Gentlemans Journal
Gentleman's Journal is a UK-based luxury men's lifestyle media brand founded in 2012, distributing curated editorial across a website, semi-annual print magazine (Issue No. 50), podcasts, video, newsletter, and live events, and generating revenue from a £39.99/year Clubhouse subscription, advertising to luxury brands, affiliate commerce, and event sponsorships.
- Company typePrivate
- Founded2012
- HeadquartersFulham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gentlemans Journal does
Gentleman's Journal is a UK-based luxury men's lifestyle media brand founded in 2012, operating under the legal entity By G Studio Limited (private limited company registered in England and Wales). The publication targets an affluent male readership with editorial across style, grooming, watches, travel, food and drink, cars, yachts, technology, business, and culture, distributed via a content publishing website (thegentlemansjournal.com, served via a headless CMS-based platform inferred from Sanity image CDN usage), a semi-annual print magazine (currently at Issue No. 50), branded podcast series including Talking Watches and Talking Cars, long-form video including the '10 Questions with' series, and a free weekly email newsletter. The product portfolio extends beyond editorial into experiential: an annual flagship event (Gentleman's Journal Live, launched October 2023 at Smallbone's Knightsbridge and scaled at Phillips Berkeley Square in May 2025) and a newly announced Royal Ascot Lunch for 2026, alongside competitions, an integrated e-commerce shop selling gift cards and curated products, and an affiliate-style 'Editor's Picks' feature.
The company's underlying technology is a digital publishing stack with content management, integrated e-commerce, and email marketing, supplemented by third-party distribution on podcast platforms and video hosts. No proprietary AI/ML models, no developer-facing APIs (api_exists=false), no native mobile applications (has_app=false), and no patents or trademarks are disclosed. Operations are supported by approximately twelve named staff across editorial (Editor-in-Chief Harry Jarman, Editor Joseph Bullmore, Style Director Zak Maoui, Art Director Freya Anderson), commercial (Partnerships Director Dan Scothern), and operations (Chief of Staff Sophia Baccanello, Head of Web Alexander Hawkings-Byass, Head of Legal Affairs Billy Jenks, Finance Sarra Darragi), plus global contributors and freelancers.
Revenue is generated from four primary streams: paid Clubhouse membership subscriptions at £39.99/year (down from £59.99), providing paywall access, two print magazines per year starting with Issue No. 50, a membership card and exclusive event invitations; direct advertising sales and sponsored content to luxury brands across digital, newsletter, and print; affiliate revenue via the 'Editor's Picks' curated product feature; and event sponsorships anchored at the Live summit by luxury brands including Polestar (principal partner 2025), Penfolds, Allbirds, and Native Land, with venue partner Phillips auction house. The company is independently owned, has no disclosed institutional funding or parent company, and shows no public revenue disclosure.
Gentlemans Journal firmographics
Firmographics- Name
- Gentlemans Journal
- Legal name
- By G Studio Limited
- Website
- https://thegentlemansjournal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gentleman's Journal is a UK-based luxury men's lifestyle media brand founded in 2012, distributing curated editorial across a website, semi-annual print magazine (Issue No. 50), podcasts, video, newsletter, and live events, and generating revenue from a £39.99/year Clubhouse subscription, advertising to luxury brands, affiliate commerce, and event sponsorships.
- Ownership category
- akta.pro rank
Gentlemans Journal industry classification
Industry- Product category
- Luxury Lifestyle Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Men’s Interest Magazines (MPAJAEAC)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Health, Fitness & Wellness Magazines (MPAJAEAD), Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Gentlemans Journal is headquartered
LocationHeadquarters
- HQ city
- Fulham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Gentlemans Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Clubhouse Subscription: Annual subscription at £39.99/year providing two magazines per year, full paywall content access, membership card, and exclusive event invitations.
- Digital and Print Advertising: Advertising opportunities across website, newsletters, and print magazine reaching a premium men's luxury audience. Direct advertising sales team.
- E-commerce / Shop: Sale of luxury products through the Gentleman's Journal shop, withgift card offerings and product partnerships.
- Events and Sponsorships: Gentleman's Journal Live is sponsored by luxury brands including Polestar, Native Land, Allbirds, and Penfolds. Events generate sponsorship revenue and strengthen brand partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Clubhouse Membership - Annual subscription |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Gentlemans Journal product offering
Product offeringCore offering
Gentleman's Journal publishes a curated luxury men's lifestyle editorial across digital (web articles and video), print (semi-annual magazine, current Issue No. 50), audio (Talking Watches, Talking Cars, and interview podcasts), and live experiences (Gentleman's Journal Live summit). The Clubhouse paid membership (£39.99/year) bundles two print magazines per year with paywall access, a membership card, and exclusive event invitations, while the business monetises advertising, sponsorships, e-commerce (gift cards and curated products), and branded event partnerships with luxury brands.
