Zurn Elkay Water Solutions
- Company typePublic
- Founded2022
- HeadquartersMilwaukee, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Zurn Elkay Water Solutions firmographics
Firmographics- Name
- Zurn Elkay Water Solutions
- Legal name
- Zurn Elkay Water Solutions Corporation
- Website
- https://zurnelkay.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Zurn Elkay Water Solutions industry classification
Industry- Product category
- Water Management Solutions
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- akta.pro primary industry
- Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
- akta.pro secondary industries
- Under-Sink Water Filtration Systems (CRAJAJAD), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK)
Keywords
Where Zurn Elkay Water Solutions is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Zurn Elkay Water Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Management Products: Zurn Elkay generates revenue through the design, manufacture, and sale of water management solutions including water safety and control products, flow systems, hygienic and environmental products, and filtered drinking water products. Revenue is primarily from product sales to commercial, municipal, healthcare, and industrial markets.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Zurn Elkay Water Solutions product offering
Product offeringCore offering
Zurn Elkay Water Solutions designs, procures, manufactures, and markets a broad portfolio of specification-driven water management solutions across multiple brands (Zurn, Elkay, Wilkins, Hadrian, World Dryer, and Just). Core offerings include filtered bottle filling stations and water coolers with NSF-certified lead and PFAS reduction, water control valves and backflow preventers, drainage and grease interceptors, PEX piping, low-flow fixtures, touch-free sensor plumbing, washroom partitions and lockers, hand dryers, and stainless steel sinks for commercial, institutional, municipal, healthcare, industrial, and residential applications.
Product overview
Zurn Elkay Water Solutions is a growth-oriented, pure-play water management business that designs, procures, manufactures and markets what it believes to be the broadest sustainable product portfolio of specification-driven water management solutions. The company operates under multiple product brands: Zurn (engineered water solutions for commercial, municipal, healthcare and industrial markets), Elkay (filtered bottle filling stations, water coolers, fountains and sinks for commercial and residential use), Wilkins (water control and safety solutions), Hadrian (washroom partitions and lockers), World Dryer (hand drying solutions), and Just (stainless steel sinks for healthcare and food service). Key products include the Pro Filtration bottle filling stations with combined lead and PFAS filtration, the Liv EZ residential filtered water dispenser, WaterSentry filtration systems certified to NSF/ANSI 42/53/401, PEX piping systems, low-flow fixtures, backflow preventers, and grease interceptors. The company also operates connected device platforms (plumbSMART and inSpec) for smart plumbing products.
Differentiator
Problem solved
Functional benefit
Brands
- Zurn: The broadest array of engineered water solutions for new construction and retrofit applications in commercial, municipal, healthcare and industrial markets, ranging from finish plumbing to drains, from FOG interceptors to site works.
- Elkay
- Wilkins
- Hadrian
- World Dryer
- Just
Products and services
- Zurn Water Solutions Engineered water solutions for new construction and retrofit applications in the commercial, municipal, healthcare and industrial markets, ranging from finish plumbing to drains, from FOG interceptors to site works.
- Elkay Filtered Drinking Water Products Filtered bottle filling stations, water coolers, fountains, and sinks for both commercial and residential applications that provide cleaner, safer drinking water and reduce single-use plastic.
- Wilkins Water Control and Safety Solutions Water control and safety solutions that help safeguard public water supplies, regulate pressure to protect plumbing systems, and maintain consistent performance across commercial, industrial and residential buildings.
- Hadrian Washroom Partitions and Lockers Powder-coated, stainless steel, solid plastic and phenolic washroom partitions and lockers engineered for long-lasting performance, privacy and style across commercial and industrial spaces.
- World Dryer Hand Drying Solutions Fast, hygienic, and energy-efficient hand drying solutions powered by advanced technologies that reduce touchpoints, simplify maintenance, and eliminate paper towel waste.
- Just Stainless Steel Sinks Stainless steel sinks and finish plumbing products that enhance both form and function for use in hospitals, restaurants, and laboratories.
- Elkay Liv EZ Built-In Filtered Water Dispenser Built-in filtered water dispenser for home use with Elkay WaterSentry filter certified to NSF/ANSI 42, 53 and 401 for reduction of lead, PFAS, microplastics, chlorine taste and odor.
- Elkay Pro Filtration Bottle Filling Stations and Faucets Commercial-grade filtered bottle filling stations and faucets with combined lead and PFOA/PFOS reducing filtration technology certified to NSF/ANSI 42 and 53 standards, with optional IoT-enabled connectivity for remote monitoring.
- WaterSentry Filtration Systems Filtration systems certified to NSF/ANSI 42, 53, and 401 for reduction of lead, PFAS, microplastics, cysts, sediment and chlorine taste and odor; available in capacities up to 10,000 gallons for high-traffic environments.
- Zurn PEX Piping Systems PEX piping systems for plumbing and heating that reduce heat loss compared to traditional copper pipes.
- Zurn Z100 FLOFORCE Roof Drain High-performance roof drain technology that removes excess water and prevents problems when water pools atop building roofs.
- Wilkins Pressure-Reducing Valves Pressure-reducing valves that conserve water by reducing incoming water pressure for commercial buildings and homes.
- Wilkins Backflow Preventers Backflow preventers that protect water quality by preventing contaminated water from flowing back into potable water systems.
- Zurn Grease Interceptors Grease interceptors that separate grease, food solids, oils and sediment from wastewater before they enter the public sewage system.
Quantifiable outcome
- Prevented 20 billion plastic bottles from entering waterways and landfills
- +5 more outcomes
Companies that use Zurn Elkay Water Solutions
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Zurn Elkay Water Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zurn Elkay Water Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Water Council (WAVE: Assess)coreCompleted The Water Council's WAVE: Assess program for third-party verification of enterprise-wide water stewardship evaluation. The program provided a roadmap for creating a water usage reduction program and helped define the company's first-ever enterprise-wide water withdrawal intensity target. Included operational water use profiling, source water risk assessment, and prioritization of facilities for water stewardship projects.
Scale indicators23 records
Recent moves10 records
Expansion highlights6 records
Zurn Elkay Water Solutions competitors and assessment
Company assessmentBroad incumbents
- Pentair plc: Pentair is a global water solutions company offering residential and commercial filtration, flow, and pool solutions. It is a broader incumbent competitor with overlapping residential filtration products (competing with Elkay's Liv EZ) and a larger international footprint, leveraging scale advantages in retail and OEM channels.
- Xylem Inc. Xylem is a large water technology company focused on utility-scale water transport, treatment, and measurement. While Xylem primarily serves municipal and industrial customers with larger pumping/measurement infrastructure, it competes with Zurn Elkay's Wilkins brand in commercial flow control and backflow prevention categories.
- A. O. Smith Corporation: A. O. Smith is a larger diversified water heating and treatment company with comparable commercial water filtration products. While primarily known for water heaters, its treatment segment competes with Elkay's commercial filtration in institutional and hospitality channels and shares similar specification-driven GTM.
Direct peers
- Mueller Water Products: Mueller Water Products manufactures infrastructure and flow control products for water utilities, including valves, hydrants, and pipe fittings used in municipal water systems. Its Wilkins-equivalent portfolio and municipal customer overlap make it a direct competitor to Zurn's water safety and backflow prevention product lines.
- Watts Water Technologies: Watts Water Technologies is a publicly traded global manufacturer of water safety and flow control products including backflow preventers, pressure reducing valves, and filtration. It is the closest direct peer to Zurn Elkay, with overlapping product categories (Wilkins brand competes directly with Watts), similar specification-driven commercial/institutional GTM, and overlapping North American plumbing wholesale channel relationships.
Emerging players
- Sloan Valve Company: Sloan Valve is a privately held manufacturer of commercial flush valves, faucets, and washroom sensors. Its touch-free sensor product portfolio directly competes with Zurn Elkay's touch-free plumbing line, particularly in commercial restroom specification sales.
- American Standard Brands: American Standard manufactures plumbing fixtures including commercial toilets, faucets, and lavatories sold through plumbing wholesale channels. It overlaps with Zurn Elkay's spec-driven commercial plumbing portfolio and competes in the same LEED-certified institutional specification projects.
- Culligan Water: Culligan is a major residential and commercial water treatment franchise network. It competes with Elkay's residential filtration products and Fountains for Youth donation program in the commercial drinking water market through its dealer-driven distribution model.
Others
- Roper Technologies (water/fluid handling segments): Roper Technologies owns several water and fluid handling instrumentation businesses. It is not a direct peer but an adjacent technology and measurement player that competes for IoT-enabled smart water assets and connected plumbing platform opportunities relevant to Zurn Elkay's plumbSMART product.
Regional players
- Badger Meter Inc. Badger Meter is a leading manufacturer of flow measurement and metering instruments used in water utilities. CEO Todd Adams also serves on Badger Meter's board. While not a direct overlap on fixture products, it is a comparable North American water infrastructure instrumentation player and potential cross-sell partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zurn Elkay Water Solutions social profiles
Digital presenceZurn Elkay Water Solutions compliance and trust
Trust signalCompliance12 records
Zurn Elkay Water Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zurn Elkay Water Solutions leadership team
Management profileNumber of profiles
Profiles12 records
Zurn Elkay Water Solutions subsidiaries and ownership
Company hierarchySubsidiaries13 records
Zurn Elkay Water Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zurn Elkay Water Solutions M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zurn Elkay Water Solutions
What does Zurn Elkay Water Solutions do?
Zurn Elkay Water Solutions designs, procures, manufactures, and markets a broad portfolio of specification-driven water management solutions across multiple brands (Zurn, Elkay, Wilkins, Hadrian, World Dryer, and Just). Core offerings include filtered bottle filling stations and water coolers with NSF-certified lead and PFAS reduction, water control valves and backflow preventers, drainage and grease interceptors, PEX piping, low-flow fixtures, touch-free sensor plumbing, washroom partitions and lockers, hand dryers, and stainless steel sinks for commercial, institutional, municipal, healthcare, industrial, and residential applications.
Is Zurn Elkay Water Solutions a public or private company?
Zurn Elkay Water Solutions is a public company. It is classified as public and is currently operating.
When was Zurn Elkay Water Solutions founded?
Zurn Elkay Water Solutions was founded in 2022. It employs 1,001 to 5,000 people.
Where is Zurn Elkay Water Solutions based?
Zurn Elkay Water Solutions is headquartered in Milwaukee, United States, in the North America region.
How does Zurn Elkay Water Solutions make money?
One revenue line is on record: water Management Products.
Who are Zurn Elkay Water Solutions's main competitors?
Broad incumbents on record are Pentair plc, Xylem Inc. and A. O. Smith Corporation. Direct peers are Mueller Water Products and Watts Water Technologies. Emerging players are Sloan Valve Company, American Standard Brands and Culligan Water. Roper Technologies (water/fluid handling segments) is listed as an others. Badger Meter Inc. is listed as a regional player.
Does Zurn Elkay Water Solutions have an API?
No public API is recorded for Zurn Elkay Water Solutions.
What industry is Zurn Elkay Water Solutions in?
Zurn Elkay Water Solutions's product category is Water Management Solutions. Its primary akta.pro industry code is IMADALAK, Water Filtration, Treatment & Softening Plumbing Products, with a secondary code of CRAJAJAD, Under-Sink Water Filtration Systems. Its NAICS code is 333914.