The MC Hotel
The MC Hotel is an arts-focused boutique hotel in Montclair, NJ, operating under Marriott's Autograph Collection, serving leisure travelers, wedding parties, and corporate event organizers with art-filled accommodations, three dining venues, and five event spaces.
- Company typePrivate
- Founded2019
- HeadquartersMontclair, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The MC Hotel does
The MC Hotel is a single-property arts-focused boutique hotel located at 690 Bloomfield Ave in Montclair, NJ, opened in 2019 as part of Marriott International's Autograph Collection. The property operates as a horizontally segmented hospitality business serving four primary customer groups: art and culture enthusiasts seeking boutique accommodations, wedding parties, corporate and business event organizers, and local leisure travelers. Its product surface spans art-filled guest rooms and suites (230-750 sq ft), three distinct dining and drinking venues (Allegory Restaurant, The Splendid Rooftop, MC Market), and five gallery-inspired event spaces (380-3,032 sq ft). The hotel's revenue model is multi-stream: room accommodations booked primarily through Marriott's global booking platform with Bonvoy loyalty integration; food and beverage revenue across the three venues operated by Stout NYC Hospitality; event and meeting space rental for weddings, corporate events, and galas; and ancillary services including $40/day valet parking and a $100 non-refundable pet fee.
The underlying technology stack is a conventional hotel property management platform integrated with Marriott's reservation, loyalty, and digital systems, augmented by consumer-facing features (mobile key, digital check-in, ADA-compliant accessibility tools) and OpenTable integration for restaurant reservations. Distribution is anchored by Marriott.com and the Bonvoy program (6,700+ properties), supplemented by direct website bookings, OpenTable for F&B, and a dedicated group/event sales team. The hotel curates a local-collaborator ecosystem — Montclair artists, Montclair Brewery, Great Notch Coffee, Rose's Candles, Juice Basin — to operationalize its arts-focused brand positioning and produce recurring content. The culinary program is outsourced to Stout NYC Hospitality under Executive Chef Dan Drohan, meaning food and beverage operating risk and capability sit with a third-party operator rather than in-house.
The MC Hotel is independently owned and operates under a brand/franchise agreement with Marriott International (NASDAQ: MAR, headquartered in Bethesda, MD). It is not a subsidiary in the legal sense; the parent relationship is a distribution and brand affiliation rather than corporate ownership. There is no disclosed headcount, no funding history, and no disclosed revenue or financial performance. Marketing is concentrated on the property website, Instagram and Facebook organic social, Google AdWords remarketing, and Marriott's Autograph Collection cross-promotion channels. The property was recognized with a 2020 Conde Nast Traveler Reader's Choice Award and an OpenTable Diners' Choice Award for The Splendid Rooftop's vibrant bar scene, providing early third-party validation of its boutique positioning.
The MC Hotel firmographics
Firmographics- Name
- The MC Hotel
- Legal name
- Marriott International, Inc.
- Website
- https://themchotel.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The MC Hotel is an arts-focused boutique hotel in Montclair, NJ, operating under Marriott's Autograph Collection, serving leisure travelers, wedding parties, and corporate event organizers with art-filled accommodations, three dining venues, and five event spaces.
- Ownership category
- akta.pro rank
The MC Hotel industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industry
- Private House Hotels & Small Luxury Inns (THAGADAL)
Keywords
Where The MC Hotel is headquartered
LocationHeadquarters
- HQ city
- Montclair
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The MC Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Room Accommodations: Hotel rooms and suites ranging from 230 sq ft to 750 sq ft, including various configurations (King, Queen, suites with balconies). Revenue from overnight stays, with booking through Marriott's platform and Bonvoy loyalty program integration.
- Food and Beverage: On-site dining includes Allegory Restaurant (Mediterranean shared-plate format), The Splendid Rooftop (Montclair's only rooftop bar with NYC views), and MC Market (grab-and-go, coffee bar). Revenue from covers, food sales, beverages, and private event dining.
- Event and Meeting Space Rental: Five unique event spaces (Exhibition Ballroom 3,032 sq ft, Gallery I 1,382 sq ft, Pinnacle Boardroom 380 sq ft, Circle Squared Gallery 485 sq ft, Gatsby Room 805 sq ft) for weddings, corporate events, galas, and celebrations.
- Valet Parking: Valet parking services at $40 per day. Additional off-site parking available at Valley & Bloom Garage 0.2 miles away.
