Speedstar

What Speedstar does

Speedstar is a privately held Canadian company operating two integrated divisions out of a 10,000-square-foot facility in Markham, Ontario. The Speedstar Automotive/Eurosport division has provided factory-trained service, maintenance, and performance upgrades for Ferrari, Lamborghini, Porsche, and Maserati vehicles since 1999, using genuine parts and OEM-grade diagnostic tools. The Speedstar Motorsport division, established in 2006, operates a professional GT3 racing program and supports Arrive-and-Drive, VIP Partner, and Driver Coach programs that monetize the team's competitive presence at events such as the Rolex 24 at Daytona, the Canadian Touring Car Championship, and the Macau FIA GT Cup.

Revenue is generated through four streams: per-job automotive service and repair fees, hardware sales of high-performance parts (as the authorized Canadian distributor for Capristo, HRE, and BMC, among others), private driver-coaching sessions with professional race drivers, and motorsport programs including Arrive-and-Drive packages and VIP partnership arrangements. Pricing is quote-based and not publicly disclosed; an example parts listing shows a pre-owned Capristo exhaust system for a Ferrari GTC4 Lusso priced at $6,700. The go-to-market motion is sales-led and event-driven, relying on word-of-mouth within the GTA luxury enthusiast community, organized European car meets, social media, and motorsport achievements as brand credibility.

The company is led by Program Director Frank Law, Team Director Albert Au, Global Director Iain Cooper, and Asian-Pacific Commercial Director Robin Yeung. No external investors, funding rounds, or parent company are disclosed. A Vehicle Sales division for luxury and exotic automobiles is listed as 'coming soon,' signaling an intended expansion from service-only into vehicle brokerage.

Name

Speedstar

Legal name

Speedstar

Website

https://speedstar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Speedstar is a privately held Markham, Ontario company that has serviced Ferrari, Lamborghini, Porsche, and Maserati vehicles since 1999 and runs a professional GT3 racing team, monetizing luxury automotive repair, performance parts distribution, driver coaching, and motorsport programs for GTA high-net-worth enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Service and Repair: Full-service luxury automotive maintenance and repair including routine maintenance, complex repairs, and performance upgrades for Ferrari, Lamborghini, Porsche, and Maserati vehicles. Revenue generated through service fees charged per job.
2. Performance Parts Sales: Sale of high-performance parts and accessories including Capristo exhaust systems, HRE wheels, BMC air filters, and other performance components. Parts are sold as one-time purchases.
3. Driver Coaching Program: Private track day coaching sessions with professional race car drivers. Customers arrange one-on-one sessions for driver training at the track.
4. Motorsport Programs: Arrive-and-Drive racing programs where Speedstar provides race cars, technical support, and hospitality services for amateur and professional drivers. Also includes VIP Partner Program for brand marketing activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Speedstar operates a luxury automotive service facility in Markham, Ontario, providing maintenance, repair, and performance upgrades for Ferrari, Lamborghini, Porsche, and Maserati vehicles. The company also distributes performance parts as the authorized Canadian partner for Capristo Exhaust, HRE Performance Wheels, and BMC Air Filters. Through its Speedstar Motorsport division, the company runs a professional racing team offering arrive-and-drive programs, private driver coaching, and VIP partner programs.

Product overview

Speedstar is a dual-divisional company offering automotive services and motorsport programs. The Speedstar Automotive/Eurosport division provides luxury car maintenance, repair, and performance modification services for Ferrari, Lamborghini, Porsche, and Maserati vehicles, complemented by a performance parts distribution business (Capristo, HRE Wheels, BMC Filters). The Speedstar Motorsport division operates as a professional racing team with signature Arrive-and-Drive and VIP Partner Programs, plus a Driver Coach Program for track day training. The company is headquartered in Markham, Ontario with a 10,000-square-foot facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Automotive Service and Repair Full-service automotive maintenance and repair facility specializing in exotic European luxury vehicles including Ferrari, Lamborghini, Porsche, and Maserati. Offers routine maintenance, complex repairs, and performance upgrades using state-of-the-art equipment and diagnostic tools.
• Speedstar Motorsport Racing Team Professional Canadian-based motorsport racing team established in 2006 with over 20 specialized team members. Competes in prestigious international racing programs including IMSA Weathertech Series, Canadian Touring Car Championship, and FIA Macau World Cup GT.
• Speedstar Arrive-and-Drive Program Complete race weekend support for amateur and professional drivers. Services include race car provision, data analysis with engineer, driver coaching, hospitality, accommodation arrangement, and onsite photoshoots.
• Speedstar VIP Partner Program Brand expansion program offering marketing activities with VIP hospitality access, race car preparation viewings, product integration to web stream and social media, and customized partnership arrangements.
• Driver Coach Program Private coaching sessions with professional race car drivers for track day training. Includes real-time turn-by-turn instruction, one-on-one debriefs with in-car video analysis, driver analysis packets, and optional on-site technician support for vehicle monitoring.
• Performance Parts Distribution Central Canadian distributor for Capristo Exhaust, official HRE Performance Wheels dealer, and partner of BMC Air Filters. Also carries Forgeline wheels, Fuchs, RWB, JRZ Suspension, KW Suspension, H&R Springs, Techart Porsche parts, Pirelli and Michelin tires.
• Capristo Exhaust System for Ferrari GTC4 Lusso Heat-resistant high-grade steel exhaust system with valve control, manufactured using TIG welding process. Pre-owned unit priced at $6,700, includes Capristo Muffler with valves, X-Pipe, and Valve Control module. Fits GTC4 Lusso V12.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Audi CanadaflagshipStrategic or Co-development Partner · 1 January 2019Collaboration with Audi Canada for official entries in IMSA Weathertech Series races including Rolex 24 at Daytona. Audi Canada provides factory support for racing program.
• Capristo ExhaustcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Speedstar is an Authorized Canadian Partner of Capristo, a premium German exhaust manufacturer. Speedstar serves as the central Canadian distributor for Capristo exhaust systems, which are manufactured from heat-resistant high-grade steel using TIG welding process.
• HRE Performance WheelscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Speedstar is an official HRE Performance Wheels dealer in Canada. HRE manufactures high-performance forged and composite wheels for sports cars, Supercars, and SUVs.
• BMC Air FilterscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Speedstar is a partner of BMC Air Filter, offering high-performance air filtration products for vehicles.
• Audi Sport GermanyflagshipStrategic or Co-development Partner · 1 January 2018Speedstar Motorsport has a partnership with Audi Sport Germany, enabling participation in prestigious events including the Rolex 24 at Daytona and Macau FIA GT Cup with Audi R8 LMS GT3 vehicles.
• Team WRTflagshipStrategic or Co-development PartnerStrategic partnership with W Racing Team (WRT) for endurance racing program. Team WRT Speedstar competes in GT3 racing series worldwide with Audi R8 LMS GT3 vehicles.
• IMSAcoreOthersSpeedstar Motorsport participates in IMSA Weathertech SportsCar Championship events including the Rolex 24 at Daytona.
• Canadian Touring Car Championship (CTCC)coreOthersSpeedstar competes in the Canadian Touring Car Championship in GT and GT Sport classes with multiple podium finishes.
• New Roads Auto GroupminorStrategic or Co-development PartnerSponsor of Speedstar Motorsport with collaboration on racing programs including CTCC entries.
• DFC Auto GroupminorStrategic or Co-development PartnerCorporate sponsor of Speedstar Motorsport racing activities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pfaff Automotive Partners: Canadian luxury automotive group operating dealerships and authorized service for Porsche, Audi, BMW, Mercedes-Benz, and other premium brands, plus Pfaff Motorsports in GT3 racing. Directly comparable as a Toronto-area luxury auto + motorsport platform with overlapping customer base.
• Ferrari of Ontario: Authorized Ferrari dealer and service center in the GTA. Comparable as a Ferrari-certified service provider in the same Toronto-area market, competing directly for the same Ferrari service customers.
• Grand Touring Automobiles: Canadian luxury auto group operating authorized Porsche, Audi, and Lamborghini dealerships with full service operations in the GTA. Comparable as a multi-brand luxury service competitor in the same geographic market.
• Maserati of Toronto (Vaudreuil): Authorized Maserati dealership and service center in the Greater Toronto Area. Comparable as an OEM-affiliated service provider competing for the same Maserati-owning HNW customers in the GTA.

Direct peers

• Compass Racing: Canadian professional GT racing team competing in IMSA and SRO series with McLaren and Ferrari programs. Comparable as a Canada-based motorsport operation that leverages racing for commercial partnerships and brand visibility.
• Wayne Taylor Racing: Top-tier North American endurance racing team competing in IMSA WeatherTech with multiple Rolex 24 wins and Cadillac factory support. Comparable as a customer-facing racing operation that converts motorsport success into commercial partnerships and arrive-and-drive revenue.
• Turner Motorsport: Long-running BMW-affiliated GT racing team competing in IMSA WeatherTech alongside a performance service/retail business for BMW owners. Comparable dual business model combining motorsport and premium-brand service/parts.
• TRG (The Racer's Group): North American GT racing team and Aston Martin factory partner that runs customer/arrive-and-drive racing programs. Comparable motorsport business model focused on selling turnkey racing experiences to amateur and professional drivers.

Emerging players

• Bisi Motorsports: Independent high-end European car performance shop and tuning house specializing in Porsche, Ferrari, and Lamborghini service and modifications. Directly comparable as an independent aftermarket alternative to authorized dealers serving the same luxury enthusiast niche.

Regional players

• Kuno Motorsports: North American GT racing team competing in Pirelli World Challenge/GT World Challenge America with Porsche and other GT machinery. Comparable as a competing arrive-and-drive / customer racing team in the same North American motorsport ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/speedstarautomotive
• Instagraminstagram.com/speedstarmotorsport
• Xx.com/speedstargroup
• LinkedInlinkedin.com/company/speedstar-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedstar