What MicroSale does

MicroSale is a privately held US restaurant point-of-sale (POS) vendor founded in 1998 and headquartered in Brandon, United States. It sells an all-in-one platform that combines POS software, restaurant-grade hardware (terminals, printers, tablets), payment processing for credit cards, gift cards, and mobile payments, and a bundled software licensing and support contract. The platform additionally includes a self-payment kiosk capability and is supported by 24/7 customer service, a Zendesk-hosted knowledge base, and TeamViewer-based remote assistance. The vendor positions itself as a restaurant-only specialist, contrasting with generic retail POS providers, and markets 27+ years of vertical experience as its core credibility signal.

The company monetizes through four streams: recurring monthly software licensing fees with maintenance and support, one-time hardware sales, transaction-based payment processing fees, and recurring revenue share paid to resellers and referral partners via the Microsale Partner Program. Its go-to-market combines a direct, demo-led sales motion (Request a Demo → Choose System → Get Set Up → Operate → Ongoing Support) with an indirect channel of technology consultants, dealers, and referral partners that extends reach nationwide across the US. Marketing is centered on its microsaleusa.com website, demo request CTAs, and the reseller/referral program; there is no disclosed funding, investor base, parent company, leadership team, M&A activity, regulatory record, AI capability, or geographic expansion beyond the United States.

MicroSale addresses two customer segments: restaurant owners (single-location operators through large chains) who need reliable order management, payment, and reporting; and resellers/technology consultants who resell and support the solution in exchange for recurring revenue. Pricing is described as transparent with no hidden fees, though specific tiers and processing rates are not publicly disclosed. Core competitive claims are domain specialization, integrated software/hardware/payments architecture, intuitive interface minimizing training time, scalability from single unit to multi-unit chains, and 24/7 support — a positioning that targets practical operational reliability rather than AI-led differentiation.

Name

MicroSale

Legal name

Microsale

Website

https://microsale.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale (POS) Systems

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• Restaurant POS systems
• POS software platform
• Payment processing
• POS hardware
• Restaurant technology

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. POS Software Licensing: Monthly licensing fees for ongoing POS software access, system updates, and maintenance to keep restaurant systems current.
2. Hardware Sales: Sale of POS terminals, printers, tablets, and other restaurant hardware equipment. One-time purchase model for physical equipment.
3. Payment Processing: Transaction-based payment processing fees for credit cards, gift cards, and mobile payments with competitive rates.
4. Partner Program Revenue: Recurring revenue share for resellers and referral partners who sell and support Microsale POS solutions to restaurant customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MicroSale provides an all-in-one restaurant point-of-sale (POS) system that bundles proprietary POS software, restaurant-specific hardware (terminals, printers, tablets), payment processing for credit, gift, and mobile payments, and ongoing licensing and 24/7 support into a single integrated platform. The solution is sold directly to restaurant operators and indirectly through a reseller and referral partner program that earns recurring revenue share.

Product overview

MicroSale offers an all-in-one POS system built specifically for restaurants. The product portfolio consists of four integrated core components: POS Software for order management and reporting, Hardware including terminals/printers/tablets, Payment Processing for credit/gift/mobile payments, and Licensing & Support for ongoing updates and maintenance. These components work together as a unified restaurant technology suite, combining hardware, software, and payment processing into a single integrated solution.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Software Intuitive, fast, and reliable point-of-sale software for restaurants that streamlines order management, reporting, and day-to-day operations to improve customer service and efficiency. Sold to restaurant owners and operators (single locations to large chains) as part of the bundled restaurant POS suite.
• Hardware Integrated restaurant hardware package including POS terminals, printers, and tablets designed for smooth restaurant front-of-house and back-of-house operations, sold as a one-time purchase alongside the MicroSale POS software.
• Payment Processing Secure, fast payment processing for credit cards, gift cards, and mobile payments offered to restaurants at competitive transaction-based rates, integrated directly with the MicroSale POS platform to streamline checkout.
• Licensing & Support Monthly licensing subscription covering ongoing POS software updates, customer service, maintenance, and 24/7 support to keep restaurant systems current and reliably running.

Quantifiable outcome

• Streamlined operations and simplified payments
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Microsale Partner ProgramcoreChannel Partner/ Reseller/ DistributorMicrosale operates a Partner Program for resellers and referral partners who help restaurants succeed. Partners gain access to proven technology, dedicated support, and earn recurring revenue by offering trusted POS and payment solutions. The partnership is designed for long-term success with technology, training, and ongoing support provided to partners.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aloha (NCR Voyix): Legacy restaurant POS from NCR Voyix used by many chains and full-service operators. Competes in the same buyer category with a much broader enterprise footprint.
• Cloudbeds: Hospitality commerce platform serving hotels and adjacent F&B operators. A broader incumbent illustrating how integrated software-plus-payments plays can expand vertically over time.

Direct peers

• SpotOn: Restaurant and SMB commerce platform combining POS, payments, and marketing software. Uses an inside-and-partner sales model comparable to Microsale.
• TouchBistro: iPad-based POS built specifically for restaurants with integrated payments and partner/reseller programs — directly comparable bundled offering and channel model.
• Toast: Largest venture-backed restaurant POS and payments platform in the US. Directly competes with Microsale across software, hardware, and payments for restaurants of all sizes.
• Clover (Fiserv): POS hardware-plus-software platform from Fiserv with integrated payments. Sold heavily through reseller channels — the same indirect GTM motion Microsale uses — and competes head-on in the SMB restaurant space.
• Lightspeed Restaurant: Multi-vertical POS vendor with a dedicated restaurant product line covering POS, payments, and e-commerce. Comparable all-in-one bundle and target customer profile.
• Square for Restaurants (Block): Block's restaurant-focused POS offering combining software, hardware, and integrated payments. Targets the same SMB and mid-market restaurant operators as Microsale.

Emerging players

• Resy: Reservation and front-of-house platform for restaurants. Adjacent to Microsale's POS stack with overlapping restaurant customers — useful as a comparison for hospitality-focused software depth.

Others

• Stripe (Hospitality vertical): Payments infrastructure provider whose restaurant integrations compete with bundled POS payments. Relevant as a competing payments layer that Microsale-style POS companies must differentiate against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroSale