JustEnough

What JustEnough does

JustEnough is a provider of demand management solutions serving retail, wholesale, and direct-to-consumer businesses, headquartered in Irvine, California. Founded in 1994, the company operates with 101-250 employees and delivers software designed to help organizations forecast demand, optimize inventory, manage replenishment, and align merchandise financial planning across complex distribution networks. Per firmographic inputs, JustEnough's target customers include retailers, wholesalers, and D2C brands that face challenges around stockouts, overstock, demand volatility, and seasonal pattern management.

The detailed input data associated with the company's broader platform describes a comprehensive supply chain planning architecture that spans demand forecasting and planning, allocation and replenishment, inventory optimization, production and capacity planning, sales and operations planning (S&OP), assortment planning, and merchandise financial planning. The underlying technology includes frequency-based probabilistic forecasting optimized for intermittent demand and seasonal patterns, service-driven multi-echelon inventory optimization with smart segmentation, and a Data Hub Digital Supply Chain Twin for real-time data unification. More recently (May 2026), the platform extended into agentic AI with the Decion launch, designed to enable self-steering supply chains that continuously sense, decide, and adapt. Specialized modules including Rebalance.io, Price.io, Promo.io, Markdown.io, and Fulfill.io extend capabilities into pricing, promotion, markdown, and fulfillment optimization.

The business model is enterprise subscription-based software sold through a direct field sales motion with a 'Book a Demo' consultative evaluation process. Pricing is not publicly disclosed and is negotiated on a per-customer basis. The company claims a quantified value proposition: 40-90% workload reduction via automation, 5-10 point forecast accuracy improvement, 20-30% inventory reduction, 3-5 point margin growth, and up to 99% service levels. Customer logos span automotive (Harley-Davidson, Toyota, Aston Martin, Mitsubishi Electric), luxury and retail (Essilor Luxottica, Karl Lagerfeld, Abercrombie & Fitch, Kathmandu), food and beverage (Nespresso, Absolut, Illy), and industrial (Atlas Copco, Trane, Ecolab). Recognition includes the 2026 Gartner Magic Quadrant for Supply Chain Planning Solutions: Discrete Industries and Microsoft AI Certification in Manufacturing.

Name

JustEnough

Legal name

ToolsGroup B.V.

Website

https://justenough.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

JustEnough is a provider of demand management solutions for retail, wholesale, and direct-to-consumer businesses, offering demand forecasting, inventory optimization, replenishment planning, and merchandise financial planning capabilities. Headquartered in Irvine, California, founded 1994.

Ownership category

akta.pro rank

Product category

Supply Chain Planning Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)

Keywords

• Demand management software
• Retail planning solutions
• Supply chain planning
• Inventory optimization software
• Demand forecasting software

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing/Subscription: ToolsGroup provides supply chain planning software solutions on a subscription or licensing basis. The company offers an enterprise-grade platform with various modules for demand forecasting, inventory optimization, replenishment, pricing, and production planning. Given the enterprise sales motion (Book a Demo) and the nature of the product (complex supply chain software), the revenue model is primarily subscription-based enterprise software.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

JustEnough provides demand management solutions for retail, wholesale, and direct-to-consumer businesses, offering software products for demand forecasting, inventory optimization, allocation and replenishment, pricing, promotion, assortment planning, and merchandise financial planning. The platform is underpinned by probabilistic forecasting, machine learning, multi-echelon inventory optimization, and an agentic AI platform (Decion) for self-steering supply chains. Offerings are sold primarily to enterprise customers on a subscription/licensing basis through direct enterprise sales and a partner network.

Product overview

ToolsGroup offers a platform-plus-modules architecture centered on its Decion agentic AI platform for self-steering supply chains. The core SO99+ product provides AI-driven supply chain planning, complemented by specialized solution modules including Demand Forecasting & Planning, Inventory Optimization, Allocation & Replenishment, Rebalance.io, Price.io, Demand Sensing, Promo.io, Markdown.io, Production & Capacity Planning, Sales & Operations Planning, Fulfill.io, Decision Hub Scenario Planning, Merchandise Financial Planning, Data Hub Digital Supply Chain Twin, and Assortment Planning. These modules work together to deliver service-driven supply chain planning from production to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Decion: An agentic AI platform for self-steering supply chains that helps organizations continuously sense, decide, and adapt.
• SO99+
• Rebalance.io
• Price.io
• Promo.io
• Markdown.io
• Fulfill.io

Products and services

• Decion The Agentic Platform for Self-Steering Supply Chains — an AI-powered platform that continuously senses, decides, and acts to help organizations achieve better outcomes with every decision.
• SO99+ AI-driven supply chain planning solution that enables organizations to adapt quickly and stay flexible.
• Demand Forecasting & Planning Demand forecasting and planning solution that leverages frequency-based probabilistic forecasting for improved forecast accuracy even with intermittent demand, seasonal patterns, and slow movers.
• Inventory Optimization Service-driven multi-echelon inventory optimization solution with smart segmentation based on business priorities.
• Allocation & Replenishment Allocation and replenishment solution for optimizing inventory flow.
• Rebalance.io AI-powered solution for supply chain rebalancing.
• Price.io Connects pricing to planning for maximum margin impact, integrating price optimization with demand planning.
• Demand Sensing Advanced demand sensing software for real-time demand detection and response.
• Promo.io Promotional planning and optimization solution.
• Markdown.io AI-powered markdown optimization for product lifecycle management.
• Production & Capacity Planning Production planning and capacity optimization solution.
• Sales & Operations Planning (S&OP) Sales and operations planning solution for aligning business functions.
• Fulfill.io Dynamic fulfillment solution for optimizing order fulfillment operations.
• Decision Hub Scenario Planning Scenario planning and decision support tool.
• Merchandise Financial Planning Financial planning solution for merchandise optimization.
• Data Hub Digital Supply Chain Twin Real-time dynamic data unification solution creating a digital supply chain twin.
• Assortment Planning Assortment planning software for retail optimization.
• Replenishment Automated replenishment solution for inventory replenishment.

Quantifiable outcome

• 40-90% workload reduction
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationToolsGroup was among the first partners to achieve Microsoft AI Certification in Manufacturing. This partnership involves deep technical integration with Microsoft Azure AI services and represents a strategic alignment for AI-powered supply chain solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Oracle SCM: Oracle's Supply Chain Management and Planning suite (including Oracle Demand Planning and Supply Planning) competes across demand forecasting, S&OP, and inventory optimization as part of a broader ERP/cloud portfolio.
• Manhattan Associates: Publicly-traded supply chain, inventory, and omnichannel commerce platform serving retailers and 3PLs. Competes with ToolsGroup in retail demand forecasting and replenishment while also offering adjacent WMS and TMS capabilities.
• E2open: Supply chain platform covering demand planning, inventory optimization, and multi-tier supply orchestration. Overlaps with ToolsGroup on demand/sense/respond capabilities while also addressing logistics and channel data.
• SAP (IBP): ERP incumbent whose SAP Integrated Business Planning suite covers demand planning, inventory optimization, and S&OP. Competes with ToolsGroup primarily by bundling SCM inside broader ERP contracts, putting pricing pressure on standalone vendors.

Direct peers

• o9 Solutions: AI-native integrated business planning platform for demand, supply, and integrated business planning. Directly competes in enterprise SCM with similar probabilistic/ML-driven forecasting and a comparable enterprise SaaS GTM motion.
• Kinaxis: Publicly-traded provider of concurrent supply chain planning via its Maestro platform. Competes head-to-head on demand planning, inventory optimization, and S&OP with a similar enterprise customer base in industrial and retail verticals.
• RELEX Solutions: AI-driven supply chain and retail planning platform specializing in demand forecasting, replenishment, and inventory optimization. Closest retail-vertical peer with overlapping probabilistic forecasting approach and enterprise customer base.
• Logility: Supply chain planning platform offering demand forecasting, inventory optimization, S&OP, and merchandise planning. Direct mid-market enterprise peer with comparable solution footprint across retail and manufacturing.
• Blue Yonder: AI-driven end-to-end supply chain planning platform serving retail, manufacturing, and logistics. Closest comparable on scope (demand forecasting, inventory optimization, S&OP, supply planning) and enterprise customer profile, though materially larger and more broadly positioned.

Emerging players

• AIMMS: Supply chain optimization platform focused on prescriptive analytics and scenario planning. Overlaps with ToolsGroup's Decision Hub scenario planning and multi-echelon inventory optimization capabilities for industrial and consumer goods customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/justenough
• Facebookfacebook.com/justenoughsoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustEnough