Neotechnology

What Neotechnology does

Neotechnik Fördersysteme GmbH & Co. KG (operating as NEOTECHNIK) is a German intralogistics equipment dealer and full-service provider headquartered in Bielefeld, with a branch in Ladbergen. Founded in 1965 (with brand roots extending to 1926) as an authorized contract partner of Linde Material Handling, the company sells, rents, services, and finances forklifts, reach trucks, pallet trucks, order pickers, V-forklifts, and ATEX-certified explosion-protected vehicles. Its customer base spans industrial and commercial businesses in Ostwestfalen-Lippe, Münsterland, and Osnabrücker Land, with disclosed enterprise customers including Radeberger (brewery), Madi Ventura (food processing), and Oechsler AG (manufacturing).

The company's product portfolio is anchored in Linde Material Handling technology and includes the MATIC series of semi- and fully automated forklift solutions for warehouse automation, complemented by adjacent offerings such as Kemaro autonomous industrial sweeping robots, ULMA handling systems, and rack systems. Underlying technical components are sourced from Linde MH and OEM partners; Neotechnik adds the integration, consulting, and after-sales layer.

Commercially, Neotechnik operates a direct enterprise field-sales motion with a 300+ qualified workforce and a 120+ mobile service technician force delivering 24/7/365 maintenance. Revenue streams mix one-time equipment sales (new and certified used), recurring rental and service contracts, professional services through the NEOTECHNIK Akademie training program, automation and software consulting, and financing/leasing arrangements. The legal entity is a privately held German GmbH & Co. KG under Managing Director Steven van Kooten Niekerk, with no disclosed external investors or institutional capital involvement.

Name

Neotechnology

Legal name

Neotechnik Fördersysteme GmbH & Co. KG

Website

https://neotechnik.de

Company type

Private

Founded year

1965

Operating status

Operating

Short description

NEOTECHNIK (Neotechnik Fördersysteme) is a German intralogistics equipment dealer and full-service provider, selling, renting, servicing, and financing Linde Material Handling forklifts and warehouse automation solutions for industrial and commercial businesses across Ostwestfalen-Lippe, Münsterland, and Osnabrücker Land.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Intralogistics Services

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Intralogistics equipment
• Forklift sales service
• Warehouse automation solutions
• Material handling systems
• Fleet management services

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Forklift Sales: Sale of new Linde Material Handling forklifts including counterbalanced trucks, reach trucks, and high lifters
2. Used Equipment Sales: Sale of inspected, certified used forklifts
3. Rental Services: Flexible rental solutions for forklifts with short-term and long-term options
4. Service and Maintenance: 24/7 service hotline, mobile service technicians, repairs, and maintenance services
5. Training Academy: NEOTECHNIK Akademie providing forklift operator training, safety courses, and specialized training programs
6. Automation and Software Solutions: Warehouse automation, software solutions, and rack systems integration
7. Financing Solutions: Individual financing and leasing options for equipment acquisition

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Neotechnology (operating as Neotechnik Fördersysteme) is an authorized Linde Material Handling contract partner since 1965, providing intralogistics solutions to industrial and commercial customers. The company sells new and certified used forklifts (counterbalance, electric, reach, high/low lift pallet trucks, order pickers, ATEX-certified), automated solutions under the Linde MATIC series, and complements these with rental services, financing, 24/7 maintenance via 120+ mobile technicians, fleet management software, rack systems, and operator training through the NEOTECHNIK Akademie.

Product overview

NEOTECHNIK Fördersysteme is a Linde Material Handling contract partner (since 1965) operating as an intralogistics equipment dealer and service provider in Ostwestfalen-Lippe, Münsterland, and Osnabrücker Land. The company offers a comprehensive portfolio of Linde counterbalance forklifts, electric forklifts (E-Stapler), reach trucks (Schubmaststapler), high lift trucks (Hochhubwagen), low lift trucks (Niederhubwagen), vertical and horizontal order pickers (Kommissionierer), V-staplers, and explosion-protected vehicles (EX-Fahrzeuge). Automated solutions are available through the Linde MATIC series. The company complements equipment sales with rental services, used equipment, fleet management, financing solutions, and automation/software consulting. Adjacent product lines include Kemaro industrial sweeping robots, rack systems (Regalsysteme), and ULMA handling systems. Services include 24/7 maintenance and repair, mobile tire service, operator training through the NEOTECHNIK Akademie, and the Dein-Mietstapler.de online rental platform.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Linde Material HandlingcoreChannel Partner/ Reseller/ Distributor · 1 January 1965NEOTECHNIK has been an authorized contract partner of Linde Material Handling since 1965, representing over 60 years of partnership. As a certified dealer, they sell, rent, service, and maintain Linde forklifts and material handling equipment. This partnership provides access to a full range of industrial trucks, automated solutions (MATIC series), and Linde's product portfolio including electric forklifts, reach trucks, and specialized vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jungheinrich AG: Hamburg-headquartered material handling equipment manufacturer with its own extensive direct sales and service branch network across Germany. Jungheinrich's owned dealer/branches compete head-to-head with Neotechnik for the same warehouse and intralogistics customers in Germany, particularly in the electric forklift, reach truck, and automation segments.
• STILL GmbH: Hamburg-based material handling equipment manufacturer and sister brand to Linde MH under the KION Group. STILL operates its own German sales and service network, offering counterbalance forklifts, reach trucks, and intralogistics solutions that directly compete with the Linde products Neotechnik distributes in the same regions.
• Toyota Material Handling Europe: European arm of Toyota Industries' material handling business, with a substantial German dealer and service network offering forklifts, reach trucks, and warehouse automation. Competes directly with Neotechnik for industrial and commercial intralogistics customers across Germany.
• Crown Equipment Corporation: US-headquartered global material handling equipment manufacturer with European operations and a multi-country dealer/service network, including in Germany. Crown competes for warehouse and logistics customers with forklifts, reach trucks, and fleet management offerings analogous to those Neotechnik sells and services.
• Hyster-Yale Materials Handling, Inc. Global manufacturer of Hyster and Yale brand forklifts and warehouse equipment, with a European dealer and service network competing for the same industrial and logistics customers as Neotechnik. Particularly active in the lift truck and big-truck segments relevant to Neotechnik's portfolio.

Broad incumbents

• KION Group AG: Frankfurt-listed parent company of Linde Material Handling and STILL, the two flagship forklift brands in the German market. KION is both Neotechnik's OEM partner and an industry consolidator with broader supply chain solutions, making it the most consequential incumbent shaping Neotechnik's competitive environment.
• Manitou Group: French-listed global manufacturer of material handling equipment including telehandlers, rough-terrain forklifts, and warehouse equipment. While broader in scope than Neotechnik's industrial lift truck focus, Manitou overlaps in industrial handling categories and is a comparable European material handling OEM.
• Mitsubishi Logisnext Europe: European subsidiary of Japan's Mitsubishi Logisnext, manufacturing and distributing Caterpillar, Mitsubishi, and UniCarriers forklifts through a European dealer network. Competes with Neotechnik for the same industrial and logistics end customers in Germany and adjacent markets.

Emerging players

• Magazino GmbH: Munich-based developer of autonomous mobile robots and perception-controlled warehouse robots. Represents the emerging automation/robotics layer that increasingly overlaps with traditional forklift value pools; a strategic complement or competitor to Neotechnik's Linde MATIC automation offering.

Others

• TVH Parts NV: Belgian-headquartered global distributor of replacement parts, accessories, and components for material handling, industrial, and agricultural equipment. Serves the same installed base of forklifts that Neotechnik services, acting as a parts-channel alternative that can compress dealer service margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NEOTECHNIK_MH
• Facebookfacebook.com/NeotechnikFoerdersysteme
• LinkedInlinkedin.com/company/neotechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neotechnology