What Goodday does

Goodday (株式会社グッドデイ) is a regional home center retailer headquartered in Fukuoka, Japan, operating 65 physical stores across five prefectures in Kyushu and Yamaguchi (Fukuoka 43, Oita 7, Saga 7, Kumamoto 4, Yamaguchi 4), plus e-commerce storefronts on Yahoo! Shopping and Rakuten with store-pickup capability. The company originated in 1950 as Kahō Musen (a radio parts retailer), opened its first home center store in 1978 in Fukuoka, and was rebranded to Goodday in September 2016 under the Kaho Musen Holdings Group. It serves individual consumers and families with home improvement, DIY, gardening, household, and lifestyle products, generating ¥340 billion in consolidated revenue as of fiscal year ending March 2025 with approximately 1,500 total employees (600 full-time).

Goodday's product portfolio centers on a physical retail base layered with experiential and service offerings that differentiate it from transactional competitors. The DIGITAL Craft Studio (デジクラ) network at six locations provides paid access to digital fabrication equipment — 3D printers (Bambu Lab A1), laser cutters (Trotec Speedy100/300), cutting machines (Scan N Cut CM300), and digital embroidery — plus custom fabrication orders (name signs from ¥2,860, engraved keychains from ¥1,320). A broad in-store service ecosystem includes wood cutting, key copying (¥660/key), delivery (¥880/trip), furniture assembly, bicycle puncture repair and TS mark issuance, watch battery replacement, and home consultation. The company's community-building motion — 100+ monthly workshops (woodworking, 寄せ植え, craft, STEAM education, electronic working), regional TV partnerships (RKB, TVQ), and the LINE 友だち会員証 loyalty program — anchors recurring engagement. Group affiliates extend the proposition: ELEKIT provides educational electronics kits for STEAM workshops, and Kaho Enterprise offers data analytics (KOX) and DX consulting that originated from Goodday's internal transformation.

Revenue is generated through a mix of unit-priced retail merchandise sales, usage-based digital fabrication services, professional in-store services, and DIY renovation projects under the GooDay Danchi public-housing program in partnership with Fukuoka Prefecture Housing Supply Corporation. Pricing is uniformly transactional (no subscription model): equipment time slots at ¥2,200 per 50 minutes, first-time training courses at ¥4,400–¥6,600, and ancillary fees per service. The business relies on a multi-channel marketing stack spanning in-store workshops, local TV broadcasts (RKB's 「グッデイ×タダイマ！くらしアップデート計画」, TVQ's 「園芸させてもらえませんか？」), social platforms (LINE, Instagram, YouTube, X, note, Facebook), local flyers, and payment-provider promotional campaigns (PayPay, d払い, Rakuten). Goodday was awarded the inaugural Japan DX Award Grand Prize in the large-enterprise category in 2022, and holds Eruboshi certification (October 2020) for women's workplace participation. The company is led by Representative Director President Takashi Yanase (柳瀬 隆志), who has championed the 'families making good days together' positioning since the first store opened.

Name

Goodday

Legal name

株式会社グッデイ (Kabushiki Kaisha Goodday)

Website

https://gooday.co.jp

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodday is a Fukuoka-based regional home center retailer operating 65 stores across Kyushu and Yamaguchi prefectures in Japan, serving individual consumers and families with DIY, gardening, and household products, plus an in-store digital fabrication studio network and community workshop programming under the Kaho Musen Holdings Group.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Hardware Retailers (44414)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Labeling, Categorization & Maintenance Systems for High-Traffic Spaces (HSAFAJAK)

Keywords

• Home improvement retail
• DIY supplies
• Hardware retail
• Home center stores
• DIY workshops

