TheVentury

What TheVentury does

TheVentury FlexCo is a Vienna-based innovation consultancy and corporate venture builder founded in 2016. The firm serves Austrian and DACH Mittelstand companies, family businesses, and large corporations, helping them identify and develop new business units from existing corporate assets such as machine data, patents, market experience, and networks. Its core offering is a structured three-phase methodology: Phase 1 (Fundament) clarifies innovation strategy and governance; Phase 2 (Chancen erkennen) systematically scouts and filters up to 50+ opportunity spaces; and Phase 3 (Aufbau) builds independent business units through prototyping, validation, and venture setup, targeting first revenue within 9-12 months.

The company operates a pure professional services model with no proprietary technology platform, software product, or API. Revenue is generated through multi-phase consulting engagements priced by scope, duration, and team requirements. Distribution is exclusively direct enterprise sales to mid-sized and large organizations in Austria, with limited presence in Germany. The firm complements its core service with thought-leadership content (Innovation Brunch events, webinars, and whitepapers) used primarily as top-of-funnel marketing.

TheVentury's team of 20+ professionals is led by CEO Maximilian Spieth and a partner group, with over 70% of staff having prior experience building or co-founding companies. Notable client engagements include Fairo (a digital gold-investment venture with Raiffeisen Bank International, launched 2024), ADD TO WATER (a beverage joint venture with Ottakringer Brauerei, launched 2022), and innovation programs with Salzburg AG, Wien Energie, MaxEnergy, List Holding, and DONAU Versicherung. The firm has supported 500+ entrepreneurs and developed 50+ new business units and 1,000+ prototypes to date.

Name

TheVentury

Legal name

TheVentury FlexCo

Website

https://theventury.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TheVentury is a Vienna-based innovation consultancy and corporate venture builder that helps Austrian and DACH Mittelstand companies, family businesses, and large corporations systematically identify and build new business units from existing assets, delivering new ventures in 9-12 months.

Ownership category

akta.pro rank

Product category

Innovation Consulting & Venture Building Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Venture Studios / Company Builders (FSANAAAH)

akta.pro secondary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Innovation consulting
• Venture building
• Corporate innovation
• Business model development
• Intrapreneurship programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Innovation Consulting & Venture Building Services: TheVentury generates revenue through professional services engagements where they help established companies (Mittelstand, family businesses, corporations) build new business units from existing assets. Services include strategy development, opportunity scouting, prototyping, and venture building support over 9-12 month programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TheVentury is a Vienna-based innovation consultancy and venture building firm that helps established companies (Mittelstand, family businesses, and corporations) develop new business units from their existing assets (machine data, patents, market experience, networks). The firm operates a structured three-phase methodology: Phase 1 strategy clarification, Phase 2 opportunity identification and filtering, and Phase 3 venture building with prototyping, market validation, and team setup. Engagements typically run 9-12 months until first revenue, delivered through workshops, coaching, and hands-on venture development support.

Product overview

TheVentury is a consulting and venture building firm (not a software platform) that offers a structured three-phase methodology for mid-sized companies and family businesses to develop new business units from existing corporate assets. The core offering consists of Phase 1 (Strategy Foundation), Phase 2 (Opportunity Identification), and Phase 3 (Venture Building). Complementing these service phases, TheVentury provides educational content including webinars (Innovation Storytelling, C-Level Buy-in) and a whitepaper on Innovation Readiness Assessment. They also host Innovation Brunch events as a networking and knowledge-sharing format. There is no software product, API, or AI capability described in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundament – Strategie klären (Phase 1) First phase of TheVentury's three-phase approach, focused on defining shared goals and establishing the framework for new ventures based on actual strengths and ambitions. Deliverables include innovation strategy, assessment of current position and innovation maturity, governance structures, and decision frameworks.
• Chancen erkennen – Potenziale filtern (Phase 2) Second phase of the three-phase approach, involving market analysis and systematic identification of the most profitable entry points. Includes scouting up to 50+ opportunity spaces, prioritization by effort and return potential, market validation of growth paths, and directly actionable recommendations.
• Aufbau – Standbein aufbauen (Phase 3) Third phase focused on building an independent business unit from a validated market opportunity. Includes prototyping and market-near testing with pilot customers, business model validation, team and governance setup, and support through to independent spin-off.

