What Adrift Adventures does

Adrift Adventures, legally operated as Myke Hughes, Inc., is a privately-held outdoor adventure tour operator founded in 1978 and headquartered at 378 North Main Street in Moab, Utah. The company offers guided whitewater rafting, 4x4 Jeep backcountry tours, kayaking, stand-up paddleboarding, hiking, and scenic van tours across the Colorado and Green Rivers and within Arches and Canyonlands National Parks. Its product portfolio spans entry-level half-day trips (e.g., $69 hiking tours, $75 kayak/SUP tours) through multi-day expeditions reaching $1,595 per person for 6-day Green River trips, with all equipment, licensed guides, and (on multi-day trips) meals and camping gear included. The company holds National Park Service authorized concessionaire status under contract with the US Government, plus licenses from the Bureau of Land Management, Forest Service, and Glen Canyon National Recreation Area — effectively a regulatory moat that grants exclusive or preferred access to conduct tours within the National Parks.

The go-to-market is direct-to-consumer, with bookings made via the company's website (adrift.net), a phone line (435-259-8594), or in-person at the Moab office; multi-day and specialty trips must be booked online. The company also accepts travel agent bookings and offers group pricing for 10+ travelers and custom trips for 15+. Marketing relies on TripAdvisor (where it has held a #1 Outfitter ranking since 1978 and sits in the top 10% of attractions worldwide), Facebook, Instagram, and organic search. River tours operate seasonally from March through October, while land-based Jeep and van tours run year-round. Revenue streams are tour-led ticket sales and a secondary retail gear store (Anasazi Desert Gear) at the same Moab address. Customer segments are diversified across individual travelers, families, adventure enthusiasts, special interest groups (women's retreats, singles trips, family bonding), and military/veteran travelers (10% discount on selected 2026 trips). The company is founder-owned and managed with no disclosed external investment, parent company, M&A activity, or revenue figures.

Name

Adrift Adventures

Legal name

Myke Hughes, Inc.

Website

https://adrift.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrift Adventures is a privately-held, NPS-authorized outdoor adventure tour operator founded in 1978 in Moab, Utah, offering guided whitewater rafting, 4x4 Jeep tours, kayaking, hiking, and scenic van tours across the Colorado and Green Rivers and within Arches and Canyonlands National Parks, serving individual travelers, families, and groups.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tour Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Whitewater rafting tours
• Guided river expeditions
• Backcountry jeep tours
• National park tours
• Outdoor adventure services

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Adventure Tours: Revenue generated from selling tickets/registrations for guided outdoor adventure experiences including whitewater rafting trips (half-day, full-day, multi-day), 4x4 Jeep backcountry tours, kayaking tours, hiking tours, stand-up paddleboarding, and scenic van tours of National Parks. Tours include equipment rental, professional guides, and meals on multi-day trips. Pricing varies by activity type, duration, and customer age.
2. Retail Gear Sales: Revenue from selling outdoor gear and equipment through their Anasazi Desert Gear retail store located at 378 North Main Street, next to Comfort Suites in Moab, Utah.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adrift Adventures is a guided outdoor adventure tour operator offering whitewater rafting trips on the Colorado and Green Rivers (Fisher Towers, Westwater Canyon, Cataract Canyon, Desolation Canyon, Labyrinth Canyon), backcountry 4x4 Jeep tours through Arches and Canyonlands National Parks, guided hiking tours, kayaking tours, stand-up paddleboarding, and scenic pavement van tours. The company also runs themed specialty trips (women's yoga retreats, family father/son and mother/daughter trips, singles trips) and operates the Anasazi Desert Gear retail store. All tours include professional licensed guides and required equipment; multi-day expeditions include meals, tents, sleeping bags, and sleeping pads.

Product overview

Adrift Adventures is an outdoor adventure tour operator offering a diverse portfolio of guided experiences centered around Moab, Utah's red rock canyon country. The company operates as a single unified service brand (not a modular platform) providing whitewater rafting expeditions on the Colorado and Green Rivers, backcountry 4x4 Jeep tours through Arches and Canyonlands National Parks, guided hiking tours, kayaking and stand-up paddleboard experiences, and scenic van tours of national parks. Core products include daily half-day and full-day river trips (Fisher Towers, Westwater Canyon), multi-day expeditions (Cataract Canyon, Desolation Canyon, Labyrinth Canyon), and specialty tours (family trips, women's yoga retreats, singles adventures). All tours are conducted by licensed guides with equipment, meals, and camping gear included on multi-day trips. The company operates as a National Park Service authorized concessioner under contract with the US Government.

Differentiator

Problem solved

Functional benefit

Products and services

• Colorado River Rafting - Fisher Towers Half-day and full-day whitewater rafting trips on the Colorado River through the Fisher Towers section, offering options for Oar Rafts, Paddle Rafts, and Inflatable Kayaks with riverside lunch on select trips. Pricing ranges from $76 to $116 per person depending on duration and age.
• Colorado River Rafting - Westwater Canyon One-day Class 3-4 whitewater rafting through Westwater Canyon, a Wild and Scenic River corridor featuring rapids such as Funnel Falls, Last Chance, The Steps, and Skull Rapid. Pricing $200 Adult/Child, must be 10+ years, $10/person river use fee not included.
• Colorado River Rafting - Cataract Canyon (Multi-Day) Multi-day expedition through Canyonlands National Park featuring 3 to 6-day motorized or rowing trips through the renowned Cataract Canyon, offering high-water season rapids (May-June) and lower-water sandbar experiences (July-October). Pricing ranges from $899 to $1,499 per person.
• Green River Rafting - Desolation Canyon (Multi-Day) 4 to 5-day rowing expeditions through Desolation Canyon featuring 60+ rapids, scenic flights to put-in, Anasazi ruins, and access to 84 miles of the Green River. Pricing ranges from $1,045 to $1,320 per person.
• Green River Rafting - Labyrinth Canyon (Multi-Day Sea Kayak) 4 to 5-day calm water kayaking, paddleboard, and inflatable kayak trips through Labyrinth Canyon's 60-mile remote river journey with camping gear included. Pricing ranges from $875 to $1,099 per person.
• Sit-On-Top Kayak Tours Half-day guided recreational sit-on kayak tours through calm waters of the Colorado River with single and tandem kayak options for novice to experienced paddlers. Pricing $75 Adult/$60 Child (4-17), 3-hour guided tour.
• Stand Up Paddleboard (SUP) Tours 3-hour guided paddleboard experiences on the Colorado River including board rental, instruction, guide, snacks, and transportation. Pricing $75 Adult/$60 Child (4-17).
• Hiking Tours Guided half-day hiking tours including Grandstaff Trail (2 miles to Morning Glory Natural Bridge) and Corona Arch Trail (1.5 miles through Bootlegger Canyon). Pricing $69 Adult/$59 Child (10-17), 3-3.5 hours, departs daily 7:30 AM.
• Arches National Park Backcountry 4x4 Jeep Tours Half-day and full-day backcountry Jeep tours in enclosed, air-conditioned Jeep Rubicons through Arches National Park backcountry via Willow Springs Road, visiting sites including Eye of the Whale, Balanced Rock, Delicate Arch viewpoint, and the Windows Section. Pricing ranges from $145 to $275 per person.
• Canyonlands National Park Backcountry 4x4 Jeep Tours Half-day and full-day 4x4 Jeep tours through Canyonlands National Park Island in the Sky district including Shafer Trail, White Rim Trail, Needles District, and Horseshoe Canyon with archaeological rock art sites. Pricing ranges from $145 to $281 per person.
• Arches National Park Scenic Van Tours 4-hour pavement van tours through Arches National Park visiting landmarks such as Park Avenue, Balanced Rock, Double Arch, Windows Section, and Delicate Arch Viewpoint in air-conditioned vans. Pricing $145 Adult/$135 Youth (5-17).
• Canyonlands National Park Scenic Van Tours Van tours through Canyonlands Island in the Sky district including Mesa Arch, Whale Rock, Upheaval Dome, Shafer Canyon, Grand Viewpoint, and bonus stop at Dead Horse Point State Park.
• Best of Moab Scenic Van Tour All-day combined tour visiting Arches National Park, Canyonlands Island in the Sky, and Dead Horse Point State Park with lunch included. Pricing $275 Adult/$265 Youth (5-17).
• Family Father/Son or Mother/Daughter Trips 5-day Green River/Desolation Canyon and 4-day Colorado River/Cataract Canyon family bonding trips with separate departures for fathers/sons and mothers/daughters.
• Ultimate Women's Yoga Retreats 5-day/4-night all-women's yoga retreat on the Green River/Desolation Canyon with certified yoga instructor Heather Stuart teaching Vinyasa and Anusara styles.
• Singles Trip - Cataract Canyon 4-day/3-night adults-only (18+) singles trip on the Colorado River through Cataract Canyon with hiking, volleyball, horseshoes, and social activities.
• All Women's Colorado River/Fisher Towers 2-day/1-night all-women's introductory river trip on the Colorado River adjacent to Fisher Towers with all meals and camping gear included. Pricing $420 Adult/$330 Child (5-17).
• Jeep/Raft Combination Tours Half-day jeep tour in Canyonlands National Park combined with half-day river rafting on the Colorado River Fisher Towers section with picnic lunch included. Pricing $210 Adult/$195 Child (4-17).
• Overnight Canyonlands Jeep Excursions Multi-day overnight jeep camping tours including 3-day White Rim Trail, 4-day Maze Tour with hiking, 5-day Maze & Cataract Canyon combination, and 4-day Needles District camp-out. Pricing ranges from $825 to $1,495 per person.
• Hiker's Getaway - Green River/Desolation Canyon 6-day/5-night expedition via inflatable kayaks or guided rowing boats with daily hikes to natural bridges, arches, cowboy hideouts, and archaeological sites. Pricing $1,595 Adult/$1,195 Youth (10-17).
• Corona Arch Hike Tour 1.5-mile moderately easy hike through Bootlegger Canyon to view Corona Arch and Bow Tie Arch with views of the Colorado River, approximately 3 hours.
