The Moxie International

What The Moxie International does

The Moxie International is a U.S.-based specialty construction chemicals manufacturer founded in 1975 and headquartered in Rocklin, California. The company sells a portfolio of six proprietary concrete waterproofing and vapor-proofing products under the Moxie Shield brand: Moxie Shield 1300 (brick sealer), 1400 (surface sealer), 1500 (concrete sealer), 1800 (admixture), 2000 (concrete patch), and MFSII (flooring sealer). The underlying technology relies on a colloidal gel membrane and chemical conversion chemistry that reacts with cement hydration byproducts to fill capillary voids and create an impermeable substrate, with claims of being the only true vapor-proofing admixture on the market and a 40-year, zero-documented-failure track record. Differentiated performance characteristics include 9.1% compressive strength gains at 28 days, over 3x freeze/thaw durability, LEED eligibility, and a 40-year product warranty.

The company operates a sales-led, direct B2B go-to-market targeting four horizontal customer segments — architects, engineers, contractors/builders, and concrete producers — reached via direct phone (916-259-7990) and email ([email protected], [email protected]), supported by persona-specific resource centers on its website, a Lunch & Learn education program, and a MasterSpec (AIA) specification partnership. Distribution is domestic (U.S.) and the revenue model is one-time product sales per construction project, with no subscription, licensing, or recurring revenue component disclosed. The company is privately held with no funding rounds, no parent company, and no disclosed revenue or headcount data. Named enterprise customers and partners include Armstrong World Industries, Cresleigh Homes, Shea Homes, Youngdahl, Teichert, Oldcastle, Cemex, DPR Construction, and Rafael Vinoly Architects, supporting a specification-driven adoption pattern that has produced multi-decade customer relationships (Cresleigh since 2001; Youngdahl 12+ years across 100+ slabs).

Name

The Moxie International

Legal name

Moxie International

Website

https://moxieshield.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Concrete Waterproofing Products

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

akta.pro secondary industries

Concrete Repair, Crack Injection & Grouts (IMADAOAD), Adhesives & Sealants Chemicals (IMAEABAA)

Keywords

• Concrete waterproofing products
• Concrete admixtures
• Penetrating sealers
• Vapor-proofing solutions
• Masonry protection chemicals

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Concrete Waterproofing Products: One-time sale of concrete admixtures, penetrating sealers, and coatings for waterproofing and vapor-proofing concrete. Products are sold directly to architects, engineers, contractors, and concrete producers for use in construction projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Moxie International develops and manufactures chemical waterproofing and vapor-proofing products for concrete, masonry, and flooring applications. The product portfolio includes admixtures, penetrating sealers, surface sealers, and concrete patch compounds sold to construction professionals. These products are designed to stop moisture vapor, water migration, and alkali efflorescence in concrete projects across residential, commercial, industrial, and civil construction applications.

Product overview

Moxie International is a concrete waterproofing product company offering a portfolio of six specialized chemical products for the construction industry. The product line includes: Moxie Shield 1300 (brick sealer), 1400 (surface sealer), 1500 (concrete sealer), 1800 (admixture), 2000 (concrete patch), and MFSII (flooring sealer). These products work together to waterproof, vapor-proof, seal, and repair concrete and masonry surfaces across residential, commercial, industrial, and civil construction applications. The company has been in operation since 1975, serving architects, engineers, contractors, and concrete producers.

Differentiator

Problem solved

Functional benefit

Brands

• Moxie Shield: Product brand for concrete waterproofing products including sealers, admixtures, and concrete patch solutions.