Quantifiable outcome

• 9-12 months to first revenue for new business units
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• EVVA SicherheitstechnologieminorGTM or Marketing Partner · 1 October 2025Austrian family-owned security technology manufacturer (100+ years). Hosted Innovation Brunch event on 'Growth Under Pressure' featuring keynotes and networking.
• Bosch ÖsterreichminorGTM or Marketing Partner · 1 April 2025Innovation Brunch event hosted at Bosch Austria headquarters on 'From Innovation Theater to Success: KPIs for Tangible Results' combining keynotes, panels, and networking.
• DONAU VersicherungcoreStrategic or Co-development Partner · 1 January 2025Part of Vienna Insurance Group. 20-week intrapreneurship program with 12 participants achieving 82% NPS. Two teams entering implementation negotiations with detailed business plans.
• Raiffeisen Bank InternationalcoreStrategic or Co-development Partner · 1 April 2024Austrian multinational banking group. Multiple collaborations including Fairo (digital gold investment venture - MVP in 4 months, 430+ transactions), RBI Innovation School (cross-country training program with 80 participants), and Innovation School with coaching support.
• Ottakringer BrauereicoreStrategic or Co-development Partner · 1 January 2022Vienna-based beverage company. Joint venture ADD TO WATER - sugar-free water enhancer brand. TheVentury built complete brand strategy, marketing infrastructure, and e-commerce operations. 1,500+ orders in 9 months.
• Salzburg AGcoreStrategic or Co-development PartnerLeading Salzburg infrastructure provider. TheVentury developed and delivered a 5-month innovation program mobilizing cross-functional teams to develop new business fields. The program trained 35+ intrapreneurs and produced validated prototypes.
• Wien EnergiecoreStrategic or Co-development PartnerVienna-based energy provider. TheVentury conducted systematic analysis of 50+ opportunity fields to identify growth paths and strategic priorities.
• MaxEnergycoreStrategic or Co-development PartnerEnergy provider. TheVentury supported setup of internal innovation studio and developed two opportunity fields to market validation.
• List HoldingcoreStrategic or Co-development PartnerLuxury interior design holding company. TheVentury assessed innovation readiness, established governance structures, and defined roles for sustainable growth.

Scale indicators16 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lufthansa Innovation Hub: Corporate venture studio run out of Berlin (originally by Lufthansa) that builds and scales digital ventures adjacent to large enterprises - structurally analogous to TheVentury's venture-building-for-Mittelstand model, including working alongside corporate intrapreneurs.
• UnternehmerTUM: Munich-based entrepreneurship and venture-building hub with deep German Mittelstand and corporate connections, including incubation programs. Directly comparable as a DACH innovation/venture builder serving established companies.
• Nexxworks: European innovation consulting firm (Belgium HQ) helping corporates build new business models and ecosystems. Closely comparable in service offering — corporate innovation strategy, venture building programs, and intrapreneurship coaching.
• IDEO: Global design and innovation consultancy that helps large organizations reinvent offerings and build new ventures. Comparable in human-centered venture creation methodology serving established corporates.

Broad incumbents

• Roland Berger: European-headquartered global strategy consultancy with active German Mittelstand practice and corporate innovation arm. Overlaps in serving Mittelstand clients on innovation/diversification, though at strategic/portfolio level rather than hands-on venture building.
• McKinsey & Company: Global management consultancy with deep corporate innovation practice (McKinsey Digital, QuantumBlack) serving large enterprises on strategy, growth, and new-business building. Comparable buyer set and engagement style; competes on scale and reputation.
• Bain & Company: Global management consultancy with dedicated innovation and venture-building capabilities (Bain Innovation Labs, Bain Ventures). Similar corporate new-business-building services with global brand and larger teams.
• KPMG (Innovation Consulting): Big Four advisory with dedicated innovation and venture-building offerings (KPMG Powered Enterprise, Enterprise Innovation). Comparable on corporate innovation services from a much larger global platform.
• Deloitte Ventures / Deloitte Innovation: Big Four advisory with established innovation consulting practice and corporate venture-building offerings. Overlaps with TheVentury's Mittelstand segment through Deloitte Mittelstand practice and Innovation platforms.
• Boston Consulting Group (BCG): Global strategy consultancy with active corporate innovation, digital venture-building, and intrapreneurship programs (BCG X). Comparable buyer segment (large corporates / Mittelstand adjacent); competes on scale, methodology, and global brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10464316
• Xx.com/theventury
• Facebookfacebook.com/theventury

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheVentury