Mondial de l’Automobile

What Mondial de l’Automobile does

Mondial de l'Automobile, commercially known as Mondial de l'Auto, is the organizer of the Paris Motor Show, one of the world's oldest continuously-held motor shows, founded in 1898 and now staging its 91st edition in October 2026. The company operates a biennial automotive trade exhibition at Paris Expo Porte de Versailles, bringing together over 70 OEM exhibitors, automotive industry professionals, press, and a consumer audience of automotive enthusiasts over a defined multi-day window. Programming has evolved beyond passive exhibition to include experiential zones: a Centre d'essais (test center) for hands-on driving of vehicles with advanced technologies, a first-edition Autonomous Lab dedicated to autonomous vehicle experiences, and the Espace (Un)limited showcase for rare and world-premiere models from prestigious brands.

The underlying "technology" of the business is the physical exhibition platform itself: venue infrastructure at Paris Expo Porte de Versailles, secured urban road circuits for vehicle demonstrations, an autonomous vehicle testing area, and a digital layer comprising online ticketing, test-drive reservations, and a year-round editorial content portal organized into Auto News, Auto Pratique, Auto Passion, Auto Mondial, and Auto B2B verticals. The product surface is event-driven rather than SaaS-driven.

Revenue is generated through three streams: ticket sales to the general public (transaction fee), exhibitor fees paid by automotive manufacturers and brands for booth space and visibility, and corporate sponsorship/partnership revenue from media, automotive, technology, energy, and financial partners. Pricing is not disclosed publicly; tickets are sold via the official billetterie. Distribution is direct: enterprise exhibitors book space through the official website, while consumers purchase tickets online or on-site at the venue. The event is organized by Hopscotch Congrès, a division of HOPSCOTCH Groupe SA (a private French société anonyme), with Serge Gachot serving as Director General.

Name

Mondial de l’Automobile

Legal name

HOPSCOTCH Groupe SA

Website

https://mondial.paris

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Mondial de l'Automobile organizes the Paris Motor Show, a biennial automotive trade exhibition at Paris Expo Porte de Versailles featuring 70+ OEM exhibitors, vehicle test drives, autonomous vehicle demos, and editorial content for industry professionals and consumers.

Ownership category

akta.pro rank

Product category

Automotive Trade Show / Event Management

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Auto, Boat & RV Shows (MPAGAFAC)

akta.pro secondary industries

Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Automotive trade show
• Motor show exhibition
• Vehicle test drives
• Exhibitor booth rentals
• Automotive media content

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: The event generates revenue through ticket sales to the general public attending the automobile show.
2. Exhibitor Fees: Automotive manufacturers and brands pay fees to exhibit their vehicles and connect with show attendees.
3. Sponsorship and Partnerships: Corporate sponsors and partners (media, automotive brands, technology companies) contribute to event funding in exchange for visibility and brand placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Mondial de l'Automobile organizes the biennial Paris Motor Show (Mondial de l'Auto) at Paris Expo Porte de Versailles, bringing together 70+ automotive manufacturer brands to exhibit vehicles and technologies to both industry professionals and the general public. The event features dedicated interactive zones including the Centre d'essais (test drive circuit), the Autonomous Lab (autonomous vehicle experiences), and the Espace (Un)limited (exclusive vehicle premieres), complemented by ticketing, test drive booking, and an automotive news portal.

Product overview

Mondial de l'Auto (Paris Motor Show) is a major international automotive exhibition held at Paris Expo Porte de Versailles. The event features a main exhibition with over 60 automotive brands (including Renault, Peugeot, Mercedes, Audi, BMW, Volkswagen, BYD, XPeng, and Chinese manufacturers), complemented by interactive test drive experiences (Centre d'essais), autonomous vehicle demonstrations (Autonomous Lab), exclusive vehicle showcases (Espace (Un)limited), and evening entertainment (DJ Sets et Nocturnes). The digital platform also provides automotive news content through dedicated editorial sections covering industry news, vehicle reviews, and practical automotive information.

Differentiator

Problem solved

Functional benefit

Products and services

• Mondial de l'Auto 2026 (Paris Motor Show 2026) The Paris Motor Show 2026 — the 91st edition of this major biennial automotive exhibition bringing together automotive industry leaders, manufacturers, and the general public at Paris Expo Porte de Versailles from October 12-18, 2026.
• Billetterie (Ticketing Service)

Quantifiable outcome

• Over 70 automotive brands participate as exhibitors each edition
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor.

