Schroder

What Schroder does

Schröder Landmaschinen (Heinrich Schröder Landmaschinen KG) is a privately held, family-owned German multi-brand dealer of agricultural, construction, municipal, and garden machinery, headquartered in Wildeshausen. Founded in 1820 and operating under general partner Heinrich Hermann Schröder, the company runs 23+ branch locations across Lower Saxony, Saxony-Anhalt, Mecklenburg-Vorpommern, and adjacent regions, alongside a jointly controlled partner site, Johann Claassen Landtechnik GmbH, in Funnix. It sells, services, and supplies parts for equipment from more than 30 OEM partners, with the longest-standing relationship being a 60+ year Fendt (AGCO) partnership that has delivered more than 12,000 tractors since 1964.

The company's offering is organized into new machinery (Fendt, Massey Ferguson, and Valtra tractors; Fendt combine and forage harvesters; CAT wheel loaders and mini excavators; Merlo and Schäffer loaders; Grimme, Amazone, Lemken, and Alpego specialty equipment), used machinery through a dedicated center in Wildeshausen, an OEM-aligned spare-parts business (including AGCO Parts and AGCO Reman), a workshop and maintenance service operation, and a separate garden-equipment line (STIHL, Honda, Husqvarna, Kärcher) sold partly through the schroeder-shop.de online storefront. Customers are farmers, agricultural contractors, construction firms, municipalities, and gardening/landscaping professionals; pricing is quote-based on configuration and contract terms. The company does not manufacture proprietary equipment and reports no internally developed technology, patents, or AI capabilities.

Revenue is generated primarily through one-time sales of new and used machinery, recurring spare-parts distribution, and ongoing workshop service contracts. The go-to-market relies on direct field sales and consultation at branch locations, supplemented by a small e-commerce channel for garden tools. Distribution and service coverage — anchored by 23+ branches and 200+ years of regional presence — is the central commercial asset.

Name

Schroder

Legal name

Heinrich Schröder Landmaschinen KG

Website

https://schroeder-gruppe.de

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schröder Landmaschinen is a family-owned German multi-brand dealer and service provider for agricultural, construction, municipal, and garden machinery, operating 23+ branches across Germany and distributing equipment from more than 30 OEMs including Fendt, Massey Ferguson, Valtra, Caterpillar, Merlo, Schäffer, and STIHL.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural machinery
• Construction equipment
• Garden power tools
• Spare parts distribution
• Workshop services

Headquarters

HQ city

Wildeshausen

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. New Agricultural Machinery Sales: Sale of new tractors, harvesters, and agricultural equipment from branded partners including Fendt, Massey Ferguson, Valtra, and other AGCO brands.
2. Used Machinery Sales: Sale of pre-owned agricultural and construction machinery through dedicated used machinery centers.
3. Spare Parts Distribution: Distribution of original spare parts and AGCO Parts for all brands sold, including original parts, remanufactured parts (AGCO Reman), and accessories.
4. Workshop and Maintenance Services: Professional workshop services including maintenance, repairs, inspections, and service for all agricultural and construction machinery.
5. Garden Equipment Sales: Sale of garden tools and equipment through separate online store and physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Schröder Landmaschinen is a multi-brand agricultural, construction, municipal, and garden equipment dealer operating across 23+ branch locations in Germany. The company sells new machinery (tractors, harvesters, loaders, slurry equipment, soil cultivation and crop protection machinery) from manufacturers such as Fendt, Massey Ferguson, Valtra, Caterpillar, Merlo, and Lemken, alongside used machinery, original spare parts, and in-house workshop maintenance and steering systems services. With over 200 years of operating history, it functions primarily as a sales, distribution, and after-sales service partner rather than a manufacturer.

Product overview

Schröder Landmaschinen is an agricultural machinery dealership operating as a multi-brand distributor with over 200 years of history. The company does not manufacture its own products but serves as a sales and service partner for numerous international agricultural equipment manufacturers. The product portfolio is organized around key agricultural machinery categories: Tractors (Fendt, Massey Ferguson, Valtra), Harvesting Equipment (combine harvesters, forage harvesters, balers), Construction Machinery and Loading Equipment (CAT, Merlo, Schäffer), Transport Equipment (Fendt combitrailers, Kröger Agroliner, Bergmann), Feeding Equipment (Strautmann), Manure and Slurry Equipment (Kotte, Bomech, Meyer-Lohne, Bergmann), Soil Cultivation and Sowing Equipment (Lemken, Güttler, Alpego, Düvelsdorf, Treffler), Crop Protection and Fertilisation Equipment (Fendt RoGator, Amazone), Potato and Beet Equipment (Grimme with ASA-LIFT), Fruit and Vegetable Equipment (specialized machines including strawberry planters, runner cutters, spray boxes, film wrapping machines, row tillers, shrouded sprays, T-Tape plows, transport boxes, three-nozzle yokes, irrigation), Front Loaders and Attachments (Alö, Bressel und Lade, Düvelsdorf), Municipal and Forestry Equipment, Garden Tools (STIHL, Honda, Husqvarna, Kärcher and others), Used Machines, and Generators (Valtra). The company operates across multiple locations in Germany and provides services including sales, spare parts, workshop maintenance, steering systems, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Johann Claassen Landtechnik: Partner company specializing in agricultural machinery sales and service

Products and services

• New Agricultural Machinery (Tractors, Harvesters, Loaders) Distribution of new tractors, combine harvesters, forage harvesters, balers, wheel loaders, telescopic handlers, and compact loaders from brands such as Fendt, Massey Ferguson, Valtra, Caterpillar, Merlo, and Schäffer. Targeted at professional farmers, contractors, and agricultural operations across Germany.
• Used Machinery Sales Sale of pre-owned agricultural and construction machinery through the dedicated Used Machinery Center in Wildeshausen with its own sales consultants. Targeted at farmers and contractors seeking cost-effective equipment.
• Spare Parts Distribution Distribution of original spare parts, AGCO Parts, AGCO Reman exchange parts, and accessories for all brands sold. Targeted at equipment owners needing reliable parts supply to minimize downtime.
• Workshop and Maintenance Services Professional workshop services including maintenance, repairs, inspections, and overhaul for agricultural and construction machinery, delivered by trained mechatronics technicians across branch locations.
• Garden Tools and Equipment Retail sale of petrol and electric garden tools including chainsaws, brushcutters, hedge trimmers, lawn mowers, high-pressure cleaners, sweepers, and lawn robots from STIHL, Honda, Husqvarna, Kärcher, and others, available through physical branches and an online shop.
• Transport, Feeding, and Slurry Equipment Sale of transport trailers (Fendt Tigo, Kröger Agroliner), feeding equipment (Strautmann), manure spreaders (Bergmann), and slurry tankers and applicators (Kotte, Bomech, Meyer-Lohne) for livestock and arable operations.
• Soil Cultivation, Sowing, and Crop Protection Equipment Distribution of tillage, sowing, fertilisation, and crop protection machinery from Amazone, Lemken, Güttler, Alpego, Fendt RoGator, and others, targeted at arable farming operations.
• Potato, Beet, and Vegetable Equipment Specialized equipment for potato, beet, and vegetable operations including Grimme's full product range (over 150 machinery types) and ASA-LIFT vegetable harvesting machines, targeted at root crop and horticultural producers.
• Fruit and Vegetable Equipment Specialized equipment for fruit and vegetable production including the Strawberry Planter SL, Runner Cutter, Spray Boxes, Film Wrapping Machine, Row Tiller, Shrouded Sprays, T-Tape Plow, Transport Box, Three-Nozzle Yoke Spray Boom, and irrigation systems from Beinlich, Irtec, Euromacchine, and Bauer.
• Municipal and Forestry Equipment Municipal maintenance, landscaping, and forestry equipment including municipal appliances from Fendt, Massey Ferguson, Valtra, Amazone, Major, Eschlböck, TS Industrie, and Tuchel. Targeted at municipalities and public service organizations.
• Steering Systems and Smart Farming Solutions GPS-based steering systems and smart farming / precision agriculture solutions including Vantage Agrometius offerings, supporting automated tractor and machinery guidance.
• Logistics and Equipment Delivery In-house logistics services delivering agricultural, construction, and garden equipment to customer sites across the company's German service area, including pickup and delivery of garden equipment for servicing.