• Fisher Towers Overnight/Family Trips 2-day/1-night overnight family trip on the Colorado River Fisher Towers section. All meals, tent, sleeping bag, and pad included. Departs Tue/Thu/Sat April-October. Pricing $420 Adult/$330 Child (5-17).
• Westwater Canyon Multi-Day Rafting 2-day and 3-day multi-day rafting trips through Westwater Canyon. Pricing ranges from $530 to $725 per person, $10/person river use fee not included.
• Anasazi Desert Gear Retail Store Retail store selling outdoor gear and equipment, located at 378 North Main Street next to Comfort Suites in Moab, Utah.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Park Service (NPS)coreStrategic or Co-development PartnerAdrift Adventures operates as an authorized concessionaire under contract with the US Government, administered by the National Park Service. This allows them to conduct commercial tours within Arches and Canyonlands National Parks. The NPS approves all prices and services. This partnership is fundamental to their business operations, granting exclusive or preferred access to conduct tours in restricted National Park areas.
• Bureau of Land ManagementcoreStrategic or Co-development PartnerLicensed by the Bureau of Land Management to conduct commercial outdoor recreation activities on BLM-managed lands.
• Forest ServicecoreStrategic or Co-development PartnerLicensed by the Forest Service to conduct commercial outdoor recreation activities on Forest Service-managed lands.
• Glen Canyon National Recreation AreacoreStrategic or Co-development PartnerLicensed to conduct commercial operations within Glen Canyon National Recreation Area.
• Leave No TraceminorStrategic or Co-development PartnerAdrift Adventures supports Leave No Trace outdoor ethics, which promotes responsible outdoor recreation through education, research, and partnership. The organization unites four federal land agencies with manufacturers, outdoor retailers, user groups, and individuals committed to protecting wildlands.
• Utah Rivers CouncilminorStrategic or Co-development PartnerAdrift Adventures supports the Utah Rivers Council, which seeks protection for Utah's remaining free-flowing rivers and the ecosystems they support.
• America OutdoorsminorStrategic or Co-development PartnerMember of America Outdoors, a trade association for outfitters and guides.
• Utah Guides and OutfittersminorStrategic or Co-development PartnerMember of Utah Guides and Outfitters, a state trade association for professional outdoor guides.
• International Tour Operators AssociationminorStrategic or Co-development PartnerMember of International Tour Operators Association, a global trade organization for tour operators.
• Moab Chamber of CommerceminorStrategic or Co-development PartnerMember of Moab Chamber of Commerce, supporting local business community.
• HawkWatch InternationalminorStrategic or Co-development PartnerAdrift Adventures supports HawkWatch, which monitors raptor populations and conservation efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Holiday River Expeditions: Utah-based family-run outfitter specializing in Cataract Canyon, Desolation Canyon, and other Colorado/Green River multi-day rafting trips. Closest direct competitor in expedition rafting.
• O.A.R.S. (Outdoor Adventure River Specialists): California-headquartered whitewater rafting outfitter operating on rivers across the western US, including the Colorado and Green. Comparable multi-day expedition model and pricing.
• Navtec Expeditions: Moab-area outfitter offering guided rafting, 4x4 trips, and hiking in Canyonlands. Direct local competitor in the same geography and product categories.
• Moab Adventure Center: Moab-based adventure outfitter offering whitewater rafting, 4x4 Hummer/Jeep tours, hiking, and scenic trips in Arches and Canyonlands. Direct competitor across virtually all of Adrift's product lines.
• Western River Expeditions: Long-running Utah-based outfitter offering multi-day whitewater rafting expeditions on the Colorado and Green Rivers, including Cataract Canyon. Comparable product and customer base.
• Sheri Griffith River Expeditions: Utah-based outfitter running multi-day rafting and kayak trips on the Colorado and Green Rivers including Cataract Canyon. Comparable family-owned operator with similar pricing and trip durations.
• Tag-A-Long Expeditions: Family-owned Moab outfitter operating 4x4 backcountry tours in Canyonlands and whitewater rafting on the Colorado and Green Rivers. Listed as a sister brand on Adrift's website.

Broad incumbents

• ARAMARK Destinations: Large-scale concessionaire operating guided tours, lodging, and recreation services in multiple US National Parks. Competes in the same NPS concessionaire model and customer-acquisition channels.
• Backroads: Established active-travel company offering guided hiking, biking, and multi-sport adventures worldwide. Comparable in serving affluent, experience-seeking travelers seeking premium guided outdoor experiences.
• REI Adventures: The adventure travel arm of REI Co-op, offering guided multi-day rafting, hiking, and backcountry trips across the US including western river expeditions. Broader portfolio but competes for the same outdoor adventure traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdriftAdventuresMoab
• Instagraminstagram.com/adriftmoab
• LinkedInlinkedin.com/company/adrift-adventures

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrift Adventures