CAL Lighting
CAL Lighting is a privately held manufacturers' representative firm that sells and supports lighting fixtures and controls on behalf of eleven manufacturers across Northern California, Central California, and Northern Nevada, serving architects, interior designers, lighting designers, electrical contractors, and distributors.
- Company typePrivate
- Founded1984
- HeadquartersSan Ramon, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CAL Lighting does
CAL Lighting is a privately held manufacturers' representative firm that sells and supports architectural and commercial lighting fixtures and controls on behalf of an estimated eleven manufacturers — Selux, JLC-Tech, Insight Lighting, Axis Lighting, Spectrum, Prima Lighting, io Lighting, Lumetta, Traxon, Camman, and Cooper Lighting — across Northern California, Central California, and Northern Nevada. The firm is organized around five field offices in San Ramon, Ventura, Clovis, Rancho Cordova, and Reno, staffed with specification, distribution, and project sales personnel, and serves architects, interior designers, lighting designers, and electrical contractors who specify products for construction projects, alongside NAED/NAILD-member distributors carrying the represented lines.
The company's commercial offering is the curated manufacturer portfolio plus technical services: photometric light-level simulation for layout validation, lighting control system architecture design, and full commissioning of installed systems. CAL Lighting is not a product developer and does not own proprietary technology — it relies on third-party photometric software and partner-portal tools (such as those provided by Cooper Lighting). Distinguishing functional benefits cited by the firm are responsiveness, accuracy in fixture application, and the ability to match optimal products across multiple manufacturer lines to a given project.
The business earns commission-based revenue on manufacturer sales routed through its territory via specifiers and distributors; pricing is not publicly disclosed. The company appears family-operated, with Pete Chapman serving as President and Kim Chapman as Director of Operations, alongside a CFO (David Bacher), VP (Matt Butala), principals, and a Director of Marketing (Megan Fettig). There are no disclosed funding rounds, investors, or financial statements, and the firm operates as a regional B2B sales organization rather than a direct-to-end-user retailer or technology platform.
CAL Lighting firmographics
Firmographics- Name
- CAL Lighting
- Legal name
- CAL Lighting
- Website
- https://cal.lighting
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CAL Lighting is a privately held manufacturers' representative firm that sells and supports lighting fixtures and controls on behalf of eleven manufacturers across Northern California, Central California, and Northern Nevada, serving architects, interior designers, lighting designers, electrical contractors, and distributors.
- Ownership category
- akta.pro rank
CAL Lighting industry classification
Industry- Product category
- Lighting Representation Services
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where CAL Lighting is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CAL Lighting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer's Representative/Agent Sales: As a manufacturer's representative, CAL Lighting earns commissions from lighting and controls manufacturers for representing their products to specifiers, contractors, and distributors in their territory.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CAL Lighting product offering
Product offeringCore offering
CAL Lighting is a manufacturer's representative firm that represents an exceptional group of lighting and controls manufacturers in Northern and Central California and Northern Nevada. The company assists the lighting community with fixture selection and application, simulates light levels using photometric software, and determines appropriate lighting control system architecture with full commissioning services. It sells through specifiers, contractors, and distributors rather than directly to end users.
Product overview
CAL Lighting is a manufacturers' representative company that represents an exceptional group of lighting and controls manufacturers in Northern and Central California and Northern Nevada. The company assists the lighting community with fixture selection and application, simulating light levels using photometric software, and determining appropriate system architecture with full commissioning services. The sources do not provide specific named product offerings beyond the manufacturers they represent (such as Selux, JLC Tech, Insight Lighting, Traxon, Lumetta, Axis, Spectrum, Camman, and others visible in their gallery).
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer's Representation Services
Companies that use CAL Lighting
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
CAL Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CAL Lighting partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SeluxcoreSelux is a manufacturer represented by CAL Lighting. Selux focuses on sustainable lighting that combines safety, well-being, and beauty, with core values of consideration, modularity, repairability, efficiency, and regionality.
- JLC-TechcoreJLC-Tech is a manufacturer represented by CAL Lighting. Founded in 2012, JLC-Tech specializes in maximizing LED energy-saving qualities combined with modern, creative, and structurally integrated designs for commercial spaces.
- Insight LightingcoreInsight Lighting is a manufacturer represented by CAL Lighting. Their Co-Pilot Series highlights architectural features in white light, static colors, or RGB+W color-changing platforms.
- Axis LightingcoreAxis Lighting is represented by CAL Lighting, featuring products like Beam 2 recessed linear lighting used in projects such as Kaiser Permanente Oakland.
- SpectrumcoreSpectrum is a manufacturer represented by CAL Lighting, offering products like Lumen Max Hi Bay lighting for commercial applications.
- Prima LightingcorePrima Lighting is represented by CAL Lighting, featuring products like Singular Track lighting for commercial spaces.
- io Lightingcoreio Lighting is a manufacturer represented by CAL Lighting, known for path lighting products like Line 1.5.
- LumettacoreLumetta is a manufacturer represented by CAL Lighting, offering pendant lighting solutions like L2 Tapers for lobby and commercial spaces.
- TraxoncoreTraxon is a manufacturer represented by CAL Lighting, specializing in controls and architectural lighting solutions including Allegro Dot, ProPoint, and Sympl controls.
- CammancoreCamman is a manufacturer represented by CAL Lighting, offering custom pendant lighting solutions.
- Cooper LightingcoreCooper Lighting is referenced as a partner with resources available through the Cooper Lighting Partner Portal including audit tools, SOURCE Lighting Education, photometric tools, and Revit files.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
CAL Lighting competitors and assessment
Company assessmentBroad incumbents
- Hubbell Lighting: Diversified lighting manufacturer whose commercial and industrial lines compete for the same specification slots CAL Lighting's agency lines pursue.
- Sonepar: Global electrical and lighting distributor that competes with manufacturers' reps for specification influence and downstream distribution of the same products CAL Lighting represents.
- Rexel: Major electrical and lighting distributor with California branches that overlap with CAL Lighting's distribution channel relationships and serve many of the same contractors.
- Acuity Brands: Large lighting and controls manufacturer whose brands (Mark Architectural Lighting, Gotham, Winona) often compete with the manufacturers CAL Lighting represents and that increasingly sells direct to specifiers.
- Cooper Lighting Solutions (Signify): Major lighting and controls manufacturer and one of CAL Lighting's principal partners; serves as both a peer (representing competitive lines) and a critical supplier relationship.
- Graybar: Large electrical distributor with NAED-member California branches that compete with CAL Lighting's distribution channel by supplying the same products to contractors.
Direct peers
- Bill Brown Sales: Independent lighting manufacturer's representative firm covering the Western U.S. with a multi-manufacturer line card serving architects, designers, and contractors — the closest direct operating model to CAL Lighting.
- Lighting Design Alliance: Lighting design and specification consulting firm that also interfaces directly with manufacturers and specifiers, overlapping with CAL Lighting's design and commissioning service offering.
- Clanton & Associates: Lighting design consultancy that combines photometric design, controls specification, and commissioning services — directly overlapping with CAL Lighting's design and commissioning value proposition.
Regional players
- C.W. Cole & Son: Long-established Southern California lighting representative agency with a comparable multi-manufacturer line card and specification-driven sales motion; regional adjacency to CAL Lighting's territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CAL Lighting social profiles
Digital presenceCAL Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAL Lighting leadership team
Management profileNumber of profiles
Profiles7 records
CAL Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAL Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAL Lighting
What does CAL Lighting do?
CAL Lighting is a manufacturer's representative firm that represents an exceptional group of lighting and controls manufacturers in Northern and Central California and Northern Nevada. The company assists the lighting community with fixture selection and application, simulates light levels using photometric software, and determines appropriate lighting control system architecture with full commissioning services. It sells through specifiers, contractors, and distributors rather than directly to end users.
Is CAL Lighting a public or private company?
CAL Lighting is a private company. It is classified as family owned and is currently operating.
When was CAL Lighting founded?
CAL Lighting was founded in 1984. It employs 101 to 250 people.
Where is CAL Lighting based?
CAL Lighting is headquartered in San Ramon, United States, in the North America region.
How does CAL Lighting make money?
One revenue line is on record: manufacturer's Representative/Agent Sales.
Who are CAL Lighting's main competitors?
Broad incumbents on record are Hubbell Lighting, Sonepar, Rexel, Acuity Brands, Cooper Lighting Solutions (Signify) and Graybar. Direct peers are Bill Brown Sales, Lighting Design Alliance and Clanton & Associates. C.W. Cole & Son is listed as a regional player.
Does CAL Lighting have an API?
No public API is recorded for CAL Lighting.
What industry is CAL Lighting in?
CAL Lighting's product category is Lighting Representation Services. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3822.