Intrinsic Solutions, International

What Intrinsic Solutions, International does

Intrinsic Solutions, International is a privately held, Scottsdale, Arizona-based coach training and certification provider, founded in 1998 as Totally Coached, Inc. and rebranded under its current name in 2020. The company delivers paid certifications and courses built around its proprietary Intrinsic Coaching methodology and the I>E>S value hierarchy framework (Intrinsic > Extrinsic > Systemic), developed by founder Christina Marshall. Core offerings include the Certified Intrinsic Coach (CIC, 50 hours, $1,495), the NBHWC-approved Certified Intrinsic Health & Wellbeing Coach (CIHWC, 77 hours, $1,995), the Certified Intrinsic Solutions Coach (CISC, $795) with extrinsic/systemic topics, the Master Certified Coach 36-hour advanced program, and supporting courses (Intrinsic Coach Series I at $795, Thinking Behind Choices I at $595, Assessments & Wellbeing at $1,295, and Being Human 2-CE webinars). Programs are delivered through weekly live online cohorts, intensive weekend formats, and on-demand video, with TrimetrixHD integrated as a 3-part 68-page assessment tool for HR and coaching applications.

The company monetizes exclusively through one-time tuition fees, generally with 2- to 7-month payment plans, plus a $25 per-course CE admin fee. Its primary customer segment is individual health and wellness professionals (nurses, dietitians, fitness professionals, wellness coaches, clinical care specialists) seeking accredited coaching training and continuing education, with secondary segments in corporate HR/internal coaches, corporate leadership, and educators/mentors. Distribution is direct-to-consumer via the company website (isintl.com) powered by an Infusionsoft storefront, supported by an inside sales team reachable by phone, email, and SMS, plus a regional channel partner, Wellness Africa (Pty) Ltd, for Sub-Saharan Africa.

The company's defensibility rests on regulatory accreditations rather than technology: it is an NBHWC Permanent Phase Program, a CCE-approved BCC training provider across all levels (30–125 hours), and an approved CE provider across more than a dozen credentialing bodies including ACSM, ANCC, CDR, HRCI, NCHEC, NASM, SHRM, NASW, NBC-HWC, CCMC, and EAP. Christina Marshall is a Founding Fellow of the Institute of Coaching Professional Association at McLean Hospital (Harvard Medical School affiliate). The firm is small (1–10 employees), has no disclosed institutional investors or funding rounds, and reports no revenue figures.

Name

Intrinsic Solutions, International

Legal name

Totally Coached, Inc.

Website

https://isintl.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Intrinsic Solutions, International is a Scottsdale-based coach training provider founded in 1998, offering NBHWC- and CCE-accredited certifications built on its proprietary I>E>S value hierarchy methodology for individual health, wellness, HR, and leadership professionals.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification & Training

NAICS

Sports and Recreation Instruction (611620), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Coaching certification programs
• Health wellness training
• Continuing education CEU
• Behavioral assessments workplace
• Executive leadership coaching

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Coaching Certification Programs: One-time tuition fees for certification programs including Certified Intrinsic Coach (CIC) at $1495, Certified Intrinsic Health & Wellbeing Coach (CIHWC) at $1995. Payment plans available spanning 2-7 months. Individual course components also sold separately.
2. Certificate Programs and Courses: Individual courses and certificate programs such as Assessments & Wellbeing ($1295), Intrinsic Coach Series I ($795), Thinking Behind Choices I ($595). CE webinars (Being Human) earning 2 CE hours.
3. Continuing Education Credits: CE admin fee of $25 per course for most covered credentials. Revenue generated from CE certification across multiple board approvals (ACSM, CCMC, CDR, CHES, HRCI, NASM, NCHEC, etc.).
4. Advanced/Cross-Over Certifications: Upgrade paths for existing certified coaches. CISC adds extrinsic/systemic topics ($795 for CIC certified). CIHWC adds health & wellness education ($695-$1495 depending on CIC status and tenure).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Intrinsic Solutions, International sells board-approved coaching certification programs and courses built around the proprietary Intrinsic Coaching methodology and the I>E>S value hierarchy. Offerings include the Certified Intrinsic Coach (CIC), NBHWC-approved Health & Wellbeing Coach (CIHWC), advanced certifications, individual courses, behavioral assessment certificate programs, and continuing education webinars for healthcare, HR, and coaching professionals.