Products and services

• Moxie Shield 1300 Brick Sealer A water repellent, surface sealer formulated for all types of natural brick surfaces. Prevents water and moisture penetration on vertical, above-grade and natural brick surfaces. Uses silicon resin technology that converts from liquid to hard resin via chemical reaction.
• Moxie Shield 1400 Surface Sealer A ready-to-use, non-toxic, water-based, penetrating water repellent surface sealer formulated for all types of large pore masonry, block, stucco and concrete. Penetrates 3/4 inch for concrete block and 1/4 inch for dense masonry, producing a hard silicone resin water repellent barrier that is breathable and resistant to wind-driven rain up to 30 mph.
• Moxie Shield 1500 Concrete Sealer A permanent penetrating liquid sealer and hardener formulated to penetrate up to six inches and seal concrete and masonry against problems caused by moisture. Uses chemical reaction with cement hydration byproducts to form the highest density of cementitious materials, reducing capillary voids to near zero. Cresleigh Homes has standardized this product in their specifications since 2001.
• Moxie Shield 1800 Admixture A ready-to-use, multi-purpose liquid admixture formulated to stop moisture vapor, water migration and alkali efflorescence above and below grade. Uses colloidal gel membrane technology that creates an integral gel prior to initial set, eliminating capillary void formation, restricting rapid water evaporation, acting as a curing compound, and densifying concrete. Delivers 9.1% increase in compressive strength at day 28 and over 3x freeze/thaw durability.
• Moxie Shield 2000 Concrete Patch A high strength, waterproof, two-part polymer modified cementitious compound ideal for crack repairs, patching or resurfacing concrete and masonry construction. Improves abrasion resistance, durability, and adhesion for concrete repair applications.
• Moxie Shield MFSII Flooring Sealer A penetrating liquid sealer and hardener formulated for the flooring industry and specialty applications, designed to stop water vapor migration and alkali efflorescence attack under flooring materials. Uses chemical conversion technology that converts cement hydration byproducts into higher density cementitious material, filling pores and reducing capillary voids to near zero, penetrating up to seven inches. Approved by Armstrong World Industries per ASTM F710 Mat Test.

Quantifiable outcome

• 9.1% increase in compressive strength at day 28 with 10 oz of Moxie 1800
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MasterSpec (AIA)coreStrategic or Co-development PartnerMoxie International has partnered with MasterSpec, a product of the AIA (American Institute of Architects), the most trusted specification system in the building industry. Moxie Shield products have been reviewed to ensure they meet MasterSpec quality criteria. Custom specifications follow CSI MasterFormat standards.
• TeichertminorOthersListed as a partner company in the Our Partners section of the website.
• OldcastleminorOthersListed as a partner company in the Our Partners section of the website.
• CemexminorOthersListed as a partner company in the Our Partners section of the website.
• DPR ConstructionminorOthersListed as a partner company in the Our Partners section of the website.
• Rafael VinolyminorOthersListed as a partner company in the Our Partners section of the website.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• W. R. Grace & Co. W.R. Grace's Grace Construction Products division produces concrete admixtures and waterproofing chemicals sold to ready-mix producers and contractors — directly competitive with Moxie Shield 1800 admixture.
• Mapei Corporation: Mapei manufactures concrete admixtures, waterproofing products, and sealants for commercial construction, competing with Moxie especially on flooring underlayments and below-grade waterproofing.
• Sika AG: Sika is a global construction chemicals major offering waterproofing admixtures, sealants, and concrete repair mortars across all segments where Moxie competes, with vastly greater R&D and distribution scale.
• BASF Master Builders Solutions: BASF's Master Builders Solutions provides concrete admixtures, sealers, and waterproofing systems through a global specification channel that overlaps with Moxie's architect/engineer-targeted sales motion.

Direct peers

• ChemMasters: ChemMasters is a specialty concrete chemicals manufacturer offering sealers, curing compounds, and admixtures that overlap with Moxie's product portfolio in the ready-mix and precast concrete segments.
• Euclid Chemical Company: Euclid Chemical manufactures concrete admixtures, sealers, and repair products sold into the same ready-mix, precast, and structural concrete channels as Moxie Shield's 1800 admixture and 2000 patch.
• PROSOCO: PROSOCO makes concrete and masonry cleaners, sealers, and hardeners sold into the same architectural specification channel as Moxie Shield 1400/1500, serving similar architect/engineer/contractor customers.
• Penetron International: Penetron produces crystalline waterproofing admixtures and topical sealers for concrete, competing head-to-head with Moxie in architectural specifications for below-grade and water-tank applications.
• Xypex Chemical Corporation: Xypex is a direct competitor in crystalline/concrete waterproofing admixtures and coatings, offering similar penetration-based concrete protection used in the same construction specification workflows as Moxie Shield products.
• Kryton International: Kryton manufactures crystalline concrete waterproofing admixtures and sealers that compete directly with Moxie Shield 1800 admixture, targeting architects, engineers, and concrete producers in similar commercial/residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moxie-international
• Instagraminstagram.com/moxieinternational/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moxie International