Allianz EV Shield Electric vehicle insurance providing coverage for EVs and related charging equipment, targeting individual and corporate EV owners.
• Allianz Car Warranty Extended warranty coverage for cars protecting against mechanical breakdown beyond manufacturer warranty, sold through dealer channels and direct.
• Allianz Travel Insurance Travel insurance for individuals and families covering trip cancellations, medical emergencies, baggage loss, and travel delays, including a Travel XPert 3-day reimbursement guarantee.
• Road Warrior Roadside assistance membership providing 24/7 towing, battery jumpstart, tyre change, and emergency fuel delivery for car owners.
• Golf Master Specialty insurance product for golfers covering personal accident, equipment damage, hole-in-one, and third-party liability on the golf course.
• Allianz Domestic Helper Shield Insurance for employers of domestic helpers covering medical expenses, liability, and repatriation benefits for household workers.
• Allianz Business Shield Comprehensive business insurance package offering customisable coverages and sum assured for businesses against workplace hazards, targeting SMEs and corporate clients.
• Cyber Protect Insurance Corporate liability insurance providing protection against cyber risks and digital threats for businesses, covering data breach response and liability.

Quantifiable outcome

• Revenue growth of 7.8% outpacing industry average of 4.8%
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Allianz SE (Parent Company)coreStrategic or Co-development PartnerAllianz Malaysia is a subsidiary of Allianz SE, one of the world's leading insurance companies operating in over 70 countries. The parent company provides global brand strength, expertise, and support for product development and risk management. Malaysia contributes to the better end of the group's performance range.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zurich General Insurance Malaysia: General insurance subsidiary of Zurich Insurance Group operating in Malaysia, offering motor, home, travel, and commercial insurance. Comparable as another international composite insurer competing with Allianz in Malaysian general insurance.
• Hong Leong Assurance: Life insurance arm of Hong Leong Financial Group in Malaysia, offering life, medical, and investment-linked products via agents and bancassurance. Comparable in scale and product mix to Allianz Malaysia's life business.
• MSIG Malaysia: General insurance subsidiary of MS&AD Insurance Group (Japan), providing motor, property, marine, and commercial insurance in Malaysia. Direct competitor in Allianz Malaysia's general insurance segment.
• Great Eastern Life Malaysia: One of Malaysia's oldest and largest life insurers, with strong agent network and bancassurance partnerships. Direct competitor in life insurance, medical, and investment-linked products, targeting similar middle-to-upper income segments.
• Syarikat Takaful Malaysia Keluarga: Leading takaful (Islamic insurance) operator in Malaysia offering family takaful, general takaful, and medical/health products. Direct competitor to Allianz Malaysia across life, health, and general insurance lines, particularly in the bancassurance and agent channels.
• Etiqa Insurance & Takaful: Composite insurer and takaful operator owned by Maybank, Malaysia's largest bank. Etiqa offers life, general, and family takaful products via bancassurance, agents, and digital channels, competing directly with Allianz across both life and general insurance.
• AXA Affin Life Insurance: Life insurance joint venture between AXA and Affin Bank in Malaysia, offering life, medical, and savings products. Comparable in life insurance positioning and bancassurance distribution model to Allianz Malaysia.
• AIG Malaysia Insurance: General insurance arm of AIG in Malaysia, providing commercial and personal lines including motor, property, liability, and specialty insurance. Direct competitor in Allianz Malaysia's general insurance and corporate segments.
• Manulife Malaysia: Subsidiary of Manulife Financial Corporation offering life insurance, wealth management, and health products in Malaysia. Competes in life protection, investment-linked plans, and retirement/savings segments with similar international brand positioning.
• Prudential Malaysia (Prudential BSN Takaful): Major life insurance and takaful provider in Malaysia with strong bancassurance distribution. Competes with Allianz in life protection, investment-linked plans, medical, and critical illness segments, often positioned in similar premium tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz Malaysia