Product overview

Intrinsic Solutions, International offers coaching certifications, courses, and CE webinars centered on the Intrinsic Coaching® methodology using the I>E>S value hierarchy. The core certifications are Certified Intrinsic Coach® (CIC), Certified Intrinsic Health & Wellbeing Coach (CIHWC - NBHWC-approved), Certified Intrinsic Solutions Coach (CISC), and Master Certified Coach. Supporting offerings include Intrinsic Coach® Series I, Thinking Behind Choices I, Assessments & Wellbeing certificate program, and Being Human CE webinars. Programs are delivered via live online classes using Zoom, with recordings available.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Intrinsic Coach (CIC) The core 50-hour coach training certification for individuals wanting to provide professional coaching services or gain coaching perspective and skills, based on the Intrinsic Coaching methodology using the I>E>S value hierarchy. Earns CE hours across multiple credentialing bodies (ACSM, CCMC, CDR, CHES, HRCI, NASM, NCHEC, NBC-HWC, ANCC/RN, BCC, EAP, SHRM, NASW).
• Certified Intrinsic Health & Wellbeing Coach (CIHWC) NBHWC-approved 77-hour health coaching certification that includes the CIC plus 25 hours dedicated to health coaching and three 1-hour one-to-one mentoring sessions. Leads to eligibility for the National Board Certified Health & Wellness Coach (NBC-HWC) exam and is approved as a Permanent Phase Program per NBHWC standards.
• Certified Intrinsic Solutions Coach (CISC) Advanced certification that incorporates the CIC certification and adds education on coaching with extrinsic and systemic topics, 1-1 mentoring, and a practical skills assessment, designed for certified coaches seeking broader scope.
• Master Certified Coach 36-hour Advanced Mastery program for certified coaches seeking mastery-level coaching skills, including weekly group meetings and three 1-1 meetings with a coach mentor. Prerequisite: Intrinsic Solutions Certification or NBC-HWC.
• Assessments & Wellbeing Certificate 20-hour certificate program for HR professionals and coaches wanting to use assessments within their organizations to support people in being successful at work. Includes the 3-part TrimetrixHD assessment (producing a 68-page report on behavioral style, motivational drivers, and acumens) and independent access to additional assessments.
• Intrinsic Coach Series I 12-week, 24-hour foundational coaching skills course that introduces the I>E>S value hierarchy methodology. Earns CE hours across ACSM, BCC, CCMC, CDR, CHES, EAP, HRCI, MCHES, NASM, NBC-HWC, RN, and General categories, and credits apply toward the CIC certification.
• Thinking Behind Choices I 12-week course teaching 28 measurements describing thinking behind choices. Includes a personal assessment report and can be applied toward the Certified Valuations Specialist certification.
• Being Human CE Webinars 2-CE webinars covering human experience topics including frustration, personality types (introvert/extrovert/ambivert), and listening skills. Available via video on-demand or live webinar on the first Thursday/Monday/Wednesday of April and October. Earns 2 CE for ACSM, BCC, CDR, CHES, HRCI, MCHES, NBC-HWC, and General.

Quantifiable outcome

• 50 CE-Hours for ACSM, CCMC, CDR, CHES, MCHES, and General through CIC certification
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered regional and minor.

• Wellness Africa (Pty) LtdregionalChannel Partner/ Reseller/ DistributorSouth African operational partner enabling regional presence in Sub-Saharan Africa. Handles local inquiries and support for African market. Contacts: Tertia Putter (Tertia Putter) at +27 83 273 5509 and Japie Lubbe at +27 82 926 5875.
• Institute of Coaching Professional Association at McLean HospitalminorStrategic or Co-development PartnerChristina Marshall, Founder of Intrinsic Solutions, is a Founding Fellow level member. ICPA is a non-profit coaching professional association affiliated with McLean Hospital, a Harvard Medical School affiliate. Membership does not create endorsement or connection to Harvard.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wellcoaches: Wellcoaches is one of the founding NBHWC-approved health and wellness coaching certification programs, training professionals in behavior-change coaching for health outcomes — directly competitive with Intrinsic Solutions' CIHWC program and shares the same NBC-HWC exam pathway.
• Real Balance: Real Balance (formerly Wellness Coaching Australia / Real Balance Global Wellness Services) offers NBHWC-approved health and wellness coach certification and Continuing Education programs with the same board-eligibility pathway, competing for the same health-and-wellness professional cohort.
• Co-Active Training: Co-Active Training runs a globally recognized ICF-accredited professional coach certification program with multiple tiers and continuing education, directly competing with Intrinsic's CIC and CISC offerings for the same professional coach buyer.
• iPEC Coaching: iPEC is an ICF-accredited coach training organization offering multi-tier certification (Certified Professional Coach, Master Practitioner, Elite), competing head-to-head with Intrinsic Solutions for aspiring and practicing professional coaches.
• MentorCoach: MentorCoach offers ICF-accredited coach training programs with positive psychology foundations; comparable in size, structure, and target market to Intrinsic's CIC/CISC certification stack.

Broad incumbents

• International Coach Federation (ICF): ICF is the largest global coaching industry membership and credentialing body; not a direct training competitor but defines the credentialing ecosystem (ACC, PCC, MCC) that Intrinsic graduates rely on for BCC, HRCI, and other downstream certifications.

Others

• National Board for Health & Wellness Coaching (NBHWC): The accrediting body that has approved Intrinsic's CIHWC as a Permanent Phase Program and that administers the NBC-HWC exam — a critical ecosystem participant that defines the regulatory standard Intrinsic's flagship product is built against.
• Center for Credentialing & Education (CCE): CCE administers the BCC credential and approved Intrinsic Solutions as a BCC training provider across all 30-125 hour tiers; a key ecosystem gatekeeper determining the value of Intrinsic's certification pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intrnsc
• Facebookfacebook.com/isintlpage
• LinkedInlinkedin.com/company/intrinsic-solutions-international

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrinsic Solutions, International