What Homebook.pl does

Homebook.pl is a Polish direct-to-consumer e-commerce platform for home furnishings, operated by Selsey sp. z o.o., a private limited liability company headquartered in Wrocław, Poland. The platform sells furniture, lighting, decorations, textiles, and garden products to individual Polish consumers at price points ranging from approximately 100 PLN to over 5,000 PLN per item, supported by 0% installment payment options (5-10 installments) and a 60-day return policy for registered users. Founded in 2013/2014, the company has accumulated ten years of category presence in the Polish market.

The business model combines transactional e-commerce with a content-and-inspiration layer designed to drive organic acquisition. The platform maintains extensive room-based inspiration galleries, DIY and renovation articles, a directory of interior design specialists (architects, designers, renovation firms), and a newsletter, all of which serve as top- and mid-funnel marketing assets. A dedicated "Strefa marki" (Brand Zone) hosts manufacturer profiles and sponsored editorial for brands such as Porta, REHAU, Fakro, Davis Fabrics, and Kontakt-Simon, indicating a secondary revenue stream from brand-sponsored content alongside direct product sales. The SELSEY DESIGN sub-brand extends the offering into proprietary Polish-designed furniture.

Homebook.pl is a wholly-owned subsidiary of Wirtualna Polska Holding S.A., a major Polish internet and media conglomerate listed on the Warsaw Stock Exchange. The company serves only the Polish market, with no disclosed international expansion, no external venture funding, and no public revenue or headcount disclosure. The product and technology stack is a standard e-commerce storefront with no proprietary technology, AI capabilities, or public API surface identified.

Name

Homebook.pl

Legal name

Selsey sp. z o.o.

Website

https://homebook.pl

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Homebook.pl is a Polish direct-to-consumer e-commerce platform selling furniture, lighting, decorations, textiles, and garden products to Polish consumers, operated by Selsey sp. z o.o. and owned by Wirtualna Polska Holding S.A. The platform combines online retail with interior design inspiration content, DIY guides, and a specialist directory.

Ownership category

akta.pro rank

Product category

Home Furnishings E-commerce

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Home furnishings retail
• Furniture e-commerce
• Interior design platform
• Home decor online
• Lighting products retail

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Homebook.pl generates revenue through direct online sales of furniture, lighting, decorations, and accessories. The platform acts as an e-commerce retailer selling products directly to consumers with prices ranging from approximately 100 PLN to 5,000+ PLN per item. Additional revenue streams include installment financing services (partnered with financial institutions for 0% raty), and promotional/sponsored content from manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Homebook.pl is a Polish direct-to-consumer e-commerce platform operated by Selsey sp. z o.o. that sells furniture, lighting, decorations, textiles, and garden products to Polish consumers. The platform complements its product catalog with interior design inspiration galleries, DIY and buying-guide articles, a directory of interior design specialists, and 0% installment payment options. Products span the Selsey house brand alongside curated Polish and international collections, with nationwide delivery across Poland.

Product overview

Homebook.pl is a Polish e-commerce platform and interior design inspiration service with 10 years of experience, operated by Selsey sp. z o.o. (part of Wirtualna Polska Holding S.A.) based in Wrocław. The platform offers a comprehensive portfolio of home furnishing products organized across five main categories: Meble (Furniture) encompassing sofas, corner sofas, beds, mattresses, armchairs, chairs, tables, desks, shelves, TV cabinets, dressers, and outdoor furniture; Oświetlenie (Lighting) including ceiling lamps, floor lamps, table lamps, hanging lamps, chandeliers, and wall sconces; Dekoracje i akcesoria (Decorations and accessories) featuring pictures, mirrors, clocks, frames, and candles; Tekstylia (Textiles) including curtains, blinds, carpets, and decorative pillows; and Ogród i taras (Garden and terrace) with outdoor furniture and garden lighting. The platform also provides complementary services including interior design inspiration galleries, DIY renovation guides, a directory of interior design specialists, 0% installment payment options, and a newsletter. The SELSEY DESIGN sub-brand offers Poland-designed furniture products. Products are available in various materials (velvet, boucle, easy-clean fabrics), features (storage, folding, LED), and styles (modern, glamour, Scandinavian, industrial, boho, vintage).

Differentiator

Problem solved

Functional benefit

Products and services

• Meble (Furniture) Core furniture category encompassing sofas, corner sofas, beds and mattresses, armchairs, chairs, coffee tables, desks, shelves and display cabinets, dressers, TV cabinets, and outdoor furniture for Polish consumers furnishing their homes.
• Oświetlenie (Lighting) Complete lighting solutions including ceiling lamps, floor lamps, table lamps, hanging lamps, chandeliers, wall sconces, and LED lamps for residential interiors.
• Dekoracje i akcesoria (Decorations and accessories) Home décor items including pictures, clocks, mirrors, frames, candles, candleholders, and decorative accessories for interior styling.
• Tekstylia (Textiles) Home textiles including doormats, curtains, blinds, carpets, and decorative pillows and pillowcases.
• Ogród i taras (Garden and terrace) Outdoor furniture, garden decorations, outdoor lighting, and additional garden equipment for patios and gardens.
• Inspiracje (Inspirations) Interior design inspiration platform with thousands of photos and projects organized by room type including kitchen, bathroom, bedroom, and living room to help Polish consumers decorate their homes.
• Specjaliści (Specialists Directory) Directory connecting users with interior designers, architects, landscape architects, and renovation companies across Poland.
• Raty 0% (0% Installments) Installment payment option allowing purchases to be paid in 5 to 10 interest-free installments in partnership with Polish financial institutions.
• SELSEY DESIGN Sub-brand of furniture featuring products designed in Poland by Selsey sp. z o.o.

Quantifiable outcome

• 60-day return policy for registered accounts (vs standard 14 days)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wirtualna Polska Holding S.A.coreOthersHomebook.pl is a subsidiary of Wirtualna Polska Holding S.A., one of Poland's largest internet portals and media companies. This corporate ownership provides strategic backing and potential cross-promotional opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Houzz: U.S.-originated home design platform combining inspiration content, professional directory, and product marketplace. Comparable on the inspiration + marketplace + specialist-directory flywheel that Homebook.pl has built regionally.

Broad incumbents

• JYSK: International home furnishings retailer with hundreds of Polish stores and transactional e-commerce. Competes for the same mid-market furniture, bedding, and home textiles purchases online.
• Agata Meble: Polish furniture retail chain operating large showrooms plus transactional e-commerce. Comparable on assortment breadth and Polish consumer focus, with much larger physical retail footprint than Homebook.pl.
• Wayfair: Global online home furnishings and furniture marketplace. Comparable category and pure-play e-commerce model, though Wayfair operates at global scale and a marketplace format; useful benchmark for category economics.
• Black Red White (BRW): Poland's largest domestic furniture manufacturer and retailer with a broad mid-market assortment of furniture and home goods. Comparable category and price band; competes for the same Polish household-furnishing wallet.
• IKEA (Poland): Global furniture and home furnishings leader with a strong Polish omnichannel presence (stores + ikea.pl). Comparable on category breadth and price-point accessibility, though IKEA's scale and showroom model dwarf Homebook's online-only footprint.
• Castorama Polska: Kingfisher-owned home improvement and DIY superstore chain with Polish e-commerce. Adjacent competitor—shares the home-renovation occasion even though assortment is more DIY/tools/build than finished furniture.

Direct peers

• Westwing Group: Polish-origin home & living e-commerce platform combining inspirational content (lookbooks, editorial) with direct furniture and decor sales. Closest comparable in business model: content-led acquisition + multi-category home assortment serving Polish consumers online.
• Beliani: European direct-to-consumer furniture retailer with a Polish storefront, offering trend-driven sofas, beds, and home furnishings at mid-market price points. Comparable online-only model, similar basket size, and overlapping Polish consumer base.
• Home24: European online furniture and home accessories retailer (now part of XXXLutz). Comparable as a multi-category home e-commerce player targeting Polish consumers with broad assortment in furniture, lighting, and decor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homebookpl
• Facebookfacebook.com/homebookpl
• LinkedInlinkedin.com/company/homebookpl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homebook.pl