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Fendt (AGCO)coreChannel Partner/ Reseller/ Distributor · 1 January 1964Fendt and Schröder sales partnership since 1964, representing over 60 years of trusted cooperation. More than 12,000 tractors delivered. Schröder is a key distribution partner for Fendt tractors in the German market.
• Massey Ferguson (AGCO)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Massey Ferguson tractors, combine harvesters, and balers. Part of the AGCO brand portfolio distributed through Schröder's branch network.
• Valtra (AGCO)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Valtra tractors from Finland. Also distributes Valtra generators ranging from 60 kVA to 250 kVA powered by AGCO POWER engines.
• AGCOcoreChannel Partner/ Reseller/ DistributorAuthorized AGCO dealer offering original AGCO Parts, AGCO Reman exchange parts, and participation in the AGCO Professional Mechanics Program. Supports Fendt, Massey Ferguson, Valtra, Challenger, and Fella brands.
• CaterpillarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CAT wheel loaders and mini excavators, offering technology for highest demands in construction applications.
• MerlocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Merlo telescopic handlers with lifting heights from 6 to 30 metres and lifting capacities of 2.5 to 12 tons.
• SchäffercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Schäffer compact loaders, wheel loaders, and telescopic wheel loaders ranging from 20 to 160 hp.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for STIHL power tools including chainsaws, brushcutters, hedge trimmers, and other outdoor power equipment.
• GrimmemajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Grimme potato, beet, and vegetable equipment. Grimme offers the most comprehensive product range with over 150 machinery types including products from subsidiary ASA-LIFT.
• AmazonemajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Amazone agricultural machinery including tillage, sowing, fertilisation, and crop protection equipment. Amazone is one of the leading manufacturers of arable farming equipment.
• LemkenmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Lemken soil cultivation, sowing, and crop protection equipment. Lemken is an international specialist supplier for professional crop cultivation.
• GüttlerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Güttler soil structure innovation products. Güttler has set the standard in soil structure for over 40 years.
• AlpegominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Alpego tillers, rotary harrows, subsoilers, and mulchers for tractors from 30 to 600 hp. Alpego has been producing exclusively agricultural machinery for over 25 years.
• Bressel und LademinorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bressel und Lade front loader attachment parts including buckets, bale tongs, pallet forks, and work baskets. Products feature robust and durable attachment tools.
• BemaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bema sweepers made to order and manufactured to meet individual customer requirements. Bema products serve construction, road construction, industry, agriculture, landscaping, and municipalities.
• StrautmannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Strautmann feeding equipment and agricultural machinery, known for efficiency and reliability.
• Kröger AgrolinerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kröger Agroliner transport solutions that can be configured to individual operational requirements.
• KotteminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kotte slurry tankers ranging from single-axle to four-axle (32 cubic metres). Available in vacuum tanker and pump tanker versions in steel, stainless steel, and GFRP.
• BergmannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bergmann manure spreaders and professional spreading and grassland technology with a wide product range.
• BomechminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bomech trailing shoe systems developed for versatile and powerful slurry application with over 25 years of successful implementation. Upgrade and retrofit services available.
• Meyer-Lohne (REKORDIA)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Meyer-Lohne REKORDIA slurry vehicles ranging from single-axle to tandem, tridem, and self-propelled vehicles.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AGRAVIS Raiffeisen AG & Co. KG: Münster-based agricultural cooperative and one of Germany's largest agricultural retailers, distributing farm machinery, inputs, and providing workshop services across Northern and Western Germany — directly comparable distribution model and customer base to Schröder.
• RWZ Rheinische Waren-Zentrale eG: Cologne-based agricultural cooperative serving Western Germany with farm inputs, machinery retail, and energy products; comparable cooperative structure and German farm machinery wholesale operation.
• ATR Landhandel GmbH & Co. KG: German agricultural wholesale and machinery dealer operating across multiple regions; directly comparable trading and machinery distribution model serving professional farmers.
• Beiselen GmbH: Ulm-based agricultural wholesale and machinery distribution company operating across Southern and Eastern Germany; comparable mid-sized German agricultural machinery wholesaler.

Broad incumbents

• BayWa AG: Munich-based diversified agricultural, energy, and building materials group with substantial agricultural machinery retail operations across Germany and Austria; a much larger incumbent with overlapping farm machinery distribution.
• CLAAS Vertriebsgesellschaft mbH: Sales arm of CLAAS KGaA mbH, one of Europe's largest agricultural machinery manufacturers, operating its own dealer network across Germany; comparable in machine distribution but vertically integrated by its parent manufacturer.
• Maschinenfabrik Bernard Krone GmbH & Co. KG (Vertrieb): German agricultural machinery manufacturer (Spelle-based) with associated sales operations; comparable agricultural equipment focus and German market presence, though manufacturer-owned rather than independent dealer.

Regional players

• HaGe Nord Hauptgenossenschaft GmbH: Kiel-based agricultural cooperative serving Northern Germany (Schleswig-Holstein and Hamburg regions), directly adjacent to Schröder's core Lower Saxony territory with similar full-line agricultural retail and machinery services.
• ZG Raiffeisen eG: Karlsruhe-based agricultural cooperative focused on Southern Germany (Baden-Württemberg), with agricultural machinery retail and farm input distribution; comparable cooperative operating model in different geography.

Emerging players

• Landhandel Ries GmbH: Mid-sized German agricultural trading and machinery dealer serving Southern Germany with farm inputs and equipment distribution; comparable independent dealer model at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroder