Water-Gen
- Company typePrivate
- Founded2009
- HeadquartersRishon Le Zion, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Water-Gen firmographics
Firmographics- Name
- Water-Gen
- Legal name
- Watergen
- Website
- https://water-gen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Water-Gen industry classification
Industry- Product category
- Atmospheric Water Generators
- NAICS
- Water Supply and Irrigation Systems (22131), Pump and Compressor Manufacturing (33391)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Water-Gen is headquartered
LocationHeadquarters
- HQ city
- Rishon Le Zion
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Water-Gen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Atmospheric Water Generator Hardware Sales: Sale of proprietary AWG devices including GEN L, GEN-M PRO, GEN M1, GENNY+, GENNY Home, and GENNY units ranging from home/office to commercial/industrial scale.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Water-Gen product offering
Product offeringCore offering
Water-Gen designs, manufactures, and sells atmospheric water generators (AWGs) that harvest humidity from the air using its proprietary GENius heat-exchanger platform, filter it through multi-stage purification, and enrich it with natural minerals to produce drinking water without pipes, plastic bottles, or grid infrastructure. The portfolio spans commercial/industrial units (GEN L, GEN-M PRO, GEN M1) and home/office units (GENNY+, GENNY Home, GENNY), deployed across commercial, governmental, humanitarian, mobility, and bottling use cases.
Product overview
Water-Gen offers a portfolio of Atmospheric Water Generator (AWG) products that harvest moisture from air and convert it into mineral-rich drinking water. The product lineup consists of two main series: the GEN series (GEN L, GEN-M PRO, GEN M1) and the GENNY series (GENNY+, GENNY Home, GENNY), representing different capacity tiers and form factors. The GEN series targets larger-scale commercial, industrial, and mobility applications, while the GENNY series addresses home and office use cases. All products utilize the patented GENius platform technology featuring multi-stage filtration, pH balancing, and mineral enrichment to deliver clean drinking water without requiring infrastructure, pipes, or plastic bottles.
Differentiator
Problem solved
Functional benefit
Brands
- GENius: Atmospheric water generation platform that captures air at scale, filters out impurities, and enriches it with natural minerals
- GEN-M PRO
- GEN M1
- GEN L
- GENNY+
- GENNY Home
- GENNY
Products and services
- GEN L
- GEN-M PRO Commercial-grade atmospheric water generator in Water-Gen's GEN series, providing on-site water-from-air generation with multi-stage purification and mineral enrichment for commercial, institutional, and humanitarian use cases.
- GEN M1 Atmospheric water generator in the GEN product line, delivering on-site mineral-rich drinking water from air humidity for commercial and mid-scale applications.
- GENNY+ Premium home and office atmospheric water generator in the GENNY series, turning any indoor space into a self-sufficient source of mineral-rich drinking water without plastic bottles.
- GENNY Home Residential atmospheric water generator in the GENNY series, designed for home use to produce drinking water directly from indoor air humidity.
- GENNY
Companies that use Water-Gen
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Water-Gen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Water-Gen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- American Red CrossmajorWatergen provides vital water relief to communities hit by natural disasters including Hurricanes Harvey, Irma, and Michael through partnership with American Red Cross.
- FEMAmajorEmergency water generation support provided to FEMA for disaster response operations in the United States.
- Cambodian Red CrosscoreWatergen devices provided to Cambodian Red Cross and first response organizations as part of national health structure.
- Al Dahra (UAE)majorStrategic partnership announced between UAE's Al Dahra and Israel's Watergen for water security solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Water-Gen competitors and assessment
Company assessmentDirect peers
- Source Global (formerly Zero Mass Water): Direct competitor developing atmospheric/hydropanel water-from-air technology for residential, commercial, and community-scale deployments — most analogous competitor to Watergen's AWG thesis.
- Atmospheric Water Solutions (AWS): US-based atmospheric water generator manufacturer serving commercial, humanitarian, and military buyers — direct functional overlap with Watergen's enterprise/government GTM.
- Genaq: Spanish manufacturer of atmospheric water generators for industrial, commercial, and residential use cases — directly competes with Watergen across the same product tiers and use cases.
- Skywell (Atmospheric Water Systems): Producer of atmospheric water generators for home, office, and industrial use, overlapping with Watergen's product portfolio and channel approach.
Emerging players
- Drinkwell: Early-stage atmospheric water generator competitor focusing on humanitarian and emerging-market deployments — adjacent niche player in the same water-from-air category.
- Aquaria: Brazil-based atmospheric water generation company targeting Latin American markets — emerging player with overlapping technology but narrower geographic focus than Watergen.
Broad incumbents
- Eureka Forbes: Large water-purification and home-water-equipment incumbent in South Asia — broadly comparable as a household/institutional water-equipment brand that competes for similar buyer mindshare in Watergen's emerging markets.
- Veolia Water Technologies: Global incumbent in municipal and industrial water treatment/infrastructure — represents the established alternative against which Watergen's off-grid AWG proposition is sold.
- Suez Water Technologies & Solutions: Major water and wastewater treatment incumbent with broad industrial and municipal offerings; the legacy alternative buyers consider when evaluating AWG versus conventional treatment.
Others
- WaterAid: International NGO addressing global water access — adjacent ecosystem participant that influences funding/policy decisions around AWG-style humanitarian deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Water-Gen social profiles
Digital presenceWater-Gen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water-Gen leadership team
Management profileNumber of profiles
Profiles1 record
Water-Gen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water-Gen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water-Gen
What does Water-Gen do?
Water-Gen designs, manufactures, and sells atmospheric water generators (AWGs) that harvest humidity from the air using its proprietary GENius heat-exchanger platform, filter it through multi-stage purification, and enrich it with natural minerals to produce drinking water without pipes, plastic bottles, or grid infrastructure. The portfolio spans commercial/industrial units (GEN L, GEN-M PRO, GEN M1) and home/office units (GENNY+, GENNY Home, GENNY), deployed across commercial, governmental, humanitarian, mobility, and bottling use cases.
Is Water-Gen a public or private company?
Water-Gen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Water-Gen founded?
Water-Gen was founded in 2009. It employs 11 to 50 people.
Where is Water-Gen based?
Water-Gen is headquartered in Rishon Le Zion, Israel, in the Middle East region.
How does Water-Gen make money?
One revenue line is on record: atmospheric Water Generator Hardware Sales.
Who are Water-Gen's main competitors?
Direct peers on record are Source Global (formerly Zero Mass Water), Atmospheric Water Solutions (AWS), Genaq and Skywell (Atmospheric Water Systems). Emerging players are Drinkwell and Aquaria. Broad incumbents are Eureka Forbes, Veolia Water Technologies and Suez Water Technologies & Solutions. WaterAid is listed as an others.
Does Water-Gen have an API?
No public API is recorded for Water-Gen.
What industry is Water-Gen in?
Water-Gen's product category is Atmospheric Water Generators. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems). Its NAICS code is 22131 and its SIC code is 4941.