Enchanted Forest
Enchanted Forest is a family-owned storybook theme park in Turner, Oregon, founded in 1971, featuring hand-built cement sculptures, themed areas, rides, and live entertainment. It serves Pacific Northwest families with children via seasonal admissions, on-site food and retail, and a year-round e-commerce storefront.
- Company typePrivate
- Founded1971
- HeadquartersTurner, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Enchanted Forest does
Enchanted Forest is a family-owned and operated storybook theme park located at 8462 Enchanted Way SE in Turner, Oregon. The park was conceived and constructed by founder Roger Tofte beginning in 1964 over a seven-year period using hand-built cement sculptures, opening the first section (Storybook Lane) in 1971. Today the park spans seven major themed areas — Storybook Lane, Tofteville Western Town, Old European Village, Haunted House, Comedy Theatre, The Gathering Hall, and the Fantasy Fountains Water-Light show — along with adult and children's rides. Operations are seasonal, running from late March through the end of September, supported by 51-100 employees.
The park's technical and intellectual property base is heavily founder- and family-driven. Roger Tofte's hand-built cement sculptures form the distinct visual identity of the park; all in-park music (except traditional tunes) is original and composed in-house by Susan Vaslev, Roger Tofte's daughter, eliminating royalty costs and creating a proprietary soundtrack catalog that includes the Music from Enchanted Forest album. The resident Celtic band Possibly Irish, formed on-site in July 2015, performs live and releases recorded music (five CDs through 2025's Voyage Home). The Comedy Theatre has produced fairy-tale-based musical comedies since 1972.
The business model is a multi-stream consumer operation. Primary revenue comes from seasonal walk-up and pre-purchased online admissions. On-site monetization includes food and beverage across multiple venues (Jolly Roger Inn, Gretel's Grill, Ma's and Pa's BBQ, Ice Cream Parlor, Mary's Coffee Cottage) and four physical gift shops. A direct-to-consumer e-commerce storefront extends retail year-round via apparel, drinkware, art prints, music, souvenirs, and gift cards. The Buy A Brick personalized paver program, launched in December 2020 as a COVID survival mechanism, sells engraved commemorative stones at $250 each. Distribution remains single-site (Turner, Oregon) plus online. Target customers are families with children in the Pacific Northwest region, supplemented by theme park enthusiasts/collectors and Irish/Celtic music fans. The company is privately held, family-owned, and operates without disclosed external investment, M&A, or public positioning activity.
Enchanted Forest firmographics
Firmographics- Name
- Enchanted Forest
- Legal name
- Enchanted Forest
- Website
- https://enchantedforest.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Enchanted Forest is a family-owned storybook theme park in Turner, Oregon, founded in 1971, featuring hand-built cement sculptures, themed areas, rides, and live entertainment. It serves Pacific Northwest families with children via seasonal admissions, on-site food and retail, and a year-round e-commerce storefront.
- Ownership category
- akta.pro rank
Enchanted Forest industry classification
Industry- Product category
- Theme Park Entertainment
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nature Lodges & Eco-Resorts (THAAAAAI)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Parks, Gardens & Botanical Attractions (THAJACAH)
Keywords
Where Enchanted Forest is headquartered
LocationHeadquarters
- HQ city
- Turner
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enchanted Forest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Theme Park Admission: Walk-up and pre-purchased online admission tickets for park entry during seasonal operation (late March to end of September)
- On-site Food and Beverage: Multiple food venues including Jolly Roger Inn, Gretel's Grill, Ma's and Pa's BBQ, Ice Cream Parlor, Mary's Coffee Cottage, Churro Cart, and Pretzel Cart. Picnic food is also welcomed
- Retail Merchandise: Four on-site gift shops selling t-shirts, souvenirs, toys, and themed merchandise. Shops include Entrance Gift Shop, Opera House Gift Shop, Geppetto's Toys Treasures and Trinkets Shoppe, and Best Little Facepainting and Costume Shoppe
- E-commerce Online Store: Online store selling apparel, drinkware, Roger Tofte art prints, CDs/vinyl, souvenirs, and gift cards. Also sells online admission tickets
- Buy A Brick Program: Personalized paver stone program ($250 each) for commemorative legacy purchases, helping generate additional revenue especially during COVID recovery period
- Music Sales: Sale of Possibly Irish band CDs and vinyl albums, as well as Music from Enchanted Forest soundtrack composed by Susan Vaslev
- Community Donations: Donation requests from organizations supporting children and families; park supports these causes but does not generate direct revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Buy A Brick - Personalized Paver Stone |
| Unit Pricing | Pay-as-you-go | Drinkware Items |
| Unit Pricing | Pay-as-you-go | Apparel Items |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Music CDs and Vinyl |
| Unit Pricing | Pay-as-you-go | Roger Tofte Art Prints |
| Unit Pricing | Pay-as-you-go | Souvenir Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Enchanted Forest product offering
Product offeringCore offering
Enchanted Forest is a seasonal family-owned theme park in Turner, Oregon that offers storybook-themed attractions, hand-built cement sculptures, rides, live Celtic/Irish music performances by the Possibly Irish band, themed dining, and four on-site gift shops. The park operates from late March through end of September and is supplemented by an e-commerce store selling apparel, drinkware, art prints, music recordings, gift cards, and personalized commemorative bricks.