- Pet Fees: Pet-friendly accommodations with $100 non-refundable pet fee per stay, maximum 2 pets per room, 75lb weight limit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Stay for Breakfast Package |
| Subscription | Pay-as-you-go | Dine and Stay Package |
| Subscription | Pay-as-you-go | Parking Package |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| One time/ perpetual license | Pay-as-you-go | Pet Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The MC Hotel product offering
Product offeringCore offering
The MC Hotel is a boutique hotel in Montclair, New Jersey that sells guest room accommodations, on-site food and beverage service across multiple outlets, and event/wedding venue space. The property operates under Marriott's Autograph Collection brand and differentiates itself through an arts-focused design concept with curated local artwork throughout the building, plus what it describes as the only rooftop bar in Montclair.
Product overview
The MC Hotel is an art-focused boutique hotel in Montclair, NJ, operating as part of Marriott's Autograph Collection. The property offers a portfolio of guest accommodations ranging from standard rooms to one-bedroom suites, complemented by culinary venues including Allegory Restaurant (signature Mediterranean dining), The Splendid Rooftop (rooftop bar with skyline views), and MC Market (lobby coffee bar and grab-and-go). For events, the hotel provides five distinct meeting and event spaces including the Exhibition Ballroom, Gallery I, Pinnacle Boardroom, Circle Squared Gallery, and The Gatsby Room, all featuring local artwork. Wedding services integrate the culinary venues with the event spaces. The hotel partners with Stout NYC Hospitality for culinary operations and showcases works from local Montclair artists throughout its spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Allegory Restaurant: The MC's signature restaurant with a shared-plate, multi-course format focused on community-driven dining, Mediterranean-inspired small-plate menu.
- The Splendid Rooftop
- MC Market
Products and services
- Guest Rooms Boutique overnight accommodations in Montclair, NJ, available with pet-friendly options, mobile key access, mobile check-in/checkout, and Marriott Bonvoy loyalty integration, targeted at leisure travelers, couples, and corporate visitors.
- Allegory Restaurant On-site American farm-to-table restaurant led by Executive Chef Dan Drohan, serving hotel guests and the local Montclair dining market, with reservations supported through OpenTable.
- The Splendid Rooftop Rooftop bar and lounge described as the only rooftop in Montclair, used for guest and local beverage service, private events, and as a distinctive amenity for the hotel.
- MC Market On-property grab-and-go market offering food, beverage, and convenience items for hotel guests and walk-in customers.
- Exhibition Ballroom Largest on-site event venue, used for weddings, galas, corporate banquets, and large social events, supported by in-house catering and bar service.
- Pinnacle Boardroom Boardroom-style meeting space designed for executive meetings, small corporate gatherings, and board retreats, supported by the hotel's on-site catering and accommodations.
- Gallery I Dedicated event and gallery space at the hotel, used for private events, receptions, and gatherings aligned with the property's art-focused concept.
- Circle Squared Gallery On-site event and gallery space used for private functions and curated art-adjacent gatherings.
- The Gatsby Room Themed event space at the hotel used for weddings, private dining, and social celebrations, supported by in-house catering and bar service.
- Wedding Services Full-service wedding hosting combining on-site guest rooms, multiple event spaces including the Exhibition Ballroom and The Gatsby Room, in-house catering, bar service, and the rooftop venue, targeted at engaged couples.
Companies that use The MC Hotel
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The MC Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The MC Hotel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Marriott InternationalcoreThe MC Hotel is part of Marriott's Autograph Collection, a portfolio of independently-owned boutique hotels. Marriott provides global distribution through its booking platform, Bonvoy loyalty program integration, and marketing reach. The hotel operates under Marriott's brand standards while maintaining independent character.
- Stout NYC HospitalitycoreStout NYC Hospitality leads the culinary program at The MC Hotel, operating Allegory Restaurant and The Splendid Rooftop. Chef Dan Drohan leads the kitchen at Allegory, providing Mediterranean-inspired shared-plate dining. Email: [email protected]
- Ryan ChinminorLocal artist featured throughout The MC Hotel, with artwork displayed in public spaces and guest rooms
- Siona Benjamin-KrugeminorPainter featured at The MC Hotel, with landscape artwork 'Pink Night' displayed in guest rooms and public areas
- Basia GoszczynskaminorMixed-media artist featured at The MC Hotel, with works displayed throughout the property
- Rose's CandlesminorAll Natural Candle Maker based in Montclair, featured as a collaborator at The MC Hotel
- Juice BasinminorOrganic Juice Maker featured as a collaborator at The MC Hotel, products available at MC Market
- Montclair BreweryminorHusband and wife owned microbrewery in Montclair, featured as a collaborator at The MC Hotel
- Great Notch CoffeeminorCoffee Roaster featured as a collaborator at The MC Hotel, coffee available at MC Market coffee bar
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The MC Hotel competitors and assessment
Company assessmentDirect peers
- Hotel Emma: A 146-room boutique hotel in San Antonio's Pearl District, also part of Marriott's Autograph Collection. Directly comparable as an independently-owned arts-focused boutique hotel leveraging the same Marriott distribution and Bonvoy platform.
- The Liberty Hotel: A 298-room Autograph Collection hotel in Boston housed in the historic Charles Street Jail. Comparable as a Marriott-affiliated boutique hotel with strong F&B identity, design-forward positioning, and event space offerings.
- The Algonquin Hotel: Historic 181-room Autograph Collection hotel in NYC's Times Square area. Comparable as a Marriott-affiliated boutique hotel with cultural heritage positioning, on-site dining, and event space.
- Sagamore Pendry Baltimore: A 128-room boutique hotel in Baltimore's Fells Point, operated under the Pendry brand with Marriott distribution. Comparable as a design-forward boutique hotel with multiple F&B venues, event space, and arts/cultural programming.
- 21c Museum Hotels: A collection of boutique hotels with integrated contemporary art museums across multiple U.S. cities. Closely comparable to The MC Hotel's art-focused positioning, with rotating exhibitions, gallery-like public spaces, and artist-driven programming.
- The LINE Hotel: A collection of design-forward boutique hotels in DC, LA, Austin, and San Francisco with strong F&B, rooftop venues, and event space. Directly comparable to MC Hotel's positioning around cultural programming, multiple dining venues, and rooftop bar.
Regional players
- The Greenwich Hotel: An 88-room independent boutique hotel in NYC's Tribeca neighborhood. Comparable as a design-forward, art-focused boutique hotel with multiple F&B venues and strong event/wedding business, but operates independently without Marriott affiliation.
- The Ludlow Hotel: An independent 175-room boutique hotel in NYC's Lower East Side with strong design identity, multiple F&B venues, and event space. Comparable as a design-led boutique hotel targeting culture/leisure travelers, though located in NYC rather than suburban NJ.
Broad incumbents
- Ace Hotel: A portfolio of design-led boutique hotels with strong cultural identity, F&B programming, and event capabilities. Comparable in arts/cultural positioning and target demographic, though operates independently of Marriott.
- Graduate Hotels: A portfolio of boutique hotels in university markets with strong local/regional identity and design-forward positioning. Comparable as a boutique hotel collection with cultural/narrative-driven branding and F&B programming, though focused on university markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The MC Hotel social profiles
Digital presenceThe MC Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The MC Hotel leadership team
Management profileNumber of profiles
Profiles1 record
The MC Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The MC Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The MC Hotel
What does The MC Hotel do?
The MC Hotel is a boutique hotel in Montclair, New Jersey that sells guest room accommodations, on-site food and beverage service across multiple outlets, and event/wedding venue space. The property operates under Marriott's Autograph Collection brand and differentiates itself through an arts-focused design concept with curated local artwork throughout the building, plus what it describes as the only rooftop bar in Montclair.
Is The MC Hotel a public or private company?
The MC Hotel is a private company. It is classified as unknown and is currently operating.
When was The MC Hotel founded?
The MC Hotel was founded in 2019. It employs 51 to 100 people.
Where is The MC Hotel based?
The MC Hotel is headquartered in Montclair, United States, in the North America region.
How does The MC Hotel make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage, event and Meeting Space Rental, valet Parking and pet Fees.
Who are The MC Hotel's main competitors?
Direct peers on record are Hotel Emma, The Liberty Hotel, The Algonquin Hotel, Sagamore Pendry Baltimore, 21c Museum Hotels and The LINE Hotel. Regional players are The Greenwich Hotel and The Ludlow Hotel. Broad incumbents are Ace Hotel and Graduate Hotels.
Does The MC Hotel have an API?
No public API is recorded for The MC Hotel.
What industry is The MC Hotel in?
The MC Hotel's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGADAL, Private House Hotels & Small Luxury Inns. Its NAICS code is 72111 and its SIC code is 7011.