Revic Optics

What Revic Optics does

Revic Optics is a precision optics company headquartered in Cody, Wyoming, operating as a wholly-owned subsidiary of long-range shooting equipment manufacturer Gunwerks LLC (parent founded 2007). The company designs, manufactures, and sells a portfolio of riflescopes, ballistic rangefinders, spotting scopes, and supporting accessories aimed at long-range hunters, marksmen, and professional outfitters. Its sub-brands span the Radikl line of smart rifle scopes with integrated ballistics, the Acura line of first-focal-plane scopes and rangefinding binoculars (BR10), and compact rangefinders (BR4), with public list pricing ranging from $35 for a custom-laser-etched BDC turret ring (BDR) to $2,945 for the BR10 ballistic rangefinding binocular.

The technical core is the proprietary Revic Ballistic Engine, an onboard solver that fuses environmental sensors (temperature, pressure, compass, incline/decline) with ballistic algorithms accounting for wind, Coriolis, and earth-based effects to deliver firing corrections in MOA, MILS, or Shoot-To-Range formats. Hardware is protected by three granted U.S. patents (7,619,548; 7,920,080; 9,964,805) on the BR4 rangefinder. The platform layer is the Revic Ops mobile application on iOS and Android, which provides Bluetooth-based ballistic profile syncing, over-the-air updates, QR-code profile loading, and Raypoint GPS waypoint integration compatible with OnX and Google Maps. Hardware, accessories, and software are sold together through this ecosystem, including BDR turret rings that physically calibrate scopes to specific ammunition loads.

Revenue is generated almost exclusively through direct-to-consumer e-commerce via revicoptics.com at premium price points, with no disclosed retail distribution, subscription revenue, or service contract. Marketing relies on a YouTube tutorial library, organic social, an in-house affiliate program, influencer/outfitter endorsements, and the monthly Send it Smarter community contest co-promoted with OnX. The brand is currently scaling, having moved in 2024 into a 75,000-square-foot facility (a former Walmart building) in Cody, Wyoming, with plans to add approximately 100 jobs to support expanded manufacturing. Operating geographies are limited to the United States, and Revic Optics is a privately held subsidiary with no external institutional funding disclosed.

Name

Revic Optics

Legal name

Revic Optics

Website

https://revicoptics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Revic Optics is a Cody, Wyoming-based optics manufacturer and subsidiary of Gunwerks LLC selling precision riflescopes, ballistic rangefinders, spotting scopes, and tripods through a direct-to-consumer e-commerce model. The proprietary Revic Ballistic Engine, sensor-driven onboard solver, and Revic Ops mobile app form an integrated ecosystem aimed at long-range hunters, marksmen, and professional outfitters in the United States.

Ownership category

akta.pro rank

Product category

Precision Hunting Optics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Optical Goods Retailers (45613)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)

akta.pro secondary industries

Binoculars, Scopes & Sport Optics Retail (CRACAHAI), Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK)

Keywords

• Precision riflescopes
• Ballistic rangefinders
• Hunting optics
• Spotting scopes
• Tripod systems

Headquarters

HQ city

Cody

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Riflescope Sales: One-time purchase of precision riflescopes including Radikl smart scopes and Acura FFP scopes. Revenue from direct consumer sales.
2. Ballistic Rangefinder Sales: One-time purchase of BR4 and BR10 rangefinding binoculars. Premium pricing for integrated ballistics capability.
3. Spotting Scope Sales: Acura S65a and S80a spotting scopes sold directly to consumers.
4. Accessory Sales: Tripod systems, tripod heads, mounts, and other accessories. Lower price point items that complement core optics.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Revic Optics designs, manufactures, and sells precision riflescopes (smart and standard FFP), ballistic rangefinders and rangefinding binoculars, spotting scopes, tripod systems, and complementary accessories for long-range hunters and marksmen. Products integrate a proprietary onboard ballistic solver, environmental sensors, and Bluetooth connectivity with the Revic Ops mobile app to deliver real-time firing solutions in the field. The full line is sold directly to consumers via the company's e-commerce website, with shipments fulfilled from Cody, Wyoming.

Product overview

Revic Optics is a precision optics and ballistic ecosystem company that offers a comprehensive portfolio of long-range shooting products designed for hunters and marksmen. The product line includes smart riflescopes with integrated ballistics calculators (Radikl RS25b, Acura RS25i, Acura RS18i), ballistic rangefinding binoculars (Acura BR10 Gen 2) and compact rangefinders (BR4), high-performance spotting scopes (Acura S80a, S65a), and rugged tripod systems with various heads (Hunter, Tracker, Backpacker UL tripods; FH1L, FH2, BH1L heads). The ecosystem is supported by the Revic Ops mobile app for profile management and device connectivity, plus accessories including the BDR Ballistic Data Ring for no-power reference, WM1 Window Mount, and BM1 Binocular Mount. The company also offers the EXO MOA Extreme Sight and manufactures its products in Cody, Wyoming as a subsidiary of Gunwerks LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Acura: Product line for rifle scopes, rangefinding binoculars, and spotting scopes
• Radikl
• BR4
• BR10

Products and services

• Radikl RS25b Smart Rifle Scope
• Acura RS25i Rifle Scope
• Acura RS18i Rifle Scope
• BR4 Ballistic Rangefinder
• Acura BR10 Ballistic Rangefinding Binocular
• Acura S80a Spotting Scope
• Acura S65a Spotting Scope
• EXO MOA Extreme Sight
• Hunter Tripod
• Tracker Tripod
• Backpacker UL Tripod
• FH1L Fluid Head
• FH2 Fluid Head
• BH1L Ball Head
• BH1L Mini Ball Head
• BDR Ballistic Data Ring
• WM1 Window Mount
• BM1 Binocular Mount

Quantifiable outcome

• 4,000 yard ranging capability (BR4)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• OnXminorGTM or Marketing Partner · 1 January 2025Partnership for the Send it Smarter Contest. OnX provides Elite Hunt Membership as contest prize alongside Revic BR4 Rangefinder. Monthly contest awards winners with Revic gear plus OnX memberships and merchandise.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leupold & Stevens: Premium American optics manufacturer of riflescopes, rangefinders, and binoculars for hunting and tactical use. The most direct competitor to Revic, with comparable premium positioning, ballistic-enabled product lines, and broad hunting customer base.
• Vortex Optics: Mid- to premium-priced hunting optics brand offering riflescopes, rangefinders, binoculars, and spotting scopes with strong DTC and retail presence. Directly competes with Revic across nearly every product category, often cited by Revic-aligned reviewers as the alternative benchmark.
• Athlon Optics: Hunting and tactical optics maker with riflescopes, rangefinding binoculars, and spotting scopes; positions on performance-per-dollar in the long-range hunting segment overlapping Revic's core market.
• Sig Sauer Electro-Optics: Manufacturer of premium riflescopes, rangefinding binoculars, and ballistic calculators (Kilo, Sierra, Tango series). Competes head-to-head with Revic on integrated ballistic solvers and Bluetooth app ecosystems for hunters and precision shooters.
• Burris Optics: Long-standing US optics brand offering riflescopes, rangefinders, and spotting scopes for hunting. Direct competitor in the same premium-mid price tier and customer segment as Revic.

Broad incumbents

• Nightforce Optics: Premium riflescope maker widely used by long-range hunters and tactical shooters; competes at the high end with Revic's premium scopes. Established brand, broader product portfolio, and deeper dealer relationships.
• Steiner Optics: Manufacturer of binoculars, riflescopes, and laser rangefinders with strong hunting and military/law enforcement presence. Comparable product categories to Revic but at different price tiers and broader global distribution.
• Swarovski Optik: Austrian manufacturer of high-end binoculars, spotting scopes, and riflescopes. Relevant competitor on premium optics and the BR10's binocular positioning in particular; a global brand with far larger scale.

Others

• Garmin (Outdoor / Hunting segment): Garmin's hunting handheld GPS units and integrated mapping solutions (similar to OnX) interface with optics ecosystems and represent an adjacent/thematic competitor in the connected hunting workflow. Not a direct optics competitor but a peer in the integrated hunting data stack.

Emerging players

• Maven Optics: Premium direct-to-consumer binoculars, spotting scopes, and riflescopes targeting hunters and shooters. Closely matches Revic's premium-DTC, USA-assembled positioning and competes on similar channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChvec_yEhJ7WbvOaA4f8o9w
• Facebookfacebook.com/revicoptics
• LinkedInlinkedin.com/company/revicoptics
• Instagraminstagram.com/revicoptics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revic Optics