Product overview
Enchanted Forest is a family-owned theme park in Oregon offering a themed entertainment experience combining storybook attractions, rides, live performances, and themed dining. The product portfolio centers on the core theme park admission experience supplemented by a comprehensive online retail store offering apparel, drinkware, souvenirs, art prints, music recordings, and commemorative items. The park features the Possibly Irish Celtic band as an entertainment sub-brand and sells their recorded albums. Additional offerings include personalized Buy A Brick commemorative paver stones, gift cards, and four on-site gift shops. The park's attractions span Storybook Lane, Tofteville Western Town, Old European Village, Haunted House, Comedy Theatre, and water-light shows. Original music for the park is composed by Susan Vaslev. Dining options include Jolly Roger Inn, Gretel's Grill, Ma's and Pa's BBQ, and Ice Cream Parlor.
Differentiator
Problem solved
Functional benefit
Products and services
- Enchanted Forest Theme Park Admissions Seasonal admission to a family-owned storybook theme park in Turner, Oregon featuring hand-built cement sculptures, themed attractions (Storybook Lane, Tofteville Western Town, Old European Village, Haunted House, Comedy Theatre, Fantasy Fountains Water-Light show), rides, and live entertainment, operating late March through September.
- Food and Dining
Companies that use Enchanted Forest
Customer profileSegments3 records
Ideal customer profiles3 records
Enchanted Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Enchanted Forest partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Enchanted Forest competitors and assessment
Company assessmentDirect peers
- Knoebels Amusement Resort: Family-owned amusement park in Elysburg, PA, with a similar independent, multi-generational ownership model and free-admission/pay-per-ride structure. Closest peer in ownership structure, scale, and authentic independent regional positioning.
- Oaks Amusement Park: Historic family amusement park in Portland, Oregon, located ~60 miles from Enchanted Forest. Direct regional competitor for Portland-metro family entertainment dollars with comparable rides, attractions, and seasonal model.
- Story Land: Storybook-themed family amusement park in Glen, New Hampshire, directly comparable in concept of bringing fairy tales and children's stories to life through themed attractions. Closest peer in 'storybook theme park' niche targeting families with young children.
- Holiday World & Splashin' Safari: Family-owned theme park in Santa Claus, Indiana, with similar independent multi-generation ownership. Comparable scale, family entertainment positioning, and value-oriented pricing model with free parking and soft drinks.
- Edaville Family Theme Park: Family theme park in Carver, Massachusetts, centered on Thomas the Tank Engine and children's storybook themes. Directly comparable as a smaller-scale, storybook-themed family park with seasonal operation.
- Santa's Village AZoosment Park: Seasonal Christmas-themed family amusement park. Comparable concept of bringing a specific theme to life through family rides, attractions, and characters with seasonal operation model targeting families with young children.
Regional players
- Silverwood Theme Park: Largest regional theme park in the Pacific Northwest (Athol, Idaho), serving a similar family demographic with rides, attractions, and a complementary Boulder Beach water park. Comparable regional family theme park positioning though at larger scale.
Broad incumbents
- Walt Disney Parks and Resorts: Largest global theme park operator. While vastly larger and better capitalized, Disney competes for the same family entertainment dollars and represents the upper bound of brand-driven IP and storytelling that Enchanted Forest's storybook concept aspires to.
- Six Flags Entertainment: Major US regional theme park chain operating multiple parks nationwide. Represents scale competition for regional family entertainment dollars, though with a more thrill-ride positioning than Enchanted Forest's storybook focus.
- Knott's Berry Farm: Major US family theme park in Buena Park, California, operated by Cedar Fair. Direct competitor for West Coast family tourism, particularly Oregon-California cross-state visitors, and a useful benchmark for scaling family-themed entertainment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Enchanted Forest social profiles
Digital presenceEnchanted Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enchanted Forest leadership team
Management profileNumber of profiles
Profiles2 records
Enchanted Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enchanted Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enchanted Forest
What does Enchanted Forest do?
Enchanted Forest is a seasonal family-owned theme park in Turner, Oregon that offers storybook-themed attractions, hand-built cement sculptures, rides, live Celtic/Irish music performances by the Possibly Irish band, themed dining, and four on-site gift shops. The park operates from late March through end of September and is supplemented by an e-commerce store selling apparel, drinkware, art prints, music recordings, gift cards, and personalized commemorative bricks.
Is Enchanted Forest a public or private company?
Enchanted Forest is a private company. It is classified as family owned and is currently operating.
When was Enchanted Forest founded?
Enchanted Forest was founded in 1971. It employs 51 to 100 people.
Where is Enchanted Forest based?
Enchanted Forest is headquartered in Turner, United States, in the North America region.
How does Enchanted Forest make money?
Seven revenue lines are on record. Theme Park Admission is the primary driver. The others are on-site Food and Beverage, retail Merchandise, E-commerce Online Store, buy A Brick Program, music Sales and community Donations.
Who are Enchanted Forest's main competitors?
Direct peers on record are Knoebels Amusement Resort, Oaks Amusement Park, Story Land, Holiday World & Splashin' Safari, Edaville Family Theme Park and Santa's Village AZoosment Park. Silverwood Theme Park is listed as a regional player. Broad incumbents are Walt Disney Parks and Resorts, Six Flags Entertainment and Knott's Berry Farm.
Does Enchanted Forest have an API?
No public API is recorded for Enchanted Forest.
What industry is Enchanted Forest in?
Enchanted Forest's product category is Theme Park Entertainment. Its primary akta.pro industry code is THAAAAAI, Nature Lodges & Eco-Resorts, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71 and its SIC code is 7900.