What Joyful Honda does

Joyful Honda (株式会社ジョイフル本田, ticker tyo:3191) is a publicly traded Japanese home center retail business founded in 1975 and headquartered in Tsuchiura, Ibaraki Prefecture, Japan. The company operates large-format home improvement stores, selling the assortment of products typical to Japanese home center retailers — DIY goods, home improvement materials, household goods, gardening, tools, and lifestyle merchandise — to consumer and possibly small-business customers across its served geographies. Its go-to-market is physical retail, with a multi-decade operating history and a brand that has been established since the mid-1970s.

The company employs between 1,001 and 5,000 people and operates as a Kabushiki Kaisha (Japanese stock corporation) listed on the Tokyo Stock Exchange. Its current leadership is Taketoshi Hosoya, who serves as President & CEO. The company is independently operated with no disclosed parent company or subsidiaries in the available data, and maintains a public-facing website at joyfulhonda.com.

From a financial model standpoint, Joyful Honda generates revenue primarily through direct retail sales of home center merchandise. Fiscal 2025 revenue was ¥135,737M, up modestly from ¥129,053M in fiscal 2022 (four-year CAGR ~1.7%). Gross margin has been stable around 35%, but operating income has declined from ¥12,239M (2022) to ¥10,748M (2025), with EBITDA falling to ¥14,970M in 2025 from a peak of ¥16,652M in 2024. Net income of ¥8,327M in 2025 is below the ¥11,098M reported in 2022, indicating ongoing margin pressure despite stable top-line growth. Enterprise value is approximately ¥120,859M, suggesting a market valuation at a meaningful discount to recent revenue.

Name

Joyful Honda

Legal name

株式会社ジョイフル本田

Website

https://joyfulhonda.com

Company type

Private

Founded year

1975

Headcount range

1,001–5,000 employees

Short description

Joyful Honda is a Japanese home center retail business founded in 1975 and listed on the Tokyo Stock Exchange (tyo:3191). It operates large-format home improvement stores serving consumer and small-business customers across Japan, generating approximately ¥135.7 billion in fiscal 2025 revenue.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mid-Tier Department Stores (Home-Led) (CRAGACAC)

Keywords

• Home center retail
• Home improvement products
• DIY supplies
• Garden and outdoor goods
• Household lifestyle merchandise

Headquarters

HQ city

Tsuchiura

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Joyful Honda operates a chain of large-format home center retail stores in Japan that sell home improvement products, household goods, DIY supplies, garden and outdoor merchandise, and related lifestyle items directly to individual consumers through physical stores. Founded in 1975 and headquartered in Tsuchiura, Ibaraki Prefecture, the company derives its revenue from in-store retail sales across multiple home center locations in Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Joyful Honda Home Center Retail Stores Large-format physical home center stores in Japan selling home improvement products, household goods, DIY supplies, garden and outdoor merchandise, and lifestyle items to individual consumers, operated by Joyful Honda (株式会社ジョイフル本田).
• Joyful Honda Home Improvement and Household Merchandise Assortment In-store product assortment comprising home improvement goods, DIY supplies, garden and outdoor items, and household lifestyle merchandise sold to Japanese consumer shoppers through Joyful Honda's home center store network.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Regional players

• Nitori Holdings: Japan's largest home furnishing and interior goods specialty retailer. Adjacent comparable for the home category mix within Joyful Honda's assortment and Japanese consumer trends.

Broad incumbents

• Aeon Co., Ltd. Largest Japanese general retailer with home, DIY, and lifestyle categories. Comparable for shopper demographics, suburban store economics, and supply-chain scale relevant to Joyful Honda.
• Lowe's Companies: Major US home improvement retailer. Comparable as a benchmark for category mix, big-box economics, and digital strategy that Joyful Honda may need to emulate.
• Home Depot: The world's largest home improvement retailer. Provides a public-market comparable for category economics, margin structure, and omnichannel benchmarks relevant to Joyful Honda's home-center model.

Direct peers

• Komeri Co., Ltd. Japanese home center and tool rental retailer with nationwide coverage. Comparable to Joyful Honda on product mix, suburban store format, and DIY customer base.
• Cainz Corporation: Major Japanese home center chain operating large-format DIY, home improvement, and lifestyle retail stores. Directly comparable to Joyful Honda on category, customer base, and operating model within Japan.
• DCM Holdings: Japan's largest home center group by store count, formed from the merger of DCM Japan, Homac, and Keiyo. Comparable to Joyful Honda across DIY, hardware, garden, and household categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hc_joyfulhonda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyful Honda