Solidea

What Solidea does

Solidea is an Italian manufacturer and direct-to-consumer retailer of graduated compression stockings, tights, knee-highs, and leggings, operating as a brand of Calzificio Pinelli S.r.l., a family-owned company founded in 1976 and headquartered in Castel Goffredo, Italy. The company's product portfolio spans over 30 sub-brand collections and 200+ SKUs across preventive (30–140 denier), therapeutic (CCL 1–3, 18–46 mmHg), maternity, diabetic, athletic, plus-size, shaping, and medical-grade anti-thrombosis categories, serving both consumer and clinical-channel end markets in Europe. Its core technology differentiators are an internationally patented 3D micromassaging wave fabric that stimulates microcirculation and lymphatic drainage through body-movement-driven massage, and FIR (Far Infrared Ray) yarn technology using mineral additives to convert body thermal energy into infrared radiation, with company-disclosed clinical study results indicating 20–80% visual improvement in aesthetic cellulitis. All products are manufactured in Italy using OEKO-TEX certified materials.

The company monetizes primarily through direct e-commerce sales on solidea.com, priced in a unit-pricing model from €15.90 (entry-level bamboo socks) to €135.00 (premium Be You Tonic Curvy Pro), with no subscription tier disclosed. Distribution is multi-channel: DTC e-commerce in 8 languages serving 7 European country markets, independent commercial agents selling into pharmacies and hospitals (notably a new build-out in the Netherlands), and Italian physical retail including hosiery specialists and natural product stores. Marketing relies on Instagram influencer partnerships (@solidea_official and @solideaforhim), email newsletters, a Health & Well-being blog, a 'MySolidea' volume-based loyalty card, and an Introduce-a-Friend referral program offering 10% discounts. Customer segments are diversified across general consumers with leg health concerns (primary), expecting mothers, diabetic patients, fashion-conscious buyers, and athletes, with no named enterprise or B2B anchor customers. Operational footprint includes a 467 kWp photovoltaic solar installation, a Treedom forest partnership offsetting 360,000 kg of CO2 over 20 years, and an automated warehouse saving 42,000 cardboard boxes annually.

Name

Solidea

Legal name

Calzificio Pinelli S.r.l.

Website

https://solidea.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Therapeutic Compression Hosiery

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)

akta.pro secondary industries

Compression, Base Layers & Thermals (CRAAAEAH), Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

Keywords

• Graduated compression stockings
• Therapeutic hosiery
• Compression tights
• Medical compression garments
• Support hosiery

Headquarters

HQ city

Castel Goffredo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Solidea generates revenue through direct-to-consumer sales via their e-commerce platform solidea.com, selling graduated compression stockings, tights, knee-highs, leggings, and other products. Products are sold at various price points from €15.90 to €135.00 depending on product type and collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Solidea designs, manufactures, and sells graduated compression stockings, tights, knee-highs, leggings, and related compression garments in Italy under the Calzificio Pinelli S.r.l. corporate entity. Products span preventive support (30-140 denier) to medical-grade therapeutic compression classes (CCL 1-3, 15-46 mmHg), incorporating patented 3D micromassaging wave fabric and FIR infrared yarn technologies. Offerings are sold direct-to-consumer via solidea.com across multiple European markets and through pharmacies, hospitals, and specialty retailers.

Product overview

Solidea is an Italian brand of graduated compression stockings, tights, and compression garments manufactured by Calzificio Pinelli S.r.l. The product portfolio is organized across multiple sub-brands and collections, including the Core Product Lines (Wonder Model, Be You, Miss Relax, Silver Wave, Red Wellness, Curvy), specialized therapeutic lines (Medicali, Solidea Active, Diabetic, Catherine Therapeutic, Dynamic Therapeutic), fashion lines (Fashion, Vanity, Marilyn, Naomi), and material-focused lines (Socks For You Bamboo, Stripe Game, Essentia). The offerings span five main product categories: Tights (support, compression, maternity, and men's styles in 30-140 denier and CCL 1-2), Stockings (stay-ups, suspenders, anti-thrombosis, and anti-embolism in CCL 1-2-3), Knee-Highs (support, compression, diabetic, and unisex styles), Leggings (support, anti-cellulite, and maternity), and Other Products (abdomen/arm garments, shorts, socks, leg warmers, and orthopedic supports). Key technology differentiators include micromassage three-dimensional wave fabric (internationally patented), FIR (Far Infrared Ray) yarn technology, bamboo fibre blends, and OEKO-TEX certified materials. Products are 100% made in Italy and emphasize eco-sustainability through reduced plastic, CO2 reduction, and sustainable packaging initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Solidea Active: Active line of compression products for sports and fitness activities
• Solidea Man
• Stripe Game
• Bamboo Collection
• Curvy
• Maman
• Workout
• Be You
• Wonderful Hips
• Red Wellness
• Silver Wave

Products and services

• Graduated Compression Tights Graduated compression tights in support (30-140 denier) and therapeutic (CCL 1: 18-21 mmHg; CCL 2: 23-32 mmHg) classes, designed for prevention and treatment of venous insufficiency in men and women.
• Compression Stay-Up Stockings Therapeutic graduated compression stay-ups in CCL 1 (18-21 mmHg), CCL 2 (23-32 mmHg), and CCL 3 (34-46 mmHg) for patients with venous disease, edema, and post-thrombotic conditions.
• Anti-Thrombosis / Anti-Embolism Stockings Medical-grade graduated compression stockings designed to prevent deep vein thrombosis and pulmonary embolism, primarily for post-surgical, immobilized, and bedridden patients.

Quantifiable outcome

• 20-80% visual improvement in aesthetic cellulitis appearance with regular use of FIR infrared products
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TreedomcoreStrategic or Co-development PartnerSolidea has partnered with Treedom, a startup active since 2010, for a reforestation program in Kenya. The Solidea Forest initiative plants trees 'at a distance' that can be tracked online through geolocation. Each 1,000 trees compensate for 360,000 kg of CO2 over 20 years. Fruit trees are cared for by small farming cooperatives, contributing to food, education, employment, and income in the region.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• 2XU: Australian performance compression sportswear brand. Overlaps with Solidea's Workout and Solidea Active collections in sports-compression and recovery segments, though lacks Solidea's medical compression heritage.
• Spanx: US-based shapewear and compression apparel brand with strong consumer-brand recognition. Comparable to Solidea's shaping/Wonderful Hips/Be You collections in body-contouring consumer compression positioning.

Direct peers

• Jobst (Essity): Essity-owned global medical compression hosiery brand offering graduated compression across CCL classes. Comparable to Solidea in medical-channel distribution, clinical positioning, and patient-end-user focus.
• Sigvaris Group: Swiss-headquartered global leader in medical compression hosiery offering graduated compression stockings across CCL classes, therapeutic and fashion segments. Directly comparable to Solidea across medical compression technology, pharmacy/hospital channels, and product range breadth.
• Medi (medi GmbH & Co. KG): German manufacturer of medical compression stockings, orthopedic supports, and phlebology products. Competes with Solidea in CCL 1-3 medical compression and operates parallel pharmacy/hospital distribution across European markets.
• CEP (medi): Sports-performance compression brand owned by medi, targeting athletes and active consumers. Overlaps directly with Solidea's Workout and Solidea Active collections in compression activewear positioning.
• Bauerfeind AG: German medical-device company producing compression stockings, orthoses, and supports with strong clinical-evidence positioning. Directly competes with Solidea's therapeutic compression lines and shares the European DME/pharmacy channel.

Broad incumbents

• Calzedonia: Italian hosiery and beachwear brand with broad fashion-legwear portfolio and global retail footprint. Comparable to Solidea's fashion-stockings side though Calzedonia lacks medical-grade compression positioning.
• Wolford AG: Austrian premium hosiery and shapewear brand with global DTC and wholesale distribution. Comparable to Solidea's fashion-shaping, premium-positioning legwear though without medical compression technology.
• Falke KG: German premium hosiery and sportswear manufacturer with European heritage and graduated compression product lines. Overlaps with Solidea's athleisure/compression fashion positioning and European premium-brand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/solidea_official
• LinkedInlinkedin.com/company/solidea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solidea