Mewi

What Mewi does

Mewi Import Export Agrar Industrietechnik SRL is the exclusive Romanian distributor for a broad portfolio of premium Western agricultural machinery brands, anchored on Fendt and Valtra tractors (both AGCO) and extending to Horsch tillage and seeding, Merlo telehandlers, Rauch spreaders, Mascar hay equipment, Geringhoff and Dominoni headers, Alpego soil tools, Stoll loaders, Krampe and Hawe transport, Ocmis and Reinke irrigation, and Trimble GPS guidance. Founded in 1995 as a joint venture between Germany's sixth-generation family firm Heinrich Schröder Landmaschinen KG and a Romanian partner, the company is managed day-to-day by Director General Cristian Dănescu with German-side oversight from Administrator Dennis Schröder.\n\nThe company operates a multi-site dealer model with its headquarters and central warehouse in Orțișoara and ten branches spread across Romania's main agricultural regions (Stoenești, Gligorești, Drajna Nouă, Kogălniceanu, Valea lui Mihai, Robănești, Alexandria, Brașov, Gepiu). Each branch combines sales, service, and spare parts, supported by 85 in-house technicians and 200+ employees. Revenue is generated through five streams: new-equipment sales, used-equipment sales sourced from EU partners, spare parts (24-hour delivery commitment), service and technical support, and customer financing delivered jointly with Deutsche Leasing Romania and through internal commercial credit aligned to agricultural campaign cycles. Customers are Romanian farmers and agricultural enterprises ranging from individual operators (e.g., Szabo Szabolcs, Dan Tulin) to corporate farms (e.g., Cornel Șerban – Societatea Agricola Buzoiești) and cooperatives (Bio Carpathia, supplied 13 Valtra tractors).\n\nDistribution reach is exclusively single-country (Romania); the operating model is enterprise-style field sales via zone managers and direct branch relationships rather than self-service or e-commerce. Pricing is not publicly disclosed but includes tiered spare-parts discount campaigns, leasing structures from Deutsche Leasing (flexible advances, fixed or variable rates, residual-value options), and MEWI's own commercial-credit line with payment dates set at the end of campaigns. Marketing is multi-channel — a corporate website and blog, Facebook, Instagram, YouTube, LinkedIn, and recurring participation in Agraria, Agritechnica, and field-day events. No mobile app, public APIs, or proprietary software products are offered; Mewi's strategic value sits in its physical infrastructure, brand-portfolio rights, and after-sales support rather than in software or data assets.

Name

Mewi

Legal name

Mewi Import Export Agrar Industrietechnik SRL

Website

https://mewi.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Mewi is the exclusive Romanian distributor of premium agricultural machinery brands — primarily Fendt and Valtra tractors — operating a 10-branch dealer and after-sales service network with in-house financing and a 24-hour spare-parts guarantee for Romanian farmers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural machinery
• Farm equipment distribution
• Tractor sales
• Agricultural spare parts
• Farm machinery service

Headquarters

HQ city

Ortisoara

HQ country

Romania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Agricultural Equipment Sales: Sale of new agricultural machinery including tractors, combines, and attachments from brands Fendt, Valtra, and various equipment manufacturers
2. Used/Rolled Equipment Sales: Sale of second-hand agricultural machinery sourced from other EU countries through partnership with Heinrich Schröder Landmaschinen
3. Spare Parts: Thousands of products in stock at central warehouse in Orțișoara and local service points, delivered within 24 hours
4. Service and Technical Support: Technical support with 85 technicians providing commissioning, diagnosis, repair and maintenance services
5. Financial Services: Internal commercial credit including flexible payment terms, payment scheduling aligned with campaigns, and installment options agreed upon with customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mewi is an agricultural equipment dealer and distributor operating as a one-stop-shop for Romanian farmers and agricultural enterprises. It sells new and used tractors (Fendt, Valtra), combines, harvesting, soil processing, seeding, plant protection, transport, loading, livestock, irrigation and GPS guidance equipment, complemented by an 85-technician service department, spare-parts supply with 24-hour delivery, and financing solutions through Deutsche Leasing România and internal commercial credit.

Product overview

MEWI is an agricultural equipment dealer and distributor operating as a one-stop-shop for farmers, offering a comprehensive portfolio of new and used agricultural machinery. The core product offering centers on Fendt and Valtra tractors (representing the full range from compact to high-power models), complemented by Fendt combines for harvesting. The product line extends through add-on modules including soil processing equipment (Horsch, Alpego), seeders (Horsch, Mascar), plant protection equipment (Fendt Rogator, Horsch Leeb, Rauch), transport equipment (Krampe, Hawe, Kröger), loading equipment (Stoll, Merlo), livestock equipment (Fendt Slicer, Mascar), irrigation systems (pivots, Ocmis, Briggs), and GPS guidance systems (Trimble). Services include financial solutions (leasing, credit, co-financing), a 85-technician service department, and spare parts supply with 24-hour delivery. The company serves as exclusive Romanian distributor for multiple premium brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fendt Tractors Full line of Fendt tractors including Series 200, 300, 500, 700, 800, 900, and 1000 Vario models, ranging from compact to high-power agricultural tractors with Vario continuously variable transmission. Distributed exclusively in Romania by Mewi.
• Fendt Track Tractors (Vario MT)

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Heinrich Schröder LandmaschinencoreChannel Partner/ Reseller/ DistributorPartnership for external leasing of second-hand equipment from other EU countries. Through MEWI and Heinrich Schröder Landmaschinen, farmers can obtain external leasing for purchasing used machinery from other European Union countries.
• Fendt (AGCO)coreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for Fendt tractors, combines (Fendt Ideal), and agricultural equipment including Rogator sprayers, Slicer mowers, and Rotana balers.
• Valtra (AGCO)coreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for Valtra tractors across all series (A, N, T, S, G, Q).
• HorschmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Horsch soil preparation equipment (Joker, Cruiser, Terrano, Tiger), seeding equipment (Pronto, Serto, Avatar, Sprinter, Maestro), crop protection equipment (Leeb sprayers), and transport equipment (Titan).
• MerlomajorChannel Partner/ Reseller/ DistributorExclusive distributor for Merlo telescopic handlers including P series and Turbofarmer models.
• RauchmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Rauch fertilizer distributors (Aero, Axent, Axis, MDS series).
• MascarmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Mascar hay equipment including balers (Corsa, Diavel, Monster, Tuareg), wrappers, and seeding equipment (Arizona, Montana, FlexEvo, Futura, Galileo, Maxi).
• GeringhoffmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Geringhoff corn headers (Sun Star, MS-SC, RD-F) and sunflower headers.
• DominonimajorChannel Partner/ Reseller/ DistributorExclusive distributor for Dominoni corn headers (Kaiman S, Kaiman SL, Rock, Top Sun) and sunflower headers (Free Sun).
• AlpegomajorChannel Partner/ Reseller/ DistributorExclusive distributor for Alpego soil equipment including cultivators (Cayman), scarifiers (Craker, Mega Craker, Super Craker), rotary harrows (Rotodent), and stubble cutters.
• SpearheadminorChannel Partner/ Reseller/ DistributorExclusive distributor for Spearhead vegetation residue equipment (Multi Cut, Stubble Master).
• KrampeminorChannel Partner/ Reseller/ DistributorExclusive distributor for Krampe tipper trailers (Bandit, Big Body, SK) for agricultural transport.
• HaweminorChannel Partner/ Reseller/ DistributorExclusive distributor for Hawe self-unloading trailers (ULW).
• OcmismajorChannel Partner/ Reseller/ DistributorExclusive distributor for Ocmis irrigation equipment including hose reel irrigators (Turbo Speed, Vario Rain series) and pumping stations.
• StollmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Stoll front loaders (Profiline FZ series) for tractors.
• BertiminorChannel Partner/ Reseller/ DistributorExclusive distributor for Berti vegetation residue equipment (LAND/S, TA/PS, TFB/C, EKR/S).
• Kroger (Kröger AGROLINER)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Kröger AGROLINER agricultural trailers (HKD series).
• TrimblemajorTechnology or IntegrationExclusive distributor for Trimble GPS guidance systems (EZ-Pilot Pro) for precision agriculture.
• ReinkeminorChannel Partner/ Reseller/ DistributorExclusive distributor for Reinke irrigation systems.
• ScovaminorChannel Partner/ Reseller/ DistributorExclusive distributor for Scova agricultural equipment.
• RabeminorChannel Partner/ Reseller/ DistributorExclusive distributor for Rabe agricultural equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IPSO Agricultură: Leading Romanian agricultural equipment distributor and direct competitor to Mewi; exclusive John Deere dealer in Romania with multiple branches nationwide, serving the same farmer customer base with a similarly comprehensive premium-brand portfolio.
• NHR Agropartners: Romanian agricultural machinery distributor and direct competitor; long-standing Case IH and New Holland partner offering new equipment, service, parts and financing across Romania to the same enterprise farmer segment as Mewi.

Broad incumbents

• BayWa AG: Large German agricultural conglomerate combining farm inputs, crop marketing, agricultural equipment distribution and trading; comparable in its integrated dealer-plus-services approach to Mewi, though at much larger European scale and broader scope.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative and machinery distributor serving farmers across northern Germany with equipment, inputs, energy and consulting; comparable to Mewi as a long-standing full-line agricultural equipment partner with strong after-sales infrastructure.
• AGCO Corporation: Global manufacturer and parent of Mewi's two flagship brands (Fendt and Valtra). Relevant as the OEM counterparty whose distribution strategy directly determines Mewi's value proposition and competitive positioning in Romania.
• CNH Industrial: Parent of Case IH, New Holland and Steyr; competes with AGCO brands globally and supplies Mewi's main domestic competitors (IPSO, NHR Agropartners). Relevant peer as the OEM whose distribution decisions shape Mewi's competitive environment in Romania.
• SDF Group (SAME Deutz-Fahr): European tractor and harvester manufacturer with its own dealer network; relevant as a competing OEM whose distribution choices influence the competitive landscape in which Mewi operates across Romania.
• CLAAS Group: German family-owned manufacturer of combines, forage harvesters and tractors; competes with AGCO/Fendt in harvesting equipment that Mewi distributes, and shapes distributor economics through its dealer requirements.

Regional players

• RWA Raiffeisen Ware Austria: Austrian agricultural cooperative with farm inputs, equipment distribution and trading; analogous to Mewi in business model (full-line agricultural equipment partner with after-sales and financing) but operating primarily in Austria and Central Europe rather than Romania.

Emerging players

• Krone Group: German family-owned manufacturer of forage harvesters, balers and trailers; relevant as a comparable premium European agricultural machinery brand whose dealer requirements and distribution model parallel those of Mewi's other represented brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA--vWtZ1fLvpmISpwD_sdQ
• Facebookfacebook.com/mewiromania
• LinkedInlinkedin.com/company/mewi-import---export-agrar-industrietechnik-s.r.l.
• Instagraminstagram.com/mewi.ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mewi