CenterStaging

What CenterStaging does

CenterStaging operates a single-location rehearsal studio and backline rental facility in Burbank, California, serving the Greater Los Angeles entertainment market. Founded in 1994 and co-owned by Mitch Clark and Scott Scovill, the company runs 12 rehearsal studios ranging from 600 to 3,000 square feet (open 9am–midnight, seven days a week), four production offices, and a separate Rental Will Call distribution site. It claims California's largest inventory of show-ready backline musical instruments, with rental categories spanning guitars, drums, keyboards, DJ gear, band and orchestra equipment, piano shells, and audio gear. The asset base is managed via an RFID tagging system used to verify order accuracy and pickup completeness, which functions as the company's primary operational technology rather than a customer-facing platform.

The company's revenue model is multi-stream and event-driven. Core income comes from hourly/daily studio rental and usage-based equipment rental, supplemented by professional services including cartage and delivery (with specialized piano cartage), on-site technician staffing, and the W Lounge café and catering operation. Distribution runs through direct phone/online booking, self-serve reservation forms, on-site will-call pickup, and cartage delivery across the LA area. Customer segments are diversified across touring musicians and bands (primary), orchestras and ensembles, DJs and electronic musicians, and film/TV production companies, with the business positioned as a one-stop-shop consolidating studio space, instruments, logistics, technicians, and craft services.

The company's most distinctive commercial feature is its Artist Relations program, which maintains dedicated on-site offices for 11 industry-leading manufacturers including D'Addario, Martin Guitar, Korg, PRS Guitars, Zildjian, Ernie Ball, REMO, Vic Firth, JH Audio, Audient, and Rhino Staging. This on-site co-location of brand representatives differentiates CenterStaging from generic rehearsal facilities and creates a curated equipment ecosystem for touring artists. Pricing is not publicly disclosed and is quote-based, consistent with project-tour-driven B2B service work.

Name

CenterStaging

Legal name

CenterStaging

Website

https://centerstaging.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

CenterStaging is a Burbank, CA-based rehearsal studio and musical instrument rental facility operating 12 studios and California's largest show-ready backline inventory, serving touring musicians, orchestras, DJs, and film/TV production teams with studios, equipment, cartage, technicians, and catering.

Ownership category

akta.pro rank

Product category

Rehearsal Studios and Production Services

NAICS

Sound Recording Industries (5122), Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (512290)

SIC

Services-Allied To Motion Picture Production (7819), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYMPAIAHAK

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYMPADAIAC

Studio Campus / Production Facility Operators

Media, Entertainment & Sports/Film & Video Production/Distribution/Studios, Soundstages & Backlots

SECONDARYMPAIAHAO

Production Management & Studio Support Services (Studio Managers, Techs)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYMPADAIAD

Production Office Space & Support Facilities

Media, Entertainment & Sports/Film & Video Production/Distribution/Studios, Soundstages & Backlots

Keywords

• Rehearsal studio rentals
• Backline equipment rental
• Musical instrument rental
• Live production services
• Concert tour support

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Studio Rental: Hourly/daily rental of 12 state-of-the-art rehearsal studios ranging from 600 to 3,000 square feet, plus 4 production offices. Studios are bookable 9am-midnight, 7 days a week.
2. Musical Instrument and Equipment Rental: Rental of guitars, drums, keyboards, DJ gear, band equipment, orchestra instruments, piano shells, and audio equipment. Claims to have California's largest inventory of show-ready backline.
3. Cartage and Delivery Services: Cartage team delivers and sets up backline equipment including pianos at venues. Piano cartage is a specialized sub-service.
4. On-site Catering and F&B: W Lounge cafe offers grab-and-go food, snacks, and locally-sourced dishes including vegan, vegetarian, and gluten-free options. Catering services available for studios and production teams.
5. Technician Services: Experienced technicians available who know the gear, schedule, and stakes for productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CenterStaging operates a facility-based rehearsal and production support business from its Burbank, California campus, providing 12 state-of-the-art rehearsal studios and production offices alongside California's largest inventory of show-ready backline musical instruments for rent. The company supplements its studio and equipment rentals with cartage/delivery services, on-site technician support, and an on-site cafe (W Lounge) to serve touring artists, bands, orchestras, and production teams.

Product overview

CenterStaging is a rehearsal studio and backline rental facility offering a platform of interconnected services. The core offering consists of 12 state-of-the-art rehearsal studios (Studios 1-14) and California's largest inventory of show-ready backline musical instruments available for rent. Supporting services include Gear Catalog with RFID-tagged assets, Cartage and Piano Cartage for delivery/setup, Technicians for on-site support, W Lounge VIP room and catering services, Concierge services, Artist Relations offices with on-site manufacturer representatives, and Master Tour services. The facilities are located in Burbank, CA, open 7 days a week.

Differentiator

Problem solved

Functional benefit

Brands

• W Lounge: On-site cafe and VIP room providing catering services, grab-and-go food options, and craft services for studios and production teams.
• Master Tour
• Quarter Notes

Products and services

• Rehearsal Studios 12 state-of-the-art rehearsal studios ranging from 600 to 3,000 SF in Burbank, CA, open 9am-midnight 7 days a week. Includes Studios 1-14 and Production Offices A-D, available for booking by touring artists, bands, orchestras, and production teams.
• Musical Instrument Rentals California's largest inventory of show-ready backline including guitars, drums, keyboards, DJ gear, band equipment, orchestra instruments, piano shells, and audio equipment available for rent.
• Gear Catalog

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• Martin GuitarcoreTechnology or Integration · 10 October 2025Acoustic guitar manufacturer Martin Guitar joined CenterStaging in October 2025 with dedicated Artist Relations office, providing artists access to premium acoustic guitars.
• D'AddariocoreTechnology or IntegrationMusical instrument string and accessory manufacturer with dedicated Artist Relations office at CenterStaging. D'Addario unveiled a new Artist Lounge at CenterStaging Studios in Los Angeles in May 2025. The partnership provides artists direct access to D'Addario products and brand representation.
• AudientcoreTechnology or IntegrationAudio console and equipment manufacturer with dedicated Artist Relations office at CenterStaging. Partnership provides artists access to Audient professional audio equipment.
• Ernie BallcoreTechnology or IntegrationGuitar strings and accessories manufacturer with dedicated Artist Relations office at CenterStaging, providing artists direct access to Ernie Ball products.
• JH AudiocoreTechnology or IntegrationIn-ear monitor manufacturer with dedicated Artist Relations office at CenterStaging for artist access to custom in-ear monitoring solutions.
• KorgcoreTechnology or IntegrationElectronic instrument manufacturer (keyboards, synthesizers, tuners) with dedicated Artist Relations office at CenterStaging.
• PRS GuitarscoreTechnology or IntegrationElectric guitar manufacturer Paul Reed Smith Guitars with dedicated Artist Relations office at CenterStaging.
• REMOcoreTechnology or IntegrationDrumhead and percussion manufacturer REMO with dedicated Artist Relations office at CenterStaging.
• Rhino StagingcoreStrategic or Co-development PartnerStaging and production company Rhino Staging is listed as an Artist Relations partner, suggesting collaboration on production and staging services for artists.
• Vic FirthcoreTechnology or IntegrationDrumstick and percussion mallet manufacturer Vic Firth with dedicated Artist Relations office at CenterStaging.
• ZildjiancoreTechnology or IntegrationCymbal manufacturer Zildjian with dedicated Artist Relations office at CenterStaging, providing artists access to Zildjian cymbals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): Global live event production services company offering audio, video, lighting, and backline. While much larger and broader, PRG overlaps with CenterStaging in serving touring musicians' production support needs at the high end.
• Clair Global: Global audio production, backline, and tour-services company serving major touring artists and live events. While broader in scope (and significantly larger), Clair competes for the same touring artist backline and rehearsal budget.

Others

• Reverb: Online marketplace for new and used musical instruments and gear. While not a direct rental competitor, Reverb addresses a portion of the same artist equipment workflow and represents a potential alternative channel for instrument acquisition.
• Tomcat Global: Staging and rigging equipment company founded by Mitch Clark, CenterStaging's co-owner. Adjacent to CenterStaging through shared ownership and overlapping live event infrastructure.

Direct peers

• SIR (Studio Instrument Rentals): New York-based backline and instrument rental company serving touring musicians, Broadway, and TV productions. Directly comparable to CenterStaging in offering large-scale backline rental and rehearsal support, and represents the primary East Coast counterpart.
• TC Furlong Inc. Chicago-area backline rental and audio production company serving touring acts, festivals, and corporate events. Closely matches CenterStaging's backline rental + technician service bundle, focused on the Midwest market.
• ShowPro: Nashville-based production services company providing backline, staging, and rehearsal support for touring artists. Overlaps with CenterStaging in serving the live touring rehearsal and equipment rental workflow.
• Onstage Systems: Texas-based production company offering backline rental, rehearsal facilities, and staging services for touring artists. Directly comparable to CenterStaging in combining rehearsal space, backline inventory, and full production support.

Regional players

• Soundcheck Studios: Nashville-based rehearsal and backline rental facility serving the country music touring ecosystem. Comparable to CenterStaging in providing studio rental + backline, but anchored in Nashville rather than LA.

Emerging players

• ProBackline: Smaller-scale backline rental company serving regional touring acts and local productions. Comparable in backline rental offering but with narrower inventory and geographic footprint than CenterStaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centerstaging
• YouTubeyoutube.com/channel/UCFhb0cJ96NSu0hq5D1UBWmA
• Facebookfacebook.com/centerstagingla
• Instagraminstagram.com/centerstaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenterStaging