Elder Independence Home Care

What Elder Independence Home Care does

Elder Independence Home Care is a privately held, locally owned (not franchised) provider of non-medical home care services headquartered in Bryant, Arkansas, founded in 1999 by Mike Gross and under current ownership of Kim Clatworthy since 2014. The company employs more than 150 caregivers delivering personal care, companionship, housekeeping, meal preparation, transportation, and medication reminders to seniors and individuals with disabilities across central Arkansas, with service coverage spanning 12+ cities including Bryant, Benton, Little Rock, North Little Rock, Maumelle, Conway, Hot Springs, and Malvern. Beyond in-home services, the company operates a licensed residential care home in Little Rock providing long-term and respite stays as an alternative to institutional nursing facilities, and runs a supplemental medical staffing line serving healthcare facilities in the region.

The portfolio is organized into 13 core service lines plus an add-on medical alert tool (Electronic Caregiver) and is delivered through a hub-and-spoke model anchored at the Bryant headquarters with branch offices in Sherwood and Little Rock. Service offerings include specialized tracks for Alzheimer's and dementia care, disability support, veteran care (with VA benefits navigation), short-term transitional care, after-surgery recovery, hospital sitter services, and care coordination. Revenue is generated primarily through recurring monthly billings on hourly home care and all-inclusive residential care home rates, plus per-diem/contract medical staffing billings to healthcare facilities. The company employs a sales-led go-to-market motion with multiple referral intake channels (phone, fax, online, mail, email), complimentary in-home assessments, and a community-focused marketing approach combining content marketing, local media recognition, and healthcare-provider referral partnerships.

Underlying technology is light: scheduling, intake, and care matching appear to be operationally driven rather than platform-driven, with no public API or developer integrations disclosed. The Electronic Caregiver add-on provides 24/7 EMT-monitored emergency response via a wrist pendant and medication reminders, but is positioned as a supplemental safety tool rather than a core platform. Awards and certifications include Best of Home Care Leader in Excellence, Provider of Choice, and Employer of Choice; Home Care Pulse Certified Trusted Provider; BBB accreditation; MWOBE certification; and consecutive AY Magazine Best of and Arkansas Money & Politics Best of awards from 2022 through 2026.

Name

Elder Independence Home Care

Legal name

Elder Independence Home Care

Website

https://elderindependence.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Elder Independence Home Care is a privately held, locally owned Arkansas home care provider founded in 1999, employing 150+ caregivers to deliver non-medical home care, dementia and veteran care, residential care home services, and supplemental medical staffing across central Arkansas.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Non-medical home care
• Senior care services
• Residential care home
• Respite care services
• Dementia care support

Headquarters

HQ city

Bryant

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Non-Medical Home Care Services: Recurring revenue from providing non-medical home care services including personal care, companionship, housekeeping, meal preparation, and transportation. Services are available 24/7 including holidays and are billed based on hours of care provided.
2. Residential Care Home / Assisted Living: Revenue from residential care home services in Little Rock, AR, offering long-term care and short-term respite stays with 24/7 caregiver support, private rooms, meals, and daily living assistance.
3. Medical Staffing: Supplemental or temporary medical staffing services provided to healthcare facilities throughout central Arkansas, offered on a per-diem or contract basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elder Independence Home Care is a privately owned non-medical home care provider headquartered in Bryant, Arkansas, delivering in-home personal care, companionship, and daily living assistance to seniors, individuals with disabilities, post-surgical patients, and veterans throughout central Arkansas. The company also operates a residential care home in Little Rock as an alternative to institutional nursing facilities, supplies supplemental medical staffing to healthcare facilities, and offers an Electronic Caregiver medical alert add-on. Services are available 24/7 including holidays, supported by more than 150 vetted caregivers.

Product overview

Elder Independence Home Care operates as a non-medical home care service provider offering a comprehensive portfolio of 13 core service offerings plus an add-on medical alert tool. The core portfolio includes Non-Medical Home Care as the foundational service, supplemented by specialized care programs for Alzheimer's & Dementia, Disability Support, Veteran Care, and After Surgery Care. The company operates a Residential Care Home/Assisted Living facility in Little Rock as an alternative to institutional nursing homes. Additional services include Hospital Sitter Services, Short-Term Transitional Care, Family Support & Respite Care, Transportation Services, Care Coordination, In-Home Assessment, and Medical Staffing. The Electronic Caregiver medical alert system serves as an add-on tool for clients wanting supplemental emergency response capability. All services are available 24/7 including holidays, with over 150 caregivers on staff, and are customizable based on individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Medical Home Care

Quantifiable outcome

• Reduced hospital readmission risk through transitional care services
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Employer Support of the Guard and Reserve (ESGR)minorStrategic or Co-development Partner · 1 April 2026Elder Independence Home Care signed an official Statement of Support for the Guard and Reserve in April 2026 at their Bryant office in partnership with ESGR. The company pledged to fully recognize, honor, and comply with USERRA, equip managers to support employees serving in the Guard and Reserve, recognize the leadership values and skills service members bring, and support service members and their families in times of peace, crisis, and war. Owner Kim Clatworthy and Recruiter Allayne Stephens participated in the signing event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comfort Keepers: National franchise providing non-medical in-home care, personal care, and respite services for seniors and adults with disabilities. Closely aligned with EIHC's core offering, target clientele, and 24/7 service model, with overlapping service categories such as dementia care and veteran support.
• Senior Helpers: National franchise providing in-home senior care, dementia and Alzheimer's care, and personal assistance services. Comparable in service categories, caregiver-based delivery model, and private-pay elderly clientele, and operates through locally owned franchise territories similar in scope to EIHC.
• Visiting Angels: Franchise network offering non-medical home care, Alzheimer's and dementia care, and companion services to seniors. Comparable in service breadth, private-pay positioning, and local agency ownership structure; competes for both caregivers and referral partners in regional U.S. markets.
• Home Instead Senior Care: Global franchise leader in non-medical in-home care for seniors. Directly comparable to Elder Independence in service mix (companionship, personal care, dementia support, respite) and franchise/independent agency model, though operating at vastly greater scale across thousands of territories.
• BrightStar Care: Franchise combining non-medical home care with skilled nursing and medical staffing. Closely comparable to EIHC's blended model of personal care plus supplemental medical staffing for healthcare facilities, with similar Joint Commission-accredited positioning.

Broad incumbents

• Interim HealthCare: Established national provider of home health, hospice, and personal care services with both franchise and company-owned operations. Comparable to EIHC in non-medical personal care and supplemental staffing offerings, but operates across a much broader clinical and geographic footprint.
• Addus HomeCare: Public provider of personal care, home health, and hospice services across multiple states. Directly comparable to EIHC's personal care segment and serves a similar elderly/disabled clientele, though with significantly larger scale and a Medicaid-heavy payer mix.
• Help at Home: Large multi-state provider of personal care and home-based support services primarily funded through Medicaid waivers. Comparable to EIHC in core personal care model and elderly/disabled clientele, though at significantly greater scale and with a primarily government-payer focus.
• Amedisys: Major publicly traded home health, hospice, and high-acuity care provider with a national footprint. Overlaps with EIHC in home-based personal care and post-acute transitions, but operates at a much larger scale and is primarily clinical/Medicare-focused rather than non-medical private-pay.
• BAYADA Home Health Care: Large nonprofit provider of home health, adult and pediatric nursing, and personal care services across multiple U.S. states. Comparable to EIHC in in-home personal care and dementia/disability support, but operates at significantly greater scale and clinical breadth.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eindependence

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elder Independence Home Care