What 4Dmagic does

4Dmagic GmbH & Co. KG is a Hannover-based retail technology integrator serving European clients with a combined hardware-software-service offering for digital retail transformation and smart city applications. The company's core product ecosystem comprises three proprietary platforms: 4Dcast (web-based content management system for digital signage), MBOT (media booking tool for advertising campaign management, launched February 2024), and DyVIS (dynamic traffic management system deployed at eight junctions in central Hannover). Supporting technologies include AI-powered customer re-identification (Re-ID), computer vision-based classification of anonymized customer attributes (age, gender, mood) under GDPR-compliant processing, Lift & Learn interactive displays, and the registered Entersalement® methodology that combines neuromarketing principles with retail technology.

The company generates revenue through five streams: hardware sales and installation (LED walls, displays, touch systems), software licensing and custom development, in-house media content production, retail media advertising (enabling retailers to monetize secondary advertising inventory at point-of-sale), and managed services including 24/7 monitoring via 4Dcast and 6-day-per-week support. Go-to-market is consultation-driven enterprise sales featuring showroom demonstrations, roundtable discussions, and end-to-end project-based engagement. Named clients include KaDeWe, Levi's (Regent Street flagship), MOP Wien, and WRSTBHVR in fashion retail, plus the City of Hannover for DyVIS deployment. Strategic partnerships with Kochstrasse (neuromarketing expertise) and Zumtobel (lighting technology) are formalized through the New Retail Solutions joint initiative. Management is led by Geschäftsführer Nils Drosin and Manfred Volke.

Name

4Dmagic

Legal name

4Dmagic GmbH & Co. KG

Website

https://4dmagic.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

4Dmagic GmbH & Co. KG is a Hannover-based retail technology integrator providing European retailers, fashion brands, and municipalities with AI-powered digital signage, customer re-identification, retail media platforms, and smart city traffic management solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Media Solutions: Secondary income generation for retailers through targeted advertising at point-of-sale using AI, re-identification, and neuromarketing to deliver personalized consumer-oriented content.
2. Hardware Sales and Installation: Supply and installation of LED walls in various sizes and resolutions, classic displays, touch displays, and other retail systems. Services include professional mounting and commissioning across Europe plus maintenance and repair.
3. Software Development and Licensing: Custom software development including adaptations to existing software, databases, interfaces, and entire new applications. Web-based CMS (4Dcast), media booking tools (MBOT), and traffic management systems (DyVIS).
4. Media Content Services: In-house media department creating and adapting content including photography, video, and animation for digital displays and touchpoints.
5. Service and Monitoring: 6-day-per-week service availability (9-18h), 24/7 monitoring of devices through 4Dcast CMS, proactive troubleshooting, and remote maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

4Dmagic supplies and integrates retail technology combining hardware (LED walls, displays, touch displays) with proprietary software platforms (4Dcast CMS, MBOT media booking, DyVIS traffic management), AI-based customer re-identification (Re-ID), and neuromarketing-driven content (Enterasalement®). The company delivers end-to-end projects covering hardware supply, professional installation across Europe, custom software development, content creation, and ongoing service and monitoring for stationary retailers, brands, and municipalities.

Product overview

4Dmagic offers a unified product ecosystem focused on digital retail transformation and smart city solutions. The core platform consists of 4Dcast (web-based CMS for digital signage management), MBOT (media booking management), and DyVIS (traffic management system). Supporting technologies include Re-ID customer recognition, Lift & Learn interactive displays, and comprehensive hardware/software integration services. The company combines AI, Re-Identification, and neuromarketing technologies to deliver personalized content at point-of-sale, supported by end-to-end services from hardware supply and installation to software development and content creation.

Differentiator

Problem solved

Functional benefit

Brands

• 4Dcast: Web-based CMS for content management, control, interface integration, automation, rights management and overview of all locations and devices
• MBOT
• DyVIS
• Enterasalement

Products and services

• 4Dcast Web-based Content Management System (CMS) for digital signage networks, enabling content management and distribution, interface integration, automation, rights management, and centralized overview of all locations and devices. Content maintenance and control can be handled internally or delegated to 4Dmagic. Used by enterprise retailers and brand operators managing multi-location digital signage.
• MBOT Media booking management tool providing real-time booking transparency and efficient campaign management for digital and non-digital advertising both online and at physical point-of-sale. Prevents double bookings and enables direct communication between brands and bookers. Targeted at brands and advertisers buying retail media at point of sale.
• DyVIS Dynamic traffic management and infotainment system using advanced LED and software technology to provide real-time traffic guidance, integrate multiple data sources including live images and maintenance information, and transmit important messages and warnings from authorities to citizens. Supports Smart City concepts.
• 4Dmagic Retail Solutions

Quantifiable outcome

• Return on investment for digital signage achieved within one month
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core, supporting and flagship.

• KochstrassecoreStrategic or Co-development PartnerNeuromarketing partnership where Kochstrasse provides expertise in brain-appropriate customer communication. They ensure that the approach to different customer types is designed to optimally address emotional and cognitive processing, increasing attention and purchase probability.
• ZumtobelsupportingTechnology or IntegrationPartnership for New Retail Solutions combining technology, light, and content seamlessly. Zumtobel provides lighting technology as part of the integrated retail experience solution.
• New Retail SolutionsflagshipStrategic or Co-development PartnerCollaborative initiative (with 4Dmagic, Zumtobel, and Kochstrasse) creating interactive retail spaces where technology, light, and content merge seamlessly to create experiences that touch, inspire, and make brands tangible.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STRATACACHE: Global digital signage, in-store media, and customer engagement technology provider. Directly comparable to 4Dmagic as a full-stack digital signage and retail media CMS operator serving enterprise retail customers.
• Scala (by STRATACACHE): Enterprise digital signage CMS now part of STRATACACHE. Direct competitor to 4Dcast in content management for in-store digital displays and retail media networks.
• Reflect Systems: US-based digital signage and in-store media company serving retail, automotive, and quick-service restaurants. Comparable to 4Dmagic across CMS, content, and managed services for retail networks.
• Cineplex Digital Media: Canadian digital signage and retail media provider with end-to-end hardware, software, content, and managed services. Closely comparable to 4Dmagic's full-stack retail transformation model.
• Mvix: Digital signage CMS and media player provider for retail, healthcare, and corporate environments. Direct competitor to 4Dcast for content management and signage network operations.

Broad incumbents

• Samsung VXT: Samsung's cloud-based digital signage platform with CMS and remote device management. Comparable to 4Dmagic's 4Dcast offering, but bundled with Samsung's display hardware giving it a broader incumbent position.

Emerging players

• RetailNext: In-store analytics platform using computer vision and IoT sensors for retail behavior tracking. Comparable to 4Dmagic's Re-ID and customer journey analytics, though focused on analytics rather than full signage stack.
• Cooler Screens: In-store digital media platform replacing grocery cooler doors with smart screens. Comparable to 4Dmagic's retail media and AI-driven personalization thesis at point-of-sale.
• AIScreen: Cloud-based digital signage platform with AI-driven content and analytics. Adjacent competitor to 4Dmagic's software layer and relevant to its SMB/enterprise signage go-to-market.
• FootfallCam: People counting and in-store analytics provider using computer vision. Comparable to 4Dmagic's Re-ID and customer analytics capabilities, with overlap in retail customer measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100083195087436

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Dmagic