Markup Service
Founded in 2008 in Las Vegas, Markup Service is a private design-to-code agency converting PSD, Figma, Sketch, and XD files into hand-coded HTML5/CSS3, CMS themes, and Shopify themes. It serves agencies, designers, eCommerce brands, and enterprises online at project-based pricing.
- Company typePrivate
- Founded2008
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Markup Service does
Markup Service is a privately held, US-based (Las Vegas) design-to-code conversion agency founded in 2008. The company specializes in hand-coded HTML5/CSS3 markup production, converting static design files (PSD, Figma, Sketch, Adobe XD) into W3C-compliant, responsive, SEO-friendly code. Beyond static HTML output, the company delivers work as integrated themes for WordPress, Joomla, Drupal, Shopify, Magento, and WooCommerce, plus email templates compatible with major email clients.
Its service portfolio is unified around a single design-to-code workflow, with the flagship offering being PSD to HTML5 conversion at $146 for the first page and an 8-hour single-page turnaround SLA. The company sells exclusively through its own digital storefront (markup-service.com) using a self-serve order funnel supplemented by an inside-sales/contact-form motion for custom or smaller engagements. Payment is processed online via Visa, MasterCard, and AMEX, with a 100% money-back satisfaction guarantee covering all orders.
Markup Service targets digital and marketing agencies, independent designers, eCommerce brands building Shopify storefronts, and large enterprise customers. Revenue is generated entirely through one-time, project-based fees with no disclosed subscription, recurring, or licensing component. With 101-250 employees and 17+ years of continuous operation, the company has remained a specialized niche professional-services provider rather than scaling into a platform or productized offering.
Markup Service firmographics
Firmographics- Name
- Markup Service
- Legal name
- Markup-Service.com
- Website
- https://markup-service.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Founded in 2008 in Las Vegas, Markup Service is a private design-to-code agency converting PSD, Figma, Sketch, and XD files into hand-coded HTML5/CSS3, CMS themes, and Shopify themes. It serves agencies, designers, eCommerce brands, and enterprises online at project-based pricing.
- Ownership category
- akta.pro rank
Markup Service industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Markup Service is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
Markup Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Project-Based Design-to-Code Conversion Services: Markup Service generates revenue primarily through one-time, project-based fees for converting design files (PSD, Figma, Sketch, XD) into hand-coded HTML/CSS, CMS themes, and Shopify themes. Pricing starts at $146 for the first page of PSD to HTML conversion, with turnaround as fast as 8 hours per page. Includes a money-back satisfaction guarantee.
- Specialized Theme and Template Conversion Engagements: Higher-value engagements cover PSD-to-Shopify theme conversion, email template development, and CMS theme integration (WordPress, Joomla, Drupal), typically priced as one-time project deliverables rather than recurring subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PSD to HTML starting at $146 per first page; one-page conversion delivered in 8 hours. |
| Other | Pay-as-you-go | Add-on services: PSD to Shopify theme conversion, responsive HTML5/CSS3 coding, email template development, and CMS theme integration priced per project. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Markup Service product offering
Product offeringCore offering
Markup Service is a design-to-code conversion company that transforms static design files (PSD, Figma, Sketch, Adobe XD) into hand-coded, W3C-compliant, responsive HTML5/CSS3 markup, CMS themes (WordPress, Joomla, Drupal), Shopify themes, and email templates. Services are sold on a project basis with fixed per-page pricing (starting at $146 for the first PSD-to-HTML page) and an 8-hour per-page turnaround SLA.
Product overview
Markup Service operates as a single unified design-to-code conversion service (no separate modules or platform-plus-add-ons architecture), established in 2008. Its core offering is Design to Code Conversion, with the flagship SKU being PSD to HTML5 Conversion that delivers hand-coded, W3C-compliant responsive HTML5/CSS3 markup in as little as 8 hours per page. Surrounding this core are several focused sub-services that adapt the same conversion workflow to specific targets: PSD to Shopify Theme Conversion for eCommerce storefronts, CMS Theme Integration for WordPress, Joomla, and Drupal, Email Template Development for cross-client email templates, and a Money-Back Satisfaction Guarantee covering all orders. Together these offerings form a tightly scoped portfolio aimed at agencies, SaaS companies, and independent designers needing fast, pixel-perfect front-end output from PSD, Figma, Sketch, or XD source files.
Differentiator
Problem solved
Functional benefit
Products and services
- Design to Code Conversion Core service that converts static design files (PSD, Sketch, Figma, Adobe XD, and other formats) into clean, semantic, W3C-compliant HTML/CSS code, with options for downstream CMS theme or eCommerce platform integration. Targeted at agencies, designers, and brands needing production-ready frontend output from static designs.
