Los Angeles Auto Show

What Los Angeles Auto Show does

The Los Angeles Auto Show (LA Auto Show®), organized by privately held ANSA Productions, Inc. and founded in 1907, is one of the oldest and most influential automotive exhibitions in the world, operating an annual 10-day flagship event at the Los Angeles Convention Center spanning more than 1,000,000 square feet (including 500,000+ sq ft of main exhibit halls). The business runs two integrated events: a one-day AutoMobility LA® media and industry preview (combining press conferences, keynotes, and the NACTOY and ZEVAS awards programs) and the public show, which features vehicle debuts (50+ new models annually), test drives, themed exhibits (Hall of SPARQ, The Underground, Showcase Hall), celebrity appearances, and content series like All Roads Stories.

The platform monetizes through four streams: enterprise exhibition and sponsorship contracts with global automakers (the largest revenue line); consumer ticket sales via Eventim at $25 adult / $13 senior-child presale; official merchandise and collaborations (with artists such as OG Slick and Mr. Cartoon); and ancillary parking and concession revenue (SpotHero, Compass Café, food trucks). The customer base spans global OEMs (Kia, Hyundai, Ford, Honda, Porsche, Cadillac, Rivian, Lucid, Scout Motors, Nissan, Faraday Future), sponsors (Cox Automotive presenting, Clean Power Alliance, AT&T, Agua Caliente, Dave & Buster's, JATO, SpotHero, CarBuzz), media from 50+ countries, and hundreds of thousands of consumer attendees in the nation's largest car-buying market.

Operationally, ANSA Productions runs the franchise with a lean team of 11–50 people under CEO/Owner Lisa Kaz and President Terri Toennies, supported by recent EV-native commercial hires (ex-VinFast) and long-tenured event production leadership. The business model is asset-light and high-leverage: nearly all revenue is generated during a roughly two-week annual window, with year-round community event presence (FuelFest, Subiefest, Acura Grand Prix of Long Beach, LA Fleet Week) used to drive awareness, ticket demand, and sponsor pipeline into the main show.

Name

Los Angeles Auto Show

Legal name

ANSA Productions, Inc.

Website

https://laautoshow.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

The Los Angeles Auto Show, organized by ANSA Productions and founded in 1907, operates an annual 10-day auto show and AutoMobility LA media day at the LA Convention Center, serving global automakers, sponsors, media from 50+ countries, and hundreds of thousands of consumer car buyers in the nation's largest car-buying market.

Ownership category

akta.pro rank

Product category

Auto Show and Automotive Exhibition Services

akta.pro primary industry

Auto, Boat & RV Shows (MPAGAFAC)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Automotive exhibition events
• Vehicle launch platform
• Auto show experiences
• Car culture festivals
• Trade show management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Public Ticket Sales: The LA Auto Show generates revenue through adult admission tickets ($25 presale, $13 for seniors/children), VIP Early Entry Tickets, VIP Guided Tours, and Any Day flexible tickets. Tickets are sold exclusively online through Eventim with no onsite ticket sales.
2. Exhibition and Sponsorship Revenue: Major revenue stream from automakers and brands purchasing exhibit space in main halls (500,000+ sq ft), atriums, exterior locations, and specialized areas like The Underground. Sponsorship packages include presenting sponsorships, event and activation sponsorships, and location-based sponsorships for individual halls, the Media Center, and networking events.
3. Merchandise Sales: Official merchandise including shirts, sweatshirts, posters, pins, and collaborations sold through partner Chariots, including exclusive collaborations like the 2025 capsule with OG Slick and 2023 limited-edition poster by Mr. Cartoon.
4. Parking and Concessions: Revenue from parking services at Los Angeles Convention Center ($25-$35), with advance booking available through SpotHero. Food and beverage concessions from Compass Café, Galaxy Café, Tradewinds Café, Groundwork Coffee, and food trucks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Los Angeles Auto Show produces an annual 10-day automotive exhibition event at the Los Angeles Convention Center, combining a one-day B2B media and industry preview (AutoMobility LA) with public show days featuring vehicle debuts, test drives, custom car culture exhibits, and consumer experiences. Revenue is generated through exhibitor and sponsorship sales to automakers and brands, public ticket sales, merchandise, parking, and concessions.