• A2mac1minorStrategic or Co-development PartnerExhibition partner for the 2026 edition of the Paris Motor Show.
• Auto+minorGTM or Marketing PartnerMedia partner providing automotive content coverage and audience reach.
• Boston Consulting Group (BCG)minorStrategic or Co-development PartnerStrategic consulting partner for the automotive show.
• BFM BusinessminorGTM or Marketing PartnerBusiness media partner covering automotive news and show announcements.
• BFM TVminorGTM or Marketing PartnerTelevision media partner for event coverage and visibility.
• BNP Paribas MobilityminorStrategic or Co-development PartnerMobility solutions partner for the automotive exhibition.
• CaradisiacminorGTM or Marketing PartnerAutomotive media partner for content and news coverage.
• IpsosminorStrategic or Co-development PartnerMarket research partner providing audience insights and analytics.
• Auto JournalminorGTM or Marketing PartnerAutomotive press media partner for event coverage.
• Automag 80minorGTM or Marketing PartnerAutomotive magazine media partner.
• La CentraleminorGTM or Marketing PartnerAutomotive classifieds and media partner.
• L'ArgusminorGTM or Marketing PartnerAutomotive pricing and media partner covering vehicle news.
• Journal des FlottesminorGTM or Marketing PartnerFleet management media partner.
• Radio FGminorGTM or Marketing PartnerRadio partner providing DJ sets and evening entertainment during the show, animating the event with resident DJs at lunch hours and evenings.
• RMC / RMC BFM / RMC DécouverteminorGTM or Marketing PartnerRadio and media partner group for event coverage.
• Sport AutominorGTM or Marketing PartnerSports car and motorsport media partner.
• WAVEminorGTM or Marketing PartnerMedia partner for automotive content coverage.
• EDFminorStrategic or Co-development PartnerEnergy partner supporting electric vehicle and sustainable mobility themes.
• VinciminorStrategic or Co-development PartnerInfrastructure and concessions partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Detroit Auto Show (NAIAS): Long-running North American auto show that has also pivoted to include indoor/outdoor experiential formats. Competes with Mondial for American OEM marketing budgets and global press coverage of major launches.
• SEMA Show: Annual Las Vegas trade show focused on automotive aftermarket and specialty equipment. While narrower (aftermarket vs. OEM), it competes for automotive industry mindshare and exhibitor dollars in adjacent segments.
• Geneva International Motor Show (GIMS): Historic European auto show based in Geneva, recently restructured after a multi-year hiatus. Competes with Mondial for premium OEM participation and European media attention, though currently operating at reduced scale.
• Tokyo Motor Show (Japan Mobility Show): Asia's other major OEM-led auto show, recently rebranded as the Japan Mobility Show. Competes for Japanese and global OEM launch slots and overlaps with Mondial on biennial international calendars.
• IAA Mobility (Munich): Europe's other flagship auto show, held biennially in Munich (formerly Frankfurt). Directly competes with Mondial de l'Auto for OEM launch slots, exhibitor booth fees, and European press coverage in alternating years.
• Auto China (Beijing/Shanghai): The largest auto show by attendance globally, alternating between Beijing and Shanghai. Directly competes with Mondial for global OEM launches and is the primary showcase for Chinese OEM debuts (BYD, Xpeng, etc.) that now also exhibit in Paris.
• Los Angeles Auto Show: Annual US West Coast auto show with strong EV and new-mobility focus. Comparable in scale and consumer-facing positioning to Mondial and increasingly overlapping on EV-themed programming.

Emerging players

• Pebble Beach Concours d'Elegance: Annual Monterey-based luxury and collector-car event. Niche overlap with Mondial's premium segment (Espace (Un)limited) but operates in a distinct high-end collector category rather than mass-OEM launches.

Broad incumbents

• CES (Consumer Electronics Show): Las Vegas-based tech trade show that has become a major vehicle-tech launch platform. Indirectly competes with Mondial for OEM marketing share, particularly for software-defined vehicles and autonomous-driving announcements.

Regional players

• Salon de la Moto (Paris): Paris-based motorcycle show that shares venue infrastructure and audience with Mondial de l'Auto. Related two-wheeler category but does not directly compete for automotive OEM exhibitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mondialauto
• YouTubeyoutube.com/@mondial-de-l-auto-paris
• Facebookfacebook.com/mondial.automobile
• LinkedInlinkedin.com/company/mondial-de-l-auto-paris
• Instagraminstagram.com/mondialdelautoparis
• TikToktiktok.com/@mondialdelauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondial de l’Automobile