- PSD to HTML5 Conversion Hand-coded PSD to responsive HTML5/CSS3 conversion delivered with an 8-hour turnaround for a single page and starting at $146 for the first page. Targeted at agencies and designers needing rapid, pixel-perfect conversion of Photoshop mockups.
- PSD to Shopify Theme Conversion Conversion of design files (PSD, Figma, Sketch) into Shopify themes, including responsive Shopify theme customization and Shopify storefront development. Targeted at eCommerce brands and merchants building or maintaining Shopify storefronts.
- Responsive HTML5/CSS3 Coding Hand-coded responsive HTML5 and CSS3 markup that adapts seamlessly across various devices and screen sizes, with a focus on pixel-perfect output. Targeted at clients needing standards-based, cross-device frontends.
- Email Template Development Development of email templates compatible with major email clients, produced from customer-supplied design files. Targeted at brands and marketers needing cross-client-compatible HTML email templates.
- CMS Theme Integration Integration of coded designs into popular Content Management Systems including WordPress, Joomla, and Drupal as custom CMS themes. Targeted at clients needing production-ready CMS sites from static design files.
Quantifiable outcome
- One-page PSD to HTML conversion delivered in 8 hours
- +2 more outcomes
Companies that use Markup Service
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Markup Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Markup Service partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Markup Service competitors and assessment
Company assessmentDirect peers
- XHTMLized: XHTMLized is a boutique PSD-to-HTML and front-end development shop focused on hand-coded, pixel-perfect markup for agencies and brands — a near-direct competitor with comparable SLAs and positioning.
- PSD2HTML: PSD2HTML is a dedicated PSD-to-HTML conversion service that hand-codes design files into responsive, W3C-compliant HTML/CSS for agencies and brands — overlapping almost identically with Markup Service's core offering.
- GetDevDone: GetDevDone offers design-to-code conversion (PSD, Figma, XD to HTML/CSS), responsive web development, and UX/UI design as core services, directly competing with Markup Service in the same niche and serving agency clients with similar SLAs.
- HTMLPanda: HTMLPanda provides PSD-to-HTML, PSD-to-WordPress, PSD-to-Shopify, and email template development services with a similar fixed-price project model and enterprise client focus as Markup Service.
- ValueCoders: ValueCoders offers design-to-code conversion, web development, and CMS/Shopify theme services, directly competing with Markup Service for the same agency and SMB buyer segment at comparable price points.
Emerging players
- Anima: Anima is an AI-assisted design-to-code plugin for Figma and Sketch that auto-generates HTML/CSS/React from design files, representing the emerging automated alternative to Markup Service's manual conversion service.
Broad incumbents
- Netguru: Netguru is a 600+ person European digital consultancy offering UI/UX design, CMS theming, and responsive front-end services alongside broader product development, directly competing for mid-market front-end outsourcing deals.
- ScienceSoft: ScienceSoft is a long-established (1989) IT services firm offering front-end development, PWAs, and SPA builds; it overlaps with Markup Service on enterprise-grade front-end delivery but with a much wider service catalogue.
- BairesDev: BairesDev is a large nearshore software firm (4,000+ engineers) that offers design-to-code and front-end development as part of a much broader outsourcing portfolio, competing for the same enterprise RFPs Markup Service targets.
Others
- Fiverr: Fiverr is a global freelance marketplace where agencies and SMBs source design-to-code conversions at low price points, serving as an indirect alternative channel to Markup Service for the same buyer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Markup Service social profiles
Digital presenceMarkup Service compliance and trust
Trust signalCompliance1 record
Markup Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markup Service leadership team
Management profileNumber of profiles
Markup Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markup Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markup Service
What does Markup Service do?
Markup Service is a design-to-code conversion company that transforms static design files (PSD, Figma, Sketch, Adobe XD) into hand-coded, W3C-compliant, responsive HTML5/CSS3 markup, CMS themes (WordPress, Joomla, Drupal), Shopify themes, and email templates. Services are sold on a project basis with fixed per-page pricing (starting at $146 for the first PSD-to-HTML page) and an 8-hour per-page turnaround SLA.
Is Markup Service a public or private company?
Markup Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Markup Service founded?
Markup Service was founded in 2008. It employs 101 to 250 people.
Where is Markup Service based?
Markup Service is headquartered in Las Vegas, United States, in the North America region.
How does Markup Service make money?
Two revenue lines are on record. Project-Based Design-to-Code Conversion Services are the primary driver. The others are specialized Theme and Template Conversion Engagements.
Who are Markup Service's main competitors?
Direct peers on record are XHTMLized, PSD2HTML, GetDevDone, HTMLPanda and ValueCoders. Anima is listed as an emerging player. Broad incumbents are Netguru, ScienceSoft and BairesDev. Fiverr is listed as an others.
Does Markup Service have an API?
No public API is recorded for Markup Service.
What industry is Markup Service in?
Markup Service's product category is Web Development Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541511 and its SIC code is 7371.