What News9 does

News9 (branded as "Oklahoma's Own") is a local broadcast television station serving the Oklahoma City metropolitan area and broader Oklahoma state, operating under the ownership of Griffin Media, a diversified media conglomerate. Founded in 1953 and licensed as KWTV-DT, the station operates as a network-affiliated local news broadcaster and is currently the only fully-local news operation of its kind serving this geography, with a network affiliation that provides access to national and international news content alongside its original Oklahoma reporting. Its primary audience is Oklahoma residents seeking local news, weather, sports, and community information.

The station's product portfolio centers on a traditional broadcast TV operation with significant digital extension. Core products include the News9.com website, native iOS and Android mobile applications, and an OTT streaming service (News 9 Now) providing on-demand access to newscasts broadcast throughout the day (4 a.m. through 6 p.m.). Weather-specific investments include the NextGen Live Radar and a network of Skycams positioned across multiple Oklahoma locations (Norman, Blanchard, Christensen, Mathis, Integris, Cowboy, El Reno, American Fidelity). The station also operates a Historical Video Request service for archive footage licensing, email newsletters across several topic verticals, and content series like Medical Minute. Distribution is multi-platform, spanning over-the-air broadcast, cable/satellite pay-TV bundles, streaming apps, and active social media channels (YouTube, X, Instagram, Facebook).

News9 operates on a free-to-air broadcast model monetized through three primary revenue streams: traditional television advertising sold against linear newscast inventory, digital advertising across its web and mobile properties, and recurring retransmission fees paid by cable and satellite providers for the right to rebroadcast KWTV-DT to their subscribers. The customer base is geographically segmented, targeting Oklahoma general-market consumers seeking local news, weather safety information, sports coverage (including the OKC Thunder, OU, OSU, and high school football), and community information. As a privately held subsidiary of Griffin Media with no external funding, the station functions as a cash-generating local media asset rather than a venture-backed growth entity.

Name

News9

Legal name

News9

Website

https://news9.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

News9 is a privately held Oklahoma City local television station owned by Griffin Media, delivering local news, weather, and sports across broadcast, web, mobile, and streaming platforms to Oklahoma consumers and monetized via advertising and retransmission fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising model generating revenue from local and national television commercials aired during news programming and other content slots.
2. Digital Advertising: Revenue from digital advertising on the News9.com website and mobile applications.
3. Retransmission Fees: Fees paid by cable and satellite television providers for the right to rebroadcast News9 content to their subscribers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

News9 is a local broadcast television station that produces and distributes original local news, weather forecasts, and sports coverage for the Oklahoma City market and broader Oklahoma state. The station operates as the NBC affiliate (KWTV-DT) and delivers content across over-the-air broadcast, cable/satellite, OTT streaming, website, and mobile app platforms, supported by an advertising and retransmission fee revenue model.

Product overview

News9 (also known as Oklahoma's Own) is a local broadcast news operation owned by Griffin Media, operating as the digital and broadcast presence for KWTV in Oklahoma City. The company offers a unified product portfolio centered on its core broadcast and digital news platform. The primary offerings include the News9.com website providing local Oklahoma news across categories (News, Weather, Sports, Things to Do, Discover), native mobile applications for iOS and Android enabling on-the-go access, and an OTT streaming service providing on-demand access to all newscasts (4 a.m. through 5 p.m.). Supporting services include the Historical Video Request service for archive footage licensing, newsletter subscription products (Morning Headlines, Nightly Headlines, Daily Forecast, Breaking News), and weather-specific features including the NextGen Live Radar and Skycam Network with multiple Oklahoma camera locations. The company also produces the Medical Minute content series focused on health news. All offerings are integrated under the Griffin Media umbrella, with shared infrastructure for video streaming, content management, and distribution across Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• News9.com Website Primary digital platform providing local Oklahoma news, weather, sports, and entertainment content across categories including News, Weather, Sports, Things to Do, and Discover for Oklahoma residents.
• News 9 Mobile Applications
• OTT Newscasts (News 9 Now Streaming)
• Historical Video Request Service
• Newsletter Subscriptions
• NextGen Live Radar
• Skycam Network

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CBS NewscoreTechnology or IntegrationNews9 operates as part of a network affiliation with CBS News for national and international news content. The station integrates CBS News national coverage alongside its local Oklahoma reporting. This relationship provides access to CBS News correspondents, investigative reporting, and national coverage that complements local news programming.

Recent moves5 records

Expansion highlights5 records

Direct peers

• KOCO 5 (Hearst Television): ABC affiliate serving the Oklahoma City market, the most direct in-market competitor to News9 across local news, weather, and sports coverage, operating the same broadcast-plus-digital-plus-app distribution model.
• KFOR-TV (Nexstar Media Group): CBS affiliate in Oklahoma City and a direct local news competitor to News9, with overlapping coverage of weather, breaking news, and Oklahoma sports under the 'Oklahoma's News 4' brand.
• KOKH-TV (Sinclair Broadcast Group): FOX affiliate in Oklahoma City and another direct local broadcast competitor, competing for the same local advertising pool, sports rights, and digital audience in the OKC DMA.

Others

• Griffin Media (parent company): Parent conglomerate that also operates additional Oklahoma stations (including KSBI) and shared services. Not a competitor but the operational and capital backbone relevant to News9's strategy and investment thesis.

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations and a relevant strategic benchmark for retransmission economics, station-level margins, and digital ad strategy, with direct overlap via KFOR in the same DMA.
• Sinclair Broadcast Group: Major U.S. local broadcast station owner with a comparable portfolio of regional affiliates (including KOKH in OKC), representing a similar business model at scale across multiple DMAs.
• Tegna Inc. Operates a large portfolio of Big Four affiliates and has invested in digital and streaming news brands (e.g., VERIFY, Premion), making it a relevant comparable for the digital extension of a local broadcast business.
• Gray Television: Owns a national portfolio of local broadcast stations in mid-sized markets with a comparable revenue mix of advertising, retransmission, and digital — a useful operating and valuation comparable for a single-market station like News9.
• Scripps (E.W. Scripps Company): Operates a portfolio of local broadcast stations plus national cable networks and the Scripps Sports initiative, representing a comparable diversified local-and-national broadcasting business model.

Regional players

• The Oklahoman (GateHouse Media / Gannett): Dominant statewide newspaper in Oklahoma competing for the same local advertising dollars and reader attention as News9, with overlapping sports and political coverage; a regional rather than direct broadcast competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/news9
• YouTubeyoutube.com/@OklahomasOwn
• Facebookfacebook.com/NEWS9
• Instagraminstagram.com/news9
• LinkedInlinkedin.com/company/news-9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News9