TeamKids
TeamKids (Team Holiday Pty Ltd) is a private Australian Outside School Hours Care provider serving 45,000+ families across 220+ partner schools in VIC, NSW, ACT, and QLD, delivering before/after school care, vacation programs, and school readiness services through 2,500 educators.
- Company typePrivate
- Founded2011
- HeadquartersBraeside, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What TeamKids does
TeamKids, legally Team Holiday Pty Ltd, is a privately held Australian Outside School Hours Care (OSHC) provider headquartered in Braeside, Victoria, with regional offices in Toowoomba, Brisbane, Canberra, and Sydney. The company delivers Before and After School Care, School Holiday (vacation) Programs, Big School Ready transition support, and Early Learning Centre programs on the grounds of 220+ partner primary schools across Victoria, New South Wales, the Australian Capital Territory, and Queensland, serving 45,000+ enrolled families through a workforce of 2,500 educators. Services are differentiated by enrichment-led pedagogy (proprietary 4P's approach built on Mitchel Resnick's Lifelong Kindergarten methodology), a screen-free philosophy, and partnership-driven programming including The Stand-Up Project (anti-bullying) and Dairy Farmers (Screen Free Fun / Scrolling Girl campaign).
The core technology stack is a web-based booking and enrollment platform (teamkids.fullybookedccms.com.au, a third-party CCMS) offering online registration, session booking, fee management, and a searchable school-venue locator covering 220+ sites. The platform is integrated with the Australian Government's Child Care Subsidy (CCS) regime, enabling eligible families to claim up to a 90% subsidy. The company also maintains compliance alignment with Child Safe Standards, the Australian Privacy Principles, the ECA Code of Ethics, the UN Rights of the Child, and the My Time, Our Place framework.
The business model is session-based direct-to-consumer childcare: Before & After School Care is priced at A$33 per 3-hour session and Vacation Care at A$80 per 11-hour session, both before CCS rebate, with higher-income families paying closer to gross and lower-income families paying as little as ~10% of face value. Go-to-market combines a self-serve online booking flow with phone-assisted enrollment (1300 035 000) and community-led acquisition through school partnerships, Lunchtime Legends playground programs, and a Reconciliation Action Plan targeting Indigenous family segments. Revenue is therefore a function of session volume across the partner-school network and CCS policy parameters, with no enterprise anchor customers or disclosed corporate-channel revenue.
TeamKids firmographics
Firmographics- Name
- TeamKids
- Legal name
- Team Holiday Pty Ltd
- Website
- https://teamkids.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TeamKids (Team Holiday Pty Ltd) is a private Australian Outside School Hours Care provider serving 45,000+ families across 220+ partner schools in VIC, NSW, ACT, and QLD, delivering before/after school care, vacation programs, and school readiness services through 2,500 educators.
- Ownership category
- akta.pro rank
TeamKids industry classification
Industry- Product category
- Outside School Hours Care (OSHC)
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
- akta.pro secondary industry
- School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)
Keywords
Where TeamKids is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
TeamKids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Session-Based Childcare Fees: Primary revenue from direct fees charged to families for before/after school care sessions and vacation care programs. Session-based pricing with Before & After School Care at $33 per 3-hour session and Vacation Care at $80 per 11-hour session (before rebate). Additional fees may apply for excursions and incursions.
- Australian Government Child Care Subsidy (CCS): Government co-contribution that subsidizes a portion of childcare costs for eligible families. Families earning up to $80k receive 90% subsidy, with percentage decreasing based on combined family income up to $530,000 threshold. From January 2026, all families access minimum 3 days of subsidized care per week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Before & After School Care - 3 hour session |
| Subscription | Pay-as-you-go | Vacation Care - 11 hour session |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TeamKids product offering
Product offeringCore offering
TeamKids provides Outside School Hours Care (OSHC) services for Australian primary school-aged children, including before and after school care, school holiday vacation programs, Big School Ready school transition programs, and Early Learning Centre programs for children aged 3-5. Programs are delivered at 220+ partner schools across Victoria, NSW, ACT, and Queensland, with families enrolling through an online booking platform and qualifying for the Australian Government Child Care Subsidy.
Product overview
TeamKids is an Outside School Hours Care (OSHC) provider operating across Australia, offering a unified portfolio of childcare and educational services. The core offering consists of Before and After School Care delivered at partner schools, School Holiday Programs with excursions and activities, Big School Ready for school transition readiness, and Early Learning Centres for 3-5 year olds. Supporting program features include Screen Free Fun, Lunchtime Legends, and partnerships with The Stand-Up Project for anti-bullying initiatives. TeamKids primarily operates through school partnerships and does not appear to be structured as a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Before and After School Care Outside School Hours Care (OSHC) service providing before and after school supervision, activities, and care for primary school-aged children at partner schools across VIC, NSW, ACT, and QLD. Includes Fun Zones, Epic Clubs, nutritious meals, and enrichment activities.
- School Holiday Programs Vacation care programs delivered during school holidays, offering excursions, incursions, and diverse activities for primary school-aged children across Victoria, NSW, ACT, and Queensland.
- Big School Ready School readiness program running through the Summer School Holiday Program that supports children transitioning from Kinder, Preschool, and Day Care into primary school through fun skill-building activities.
- Early Learning Centres (ELC) Programs designed for 3-5 year olds in early learning centres, providing exciting and engaging activities tailored for preschool-age children.
Quantifiable outcome
- 45,000+ families and 220 school partnerships demonstrate scale and trust in the brand
- +1 more outcomes
Companies that use TeamKids
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
TeamKids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TeamKids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Stand-Up Project (SUP)corePartnership with The Stand-Up Project (SUP), founded by Dr. Zach Greig, to reduce discrimination, harassment and bullying in schools. SUP is a peer-led training program designed for primary and secondary school students, educators, and parents, empowering young people to be active bystanders to poor behaviour. TeamKids integrates SUP's five-session framework including foundational knowledge training, class plan development, practice, and interactive parent/teacher sessions.
- Dairy FarmerscorePartnership with Dairy Farmers featuring the iconic Skipping Girl reimagined as the Scrolling Girl. The partnership aims to inspire kids across Australia to swap screen time for play time. TeamKids participates in the Big Skip Challenge, promoting physical activity and reducing small screen use among children.
- Dhiiyaan ArtminorArtwork credit for Reconciliation Action Plan materials provided by Dhiiyaan Art. The artwork appears on TeamKids' RAP documentation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TeamKids competitors and assessment
Company assessmentDirect peers
- Extend After School Care: Australian OSHC operator providing before/after school care, vacation care, and pupil-free day programs at school venues. Comparable to TeamKids in core offering and school-partnership GTM, often competing head-to-head for the same primary school contracts.
- OSHClub: OSHC provider delivering before/after school care and vacation care at Australian primary schools. Direct competitor to TeamKids in venue-partnership model, family-facing booking experience, and CCS-aligned pricing.
- TheirCare: Australian OSHC provider offering before, after, and pupil-free day care at partner primary schools. Comparable to TeamKids in target market (school-aged children), session-based pricing model, and reliance on the CCS subsidy framework.
- Only About Children (Oac): Integrated early childhood and OSHC operator running both long-day-care centres and school-aged care programs. Comparable to TeamKids' portfolio breadth (Early Learning Centres + OSHC) and school-based delivery, with similar CCS-aligned pricing.
- KidsCo: OSHC provider running before/after school care and holiday programs at Australian primary schools with an enrichment-led curriculum. Comparable to TeamKids in target demographic, school-partnership distribution, and emphasis on activity-rich programming.
- Camp Australia: Australia's largest dedicated OSHC provider, delivering before/after school care and vacation programs at primary schools nationally. Directly comparable to TeamKids in service offering, target customer (working families), and B2B school-partnership distribution model.
Broad incumbents
- Affinity Education: Australian early childhood education group operating long day-care centres with some OSHC offerings, CCS-aligned. Comparable to TeamKids in serving the same working-family segment under the same subsidy framework, though anchored in centre-based delivery.
- Junior Adventures Group: Owner of Camp Australia and other OSHC/childcare brands, one of the largest Australian out-of-school-hours care operators. Comparable to TeamKids in core OSHC service, with broader portfolio scale and institutional backing following prior private-equity investment.
- Goodstart Early Learning: Australia's largest not-for-profit early childhood education provider, operating long day-care centres and increasingly OSHC services. Comparable to TeamKids in CCS-funded childcare delivery and target demographic, but with a centre-based rather than school-based primary model.
- YMCA Australia: National community-services operator running OSHC programs at schools alongside broader fitness and youth services. Comparable to TeamKids in OSHC delivery model and CCS alignment, but operates as part of a much wider community-services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TeamKids social profiles
Digital presenceTeamKids compliance and trust
Trust signalCompliance5 records
TeamKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeamKids leadership team
Management profileNumber of profiles
Profiles1 record
TeamKids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeamKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeamKids
What does TeamKids do?
TeamKids provides Outside School Hours Care (OSHC) services for Australian primary school-aged children, including before and after school care, school holiday vacation programs, Big School Ready school transition programs, and Early Learning Centre programs for children aged 3-5. Programs are delivered at 220+ partner schools across Victoria, NSW, ACT, and Queensland, with families enrolling through an online booking platform and qualifying for the Australian Government Child Care Subsidy.
Is TeamKids a public or private company?
TeamKids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TeamKids founded?
TeamKids was founded in 2011. It employs 251 to 500 people.
Where is TeamKids based?
TeamKids is headquartered in Braeside, Australia, in the Oceania region.
How does TeamKids make money?
Two revenue lines are on record. Session-Based Childcare Fees are the primary driver. The others are australian Government Child Care Subsidy (CCS).
Who are TeamKids's main competitors?
Direct peers on record are Extend After School Care, OSHClub, TheirCare, Only About Children (Oac), KidsCo and Camp Australia. Broad incumbents are Affinity Education, Junior Adventures Group, Goodstart Early Learning and YMCA Australia.
Does TeamKids have an API?
No public API is recorded for TeamKids.
What industry is TeamKids in?
TeamKids's product category is Outside School Hours Care (OSHC). Its primary akta.pro industry code is EDACAHAB, Extended Day Programs at Preschools & Childcare Centers, with a secondary code of EDACAAAL, School-Age Wraparound Childcare Centers (Holiday/Break Care). Its NAICS code is 62441 and its SIC code is 8351.