DONAU
DONAU Versicherung is an Austrian multi-line insurance provider and wholly-owned subsidiary of Vienna Insurance Group, offering supplementary health, accident, property, motor, legal, and pension products to retail and SME customers in Austria through an advisor, broker, and digital self-service distribution model.
- Company typePrivate
- Founded1867
- HeadquartersVienna, Austria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What DONAU does
DONAU Versicherung AG Vienna Insurance Group is an Austrian insurance services provider headquartered at Schottenring 15, Vienna, founded in 1867 and operating as a wholly-owned subsidiary of Vienna Insurance Group (VIG), Austria's largest insurance conglomerate. The company underwrites a multi-line insurance portfolio across both retail (Privatkunden) and commercial (Geschäftskunden) segments, covering supplementary health (private doctor, hospital class, dental, nursing care, travel health, children's health), accident, household and homeowners property, motor vehicle, legal protection, and a full range of pension/wealth-building products including the state-subsidized Prämienbegünstigte Zukunftsvorsorge and fund-linked life insurance. Industry-specific solutions are offered for agriculture, healthcare professionals, management liability, and residential property. A sub-brand portfolio (Securmed Ambulant, Securmed Pflege, Securmed Junior, DONAU Aktiv) supports product differentiation within the health line.
The underlying technology stack is a standard insurance web platform with the Meine DONAU customer portal for policy management, claims submission, and document access. The company has built a partner ecosystem including TeleDoc (telemedicine with direct billing), Experta (vehicle damage assessment), Purpleview (live chat / co-browsing), and Twinformatics (ISO 27001-certified Austrian hosting). Marketing and analytics are delivered through a third-party stack (Google Analytics/Ads, Hotjar, Bloomreach, Criteo, Acoustic Campaign, Meta/LinkedIn/TikTok pixels). No proprietary AI/ML models or in-house data flywheel is disclosed. Supervised by Austria's Finanzmarktaufsicht (FMA), with services restricted to Austrian residents.
Revenue is generated through recurring insurance premiums across the multi-line portfolio (annual, semi-annual, quarterly, or monthly billing), with quotes requiring advisor or Serviceline contact and no public pricing. Go-to-market is hybrid: a network of financial advisors (Berater:innen), physical service points (Servicestellen), a broker portal (Maklerportal), phone Serviceline (050 330 330), live/video chat, direct online sales for select products (notably travel health), and the self-service Meine DONAU portal. Leadership transitioned in July 2026 with Harald Riener succeeding Judit Havasi as CEO.
DONAU firmographics
Firmographics- Name
- DONAU
- Legal name
- DONAU Versicherung AG Vienna Insurance Group
- Website
- https://donauversicherung.at
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DONAU Versicherung is an Austrian multi-line insurance provider and wholly-owned subsidiary of Vienna Insurance Group, offering supplementary health, accident, property, motor, legal, and pension products to retail and SME customers in Austria through an advisor, broker, and digital self-service distribution model.
- Ownership category
- akta.pro rank
DONAU industry classification
Industry- Product category
- Insurance Services
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
- akta.pro secondary industries
- Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Medicare Supplement (Medigap) (FSAIAEAG)
Keywords
Where DONAU is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
DONAU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: DONAU generates revenue primarily through insurance premiums from multiple product lines including health insurance (supplementary), life insurance, accident insurance, property insurance (household, homeowners), motor insurance, legal protection insurance, and pension/vorsorge products. Premiums are collected on recurring basis (annual, semi-annual, quarterly, or monthly payment options).
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
DONAU product offering
Product offeringCore offering
DONAU Versicherung provides a multi-line insurance portfolio in Austria, offering supplementary health, accident, property (household and homeowners), motor, legal protection, travel health, life and pension products to private customers, alongside business insurance packages, corporate pensions, business interruption coverage, and industry-specific solutions for small and medium enterprises. Insurance is sold through advisor networks, physical service points, broker portals, phone support, online self-service portal (Meine DONAU), and direct online sales for select products.
Product overview
DONAU Versicherung is a comprehensive insurance provider within the Vienna Insurance Group, offering a multi-product portfolio organized into personal lines (health, accident, property, legal) and commercial lines (business, industry solutions). Health insurance products include Securmed Ambulant (private physician), Sonderklasseversicherung (hospital class), Taggeldversicherung (daily hospital allowance), Securmed Zahn (dental), Securmed Pflege (nursing care), and Securmed Junior (children). Supplementary health offerings include DONAU Aktiv wellness benefits and TeleDoc telemedicine services. Accident coverage is provided through specialized accident insurance. Property insurance encompasses household, homeowners, cyber, and motor vehicle insurance. Legal protection and travel health insurance are also offered. For businesses, DONAU provides Betriebsversicherungen, Betriebliche Altersvorsorge corporate pensions, and industry-specific Branchenlösungen. Retirement and savings products include Bonus Pension (state-subsidized), Kombinierte Lebensversicherung, Sofort Pension, and fund-linked FondsSelect life insurance. The customer portal 'Meine DONAU' provides policy management access.
Differentiator
Problem solved
Functional benefit
Brands
- DONAU Aktiv: A wellness and health package offering over 200 wellness, leisure and fitness benefits.
- DONAU Securmed Ambulant
- DONAU Securmed Pflege
- DONAU Securmed Junior
Products and services
- DONAU Securmed Ambulant (Privatarztversicherung)
Companies that use DONAU
Customer profileSegments5 records
Ideal customer profiles2 records
DONAU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature2 records
DONAU partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Vienna Insurance Group AG (VIG)coreDONAU Versicherung is a subsidiary of Vienna Insurance Group (VIG), Austria's largest insurance group. The group provides strategic direction, brand affiliation, and financial backing. Board changes are coordinated at group level, with Harald Riener becoming DONAU CEO effective July 1, 2026.
- TeleDoccoreTeleDoc provides telemedicine consultation services to DONAU private doctor insurance customers. Licensed general practitioners are available Monday through Sunday from 6:00 to 22:00. Customers can book appointments via app or website and consultations are directly billed to DONAU within the policy's annual maximum benefits.
- Experta Schadensregulierungs GmbHsupportingExperta handles vehicle damage inspections and assessment, including web-based processes for contract management, risk assessment, and damage claims processing. Located at Obere Donaustraße 49-51, 1020 Vienna.
- purpleview GmbHsupportingPurpleview provides live chat and co-browsing infrastructure for customer service on DONAU's website. Located at Kampstraße 6, 44137 Dortmund, Germany.
- twinformatics GmbHsupportingWeb hosting provider for DONAU's websites. Twinformatics operates ISO 27001:2013 certified data centers in Austria. Located at Obere Donaustraße 63, 1020 Vienna.
- Fjord Technologies (Commanders Act)supportingCommanders Act (TagCommander and TrustCommander) provides cookie consent management and tag management services. Located at 3 bis Rue Taylor, 75010 Paris, France.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
DONAU competitors and assessment
Company assessmentDirect peers
- Wiener Städtische Versicherung: Sister company under the Vienna Insurance Group umbrella, also offering a broad multi-line retail and commercial insurance portfolio in Austria with overlapping product range and shared distribution infrastructure.
- UNIQA Insurance Group AG: Austria's second-largest multi-line insurer with a directly overlapping retail and SME product portfolio (health, life, accident, property, motor) and a similar Austrian-focused advisor distribution model.
- Generali Versicherung AG (Austria): Major Austrian subsidiary of the Generali Group offering comparable life, health, and property/casualty products through advisor networks, directly competing with DONAU for premium in the same domestic market.
- Allianz Elementar Versicherungs-AG: Austrian arm of Allianz, offering overlapping life, health, property, and motor coverage and competing head-to-head with DONAU across both retail and commercial lines.
- Zürich Versicherungs-AG (Austria): Zurich's Austrian subsidiary offering multi-line personal and commercial insurance, competing for the same advisors, brokers, and direct customers as DONAU.
- Wüstenrot Versicherungs-AG (Austria): Austrian life and health insurer within the Wüstenrot Group, overlapping with DONAU on life, nursing care supplement, and pension products in the Austrian retail market.
- Helvetia Versicherungs-AG (Austria): Swiss-owned Austrian insurer offering comparable health, life, accident, and property products with similar emphasis on advisor-driven distribution to retail and SME clients.
Broad incumbents
- Allianz SE: Global P&C, life, and health insurance incumbent whose Austrian subsidiary competes with DONAU in the same market, providing a benchmark for scale, capital efficiency, and digital distribution strategies.
- VIENNA INSURANCE GROUP AG (VIG): Parent conglomerate of DONAU and other Central/Eastern European insurance subsidiaries, providing strategic direction, reinsurance, and balance sheet support across more than 25 markets.
Regional players
- ARAG Krankenversicherungs-AG (Austria): Specialized Austrian legal protection and supplemental health insurer with direct overlap in DONAU's legal protection and supplementary health lines, including dental and hospital indemnity products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DONAU social profiles
Digital presenceDONAU financial estimates
Financial estimateRevenue estimate
Valuation estimate
DONAU leadership team
Management profileNumber of profiles
Profiles8 records
DONAU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DONAU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DONAU
What does DONAU do?
DONAU Versicherung provides a multi-line insurance portfolio in Austria, offering supplementary health, accident, property (household and homeowners), motor, legal protection, travel health, life and pension products to private customers, alongside business insurance packages, corporate pensions, business interruption coverage, and industry-specific solutions for small and medium enterprises. Insurance is sold through advisor networks, physical service points, broker portals, phone support, online self-service portal (Meine DONAU), and direct online sales for select products.
Is DONAU a public or private company?
DONAU is a private company. It is classified as corporate owned and is currently operating.
When was DONAU founded?
DONAU was founded in 1867. It employs 251 to 500 people.
Where is DONAU based?
DONAU is headquartered in Vienna, Austria, in the Europe region.
How does DONAU make money?
One revenue line is on record: insurance Premium Revenue.
Who are DONAU's main competitors?
Direct peers on record are Wiener Städtische Versicherung, UNIQA Insurance Group AG, Generali Versicherung AG (Austria), Allianz Elementar Versicherungs-AG, Zürich Versicherungs-AG (Austria), Wüstenrot Versicherungs-AG (Austria) and Helvetia Versicherungs-AG (Austria). Broad incumbents are Allianz SE and VIENNA INSURANCE GROUP AG (VIG). ARAG Krankenversicherungs-AG (Austria) is listed as a regional player.
Does DONAU have an API?
No public API is recorded for DONAU.
What industry is DONAU in?
DONAU's product category is Insurance Services. Its primary akta.pro industry code is HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity), with a secondary code of FSAJAJAD, Personal Accident Insurance (Injury, Disability & Income Benefit). Its NAICS code is 524114 and its SIC code is 6321.