Product overview

The LA Auto Show is a comprehensive automotive event platform comprising the main public show (LA Auto Show), the industry preview day (AutoMobility LA), and multiple specialized exhibits and experiences. The core offering includes Hall of SPARQ (an immersive car culture tribute), The Underground (custom car culture space), Showcase Hall (exotics and customs), and Test Drives & Rides (hands-on vehicle experiences). Supporting offerings include the ZEVAS consumer-voted EV awards, a mobile app for attendee engagement, official merchandise store, and the All Roads Stories video content series. AutoMobility LA serves as the B2B media and industry component featuring vehicle debuts and press conferences, while the public show spans ten days with hundreds of thousands of attendees in the nation's largest car-buying market.

Differentiator

Problem solved

Functional benefit

Brands

• The Underground: A reimagined space for the builders, artists, and communities shaping the future of custom car culture featuring lowriders, tuners, and one-of-a-kind rides.
• Hall of SPARQ
• ZEVAS
• AutoMobility LA

Products and services

• LA Auto Show Annual 10-day public auto show held at the Los Angeles Convention Center featuring vehicle displays, test drives, special exhibits, car culture experiences, and celebrity appearances for hundreds of thousands of car buyers and enthusiasts.
• AutoMobility LA The media and industry preview day preceding the public LA Auto Show, featuring vehicle debuts, press conferences, industry panels, awards, and networking for automotive decision-makers and journalists.
• Exhibitor and Sponsorship Opportunities B2B service offering customizable exhibit space, activations, advertising, and sponsorship packages across 500,000+ square feet of main hall space, atriums, terrace, exterior spaces, and The Underground at the LA Auto Show.
• Hall of SPARQ Special exhibit at the LA Auto Show featuring hypercars, Formula 1 machines, world-class JDM builds, Fast & Furious and Need for Speed icons, with live music and celebrity meet & greets, celebrating SoCal car culture.
• The Underground Special exhibit space at the LA Auto Show dedicated to custom car culture, featuring lowriders, tuners, and one-of-a-kind rides created by builders, artists, and car culture communities.
• Showcase Hall Curated special exhibit at the LA Auto Show featuring customs, rare exotics, luxury vehicles, supercars, hypercars, and restomods celebrating car culture artistry and performance.
• ZEVAS (Zero Emission Vehicle Awards) Consumer-voted awards program recognizing the most exciting zero-emission vehicles available for sale or pre-order, with voting open to show attendees and online participants.
• LA Auto Show Merchandise Official merchandise store offering shirts, sweatshirts, posters, pins, and exclusive collaborations with artists such as OG Slick and Mr. Cartoon, sold through partner Chariots.

Quantifiable outcome

• Auto shows significantly influence consumer vehicle purchase decisions with substantial portion planning to buy/lease within 12-24 months
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• LA28 Olympic and Paralympic GamesflagshipStrategic or Co-development Partner · 20 November 2025Honda's landmark partnership with the Olympic and Paralympic Games Los Angeles 2028 featured on AutoMobility LA Main Stage, highlighting Honda's Southern California roots and enduring spirit of innovation.
• Cox AutomotiveflagshipGTM or Marketing PartnerPresenting sponsor of AutoMobility LA Main Stage. Featured sessions including AI Is Now panel on how artificial intelligence is transforming automotive, with Cox Automotive's Marianne Johnson (EVP and Chief Product Officer) and David Foutz (VP Enterprise Client Management). Also hosted networking lunch.
• Clean Power AlliancecoreStrategic or Co-development PartnerSponsor of EV SmartCharge Test Track - an outdoor test track featuring a specially designed route around South Hall for experiencing latest EVs and hybrids. Provides clean power technology education and testing opportunities.
• SPARQcoreStrategic or Co-development PartnerAutomotive AI startup partner that transformed Concourse Hall into Hall of SPARQ - a high-energy showcase of hypercars, Formula 1 machines, iconic film vehicles, and JDM car culture. Featured celebrity performances, meet & greets, and special events.
• EventimcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner handling all ticket purchases for the LA Auto Show. Manages ticket delivery via email and mobile entry options through Google/Apple Wallet.
• Agua Caliente CasinosminorGTM or Marketing Partner2025 sponsor providing lounge space at the LA Auto Show.
• AT&TminorGTM or Marketing PartnerConnected Car sponsor featuring AT&T Connected Car experiences with real-time GPS, voice assistance, streaming music, and Wi-Fi capabilities showcased at the show.
• PR NewswirecoreGTM or Marketing PartnerOfficial wire service partner for distributing press releases and announcements to media. Used for AutoMobility LA program reveals, sponsor announcements, and major show news.
• CarBuzzcoreGTM or Marketing PartnerOfficial live stream partner for AutoMobility LA Main Stage. Streamed all sessions in real time to a global audience.
• PAVE (Partners for Automated Vehicle Education)minorStrategic or Co-development PartnerPanel presenter exploring current state and future of autonomous vehicles. Featured participants including CEOs and executives from Flexdrive, Zoox, American Honda, and Kodiak Robotics.
• SpotHerominorChannel Partner/ Reseller/ DistributorParking reservation partner allowing attendees to reserve parking at LA Convention Center garages in advance at discounted rates.
• Dave & Buster'sminorGTM or Marketing Partner2025 sponsor bringing arcade entertainment to the show floor with Skee-Ball and game credits.
• JATOminorGTM or Marketing PartnerJATO Gourmet Espresso & Coffee Bar sponsor at AutoMobility LA providing coffee service for attendees.
• Lithia Motors (Porsche Downtown LA)coreStrategic or Co-development PartnerPorsche presented by Porsche Downtown LA (part of Lithia Motors family) had dedicated West Atrium exhibit. Lithia Motors Ford DTLA featured in outdoor exhibit space.
• LightshipminorGTM or Marketing PartnerPresented innovative modern RVs at Gilbert Lindsay Plaza during first weekend, showcasing the future of travel and outdoor adventure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North American International Auto Show (Detroit Auto Show): Another major North American auto show held annually (historically in Detroit), directly comparable to LA Auto Show in format, exhibitor base (global automakers), media attendance, and B2B/B2C dual-day structure including a press/trade day.
• SEMA Show: Annual specialty equipment market association trade show in Las Vegas focused on aftermarket, customization, and performance parts — directly comparable as a major US auto industry event with overlapping exhibitor and sponsorship categories.
• Chicago Auto Show: The largest US auto show by public attendance, held at McCormick Place. Comparable in format (multi-hall, 10+ day run), exhibitor roster, and consumer-facing model with strong Midwest automaker participation.
• New York International Auto Show: One of the largest US auto shows held at the Javits Center, directly comparable in scale, exhibitor roster, public attendance, and media footprint — competing with LA for OEM marketing dollars and North American debut slots.

Regional players

• Japan Mobility Show (formerly Tokyo Motor Show): Japan's flagship auto show, comparable as a major OEM exhibition with global debuts and consumer attendance, but focused on the Japanese/Asian market.
• Geneva International Motor Show: Historic European auto show comparable in format, prestige, and exhibitor base, but operating in the European/EMEA market rather than North America.
• IAA Mobility (formerly Frankfurt Motor Show): Germany's flagship auto show held in Munich, comparable as a major OEM-facing exhibition with global media presence but focused on the European market.
• Houston Auto Show: A regional US auto show held at NRG Center with comparable format (multi-hall consumer show with OEM exhibitors) but smaller scale and geographic focus on Texas.

Broad incumbents

• CES (Consumer Electronics Show): Major tech trade show in Las Vegas that has become a competing vehicle debut venue for EVs and connected car tech. Comparable as a media-and-industry platform but with a broader consumer electronics scope rather than automotive focus.

Emerging players

• Pebble Beach Concours d'Elegance / Monterey Car Week: Annual ultra-premium automotive event in California that overlaps with LA Auto Show's car culture programming (The Underground, Hall of SPARQ) but focuses on concours d'elegance, auctions, and luxury/collector segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LAAutoShow
• YouTubeyoutube.com/user/losangelesautoshow
• Facebookfacebook.com/LAAutoShow
• LinkedInlinkedin.com/company/laautoshow
• Instagraminstagram.com/laautoshow
• TikToktiktok.com/@laautoshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Auto Show