Product overview
Gentleman's Journal is a luxury men's lifestyle publication and media brand operating across digital, print, audio, video, and events. Its core offering is a curated editorial platform covering style, grooming, watches, travel, food & drink, cars, technology, yachts, fitness, business, culture, etiquette, and people profiles. The product portfolio comprises the digital website and content hub, a semi-annual print magazine (Issue No. 50 as of 2025), a Clubhouse paid membership (£39.99/year offering paywall access and print editions), the weekly Editor's Picks affiliate curation feature, a competitions programme, branded podcast series (Talking Watches, Talking Cars, and interview formats), the annual Gentleman’s Journal Live events series, a free weekly email newsletter, and branded video content including '10 Questions with' interview series. Revenue is generated through brand partnerships, affiliate commerce, subscription, and competition prize sponsorships.
Differentiator
Problem solved
Functional benefit
Brands
- Clubhouse Membership: Subscription membership program offering two magazines per year, full access to paywall content, membership card, and exclusive event invites.
- Gentleman's Journal Talking Watches
- Gentleman's Journal Talking Cars
- Gentleman's Journal Live
Products and services
- Gentleman's Journal Digital Edition The publication's primary digital content hub delivering curated editorial articles, guides, reviews, and features across men's luxury lifestyle categories — style, grooming, watches, travel, food and drink, cars, technology, yachts, fitness, business, culture, etiquette, and interviews — accessible via website with paywalled premium content reserved for Clubhouse members.
- Gentleman's Journal Print Magazine Semiannual print publication offering curated long-form editorial on men's luxury lifestyle, delivered to Clubhouse subscribers and starting with landmark Issue No. 50 in 2025.
- Gentleman's Journal Clubhouse Membership An annual paid subscription at £39.99/year (equivalent to £3.33/month) providing two print magazines per year, full access to paywall-protected content, a physical membership card, and exclusive event invitations for individual subscribers.
- Gentleman's Journal Podcasts Branded podcast series including Talking Watches, Talking Cars, and long-form interview formats distributed through podcast platforms for listeners interested in horology, motoring, and luxury lifestyle conversations.
- Gentleman's Journal Live An annual flagship live summit of panel discussions, keynote talks, and networking dinners for an affluent readership and luxury brand audiences. The 2025 edition at Phillips Berkeley Square featured speakers on luxury brand building, hospitality, alternative investments, media, and mobility, and was sponsored by Polestar (principal partner), Native Land, Allbirds, and Penfolds.
- Gentleman's Journal Gift Cards Boxed and Virtual Gift Cards sold through the Gentleman's Journal shop, valid for 12 months from purchase, redeemable across shop products and brand collaborations.
- Gentleman's Journal Newsletter Free weekly email newsletter distributed to opt-in subscribers, delivering curated editorial on style, watches, cars, and luxury lifestyle plus exclusive brand partner offers.
- Gentleman's Journal Video Branded video content series including the '10 Questions with' interview format with notable figures, plus short films and event coverage, distributed via the publication's website and social channels.
Companies that use Gentlemans Journal
Customer profileSegments2 records
Ideal customer profiles2 records
Gentlemans Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gentlemans Journal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- PolestarflagshipPolestar is the principal partner for Gentleman's Journal Live 2025. The two-day summit at Phillips gallery in Berkeley Square features discussions aligned with Polestar's values of innovative ideas and entrepreneurial spirit. Polestar CEO Michael Lohscheller delivered a keynote on the future of mobility.
- Native LandcoreNative Land, a property developer focused on creating exceptional mixed-use spaces in London and the UK, is a partner for Gentleman's Journal Live 2025. Nicholas Gray, Executive Director of Native Land, attended the exclusive Founders and Directors Dinner.
- AllbirdscoreAllbirds, the sustainable footwear brand known for merino wool shoes and B Corp certification, is a partner for Gentleman's Journal Live 2025. The brand focuses on natural materials and environmental sustainability.
- PenfoldscorePenfolds, the cult winemaker celebrating 180 years of excellence, is a partner for Gentleman's Journal Live 2025. The Australian wine brand showcases its blend of art and science across global wine regions.
- Phillips (Auction House)flagshipPhillips auction house hosted the Gentleman's Journal Live 2025 event at their gallery space on Berkeley Square. The exclusive venue accommodated panel discussions and keynote talks, concluding with a Founders and Directors Dinner.
- NyetimberminorNyetimber partnered with Gentleman's Journal for a competition offering an overnight stay at Gravetye Manor with a wine-tasting experience at the Nyetimber Estate. Nyetimber has been growing award-winning grapes in West Sussex since 1988.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Gentlemans Journal competitors and assessment
Company assessmentEmerging players
- Ape to Gentleman: Ape to Gentleman is a UK-based men's style, grooming, and lifestyle online publication covering watches, fashion, and culture. It is an emerging digital-only peer that competes for the same UK affluent male reader and for digital advertising and affiliate revenue.
- Mr Porter (The Mr Porter Journal): Mr Porter is a luxury menswear e-commerce retailer that also publishes The Mr Porter Journal — a print and digital editorial platform. It is an emerging peer combining commerce and editorial, with much larger scale and a similar target audience of affluent male luxury consumers.
Broad incumbents
- GQ: GQ is a global men's style and culture magazine from Condé Nast with massive scale, covering fashion, grooming, watches, and lifestyle. It is a broad incumbent dominating the men's lifestyle category and competing for the same luxury advertising and sponsorship revenue as Gentleman's Journal, but at a much larger scale.
- Esquire: Esquire is a Hearst-owned men's magazine covering style, culture, food, and politics. It is a broad incumbent in men's lifestyle publishing, with a long heritage and scale advantages that pressure smaller independent players like Gentleman's Journal.
Direct peers
- Hodinkee: Hodinkee is a leading watch-focused editorial and commerce brand covering horology, vintage, and lifestyle. It overlaps directly with Gentleman's Journal's Talking Watches podcast and watch coverage, and competes for the same watch brand partnerships and affluent male reader.
- The Rake: The Rake is a men's luxury lifestyle magazine covering style, watches, spirits, and culture — a near-perfect direct peer to Gentleman's Journal, competing for the same affluent male reader and the same luxury brand advertising and sponsorship budgets.
- Robb Report: Robb Report is a premium men's luxury publication covering watches, cars, travel, yachts, food, and lifestyle — directly overlapping Gentleman's Journal's editorial coverage and audience, and competing for the same luxury advertiser dollars at a much larger scale.
- Monocle: Monocle is a print-and-multimedia lifestyle brand covering culture, design, travel, and business, with a paid subscription and an event/newsstand retail presence. It is a direct competitor in the premium lifestyle subscription space and operates a similar mix of editorial, retail, and events.
- Country & Town House: Country & Town House is a UK-based premium lifestyle publication covering style, travel, food, and culture for an affluent audience, with print, digital, and events. It is a regional direct peer competing for the same UK luxury brand and reader wallet.
- Spear's: Spear's is a UK-based wealth, business, and luxury lifestyle publication covering private clients, investing, art, and travel. It is a direct peer in the British premium men's lifestyle category and competes for the same high-net-worth audience and luxury brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gentlemans Journal social profiles
Digital presenceGentlemans Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gentlemans Journal leadership team
Management profileNumber of profiles
Profiles12 records
Gentlemans Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gentlemans Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gentlemans Journal
What does Gentlemans Journal do?
Gentleman's Journal publishes a curated luxury men's lifestyle editorial across digital (web articles and video), print (semi-annual magazine, current Issue No. 50), audio (Talking Watches, Talking Cars, and interview podcasts), and live experiences (Gentleman's Journal Live summit). The Clubhouse paid membership (£39.99/year) bundles two print magazines per year with paywall access, a membership card, and exclusive event invitations, while the business monetises advertising, sponsorships, e-commerce (gift cards and curated products), and branded event partnerships with luxury brands.
Is Gentlemans Journal a public or private company?
Gentlemans Journal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gentlemans Journal founded?
Gentlemans Journal was founded in 2012. It employs 11 to 50 people.
Where is Gentlemans Journal based?
Gentlemans Journal is headquartered in Fulham, United Kingdom, in the Europe region.
How does Gentlemans Journal make money?
Four revenue lines are on record. Clubhouse Subscription is the primary driver. The others are digital and Print Advertising, E-commerce / Shop and events and Sponsorships.
Who are Gentlemans Journal's main competitors?
Emerging players on record are Ape to Gentleman and Mr Porter (The Mr Porter Journal). Broad incumbents are GQ and Esquire. Direct peers are Hodinkee, The Rake, Robb Report, Monocle, Country & Town House and Spear's.
Does Gentlemans Journal have an API?
No public API is recorded for Gentlemans Journal.
What industry is Gentlemans Journal in?
Gentlemans Journal's product category is Luxury Lifestyle Media. Its primary akta.pro industry code is MPAJAEAC, Men’s Interest Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.