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Sale of home improvement, DIY, gardening, household, and lifestyle products across 65 physical store locations in Kyushu and Yamaguchi prefectures. Product categories include tools, building materials, gardening supplies, home appliances, outdoor equipment, and seasonal goods.
2. E-commerce / Online marketplace sales: Sales through グッデイYahoo!店 (Yahoo! Shopping) and グッデイ楽天市場店 (Rakuten) with store pickup at any Goodday location. Online sales are separate from physical store inventory and pricing.
3. Digital Craft Studio fabrication services: Revenue from time-based equipment rental (1 slot = 50 minutes at ¥2,200 tax-inclusive), first-time training courses (¥4,400–¥6,600 per session), and custom fabrication orders (e.g., engraved keychains ¥1,320, name signs ¥2,860, stamps ¥1,870).
4. Paid in-store services: Fees for delivery (¥880/trip), cutting services (¥33–¥110/cut), key copying (¥660/key), watch battery/strap replacement (¥880 + parts), assembly (¥1,100–¥2,200), bicycle puncture repair, TS mark issuance (¥2,068), tatami/shoji/screen door replacement, home cleaning, and reform/exterior construction projects.
5. DIY renovation project services: Revenue from DIY renovation consultation, 空心病棟 renovation (グッデイ団地), and private home renovation projects (グッデイハウス) conducted in partnership with Fukuoka Prefecture Housing Supply Corporation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goodday operates a regional chain of 65 home center stores across five prefectures in western Japan (Fukuoka, Saga, Oita, Kumamoto, and Yamaguchi), retailing home improvement products, tools, building materials, gardening supplies, and lifestyle goods. The retailer complements its core assortment with in-store services such as key copying, delivery, bicycle repair, and assembly, and with DIY workshops and a DIGITAL Craft Studio offering digital fabrication tools and equipment.

Product overview

Goodday is a regional home center retailer operating 65 physical stores across Fukuoka, Oita, Saga, Kumamoto, and Yamaguchi prefectures in Japan, with two online shopping stores on Yahoo! Shopping and Rakuten. The core offering centers on physical retail combining home improvement products with hands-on services. Key products and services include: the DIGITAL Craft Studio (デジクラ) — a digital fabrication service at 6 locations featuring 3D printers (Bambu Lab A1 series), laser cutters (Trotec Speedy), and custom manufacturing for personalized goods; グッデイYahoo!店 and グッデイ楽天市場店 — e-commerce stores with store pickup capability; the GooDayVISA Card co-branded credit card with 2% discount; タマリー loyalty/points app; DIY Designer consultation service; 工具レンタル tool rental; and various workshop programs including STEAM education workshops. The portfolio is rounded out by specialty concepts like if green… indoor plant stores, the グッデイ団地 renovation initiative, 暮らしペディア knowledge platform, and ancillary services such as delivery, assembly, key copying, bicycle repair, and home cleaning. The company positions itself as an 'experience-oriented' home center rather than a simple product retailer.

Differentiator

Problem solved

Functional benefit

Brands

• DIGITAL Craft Studio (デジクラ): Digital fabrication services and future DIY offerings as part of GooDay's innovation initiatives, connected to the FabLab Dazaifu concept.

Products and services

• DIY Workshops Educational and hands-on in-store workshops that teach customers DIY and home improvement skills across Goodday's 65-store network.
• DIGITAL Craft Studio In-store digital fabrication service providing customers with access to computer-controlled tools and equipment for DIY and craft projects.
• Key Copying Service In-store key duplication service offered to customers at Goodday home center locations.
• Bicycle Repair Service In-store bicycle maintenance and repair service for customers at Goodday locations.
• Assembly Service In-store assembly service for furniture and equipment purchased by customers at Goodday stores.
• Delivery Service Delivery service for bulky and large items purchased at Goodday stores, supporting customers who cannot transport heavy goods themselves.

Quantifiable outcome

• Achieved ¥340 billion revenue (March 2025) — significant growth from pre-DX period; 25% revenue growth between 2015–2020 during DX implementation
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, key and minor.

• Kaho Enterprise (カホエンタープライズ)coreTechnology or IntegrationA group company established by Kaho Wireless Holdings to provide data analysis services (KOX/コックス) and DX consulting. Goodday's DX success story was leveraged to create this IT services company, which now offers data-driven consulting to external clients. Shares IT infrastructure and data analytics expertise with Goodday.
• ELEKIT / EIKI Japan (イーケイジャパン)coreStrategic or Co-development PartnerGroup company specializing in educational electronics kits (ELEKIT brand). Partners with Goodday for STEAM education workshops using ELEKIT electronic working kits. ELEKIT kits are used in Goodday's STEAM education outreach programs at schools and community centers across Kyushu and Yamaguchi. The DIGITAL Craft Studio (デジクラ) in Dazaifu is operated inside the ELEKIT premises.
• Fukuoka Prefecture Housing Supply Corporation (福岡県住宅供給公社)keyStrategic or Co-development PartnerPartnership to transform aging public housing complexes into renovated living spaces through DIY renovation. Established showrooms at 名島団地 (Fukuoka), 舞松原団地 (Fukuoka), and 東福間団地 (Fukutsu) under the グッデイ団地 brand. Combines Goodday's product expertise with public housing resources to revitalize communities.
• Yusha Kobō (遊舎工房)minorStrategic or Co-development PartnerGroup company specializing in custom keyboard kit sales, serving the maker/hobbyist community. Aligned with Goodday's digital maker positioning and community ecosystem approach for crafting enthusiasts.
• Yahoo! JapankeyChannel Partner/ Reseller/ DistributorOperating グッデイYahoo!店 (official Yahoo! Shopping store) for e-commerce sales with store pickup capability at any Goodday location. Yahoo! platform drives significant online traffic and provides payment infrastructure (PayPay, d払い campaigns).
• RakutenkeyChannel Partner/ Reseller/ DistributorOperating グッデイ楽天市場店 for e-commerce sales across Japan. Rakuten Point integration allows customers to earn and redeem Rakuten Super Points. Also enables 楽天チェック in-store campaigns.
• LINE CorporationkeyGTM or Marketing PartnerLINE official account partnership providing the グッデイLINE公式アカウント with 友だち会員証 (digital member card), promotional campaigns, and flier distribution. LINE infrastructure enables loyalty program, coupon delivery, and customer engagement.
• SoftBank / docomo (d払い, PayPay)keyGTM or Marketing PartnerPartnerships with payment providers SoftBank (d払い) and PayPay for promotional campaigns including USJ anniversary scratch campaigns, 超PayPay祭 events, and general cashless payment acceptance. Drive both payment adoption and promotional engagement.
• RKB Mainichi Broadcasting (RKB毎日放送)keyGTM or Marketing PartnerLong-term media partnership producing the TV series 'グッデイ×タダイマ！くらしアップデート計画' and regular product features on 'ハカタの王様' program. Builds brand awareness and positions Goodday as a lifestyle partner in the Fukuoka region.
• TVQ九州放送 (TVQ)keyGTM or Marketing PartnerPartnership producing the TV show '園芸させてもらえませんか？' (growing vegetables and plants) featuring Goodday's garden advisor (寄せ植えマイスター) 國分 and TVQ announcers. Airs 1st and 3rd Sunday of each month at 12:55. Also featured on 民放オンライン news platform.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Kohnan (コーナン): One of Japan's largest home center chains with ~500 stores nationwide, including Kyushu. Direct competitor to Goodday in home improvement, DIY, and gardening categories with similar store format, broad assortment, and DIY service offerings.
• Cainz (カインズ): Major Japanese home center operator with 200+ stores nationwide. Directly competes with Goodday in DIY, tools, gardening, and home improvement, and is known for its private-brand innovation and digital initiatives similar to Goodday's DX positioning.
• DCM Holdings: Holding company of DCM Homac, DCM Kahma, and DCM Sanwa — operates 600+ home center stores across Japan. Direct competitor offering similar DIY, hardware, and gardening products with stronger national footprint than Goodday.

Regional players

• Alpen Group: Japanese sporting goods and outdoor retailer (Alpen, Sports Depo) with selected home/DIY offerings. Less direct overlap but relevant in outdoor, gardening, and lifestyle categories where Goodday also competes.

Others

• Kohnan competitor comparison: Regional Kyushu/Japan home improvement retailers (e.g., local building supply stores, independent hardware stores) that compete with Goodday at the local level but lack its multi-store density and service ecosystem.
• Yodobashi Camera: Major Japanese electronics and home appliance retailer. Adjacent rather than direct — competes on home appliances and some DIY-adjacent categories but does not focus on tools, building materials, or gardening.
• Kakaku.com / Tabelog parent: E-commerce price comparison platforms that influence DIY/hardware purchasing decisions. Not direct competitors but shape consumer pricing expectations for products Goodday sells.

Broad incumbents

• Nitori Holdings: Japan's largest furniture and home furnishings retailer with nationwide presence. Adjacent competitor to Goodday on home furnishings and lifestyle categories, though more focused on furniture and décor than DIY/hardware.
• Joyful Honda: Large-format Japanese home center with mega-stores carrying extensive DIY, home improvement, and lifestyle categories. Competes with Goodday on assortment breadth but operates a different store format and is less regionally concentrated.

Emerging players

• MonotaRO: Japan's largest online MRO (maintenance, repair, operations) supplier serving small businesses and professionals. Increasingly competes with Goodday's B2B/professional DIY customers via e-commerce with broader assortment and lower prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HCGooDay
• YouTubeyoutube.com/@goodday_jp
• Facebookfacebook.com/hcgooday
• Instagraminstagram.com/gooday_jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodday