Mondial de l’Automobile
Mondial de l'Automobile organizes the Paris Motor Show, a biennial automotive trade exhibition at Paris Expo Porte de Versailles featuring 70+ OEM exhibitors, vehicle test drives, autonomous vehicle demos, and editorial content for industry professionals and consumers.
- Company typePrivate
- Founded1898
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mondial de l’Automobile does
Mondial de l'Automobile, commercially known as Mondial de l'Auto, is the organizer of the Paris Motor Show, one of the world's oldest continuously-held motor shows, founded in 1898 and now staging its 91st edition in October 2026. The company operates a biennial automotive trade exhibition at Paris Expo Porte de Versailles, bringing together over 70 OEM exhibitors, automotive industry professionals, press, and a consumer audience of automotive enthusiasts over a defined multi-day window. Programming has evolved beyond passive exhibition to include experiential zones: a Centre d'essais (test center) for hands-on driving of vehicles with advanced technologies, a first-edition Autonomous Lab dedicated to autonomous vehicle experiences, and the Espace (Un)limited showcase for rare and world-premiere models from prestigious brands.
The underlying "technology" of the business is the physical exhibition platform itself: venue infrastructure at Paris Expo Porte de Versailles, secured urban road circuits for vehicle demonstrations, an autonomous vehicle testing area, and a digital layer comprising online ticketing, test-drive reservations, and a year-round editorial content portal organized into Auto News, Auto Pratique, Auto Passion, Auto Mondial, and Auto B2B verticals. The product surface is event-driven rather than SaaS-driven.
Revenue is generated through three streams: ticket sales to the general public (transaction fee), exhibitor fees paid by automotive manufacturers and brands for booth space and visibility, and corporate sponsorship/partnership revenue from media, automotive, technology, energy, and financial partners. Pricing is not disclosed publicly; tickets are sold via the official billetterie. Distribution is direct: enterprise exhibitors book space through the official website, while consumers purchase tickets online or on-site at the venue. The event is organized by Hopscotch Congrès, a division of HOPSCOTCH Groupe SA (a private French société anonyme), with Serge Gachot serving as Director General.
Mondial de l’Automobile firmographics
Firmographics- Name
- Mondial de l’Automobile
- Legal name
- HOPSCOTCH Groupe SA
- Website
- https://mondial.paris
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mondial de l'Automobile organizes the Paris Motor Show, a biennial automotive trade exhibition at Paris Expo Porte de Versailles featuring 70+ OEM exhibitors, vehicle test drives, autonomous vehicle demos, and editorial content for industry professionals and consumers.
- Ownership category
- akta.pro rank
Mondial de l’Automobile industry classification
Industry- Product category
- Automotive Trade Show / Event Management
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Auto, Boat & RV Shows (MPAGAFAC)
- akta.pro secondary industries
- Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Mondial de l’Automobile is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mondial de l’Automobile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: The event generates revenue through ticket sales to the general public attending the automobile show.
- Exhibitor Fees: Automotive manufacturers and brands pay fees to exhibit their vehicles and connect with show attendees.
- Sponsorship and Partnerships: Corporate sponsors and partners (media, automotive brands, technology companies) contribute to event funding in exchange for visibility and brand placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mondial de l’Automobile product offering
Product offeringCore offering
The Mondial de l'Automobile organizes the biennial Paris Motor Show (Mondial de l'Auto) at Paris Expo Porte de Versailles, bringing together 70+ automotive manufacturer brands to exhibit vehicles and technologies to both industry professionals and the general public. The event features dedicated interactive zones including the Centre d'essais (test drive circuit), the Autonomous Lab (autonomous vehicle experiences), and the Espace (Un)limited (exclusive vehicle premieres), complemented by ticketing, test drive booking, and an automotive news portal.
Product overview
Mondial de l'Auto (Paris Motor Show) is a major international automotive exhibition held at Paris Expo Porte de Versailles. The event features a main exhibition with over 60 automotive brands (including Renault, Peugeot, Mercedes, Audi, BMW, Volkswagen, BYD, XPeng, and Chinese manufacturers), complemented by interactive test drive experiences (Centre d'essais), autonomous vehicle demonstrations (Autonomous Lab), exclusive vehicle showcases (Espace (Un)limited), and evening entertainment (DJ Sets et Nocturnes). The digital platform also provides automotive news content through dedicated editorial sections covering industry news, vehicle reviews, and practical automotive information.
Differentiator
Problem solved
Functional benefit
Products and services
- Mondial de l'Auto 2026 (Paris Motor Show 2026) The Paris Motor Show 2026 — the 91st edition of this major biennial automotive exhibition bringing together automotive industry leaders, manufacturers, and the general public at Paris Expo Porte de Versailles from October 12-18, 2026.
- Billetterie (Ticketing Service)
Quantifiable outcome
- Over 70 automotive brands participate as exhibitors each edition
- +1 more outcomes
Companies that use Mondial de l’Automobile
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Mondial de l’Automobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mondial de l’Automobile partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor.
- A2mac1minorExhibition partner for the 2026 edition of the Paris Motor Show.
- Auto+minorMedia partner providing automotive content coverage and audience reach.
- Boston Consulting Group (BCG)minorStrategic consulting partner for the automotive show.
- BFM BusinessminorBusiness media partner covering automotive news and show announcements.
- BFM TVminorTelevision media partner for event coverage and visibility.
- BNP Paribas MobilityminorMobility solutions partner for the automotive exhibition.
- CaradisiacminorAutomotive media partner for content and news coverage.
- IpsosminorMarket research partner providing audience insights and analytics.
- Auto JournalminorAutomotive press media partner for event coverage.
- Automag 80minorAutomotive magazine media partner.
- La CentraleminorAutomotive classifieds and media partner.
- L'ArgusminorAutomotive pricing and media partner covering vehicle news.
- Journal des FlottesminorFleet management media partner.
- Radio FGminorRadio partner providing DJ sets and evening entertainment during the show, animating the event with resident DJs at lunch hours and evenings.
- RMC / RMC BFM / RMC DécouverteminorRadio and media partner group for event coverage.
- Sport AutominorSports car and motorsport media partner.
- WAVEminorMedia partner for automotive content coverage.
- EDFminorEnergy partner supporting electric vehicle and sustainable mobility themes.
- VinciminorInfrastructure and concessions partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mondial de l’Automobile competitors and assessment
Company assessmentDirect peers
- Detroit Auto Show (NAIAS): Long-running North American auto show that has also pivoted to include indoor/outdoor experiential formats. Competes with Mondial for American OEM marketing budgets and global press coverage of major launches.
- SEMA Show: Annual Las Vegas trade show focused on automotive aftermarket and specialty equipment. While narrower (aftermarket vs. OEM), it competes for automotive industry mindshare and exhibitor dollars in adjacent segments.
- Geneva International Motor Show (GIMS): Historic European auto show based in Geneva, recently restructured after a multi-year hiatus. Competes with Mondial for premium OEM participation and European media attention, though currently operating at reduced scale.
- Tokyo Motor Show (Japan Mobility Show): Asia's other major OEM-led auto show, recently rebranded as the Japan Mobility Show. Competes for Japanese and global OEM launch slots and overlaps with Mondial on biennial international calendars.
- IAA Mobility (Munich): Europe's other flagship auto show, held biennially in Munich (formerly Frankfurt). Directly competes with Mondial de l'Auto for OEM launch slots, exhibitor booth fees, and European press coverage in alternating years.
- Auto China (Beijing/Shanghai): The largest auto show by attendance globally, alternating between Beijing and Shanghai. Directly competes with Mondial for global OEM launches and is the primary showcase for Chinese OEM debuts (BYD, Xpeng, etc.) that now also exhibit in Paris.
- Los Angeles Auto Show: Annual US West Coast auto show with strong EV and new-mobility focus. Comparable in scale and consumer-facing positioning to Mondial and increasingly overlapping on EV-themed programming.
Emerging players
- Pebble Beach Concours d'Elegance: Annual Monterey-based luxury and collector-car event. Niche overlap with Mondial's premium segment (Espace (Un)limited) but operates in a distinct high-end collector category rather than mass-OEM launches.
Broad incumbents
- CES (Consumer Electronics Show): Las Vegas-based tech trade show that has become a major vehicle-tech launch platform. Indirectly competes with Mondial for OEM marketing share, particularly for software-defined vehicles and autonomous-driving announcements.
Regional players
- Salon de la Moto (Paris): Paris-based motorcycle show that shares venue infrastructure and audience with Mondial de l'Auto. Related two-wheeler category but does not directly compete for automotive OEM exhibitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mondial de l’Automobile social profiles
Digital presenceMondial de l’Automobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mondial de l’Automobile leadership team
Management profileNumber of profiles
Profiles2 records
Mondial de l’Automobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mondial de l’Automobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mondial de l’Automobile
What does Mondial de l’Automobile do?
The Mondial de l'Automobile organizes the biennial Paris Motor Show (Mondial de l'Auto) at Paris Expo Porte de Versailles, bringing together 70+ automotive manufacturer brands to exhibit vehicles and technologies to both industry professionals and the general public. The event features dedicated interactive zones including the Centre d'essais (test drive circuit), the Autonomous Lab (autonomous vehicle experiences), and the Espace (Un)limited (exclusive vehicle premieres), complemented by ticketing, test drive booking, and an automotive news portal.
Is Mondial de l’Automobile a public or private company?
Mondial de l’Automobile is a private company. It is classified as corporate owned and is currently operating.
When was Mondial de l’Automobile founded?
Mondial de l’Automobile was founded in 1898. It employs 11 to 50 people.
Where is Mondial de l’Automobile based?
Mondial de l’Automobile is headquartered in Paris, France, in the Europe region.
How does Mondial de l’Automobile make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are exhibitor Fees and sponsorship and Partnerships.
Who are Mondial de l’Automobile's main competitors?
Direct peers on record are Detroit Auto Show (NAIAS), SEMA Show, Geneva International Motor Show (GIMS), Tokyo Motor Show (Japan Mobility Show), IAA Mobility (Munich), Auto China (Beijing/Shanghai) and Los Angeles Auto Show. Pebble Beach Concours d'Elegance is listed as an emerging player. CES (Consumer Electronics Show) is listed as a broad incumbent. Salon de la Moto (Paris) is listed as a regional player.
Does Mondial de l’Automobile have an API?
No public API is recorded for Mondial de l’Automobile.
What industry is Mondial de l’Automobile in?
Mondial de l’Automobile's product category is Automotive Trade Show / Event Management. Its primary akta.pro industry code is MPAGAFAC, Auto, Boat & RV Shows, with a secondary code of THAHABAL, Transportation, Logistics & Mobility Shows Organizers. Its NAICS code is 56192 and its SIC code is 7948.